Etxeondo

What Etxeondo does

Etxeondo is a family-owned Spanish premium cycling apparel manufacturer founded in 1976 by Paco Rodrigo and María Jesús Uranga, headquartered in Irura, Basque Country, with additional production in Castejón. The company designs, produces, and sells handmade high-performance cycling kits—including jerseys, bib shorts, jackets, bib tights, vests, base layers, and accessories—built on proprietary fabric technology families branded as PowerSystem, Microsystem, and Thermosystem, plus partner technologies such as Gore-Tex Infinium Windstopper. Manufacturing is conducted entirely in-house in Spain, supporting both consumer and professional product lines across four rider-tier collections: PRO, ENDURANCE, ESSENTIALS, and LUX.

The business runs a hybrid go-to-market model. Direct-to-consumer sales through etxeondo.com—available in six languages and multiple currencies since the store's launch in winter 2019-20—is the primary channel, with products priced from approximately $22 for accessories to $568 for premium bib shorts and free shipping above $200. B2B sales supply custom kits to a small roster of professional cycling teams including World Tour squad Cofidis and ProTeams Kern Pharma and Euskaltel-Euskadi, while approximately a dozen physical retail outlets, concentrated in the Netherlands, handle remaining offline distribution.

The company is undergoing a generational leadership transition: founders' children Patxi Rodrigo (Managing Director, age 36) and Amaia Rodrigo (Head of Design and Product Development, age 43) now run the business alongside a small team of 51-100 employees. Etxeondo is celebrating its 50th anniversary in 2026 with a special collection and renewed brand vision. The business remains entirely family-controlled with no external institutional investment disclosed; profits have been reinvested into Spanish manufacturing. Revenue is not publicly disclosed.

Name

Etxeondo

Legal name

ESTAMPACIONES ARTESANAS, S.A.

Website

https://etxeondo.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Etxeondo is a family-owned Spanish premium cycling apparel manufacturer founded in 1976, producing handmade jerseys, bib shorts, jackets, and accessories with proprietary fabric technologies for professional and enthusiast cyclists worldwide via DTC e-commerce, team sponsorships, and select retail.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Premium cycling apparel
• Cycling jerseys bib shorts
• Professional team kit
• Handmade sportswear
• Technical cycling clothing

Headquarters

HQ city

Irura

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Consumer Sales (B2C): Etxeondo generates revenue primarily through direct-to-consumer sales via its e-commerce platform etxeondo.com. Products include jerseys, bib shorts, jackets, accessories and more sold at various price points ranging from approximately $22 to $568.
2. B2B Team Sales: Etxeondo supplies custom cycling kits to professional cycling teams including Cofidis, Kern Pharma, and Euskaltel-Euskadi. Also supplies kit to retail partners and cycling shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Etxeondo designs, manufactures and sells premium handmade cycling apparel from its facilities in Irura and Castejón, Basque Country, Spain. The portfolio includes jerseys, bib shorts, jackets, bib tights, vests, base layers, socks, gloves, booties, caps and other accessories organised into PRO, ENDURANCE, ESSENTIALS and LUX collections for individual consumers, plus custom team kits supplied to professional cycling squads such as Cofidis and Kern Pharma.

Product overview

Etxeondo is a premium cycling clothing brand manufacturing handmade apparel in the Basque Country, Spain since 1976. The product portfolio centers on high-performance cycling kits organized into four rider-level collections (PRO, ENDURANCE, ESSENTIALS, LUX) and includes core garments (jerseys, bib shorts, jackets, bib tights, vests) and accessories (base layers, socks, arm/leg warmers, gloves, booties, caps, water bottles). The brand also produces team collections for professional squads including Cofidis and Kern Pharma, plus seasonal lines and a 50th Anniversary collection. All products feature proprietary fabric technologies including Powersystem, Microsystem, Thermosystem, and Gore-Tex Infinium Windstopper membranes.

Differentiator

Problem solved

Functional benefit

Brands

• PRO: Professional-level cycling clothing collection featuring maximum performance and technical innovation.
• ENDURANCE
• ESSENTIALS
• LUX
• 50th Anniversary

