What Machine Hub does

Machine Hub is a privately held, dual-product platform serving the used industrial machinery market. The company operates an online marketplace that connects buyers and sellers of used industrial machinery, metalworking equipment, and manufacturing tools, alongside a dealer management software suite targeted at machinery dealers and brokers. The company is headquartered in Mount Clemens, Michigan, and reports a workforce of 11–50 employees under founder/CEO Jimmy Gwizdala and founder/COO Jeff Stern.

The platform aggregates more than 38,943 active machine listings spanning 1,504 distinct machine types and an indexed library of more than 10,000 manufacturers including HAAS, FANUC, MAZAK, AMADA, and CINCINNATI. The underlying technology is a web-based marketplace with built-in inventory, CRM, analytics, maintenance, and marketing modules that synchronize with dealer websites and external listing networks; additional surface includes a mobile app that supports one-click quoting. Listed categories span turning machines, stamping, washers, crushers, waterjet cutters, material-handling machinery, CNC lathes, vertical machining centers, chemical process equipment, and dozens of other equipment verticals. Listing supply is concentrated in Ohio, Michigan, Connecticut, Pennsylvania, and Illinois, with additional supply from Canada, the UK, Germany, and Mexico.

Revenue is generated through three primary streams: (i) recurring SaaS subscriptions to the dealer management software at $250/month for the first user and $100/month for additional users with free clerical users; (ii) recurring marketplace listing fees at $2/month per listing, capped at $400 per dealer per month, with $20 premium and $10 promoted upgrades and free auction/wanted attachments; and (iii) one-time email blast advertising at $2,500 per send (introductory $2,000) reaching a 70,000+-address industry database. Go-to-market is product-led via self-serve registration on the marketplace and an inside-sales motion with 30-day free trials and demos for the SaaS product, supplemented by an MDNA (Machinery Dealers Association) industry partnership established in 1941.

Name

Machine Hub

Legal name

Machine Hub

Website

https://machinehub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Machine Hub operates a two-sided online marketplace and dealer management software for the used industrial machinery industry, connecting buyers and sellers across the US while offering integrated SaaS tools for inventory, CRM, and quoting.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Clemens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Listings: Sellers pay monthly listing fees to post equipment on the marketplace. Premium and promoted listing options available at additional cost. Maximum monthly charge caps out to control costs for large dealers.
2. Dealer Management Software Subscription: SaaS subscription for machinery dealers including IMS, CRM, reporting, and marketing tools. Priced per user with the first user at higher rate and additional users at lower rate. Clerical users free. Listing fees included at discounted rate.
3. Advertising - Email Blasts: Email marketing campaigns reaching over 70,000 addresses in the machinery industry. One-time blast pricing with introductory discounts available.
4. Auction Listings: Auctioneers can list auctions with marketplace listing attachments at no additional cost beyond base listing fees.
5. Wanteds Listings: Buyers can post wanted equipment listings to alert marketplace sellers of specific machine needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Machine Hub operates an online marketplace connecting buyers and sellers of used industrial machinery, metalworking equipment, and manufacturing tools across the United States. The platform also provides a SaaS-based Dealer Management Software suite with modules for inventory management, CRM, quoting, analytics, marketing, and maintenance for machinery dealers and brokers. Additional revenue comes from email blast advertising to 70,000+ industry contacts.

