Alfaholics
Alfaholics is a UK-based specialist manufacturer and restorer of classic Alfa Romeo 105 series vehicles, selling parts via a multi-currency e-commerce site and delivering bespoke workshop builds, restorations, and race preparation for collectors and enthusiasts worldwide.
- Company typePrivate
- Founded1978
- HeadquartersClevedon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alfaholics does
Alfaholics is a UK-based specialist manufacturing and restoration company focused exclusively on classic Alfa Romeo vehicles, principally the 105 series produced between the mid-1950s and mid-1970s. Founded in 1978 by Richard Banks and now jointly run with his sons Andrew and Max Banks, the company combines an e-commerce parts mail-order business with a workshop offering bespoke vehicle builds, restorations, and race preparation. The product surface spans catalogue parts for the 750/101 Giulietta, 105/115 GT, Saloon, Spider, and Montreal model ranges, a premium Alfaholics-R parts sub-brand featuring titanium and carbon fibre components developed through the GTA-R build programme, and tiered workshop services including GTA-R, Super-R, Spider-R, and Zagato-R restomods alongside engine and gearbox rebuilds.
Commercially, Alfaholics operates as a direct-to-consumer business with international reach: the website supports 12 currencies and serves markets in the UK, North America, and Australasia. Pricing ranges from under £5 for small consumables to over £15,000 for premium individual parts such as the GTA Corsa gearbox, with workshop build prices scaling substantially higher based on specification. Beyond customer-direct channels, the company has built brand equity through motorsport, with U2TC Championship wins in 2017 and 2022, the 2024 Peter Auto Classic Touring Car Championship, a Top Gear feature in 2021, and bespoke commissions including a Zagato-R build for automotive designer Gordon Murray.
The company's competitive position derives from multi-generational restoration expertise, proprietary parts development validated through racing, and full-stack capability from component supply to complete vehicle builds. It remains privately held by the Banks family with no disclosed external institutional investment and operates a single 5,000 sq.ft facility in Clevedon, North Somerset, employing between 11 and 50 people.
Alfaholics firmographics
Firmographics- Name
- Alfaholics
- Legal name
- Alfaholics Ltd
- Website
- https://alfaholics.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfaholics is a UK-based specialist manufacturer and restorer of classic Alfa Romeo 105 series vehicles, selling parts via a multi-currency e-commerce site and delivering bespoke workshop builds, restorations, and race preparation for collectors and enthusiasts worldwide.
- Ownership category
- akta.pro rank
Alfaholics industry classification
Industry- Product category
- Classic automotive parts and restoration services (Alfa Romeo 105 series)
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
- akta.pro secondary industries
- Performance, racing & tuning parts distribution (CRAOANAH), Clutch, Torque Converter & Flywheel Rebuild/Remanufacturing (TLAKALAL), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
Keywords
Where Alfaholics is headquartered
LocationHeadquarters
- HQ city
- Clevedon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alfaholics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Parts Sales: Mail order and e-commerce sales of classic Alfa Romeo spare parts and accessories for 105 series vehicles, including restoration parts, performance parts, and Alfaholics-R premium components
- Workshop Services: Complete vehicle builds and restoration services including Alfaholics-R builds, Remastered restorations, Upgraded conversions, Race builds, and mechanical part builds for gearboxes, axles, engines, and cylinder heads
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual parts ranging from basic rubber seals to premium carbon fibre components |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Alfaholics product offering
Product offeringCore offering
Alfaholics manufactures, sources, and sells classic Alfa Romeo 105 series spare parts through a global e-commerce and mail-order operation, covering 750/101 Giulietta, 105/115 GT, Saloon, Spider, and Montreal models. Alongside parts retail, the company runs an in-house workshop that delivers full restorations, Alfaholics-R restomod builds (GTA-R, Super-R, Spider-R, Zagato-R), race preparation, and bespoke component rebuilds (gearboxes, engines, axles, cylinder heads) for classic Alfa Romeo owners and historic racers.
