What Cloud Generation does

Cloud Generation, LLC is a US-based (Maryland-domiciled) SaaS company founded in 2021 that builds credential management, credentials directory, and lightweight learning management software targeted at professional associations, certification bodies, and member-based organizations. The platform is delivered as a 'Learning Suite' of three integrated applications — Credential Management (rules-engine-driven recertification workflows, branded badge design, dashboards), Credentials Directory (embeddable, branded, searchable member credential directory with LinkedIn integration), and Simple LMS (course delivery with SCORM support and engagement reporting) — connected through a shared data layer designed to interoperate with leading association incumbents including Higher Logic, Salesforce, Fonteva, Wicket, and Yourmembership, plus badging platforms Credly and Badgr. The business model is subscription-based SaaS with flexible monthly billing and the ability to pause or cancel anytime; pricing tiers are not publicly disclosed. Distribution combines direct enterprise field sales ('Request a Demo') for larger associations with a self-serve / product-led motion for smaller organizations evaluating standalone apps. The company operates with a small team of roughly 1-10 employees, almost all drawn from Higher Logic alumni and association-industry veterans, and is led by CEO Heather McNair (appointed April 2023) with co-founders Rob Wenger (Chairman) and Conor Sibley (CTO) serving as advisors after transitioning to Association Analytics (A2).

Name

Cloud Generation

Legal name

Cloud Generation, LLC

Website

https://cloudgeneration.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud Generation is a SaaS company that provides credential management, credentials directory, and lightweight learning management software to professional associations, certification bodies, and member-based organizations. Its Learning Suite integrates with leading AMS, CRM, and badging platforms on a subscription basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: Cloud Generation operates on a subscription model for its Learning Suite and standalone applications. Customers can subscribe on a monthly basis with the ability to pause or cancel anytime, indicating recurring subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cloud Generation provides a cloud-based SaaS Learning Suite for associations and member-based organizations, comprising three integrated applications — Credential Management (automates recertification journeys, dashboards, and badge/certificate issuance), Credentials Directory (embeddable, searchable, branded member directory with LinkedIn badge verification), and Simple LMS (lightweight course delivery supporting SCORM content with engagement reporting). The suite integrates with leading AMS, CRM, community, and marketing platforms through a universal login and real-time data synchronization, sold via subscription with monthly billing.

Product overview

Cloud Generation offers a Learning Suite of three integrated applications designed for associations: Credential Management (full credential lifecycle automation), Credentials Directory (searchable member credential directory with LinkedIn integration), and Simple LMS (course delivery and learning management). The products are designed to work independently or together as an integrated platform. The suite also supports automated marketing campaigns and workflows, though specific marketing automation products are not separately branded on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Credential Management A comprehensive credentialing solution that enables associations to build personalized certification pathways, automate recertification journeys, and assign and verify badges for member milestones; includes dashboards, interactive reports, a rules engine for automation, and integration with AMS/CRM systems.
• Credentials Directory An embeddable, branded, and searchable member credential directory that automatically updates to track and verify members' credentials; features public and private access controls for admins and members and integrates with LinkedIn for badge verification and sharing.
• Simple LMS (Course Delivery) A lightweight learning management system that enables associations to build an online learning site in one day, upload and organize multimedia content (including SCORM files), and track learner progress with real-time engagement reporting.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Association AnalyticscoreStrategic or Co-development Partner · 10 June 2022Strategic partnership for joint webinar on scalable learning strategies for associations. Association Analytics' SVP of Strategy and Solutions Bill Conforti co-presented with Cloud Generation's Chief Customer Officer on automation, personalization, and analytics for association learning programs.
• Higher LogiccoreTechnology or IntegrationIntegration partnership with Higher Logic's Online Community platform. Cloud Generation integrates with Higher Logic to provide seamless credential management and community engagement capabilities for associations.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM enabling associations to consolidate member data, automate workflows, and enhance reporting across both platforms with real-time data synchronization.
• FontevacoreTechnology or IntegrationIntegration partnership with Fonteva, an association management platform, enabling seamless data exchange for membership and credentialing management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Higher Logic: Higher Logic is a leading community and engagement platform for associations, founded and built by Cloud Generation's own co-founders. It directly overlaps Cloud Generation in member engagement, learning, and credentialing workflows for the same association buyer, making it both the company's most direct competitor and most important integration partner.
• Wicket: Wicket provides a member credentialing and identity platform purpose-built for associations, with a focus on digital credentials, member directories, and learning pathways. It directly competes with Cloud Generation's Credentials Directory and Credential Management products for the same association buyers.
• Credly: Credly is a leading digital credential and badge management platform used by associations and certification bodies, and is a listed integration partner of Cloud Generation. It is the most direct competitor in the badge issuance, verification, and sharing layer of Cloud Generation's stack.
• CrowdWisdom: CrowdWisdom (now part of Community Brands) is a learning and events platform built specifically for associations, with strong overlap to Cloud Generation's Simple LMS product for the same association buyer.
• Docebo: Docebo is a public, AI-driven enterprise LMS that increasingly targets associations and certification bodies for online learning delivery. It is the most directly comparable LMS competitor to Cloud Generation's Simple LMS offering.
• Badgr: Badgr (part of Instructure) is a digital badge and credentialing platform widely used by educational and association customers, and is a listed integration partner of Cloud Generation. It directly overlaps with the badge issuance, sharing, and verification capabilities in Cloud Generation's Credential Management product.

Broad incumbents

• Community Brands: Community Brands is a large, private-equity-backed software suite (Aptify, Nimble, CrowdWisdom, etc.) serving associations across AMS, learning, events, and member engagement. It is a much larger, broader incumbent that competes with Cloud Generation's entire Learning Suite at the suite level.
• Personify: Personify is a long-standing association management software vendor (iMIS, Wild Apricot, MemberPlus) offering AMS, CRM, and member engagement tools to associations. As a broad incumbent it competes for the same association budget, particularly where buyers want an all-in-one suite.
• iMIS: iMIS is an established association management system used by thousands of associations for membership, events, and learning. It competes for the same association technology budget and overlaps with Cloud Generation in the learning and member engagement layer.

Others

• Fonteva: Fonteva is a leading association management system (built on Salesforce) and a listed integration partner of Cloud Generation. It is more accurately an adjacent ecosystem participant than a direct competitor, since Cloud Generation positions itself as a gap-filler on top of Fonteva, but it could expand into credentialing over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/cloudgen_social
• Facebookfacebook.com/Cloud-Generation-101346622186754
• LinkedInlinkedin.com/company/cloudgeneration
• Instagraminstagram.com/cloudgen_social

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Generation