Le Col
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Le Col firmographics
Firmographics- Name
- Le Col
- Legal name
- Lecol Limited
- Website
- https://lecol.cc
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Le Col industry classification
Industry- Product category
- Performance Cycling Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
Keywords
Where Le Col is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Le Col business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct product sales: Direct-to-consumer sales of premium cycling apparel including jerseys, bib shorts, jackets, accessories, and lifestyle products through e-commerce platform
- Membership program (LC__CC): Le Col Cycling Club membership offering exclusive products, training plans, and rewards
- Crash replacement program: Crash replacement service for damaged apparel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sport Collection - Entry-level performance apparel |
| Unit Pricing | Pay-as-you-go | Pro Collection - High-performance apparel |
| Unit Pricing | Pay-as-you-go | Hors Categorie Collection - Premium/elite performance |
| Subscription | Monthly | LC__CC Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Le Col product offering
Product offeringCore offering
Le Col designs, manufactures, and sells Italian-made premium performance cycling apparel including jerseys, bib shorts, jackets, base layers, accessories, and cycling shoes. Products are developed through wind-tunnel testing and refined using feedback from WorldTour professional cyclists. The brand sells directly to consumers via its Shopify-powered e-commerce platform under tiered collections: Sport (entry-level), Pro (high-performance), Hors Categorie (premium/elite), ARC Gravel, and the Le Col by Wiggins collaboration.
Product overview
Le Col is a British premium cycling apparel brand founded in 2011 by former professional cyclist Yanto Barker, acquired by Austria-based HEAD Group in February 2026. The company offers a tiered portfolio of performance cycling apparel centered on its core collections: Pro Collection (high-performance), Hors Categorie Collection (premium/elite), Sport Collection (entry-level), and ARC Gravel Collection (gravel-specific). Supporting product lines include the Le Col by Wiggins collaboration with Sir Bradley Wiggins, the Le Col Cycling Club (LC__CC) membership program, and specialized indoor cycling gear. All products are Italian-made with wind-tunnel testing and WorldTour feedback. The brand serves over 250,000 dedicated riders through its e-commerce platform powered by Shopify, with product categories spanning jerseys, bib shorts, tights, jackets, base layers, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Le Col Cycling Club (LC__CC): Membership program offering exclusive access to products, training plans, and rewards. Members earn points and enjoy additional benefits.
Products and services
- Pro Collection
Quantifiable outcome
- Wind-tunnel optimized products for aerodynamic performance
- +1 more outcomes
Companies that use Le Col
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Le Col technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Le Col partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- StravacoreLe Col partners with Strava for challenge events where riders can earn rewards (e.g., £50 Le Col reward for completing August Challenge). Active co-marketing on Strava platform.
- KomootminorPartnership for challenge events with Komoot platform - Le Col x Komoot Challenge offering £50 Le Col reward for completing riding challenges.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Le Col competitors and assessment
Company assessmentDirect peers
- Rapha: Rapha is the most direct peer to Le Col — a premium cycling apparel brand selling jerseys, bib shorts, jackets, and accessories through DTC and clubhouse retail. Both target performance-oriented cyclists with race-proven products and strong community-led marketing.
- Castelli: Castelli is a long-established Italian cycling apparel brand with comparable premium positioning and WorldTour-proven products. It competes directly with Le Col's Pro and Hors Categorie collections across jerseys, bib shorts, and outerwear.
- Assos: Assos is a Swiss premium cycling apparel brand with a similar high-performance, race-validated positioning. It overlaps directly with Le Col across bib shorts, jerseys, and technical outerwear for serious cyclists.
- MAAP: MAAP is an Australian premium cycling apparel brand with a DTC-led model and strong design-led identity. It competes with Le Col in the premium tier across road, gravel, and training apparel.
- Pas Normal Studios: Pas Normal Studios is a Danish premium cycling apparel brand with a fashion-forward, DTC-first approach. It targets a similar performance-and-lifestyle cyclist segment as Le Col and competes in the same price tier.
- Q36.5: Q36.5 is an Italian premium cycling apparel brand built on technical innovation and pro-rider validation. It overlaps with Le Col's Pro and Hors Categorie tiers, particularly in high-performance jerseys and bib shorts.
- Sportful: Sportful is an Italian cycling apparel brand owned by Manifattura Valcismon and a long-time supplier of pro teams. It competes with Le Col in the technical, WorldTour-validated segment of cycling apparel.
- Isadore: Isadore is a Slovak premium cycling apparel brand founded by former professional cyclists, with a similar DTC-led model and heritage-driven identity. It competes with Le Col in the performance road and gravel apparel segment.
Broad incumbents
- Pearl Izumi: Pearl Izumi is a long-established cycling apparel and footwear brand with a wider mid-to-premium tier offering. It competes with Le Col across road and gravel apparel but operates at a larger scale and through broader wholesale distribution.
Emerging players
- Café du Cycliste: Café du Cycliste is a French premium cycling apparel brand with a lifestyle-leaning identity. It overlaps with Le Col on lifestyle and recreational road apparel but is a smaller, niche player in the broader premium segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Col social profiles
Digital presenceLe Col financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Col leadership team
Management profileNumber of profiles
Profiles4 records
Le Col funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Col M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Col
What does Le Col do?
Le Col designs, manufactures, and sells Italian-made premium performance cycling apparel including jerseys, bib shorts, jackets, base layers, accessories, and cycling shoes. Products are developed through wind-tunnel testing and refined using feedback from WorldTour professional cyclists. The brand sells directly to consumers via its Shopify-powered e-commerce platform under tiered collections: Sport (entry-level), Pro (high-performance), Hors Categorie (premium/elite), ARC Gravel, and the Le Col by Wiggins collaboration.
Is Le Col a public or private company?
Le Col is a private company. It is classified as corporate owned and is currently operating.
When was Le Col founded?
Le Col was founded in 2011. It employs 1 to 10 people.
Where is Le Col based?
Le Col is headquartered in London, United Kingdom, in the Europe region.
How does Le Col make money?
Three revenue lines are on record. Direct product sales are the primary driver. The others are membership program (LC__CC) and crash replacement program.
Who are Le Col's main competitors?
Direct peers on record are Rapha, Castelli, Assos, MAAP, Pas Normal Studios, Q36.5, Sportful and Isadore. Pearl Izumi is listed as a broad incumbent. Café du Cycliste is listed as an emerging player.
Does Le Col have an API?
No public API is recorded for Le Col.
What industry is Le Col in?
Le Col's product category is Performance Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMAHAL, Bike Online Retail & Omnichannel Specialists. Its NAICS code is 45911 and its SIC code is 2300.