Product overview
Alfaholics is a specialist in classic Alfa Romeo parts and high-performance restomods for the 105 series vehicles (1950s-1970s). Their offering is organized around three main pillars: (1) Classic Parts - OEM-quality and performance replacement parts across multiple model ranges including 750/101 Giulietta, 105/115 GT, Saloon, Spider, and Montreal; (2) Alfaholics-R Parts - A premium sub-brand of components developed through their GTA-R build programme featuring titanium and carbon fibre upgrades; and (3) Workshop Services - Comprehensive vehicle builds ranging from full Alfaholics-R restomods (GTA-R, Super-R, Spider-R) to restoration, race preparation, and parts installation services. Additional offerings include merchandise and Alfa Romeo literature.
Differentiator
Problem solved
Functional benefit
Brands
- Alfaholics-R: The Alfaholics-R parts badge is reserved for the finest quality components, evolved and refined through decades of experience in restoration and racing. These are the highest quality parts developed through the GTA-R build programme.
- GTA-R
- Super-R
- Spider-R
- Zagato-R
Products and services
- Parts for 750/101 Giulietta models Classic Alfa Romeo spare parts covering 750 and 101 series Giulietta models (1955-1964), including body panels, engine components, suspension, chrome items, and radiators. Sold globally via the Alfaholics e-commerce store in unit-priced SKUs.
- Parts for 105/115 GT models Spare and performance parts for 105 and 115 series Alfa Romeo GT coupes (1963-1967), including mechanical components, interior trim, body components, wheels, cooling packages, and lightweight window kits.
- Parts for 105/115 Saloon models Spare and upgrade parts for 105 and 115 series Alfa Romeo saloons (1966-1975), including mechanical, electrical, body, and lightweight glass components for Giulia Super variants.
- Parts for 105/115 Spider models Spare and performance parts for 105 and 115 series Alfa Romeo Spiders (1968-1994), including electrical, interior, mechanical, and trim components.
- Parts for Alfa Romeo Montreal Specialist spare parts for the Alfa Romeo Montreal (1970-1977), including body panels, suspension, and mechanical components.
- Alfaholics-R premium parts Premium-quality Alfa Romeo 105 series components developed and refined through the GTA-R build programme, featuring titanium suspension parts, carbon fibre body panels, magnesium cam covers, GTAm-spec Twin Spark cam covers, lightweight window kits, and cooling packages. Sold as individual SKUs through the e-commerce storefront.
- GTA-R workshop build Bespoke restomod build of the Alfa Romeo 105 series GT coupe combining Alfaholics-R titanium and carbon fibre upgrades, modern Twin Spark engine management, and lightweight construction (830 kg in GTA-R 290 specification). Commissions start with a customer specification and run through to a turnkey competition- or road-capable car.
- Super-R workshop build Premium restomod of the Alfa Romeo 105 series saloon, executing the full mechanical and technical specification of the GTA-R 290 in a four-door body style.
- Spider-R workshop build Premium restomod of the Alfa Romeo 101 and 105 series Spider, configurable from fast road through to full track specifications using Alfaholics-R upgrade parts.
- Zagato-R workshop build Bespoke build programme for Alfa Romeo Zagato models, combining the Alfaholics-R parts catalogue with custom specification work tailored to individual clients.
- Remastered restoration service Total vehicle rebuild service using the full suite of Alfaholics-R parts to restore a 105 series Alfa Romeo to as-new or better-than-original condition.
- Upgraded installation service Workshop installation of customer-selected Alfaholics parts and upgrades by Alfaholics technicians, for owners who supply components or specify upgrades rather than commissioning a full build.
- Race build service Championship-winning competition car builds for circuit or rally events, including GTA Corsa and other historic racing specifications built around the customer's target series.
- Restoration service Meticulous restoration services covering bare-shell rebuilds and period-correct refurbishment for 105 series Alfa Romeos, including body, mechanical, electrical, and trim work.
- Gearbox rebuild service Fast road and full race gearbox rebuilding for Alfa Romeo transmissions, including close-ratio gear kits and quickshift kits, machined and assembled in-house.
- Engine build service Engine building for 1600 and 2000 Nord, Twin Spark, and GTA race engines, including fully machined and assembled units for road and competition use.
- Alfaholics merchandise Branded clothing and accessories including GTA-R caps, t-shirts, and outerwear, alongside Alfa Romeo merchandise and workshop equipment, sold through the Gear storefront.
