Rosenfeld Kidson
- Company typePrivate
- Founded1930
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rosenfeld Kidson firmographics
Firmographics- Name
- Rosenfeld Kidson
- Legal name
- ITI NZ
- Website
- https://rosenfeldkidson.co.nz
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rosenfeld Kidson industry classification
Industry- Product category
- Specialty Timber Supply
- NAICS
- Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)
- akta.pro secondary industries
- Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ), Timber Procurement & Wood Dealer/Timber Buying Services (IMAMAAAF)
Keywords
Where Rosenfeld Kidson is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Rosenfeld Kidson business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Timber Materials Sales: One-time sale of specialty timber products including species (Sapele, Taun, Tonka, Truwood, Vitex, Walnut, Western Red Cedar, Yellow Cedar, Accoya, American species, European species, etc.) sold as raw or machined timber for various applications.
- Timber Systems and Components: Sale of proprietary cladding systems (Board & Batten, Vertical, Bevel Back, Shingles, Horizontal), flashings, cavity battens, and fixings as components for construction projects.
- Timber Treatment and Finishing Products: Sale of timber protection products including Sansin PrecisionCoat Woodforce & SDF, Dryden WoodOil, and related finishing solutions for timber preservation and longevity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bespoke quotation for specialty timber products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rosenfeld Kidson product offering
Product offeringCore offering
Rosenfeld Kidson (RK Timbers) is a New Zealand specialty timber merchant and importer that supplies sustainably sourced timber species, finished timber products for interior and exterior applications, and proprietary timber cladding systems to architects, builders, and homeowners. The company also distributes timber treatment products, aluminium flashings, cavity battens, and specialty fixings from its Auckland headquarters.
Product overview
Rosenfeld Kidson (RK Timbers) is a specialty timber supplier with nearly a century of experience, offering a comprehensive portfolio of timber products organized into three main categories: Timber Applications (RK Interior Timbers, RK Decking, RK Flooring, RK Exterior Joinery, RK Landscaping & Infrastructure, RK Cladding, RK Panelling), Timber Systems (RK Board & Batten Weatherboards, RK Vertical Weatherboards, RK Bevel Back Weatherboards, RK Shingles, RK Interset Recessed Window System, RK Horizontal Weatherboards), and Timber Products (RK Flashings, Sansin PrecisionCoat Woodforce & SDF, Cavity Battens, Dryden Woodoil, Finger-Jointed and Laminated Timber Blanks, Fixings). The company also supplies various timber species including Western Red Cedar, Accoya, European Oak, American White Oak, Walnut, and others. The product portfolio is complemented by third-party treatment products from Sansin and Dryden, plus a comprehensive range of fixings and flashings. The systems are designed to be adaptable, simple, robust, and compliant for use by architects, designers, builders, and homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- RK Interior Timbers Interior timber products for homeowners and architects seeking warm, beautiful wood finishes for interior applications.
- RK Decking Timber decking products designed for outdoor use, offering both functionality and aesthetic appeal.
- RK Flooring Timber flooring products providing warmth and natural beauty for residential and commercial interiors.
- RK Exterior Joinery Exterior timber joinery products designed for durability and weather resistance in outdoor applications.
- RK Landscaping & Infrastructure Timber products for landscaping and infrastructure projects, offering sustainable solutions for outdoor environments.
- RK Cladding Timber cladding products for exterior walls, providing both weather protection and aesthetic appeal.
- RK Panelling Wall and soffit panelling products along with ceiling sarking alternatives utilizing timber's versatility.
- RK Board & Batten Weatherboards Classic and distinctive cladding option featuring board and batten profile, suitable for traditional and modern architecture.
- RK Vertical Weatherboards Weatherboards designed to create clean, vertical lines for a minimalist aesthetic, ideal for modern architectural designs.
- RK Bevel Back Weatherboards Durable weatherboards with bevel back profile featuring angled cut ensuring efficient water runoff when boards overlap.
- RK Shingles Premium blue label Western Red Cedar shingles ideal for exterior cladding, offering high-quality vertical grain with exceptional durability.
- RK Interset Recessed Window System Sleek recessed window system offering a recessed finish around windows and doors with effective weatherproofing and thermal efficiency benefits.
- RK Horizontal Weatherboards Cladding featuring clean horizontal lines that integrate seamlessly across facades for a sleek and uniform appearance.
- RK Flashings Extruded aluminium flashing range designed for timber cladding projects.
- Sansin PrecisionCoat Woodforce & SDF Environmentally-friendly wood protection finishes from Sansin, creating best-performing water-borne timber finishes.
- Cavity Battens Comprehensive selection of cavity battens designed for both vertical and horizontal cladding applications.
- Dryden Woodoil Water-repellent, non-filming timber protector made in New Zealand that deeply penetrates wood, reduces warping and splitting.
- Finger-Jointed and Laminated Timber Blanks Premium KOMO certified timber blanks machined four sides to accurate dimensions for consistent quality exterior joinery material.
- Fixings Specialized range of high-quality fixings for cladding, cavity batten and decking installation including stainless steel, silicon bronze and vintage bronze heat-treated options.
- Timber Species Range Wide range of timber species sourced globally, each with specific functional and aesthetic benefits, sold as raw or machined timber for various applications.
Companies that use Rosenfeld Kidson
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Rosenfeld Kidson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rosenfeld Kidson partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ITI NZcoreITI NZ is the parent company under which RK Timbers operates as the Specialty Timber Product Range. RK Timbers is positioned as part of the ITI NZ portfolio of companies.
