Miummium
- Company typePrivate
- Founded2015
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Miummium firmographics
Firmographics- Name
- Miummium
- Legal name
- Miummium Global LP
- Website
- https://miummium.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Miummium industry classification
Industry- Product category
- Personal Chef Marketplace
- NAICS
- Special Food Services (7223), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)
Keywords
Where Miummium is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Miummium business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Booking Service Fee: Miummium charges a service fee of less than 18% of the total booking amount at the time of reservation. The remaining balance is settled directly between the chef and the client. This is the primary revenue stream as a brokerage/marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Chef booking fee (client-side) |
| Freemium | Pay-as-you-go | Chef registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Miummium product offering
Product offeringCore offering
Miummium operates an online marketplace that connects individual consumers (foodies/hosts) with professional personal chefs who list their menus and pricing on the platform. Clients browse chefs by city, select a menu, and book a date; the chef arrives at the client's home to shop for ingredients, cook, serve, and clean up. The platform also supports in-home cooking classes and gift certificate purchases, with Miummium earning a service fee of less than 18% on each booking.
Product overview
MiumMium is a marketplace platform offering personal chef booking services and cooking classes. The core offering consists of the Personal Chef Booking Platform, which enables consumers to discover and book private chefs for in-home dining experiences. Additional offerings include Cooking Classes taught by professional chefs, Gift Certificates as an add-on product, and individual Chef Profiles and Menus as searchable sub-products. The platform operates across the United States, Canada, and France, serving various occasions from intimate dinners to large dinner parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Chef Booking Platform Core marketplace product that lets consumers browse chefs and menus by city, pick a date, choose a menu, and book a private chef who comes to their home to shop, cook, serve, and clean up. Designed for hosts hosting dinner parties, special occasions, and intimate gatherings.
- In-Home Cooking Classes On-demand cooking classes delivered by professional chefs in the client's home, covering cuisines such as authentic barbecue and vegan cooking. Targeted at consumers wanting hands-on culinary instruction in their own kitchen.
- Gift Certificates
Companies that use Miummium
Customer profileSegments3 records
Ideal customer profiles3 records
Miummium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Miummium partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Miummium competitors and assessment
Company assessmentDirect peers
- Book a Chef: Book a Chef is a private chef booking platform offering in-home chef experiences and event catering across multiple markets. It competes with Miummium on the same host-facing booking flow and chef supply model.
- Cozymeal: Cozymeal is a marketplace for private chefs, cooking classes, and food tours, serving consumers and corporate clients in major US cities. It overlaps directly with Miummium's personal chef and cooking-class offerings and target host personas.
- Take a Chef: Take a Chef is a global online marketplace that connects hosts with private chefs for at-home dining experiences, operating across many countries. It is the closest direct competitor to Miummium in product, target customer, and marketplace model.
- Yhangry: Yhangry is a UK-based private chef marketplace that lets hosts book chefs for dinner parties and special occasions. It is comparable to Miummium in business model, consumer use case, and geographic overlap (Europe/UK).
- Chef Maison: Chef Maison connects hosts with vetted private chefs for at-home dining experiences, primarily in Europe. It is directly comparable to Miummium in service offering, target customer, and marketplace structure.
Others
- Yelp: Yelp is a local business discovery and booking platform that surfaces private chefs and catering providers alongside restaurants. It is an indirect ecosystem participant that funnels demand to local chef suppliers potentially competitive with Miummium.
- CaterTrax: CaterTrax is an online catering management platform used by corporate and group catering operators. It is thematically adjacent to Miummium's higher-end concierge and event use cases but serves corporate catering workflows rather than consumer dinner parties.
Broad incumbents
- Thumbtack: Thumbtack is a large US local-services marketplace that includes private chefs among its categories. It is a broad incumbent with vastly larger distribution and similar marketplace dynamics, posing a competitive threat to Miummium's chef supply.
- Airbnb Experiences (EatWith): Airbnb Experiences (which absorbed EatWith) hosts dining experiences with local chefs in cities worldwide. While broader than Miummium's private-chef focus, it competes for the same host occasion and offers an established distribution channel.
Emerging players
- Kitchensurfing: Kitchensurfing was a direct private-chef marketplace with on-demand in-home chef booking. It is comparable to Miummium in core marketplace mechanics and is included as a historical reference point for the category's competitive dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Miummium social profiles
Digital presenceMiummium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miummium leadership team
Management profileNumber of profiles
Profiles1 record
Miummium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miummium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miummium
What does Miummium do?
Miummium operates an online marketplace that connects individual consumers (foodies/hosts) with professional personal chefs who list their menus and pricing on the platform. Clients browse chefs by city, select a menu, and book a date; the chef arrives at the client's home to shop for ingredients, cook, serve, and clean up. The platform also supports in-home cooking classes and gift certificate purchases, with Miummium earning a service fee of less than 18% on each booking.
Is Miummium a public or private company?
Miummium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miummium founded?
Miummium was founded in 2015. It employs 1 to 10 people.
Where is Miummium based?
Miummium is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Miummium make money?
One revenue line is on record: booking Service Fee.
Who are Miummium's main competitors?
Direct peers on record are Book a Chef, Cozymeal, Take a Chef, Yhangry and Chef Maison. Others are Yelp and CaterTrax. Broad incumbents are Thumbtack and Airbnb Experiences (EatWith). Kitchensurfing is listed as an emerging player.
Does Miummium have an API?
No public API is recorded for Miummium.
What industry is Miummium in?
Miummium's product category is Personal Chef Marketplace. Its primary akta.pro industry code is CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals. Its NAICS code is 7223 and its SIC code is 5810.