Abodo Wood
Abodo Wood is a New Zealand manufacturer of thermally modified timber cladding, decking, screening, and panelling made from FSC-certified Radiata Pine. The company sells to architects, builders, and developers across 30+ countries through merchants, regional sales managers, and UK specification partners.
- Company typePrivate
- Founded2004
- HeadquartersMangere, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Abodo Wood does
Abodo Wood Limited is a New Zealand-based manufacturer of thermally modified timber feature products for architectural and construction applications. Founded around 2004 and headquartered in Auckland with manufacturing facilities in Mangere and Ohinewai, the company processes FSC-certified New Zealand Radiata Pine and Douglas fir sourced from Kaingaroa Forest using proprietary heat-tempering and patented vertical grain technology. Its product range spans Vulcan cladding, decking, screening, panelling, shingles, nexus finger-jointed cladding, and charred cladding, plus a complementary Tundra Douglas fir line, Sand Decking, and co-developed Protector water-based coatings with Resene. The company markets under a "New Growth Feature Timbers" positioning that frames purpose-grown plantation timber as a sustainable alternative to old-growth hardwoods, supported by EPD, Declare, CodeMark, Homestar, and FSC credentials.
Abodo sells primarily through B2B specification channels, targeting architects, builders, developers, and homeowners. Distribution combines NZ timber merchants, regional area sales managers across the North and South Island, dedicated country websites for Australia and the UK, and architectural specification partners such as Russwood (UK) and Glenalmond Timber (Scotland), with a rest-of-world e-commerce storefront. Pricing is quote-based, with a 10% premium for set-length Vulcan Cladding customization and standardized 6-week lead times on main product lines. Showrooms in Auckland (Mangere) and Cardrona support direct-to-consumer engagement alongside project showcases like the award-winning Cardrona Cabin.
The company exports to more than 30 countries and has built a portfolio of credentialed enterprise and government projects including Wellington Zoo's Snow Leopard Enclosure, Te Uru Taumata (NZ's first Living Building), Motueka Library, Cardrona Alpine Eco Villas (Homestar 7), and Clearwater Quays Apartments. Revenue is not publicly disclosed; the business is privately held with no external equity investment beyond a 2015 Callaghan Innovation grant. The 11-50 employee base, combined with multi-country distribution and active product launches through 2024, indicates a mid-sized specialty manufacturer in an active international growth phase.
Abodo Wood firmographics
Firmographics- Name
- Abodo Wood
- Legal name
- Abodo Wood Limited
- Website
- https://abodo.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Abodo Wood is a New Zealand manufacturer of thermally modified timber cladding, decking, screening, and panelling made from FSC-certified Radiata Pine. The company sells to architects, builders, and developers across 30+ countries through merchants, regional sales managers, and UK specification partners.
- Ownership category
- akta.pro rank
Abodo Wood industry classification
Industry- Product category
- Exterior Timber Products
- NAICS
- Engineered Wood Member Manufacturing (321215), Wood Preservation (321114), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
- akta.pro secondary industries
- Treated Wood & Preserved Timber Products (IMADADAE), Wood Treatment & Preservation for Engineered Wood Products (IMAMACAM), Wood Coatings & Finishes (IMADAKAD)
Keywords
Where Abodo Wood is headquartered
LocationHeadquarters
- HQ city
- Mangere
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Abodo Wood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Timber Products Sales: Primary revenue from sales of thermally modified timber products including cladding, decking, screening, panelling, and joinery. Products are sold through distributors, timber merchants, and direct channels with varying lead times.
- Set Length Customization: Premium service offering specific lengths (3.6m, 4.2m, 4.8m) of Vulcan Cladding with 10% additional fee, providing value-added customization for builders.
- Coatings and Accessories: Sales of complementary products including Protector coatings, Sioo:x wood coating, fixings, and installation accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Lengths - Vulcan Cladding |
| Unit Pricing | Pay-as-you-go | Set Lengths - Vulcan Cladding (Premium) |
| Unit Pricing | Pay-as-you-go | Product Samples |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Abodo Wood product offering
Product offeringCore offering
Abodo Wood designs, manufactures, and sells thermally modified timber products — including cladding, decking, screening, panelling, shingles, joinery, and weatherboards — sourced from FSC-certified New Zealand Radiata Pine and Douglas fir plantations. Products are differentiated by a patented Heat Tempering (thermal modification) process and a patented Vertical Grain Technology that delivers stability, durability, and weathering performance without chemical preservatives, supported by complementary coatings and accessories. Sales occur through merchant resellers, field sales managers, international specification partners (e.g., Russwood in the UK), and direct online/showroom channels across more than 30 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Vulcan: Thermally modified timber product range featuring vertical grain technology for cladding, decking, screening, and panelling.
- Vulcan Cladding
- Vulcan Decking
- Vulcan Screening
- Vulcan Panelling
- Vulcan Shingles
- Vulcan Nexus Cladding
- Vulcan Charred Cladding
- Vulcan Joinery
- Sand Decking
- Protector
- New Growth Feature Timbers
Products and services
- Vulcan Cladding Thermally modified Radiata Pine weatherboard cladding featuring patented Vertical Grain Technology, designed for exterior cladding, siding, and rain screen applications on residential and commercial buildings. Sold in WB18, WB12, Fineline, and Bevelback profiles through merchants, specification partners, and direct channels.