- FSC (Forest Stewardship Council)coreFSC certification confirms that timber products come from responsibly managed forests. RK Timbers displays the FSC logo on their website as a key sustainability credential.
- PEFC (Programme for the Endorsement of Forest Certification)corePEFC certification endorses sustainable forest management. RK Timbers displays the PEFC logo alongside FSC as environmental credentials.
- SansinminorSansin is described as the global leader in environmentally-friendly wood protection. RK Timbers offers Sansin PrecisionCoat Woodforce & SDF as a recommended timber finish, positioning them as a strategic product partner.
- Dryden WoodOilminorDryden WoodOil is a New Zealand-made water-repellent timber protector. RK Timbers offers this as a complementary timber treatment product, sourced locally.
- CodeMarkcoreCodeMark is a New Zealand building certification scheme. RK Timbers products carry CodeMark certification, demonstrating compliance with the New Zealand Building Code.
- ArchiprominorArchipro is a professional platform for architects and designers. RK Timbers maintains a professional listing on Archipro as a channel for reaching design professionals.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rosenfeld Kidson competitors and assessment
Company assessmentBroad incumbents
- ITI NZ: The parent company of RK Timbers. ITI NZ is a broader New Zealand timber and building products distributor, so RK Timbers is best understood as its specialty timber arm alongside the parent's wider portfolio.
- Mitre 10 (New Zealand): Major NZ retail building materials chain serving both trade and homeowners with lumber and timber products. Overlaps with RK Timbers on the retailer side but lacks the specialty timber curation and architect-led focus.
- PlaceMakers: One of New Zealand's largest building materials merchants, selling lumber, cladding and fixings to trade and DIY. Comparable because it overlaps the trade-customer and product categories RK Timbers serves, though at much greater scale and with a less specialty, less design-focused assortment.
- Bunnings New Zealand: Large-format building materials retailer in NZ selling structural and finishing timbers, fixings, and treatments. Comparable in product category but competes on price and convenience rather than RK Timbers' specialty/architecture positioning.
- Carters: NZ building supplies merchant focused on trade customers with lumber, framing and cladding categories. Comparable channel and product overlap with RK Timbers' trade business, although Carters is broader and less specialized.
Regional players
- Australian Sustainable Timbers: Australian specialty sustainable timber supplier targeting architects and high-end residential projects. Comparable in product curation and sustainability positioning, but operates across the Tasman rather than within RK Timbers' NZ market.
- Woodhouse Timber: Pacific Islands-focused timber and building products distributor. Comparable as a timber merchant/importer in the broader Australasian region, though its geographic focus differs from RK Timbers' NZ-only footprint.
Emerging players
- Accsys Technologies (Accoya): Producer of Accoya modified wood, one of the specialty species carried by RK Timbers. Comparable because RK Timbers is a channel partner/specifier for Accoya in the NZ market, making Accsys a product-side counterpart to RK Timbers' distribution role.
Direct peers
- Abodo Wood: New Zealand-based specialist in sustainable, thermally modified timber for cladding, decking, and interior applications. Closely comparable to RK Timbers in product specialty, sustainability positioning, and target customer (architects and premium builders) in the NZ market.
Others
- Sansin: Supplier of the Sansin PrecisionCoat Woodforce and SDF timber finishes stocked by RK Timbers. Comparable as an ecosystem partner - they provide the protective finishes that complement RK Timbers' raw timber and cladding systems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosenfeld Kidson social profiles
Digital presenceRosenfeld Kidson compliance and trust
Trust signalCompliance3 records
Rosenfeld Kidson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosenfeld Kidson leadership team
Management profileNumber of profiles
Profiles1 record
Rosenfeld Kidson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosenfeld Kidson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosenfeld Kidson
What does Rosenfeld Kidson do?
Rosenfeld Kidson (RK Timbers) is a New Zealand specialty timber merchant and importer that supplies sustainably sourced timber species, finished timber products for interior and exterior applications, and proprietary timber cladding systems to architects, builders, and homeowners. The company also distributes timber treatment products, aluminium flashings, cavity battens, and specialty fixings from its Auckland headquarters.
Is Rosenfeld Kidson a public or private company?
Rosenfeld Kidson is a private company. It is classified as family owned and is currently operating.
When was Rosenfeld Kidson founded?
Rosenfeld Kidson was founded in 1930. It employs 11 to 50 people.
Where is Rosenfeld Kidson based?
Rosenfeld Kidson is headquartered in Auckland, New Zealand, in the Oceania region.
How does Rosenfeld Kidson make money?
Three revenue lines are on record. Timber Materials Sales are the primary driver. The others are timber Systems and Components and timber Treatment and Finishing Products.
Who are Rosenfeld Kidson's main competitors?
Broad incumbents on record are ITI NZ, Mitre 10 (New Zealand), PlaceMakers, Bunnings New Zealand and Carters. Regional players are Australian Sustainable Timbers and Woodhouse Timber. Accsys Technologies (Accoya) is listed as an emerging player. Abodo Wood is listed as a direct peer. Sansin is listed as an others.
Does Rosenfeld Kidson have an API?
No public API is recorded for Rosenfeld Kidson.
What industry is Rosenfeld Kidson in?
Rosenfeld Kidson's product category is Specialty Timber Supply. Its primary akta.pro industry code is CRAIAEAA, Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB), with a secondary code of CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood). Its NAICS code is 321912 and its SIC code is 5031.