What Ghost Robot does

Ghost Robot is a Brooklyn-based creative production agency founded in approximately 2002 by individuals with backgrounds in film and music videos rather than traditional advertising. The company operates with 11-50 employees and a core creative team of approximately 10-15, organized around multiple Creative Directors and Film Directors, with Zachary Mortensen as CEO and Mark DePace as CCO. Its positioning emphasizes an "outsider" perspective on brand storytelling, structured around an Explore-Evolve-Express process, with the explicit thesis that brands are often "hiding something great" and the agency's role is to surface a distinctive angle and produce work across formats from "10,000 feet down to the millimeter."

The agency's core offering is multi-format creative production spanning film, photography, 2D/3D animation, claymation, stereoscopic 3D, VFX, experiential design, content systems, and physical pop-up activations. The portfolio of 43 catalogued projects includes broadcast/CTV advertising, product launch films, social campaigns, web series, music videos, feature films, and immersive installations. Notable technical demonstrations include Björk's Wanderlust music video shot on a custom stereoscopic 3D camera and featured at MoMA and the Museum of Moving Image, as well as immersive 360-degree work for Google's National Parks Centennial experience. Original content production has expanded through the Ghost Robot Original Media subsidiary, including the Checkpoint Zoo feature documentary co-produced with Noah Media Group.

Ghost Robot makes money through project-based professional services fees, primarily from direct engagements with enterprise brands and their lead agencies. The go-to-market is sales-led, driven by reputation, referrals, and direct relationships with brand marketers; new business is handled via [email protected]. Customers span more than 20 Fortune 500 and major consumer brands including Google, Netflix, Airbnb, Peloton, IKEA, Ford, KFC, Coors, Brooklyn Brewery, Mailchimp, Verizon, eBay, and Away, with the agency operating as a B2B creative partner across CPG, tech, entertainment, hospitality, fitness, automotive, and nonprofit segments. Pricing is project-specific and not publicly disclosed, with no recurring subscription or retained-fee model referenced.

Name

Ghost Robot

Legal name

Ghost Robot

Website

https://ghostrobot.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ghost Robot is a Brooklyn-based, founder-led creative production agency founded in 2002 that produces multi-format campaigns, films, and experiential work for enterprise brand clients including Google, Netflix, Airbnb, Peloton, and IKEA.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative agency work producing campaigns, films, content systems, and design elements for brand clients. Revenue is earned through production fees for branded content creation across multiple formats and channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ghost Robot is a private, for-profit creative production agency that develops campaigns, films, and content systems for brand clients. The agency produces work across multiple formats including launch films, broadcast and connected TV (CTV) advertising content, and web series for enterprise brand clients in technology, automotive, retail, food and beverage, and entertainment sectors. Founded in 2002 and based in Brooklyn and Hudson, NY, the agency employs 11-50 staff and serves clients such as Airbnb, Netflix, Google, Peloton, Ford, KFC, IKEA, Brooklyn Brewery, Björk, and The Black Keys.

Product overview

Ghost Robot is a creative production agency offering a comprehensive suite of creative services including film production, photography, campaigns, content systems, experiential events, and design elements. The agency operates from a creative process of Explore-Evolve-Express, finding distinctive brand stories and building campaigns that work. Their portfolio spans launch films, broadcast/CTV advertising, web series, feature films, social campaigns, music videos, and experiential/interactive installations. They work with major brands including Google, Airbnb, Netflix, Peloton, IKEA, and Brooklyn Brewery, among others. The agency is structured around multiple creative directors and produces both client work and original content.

Differentiator

Problem solved

Functional benefit

Brands

• Friendly City Creative Club: A related creative entity mentioned as part of the Ghost Robot Family on the contact page.

Products and services

• Launch Films Production of launch films for brand campaigns and product introductions, serving enterprise brand clients introducing new products or initiatives.
• Broadcast & CTV Production of broadcast and connected TV (CTV) advertising content for brand campaigns, targeting traditional television and streaming-platform audiences.
• Web Series Production of web series content for brands and digital platforms, enabling long-form branded storytelling for online audiences.

Quantifiable outcome

• 800,000+ views for Airbnb Host Stories campaign
• +5 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Noah Media GroupcoreStrategic or Co-development PartnerCo-production partnership for Checkpoint Zoo documentary. Noah Media Group associated with Ghost Robot production of feature documentary about zoo animal rescue during Russian invasion of Ukraine.
• Ghost Robot Original MediaminorOthersPart of the Ghost Robot Family, separate entity for original media projects.
• Friendly City Creative ClubminorOthersPart of the Ghost Robot Family, creative community organization.
• Encyclopedia PicturacoreStrategic or Co-development PartnerCreative collaboration on Bjork's Wanderlust music video - Encyclopedia Pictura involved in production alongside Ghost Robot and UV Factory for VFX.
• Pleasure CraftcoreStrategic or Co-development PartnerDirecting duo that collaborated with Ghost Robot on Jellysmack Go Bigger campaign and Netflix Games for Everyone campaign.
• Bryan SchlamcoreStrategic or Co-development PartnerFrequent collaborator who conceived and directed Black Keys Dropout Boogie campaign with Ghost Robot.
• Two Lost KidscoreStrategic or Co-development PartnerBrazilian content creators and directors who worked on KFC x Beyond Meat Kentucky Fried Miracle campaign with Liza Koshin.

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anonymous Content: Independent creative production company producing commercials, music videos, and feature films for major brands. Same hybrid model combining brand-services work with original long-form content (Euphoria, Spotlight), making it the closest comparable in scope and structure to Ghost Robot.
• Radical Media: Global creative production company producing commercials, brand films, documentaries, and original content. Comparable in multi-format production capabilities and blue-chip brand client roster (Apple, Nike, Google).
• MJZ: Independent commercial production company representing film directors for major brand campaigns. Closely comparable in directing-talent-driven model and focus on premium brand storytelling.
• Smuggler: Bicoastal production company producing commercials, music videos, and feature documentaries. Directly comparable hybrid of brand-services work and original long-form IP, with comparable Fortune 500 client base.
• Prettybird: Creative production and talent management company producing commercials, music videos, and branded content. Directly comparable in representing multiple directors and producing culturally-resonant brand work.
• Tool of North America: Independent production company producing commercials, branded content, and feature films. Directly comparable in filmmaker-led agency model serving major consumer and tech brands.
• Partizan: Global production company and directing roster producing commercials, music videos, and original content. Comparable in multi-discipline production services and brand-driven creative work.
• Epoch Films: Independent commercial production company producing brand campaigns with a roster of established directors. Closely comparable boutique production-house structure.
• Chelsea Pictures: Independent production company producing commercials, music videos, and branded content for major agencies and brands. Comparable director-driven boutique agency model.
• B-Reel: Creative agency and production company producing brand campaigns, digital experiences, and interactive content. Comparable in multi-format production (film, digital, experiential) serving global brands like Google.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/ghostrobot
• LinkedInlinkedin.com/company/ghost-robot
• Instagraminstagram.com/ghostrobot

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghost Robot