Product overview

Machine Hub operates as a dual-purpose platform combining a used industrial machinery marketplace with a comprehensive dealer management software suite. The core marketplace (https://machinehub.com/search) enables buying and selling of equipment with over 38,900 listings across categories including CNC machinery, material handling, and metalworking equipment. The Dealer Management Software provides five integrated modules—Inventory Management System (IMS), Customer Relationship Management (CRM), Reports/Analytics, Marketing, and Maintenance—that work together to help dealers manage inventory, leads, quotes, and business operations. Additional services include Email Blasts (reaching 70,000+ addresses), Auction Listings, and Wanted listings. The platform also offers an advertising layer with tiered pricing for marketplace, auction, and promotional placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Machine Hub Marketplace An online marketplace connecting buyers and sellers of used industrial machinery, metalworking equipment, and manufacturing tools across the United States, featuring advanced search filters, saved search alerts, detailed specifications, photos, and direct seller communication.
• Dealer Management Software A comprehensive SaaS suite for machinery dealers and brokers that integrates website, inbox, calendar, inventory, quotes, and prospect management. Includes one-click quoting, mobile app, automatic lead capture, analytics, and email/calendar integration.
• Email Blast Advertising Email marketing service allowing users to upload personalized messages and reach over 70,000 prospective buyers in the machinery industry at $2,500 per blast ($2,000 introductory pricing).
• Auction Listings Auction listing service allowing auctioneers to publish auctions with brochures, photos, and links to auction sites, including cataloging at no additional cost.
• Wanteds Listings Service enabling buyers to post equipment requests that alert marketplace sellers and auctioneers of specific machinery needs.

Quantifiable outcome

• Quoting times improved significantly with one-click quote functionality
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MDNA (Machinery Dealers Association)coreStrategic or Co-development PartnerMachine Hub is an MDNA Partner. MDNA is an international nonprofit trade association established in 1941 to promote the used machinery industry. The association includes machinery dealers, auctioneers, and appraisers who offer extensive used machinery selection worldwide. This partnership provides legitimacy and access to the established industry network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Proxibid: Proxibid is an online auction marketplace for heavy equipment, industrial machinery, and business assets. Comparable to Machine Hub's auction listing services and used equipment buyer audience.
• EquipNet: EquipNet is a used industrial asset management and marketplace platform serving manufacturers with surplus equipment. Directly comparable to Machine Hub in the used industrial machinery marketplace space, with similar buyer/seller audience.
• Kitmondo: Kitmondo is an international marketplace for second-hand industrial machinery, focused on metalworking, plastics, and food processing equipment. Direct competitor to Machine Hub in used machinery listings with global seller reach.
• Exapro: Exapro is a European-based online marketplace for used industrial machinery across metalworking, plastics, food, and printing equipment. Comparable to Machine Hub as a vertical marketplace serving machinery buyers and dealers, with overlapping machine categories.
• MachineTools.com: MachineTools.com is a specialized online marketplace and lead-generation platform for used metalworking and CNC machinery. Closely comparable to Machine Hub in target buyer (job shops and manufacturers) and product category.
• TradeMachines: TradeMachines is an online used machinery marketplace aggregating listings from dealers and auctioneers across categories like CNC, metalworking, and woodworking. Direct competitor to Machine Hub in the used industrial machinery listing/aggregation space.

Broad incumbents

• Ritchie Bros. Auctioneers: Ritchie Bros. operates AuctionTime, IronPlanet, and Marketplace-E, the largest online used industrial equipment auction and listing platforms globally. Directly comparable to Machine Hub's marketplace and auction listings across construction, transportation, and agricultural machinery.
• Sandhills Global (Machinery Trader): Sandhills Global publishes Machinery Trader, TractorHouse, and Truck Paper — the dominant print-and-online classified marketplaces for used heavy equipment and machinery. Comparable to Machine Hub as a used industrial machinery listing destination with paid dealer advertising.
• eBay Business Supply (Industrial category): eBay operates a broad horizontal marketplace that includes a large industrial machinery and metalworking equipment category. Represents competitive pressure as a free alternative for casual sellers and buyers of used machinery.

Emerging players

• Resale.ai / Second.use: Resale.ai is an emerging AI-enabled marketplace for used industrial equipment, applying data and pricing intelligence to the secondary machinery market. Comparable to Machine Hub in addressing inefficiencies in used machinery transactions, though smaller and earlier stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/machine_hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machine Hub