- Alfa Romeo literature Books and workshop manuals covering Alfa Romeo history and servicing, including the Alfa Romeo 105 Workshop Manual, Giulia GT Book, and other marque histories.
Quantifiable outcome
- Multiple championship victories in historic racing series including U2TC Championships 2017 and 2022
- +2 more outcomes
Companies that use Alfaholics
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Alfaholics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alfaholics partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Alfaholics competitors and assessment
Company assessmentDirect peers
- Eagle E-Types: UK-based specialist restorer and bespoke builder of Jaguar E-Types, sharing the niche-restorer operating model of bespoke builds, proprietary performance upgrades, and parts ecosystem for a single classic platform.
- ReOriginals: Italian-based manufacturer and distributor of reproduction and restoration parts for classic Alfa Romeo vehicles, directly overlapping with Alfaholics' core parts catalogue across similar model ranges.
- GTO Engineering: UK specialist in classic Ferrari restoration, bespoke builds, and parts manufacturing, with a comparable high-end workshop-plus-DTC business model serving wealthy vintage Italian car collectors.
- Thornley Kelham: UK specialist restoration shop for classic European sports cars (including Alfa Romeo, Ferrari, Maserati, Aston Martin) with bespoke build capability at a similar premium price point.
- Centerline International: US-based specialist in classic Alfa Romeo parts, restoration, and service, serving a similar enthusiast customer base with comparable product categories for vintage Alfa models.
- Classic Alfa: US/UK distributor of classic Alfa Romeo parts with a parts-catalog business model targeting the same 105-series and Giulia owner base as Alfaholics.
- Burton Power: UK performance and tuning parts specialist for classic British sports cars, with a comparable DTC parts business plus workshop services targeting enthusiast owners.
Others
- Peter Auto (Events): Historic motorsport organiser that runs the Classic Touring Car Championship where Alfaholics competes; not a commercial peer but a key ecosystem partner for brand visibility and parts R&D feedback.
- Goodwood Revival & Concours Vendors: Classic car event ecosystem and associated specialist suppliers that share Alfaholics' customer base of high-net-worth collectors, providing complementary marketing and partnership channels.
Emerging players
- Turrino Wheels & Parts: European specialist producing performance parts and wheels for classic Alfa Romeo models, overlapping with Alfaholics' Alfaholics-R upgrade parts range in a narrower product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alfaholics social profiles
Digital presenceAlfaholics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfaholics leadership team
Management profileNumber of profiles
Profiles3 records
Alfaholics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfaholics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfaholics
What does Alfaholics do?
Alfaholics manufactures, sources, and sells classic Alfa Romeo 105 series spare parts through a global e-commerce and mail-order operation, covering 750/101 Giulietta, 105/115 GT, Saloon, Spider, and Montreal models. Alongside parts retail, the company runs an in-house workshop that delivers full restorations, Alfaholics-R restomod builds (GTA-R, Super-R, Spider-R, Zagato-R), race preparation, and bespoke component rebuilds (gearboxes, engines, axles, cylinder heads) for classic Alfa Romeo owners and historic racers.
Is Alfaholics a public or private company?
Alfaholics is a private company. It is classified as family owned and is currently operating.
When was Alfaholics founded?
Alfaholics was founded in 1978. It employs 11 to 50 people.
Where is Alfaholics based?
Alfaholics is headquartered in Clevedon, United Kingdom, in the Europe region.
How does Alfaholics make money?
Two revenue lines are on record. Parts Sales are the primary driver. The others are workshop Services.
Who are Alfaholics's main competitors?
Direct peers on record are Eagle E-Types, ReOriginals, GTO Engineering, Thornley Kelham, Centerline International, Classic Alfa and Burton Power. Others are Peter Auto (Events) and Goodwood Revival & Concours Vendors. Turrino Wheels & Parts is listed as an emerging player.
Does Alfaholics have an API?
No public API is recorded for Alfaholics.
What industry is Alfaholics in?
Alfaholics's product category is Classic automotive parts and restoration services (Alfa Romeo 105 series). Its primary akta.pro industry code is IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 3363 and its SIC code is 3714.