Products and services

• PRO Collection Professional-grade cycling clothing for elite riders, featuring highest-quality materials and advanced proprietary fabric technologies for maximum performance.
• ENDURANCE Collection Cycling apparel designed for long-distance comfort with balanced performance and durability for gran fondos and extended rides.
• ESSENTIALS Collection Entry-level cycling clothing offering quality and functionality at accessible price points ($112-$168) for new and value-oriented cyclists.
• LUX Collection Premium cycling clothing featuring luxury materials and refined aesthetics for discerning cyclists.
• COFIDIS Team Collection Official kit for the Cofidis World Tour professional cycling team, custom-designed and produced under B2B partnership.
• KERN PHARMA Team Collection Official kit for the Kern Pharma ProTeam cycling team, supplied under B2B partnership since the team was sponsored from 2014 as Lizarte and graduated to professional ranks in 2020.
• HERITAGE Collection Classic-inspired cycling clothing collection celebrating Etxeondo's historical designs.
• AERO Collection Aerodynamic cycling clothing designed for performance riding with optimized fit and reduced drag.
• Casual Collection Cycling-inspired casual clothing including sweatshirts and off-bike lifestyle apparel.
• Cycling Jerseys Cycling jerseys in short-sleeve and long-sleeve options featuring Microsystem Performance, Microsystem Air and SPF 50+ fabric technologies.
• Cycling Bib Shorts Cycling bib shorts with multiple chamois pad options (Adi, Eraso, Uda, Angliru) featuring Powersystem compression fabrics and Precision and Movement pad technology.
• Cycling Jackets Autumn/winter cycling jackets including rain jackets, windstopper vests and thermal options with Gore-Tex Infinium Windstopper technology.
• Bib Tights Full-length autumn/winter cycling bib tights featuring Thermosystem Ketaren and Thermosystem Termika fabrics for insulation and temperature regulation.
• Cycling Vests Lightweight cycling vests for temperature regulation during rides, featuring wind protection and breathability.
• Cycling Base Layers Seamless cycling base layers for men and women with moisture-wicking properties, including tops and short-sleeve options.
• Cycling Socks Cycling socks in various weights (lightweight, thermo) featuring Microsystem Air technology for breathability.
• Cycling Gloves Cycling gloves including thermo gloves for winter riding and standard options for warmer weather.
• Cycling Booties Cycling overshoes/booties featuring Gore-Tex Infinium Windstopper for wind and cold protection.
• Cycling Caps & Beanies Cycling caps, beanies, and headbands including thermal options with Thermosystem Carbon and Thermosystem Termika fabrics.
• Arm & Leg Warmers Cycling arm warmers, leg warmers and knee warmers for temperature regulation during changing weather conditions.
• Water Bottles Etxeondo branded water bottles for cycling hydration.

Quantifiable outcome

• Kern Pharma won three stages at the 2024 Vuelta a España wearing Etxeondo kit
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Fietsspeciaalzaak RoelofsminorChannel Partner/ Reseller/ Distributor · 1 January 2024Dutch cycling retail shop in Arnhem, Netherlands. Celebrated 100th anniversary (founded 1924) with a group trip to Etxeondo facilities in Basque Country. Roelofs customers experienced riding in the region and toured Etxeondo's production center.
• Euskaltel-EuskadicoreStrategic or Co-development Partner · 1 January 2018ProTeam level Basque cycling team. Etxeondo creates visual identity and supplies kit for the team that was reborn in 2018 following Mikel Landa's initiative to revive the iconic Basque team. Etxeondo joined as sponsor alongside Orbea to support the homegrown project.
• LizarteminorStrategic or Co-development Partner · 1 January 2014Amateur under-23 cycling team that Etxeondo has supported since 2014. Juanjo Oroz, former Euskaltel rider, asked Etxeondo to make kit for the team. In 2020, the team graduated to professional ranks as Kern Pharma.
• Kern PharmacoreStrategic or Co-development PartnerProfessional cycling team (ProTeam level) that Etxeondo supplies with custom kit. The team won three stages at the 2024 Vuelta a España. Etxeondo supports the team as part of its commitment to Basque cycling development. The partnership began when Kern Pharma took over sponsorship of the Lizarte team in 2020.
• CofidiscoreStrategic or Co-development PartnerWorld Tour professional cycling team that Etxeondo supplies with custom team kit collection. This is a flagship partnership providing high-visibility brand exposure in professional cycling.
• Paul SantenminorImplementation/ SI/ Consulting PartnerDutch expert who advises Etxeondo on collection structuring. Helped the company move from large overlapping collections to a clearer scale of quality and price with fewer, better-organized products.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Assos of Switzerland: Swiss premium cycling apparel manufacturer, regarded as one of the highest-end technical cycling brands. Closely comparable to Etxeondo in positioning, fabric R&D, and professional team partnerships, with similar premium pricing.
• MAAP: Australian premium cycling apparel brand focused on performance jerseys, bib shorts, and lifestyle pieces. Direct peer in the premium enthusiast segment with a strong DTC-led, design-forward positioning similar to Etxeondo's PRO/LUX collections.
• Le Col: British premium cycling apparel brand founded by a former WorldTour professional. Comparable as a premium-tier DTC-focused cycling apparel competitor serving enthusiast and professional segments.
• Rapha: UK-based premium cycling apparel brand with strong DTC and retail clubhouse presence globally. Competes with Etxeondo in the premium segment but operates at much larger scale and is now owned by Walmart.
• Castelli Cycling: Italian premium cycling apparel brand, also a long-standing supplier to World Tour teams. Like Etxeondo, Castelli focuses on high-performance jerseys, bib shorts, and jackets at premium price points with proprietary fabrics.
• Pas Normal Studios: Danish premium cycling apparel brand with strong Scandinavian design aesthetic and growing international DTC presence. Comparable to Etxeondo as a design-led, premium-priced cycling apparel specialist targeting enthusiasts.
• Pearl Izumi: Established US/Japanese cycling apparel brand with broad product range spanning entry to premium tiers. Comparable as a full-line cycling apparel manufacturer with proprietary fabric technologies and global distribution.
• Sportful: Italian cycling apparel brand (part of the same group as Castelli) supplying several World Tour teams. Directly comparable in product mix (jerseys, bib shorts, jackets) and B2B team-supply business model.
• Q36.5: Italian premium cycling apparel brand with proprietary technical fabrics and a strong focus on professional cycling. Closely comparable to Etxeondo in product technology, premium pricing, and team-supply B2B model.

Broad incumbents

• Endura: Scottish cycling apparel brand with a broad range from entry-level to premium and strong presence across Europe. Comparable as a full-line cycling apparel manufacturer with global distribution, but more focused on the volume/value segments than Etxeondo's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EtxeondoClothing
• Xx.com/ETXEONDO_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etxeondo