- Vulcan Decking Thermally modified Radiata Pine decking timber with patented Vertical Grain Technology, used in residential and commercial outdoor decking applications. Designed for stability, low warping, and even weathering performance.
- Vulcan Screening Thermally modified timber screening product for exterior and interior architectural screening, fins, and batten applications on buildings.
- Vulcan Panelling Thermally modified timber interior wall and ceiling panelling product, featuring Vertical Grain Technology for stable interior architectural finishes.
- Vulcan Shingles Modern timber shingles made from FSC certified, thermally modified Radiata Pine and protected by OPX low-VOC water-based preservative treatment. Designed for walls, roofs, and gable ends. Available in three sizes for architectural applications.
- Vulcan Joinery Vertical grain thermally modified timber for joinery applications including windows, doors, and bespoke joinery. Vulcan Nexus Cladding extends the range with finger jointed construction available in 6m lengths.
- Sand Decking Decking product line within the Abodo range used in architectural outdoor decking applications, including in the Te Uru Taumata Living Building project.
- Tundra Weatherboards Abodo's Douglas fir weatherboard cladding product range sourced from Kaingaroa forest, offering a natural timber alternative for exterior cladding applications.
- Heart Douglas Fir Chemical-free Douglas fir timber product for use in architectural and public building applications such as the Longbush Ecosanctuary Welcome Centre.
- Stratos+ Cladding Abodo cladding product featured on Te Uru Taumata, New Zealand's first Living Building project offering sustainable exterior cladding for high-performance buildings.
- Protector Wood Coating Water-based penetrating oil stain coating for exterior timber, formulated with Resene Coatings Technologies for Abodo's timber products. Provides weather protection for up to four years with even weathering performance on vertical grain timber.
- Timber Samples and Architectural Sample Box Physical timber samples and curated architectural sample boxes available for order through the Abodo website to support specification decisions by architects, builders, and homeowners.
Quantifiable outcome
- 8.875kg of carbon stored per square metre of 18mm thick Vulcan Cladding (Standard Series)
- +4 more outcomes
Companies that use Abodo Wood
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Abodo Wood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Abodo Wood partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RusswoodcoreRusswood appointed as Abodo's new UK architectural specification partner, specializing in the feature timber market. With over 30 years of experience in the timber industry, Russwood delivers high-quality products and exceptional technical expertise to architects, and contractors.
- Pan Pac Forest ProductscoreKey supplier of FSC certified radiata pine with forest area of about 35,000 hectares in Hawkes Bay. Pan Pac is the largest forestry grower in Hawkes Bay, with much of the forest on iwi-owned land. They developed the Southern Hemisphere's first large scale thermal modification kiln. Abodo partners with Pan Pac for sustainable timber sourcing and environmental initiatives including pest trap donations.
- Timberlands (Kaingaroa Forest)coreTimberlands manages Kaingaroa Forest, one of the largest man-made plantation forests in the southern hemisphere at 1900 km2. The forest is FSC certified and provides prized medium-density, high-consistency wood fibre. Timberlands supports kārearea (NZ falcon) conservation through scientific studies and forest management practices near nesting sites.
- Glenalmond TimberminorFamily-run business supplying timber products throughout the UK since 1988.
- ITI NZ (including RK Timbers)coreNew Zealand distribution partnership for Vulcan timber products. Partnership arrangement concludes 31 July 2026.
- First Light StudiocoreDesign firm that collaborated on Cardrona Alpine Eco Villas project alongside FLiP Healthy Homes. Designed villas to achieve Homestar 7 rating.
- FLiP Healthy HomescoreBuild experts who collaborated with Abodo on Cardrona Alpine Eco Villas project, achieving Homestar 7 certification.
- Resene Coatings TechnologiescorePartnered with Abodo to test and formulate Protector coating for exterior timber application. John Kilby from Resene conducted research on coatings and timber performance.
- WingspanminorBirds of prey advocacy group partnering with Timberlands to help safeguard kārearea (NZ falcon) so it can breed, fledge and soar over the Kaingaroa forest.
- Pan Pac Environmental TrustminorTrust sponsors environmental projects benefiting Hawke's Bay region. Contributes $100,000 per year to pest control, planting projects, and native species protection.
- Matakana Showcase PropertyminorShowcase property in Matakana demonstrating Abodo Vulcan products with approximately 3500kg of carbon stored in timbers throughout the build.
- Assembly ArchitectscoreDesign firm responsible for Cardrona Cabin project, showcasing Abodo timbers in alpine environment.
- Architecture WorkshopcoreArchitecture firm designed Wellington Zoo Snow Leopard Enclosure using Vulcan Shingles.
- JasmaxcoreArchitecture firm for Te Uru Taumata (Tūhoe Building) - New Zealand's first Living Building, featuring Abodo cladding and decking products.
- ECOED Kiwi CrècheminorPan Pac sponsors ECOED Kiwi Crèche with $25,000 annually to maintain facility and 3.3km predator fence for kiwi chick protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Abodo Wood competitors and assessment
Company assessmentDirect peers
- Kebony: Norwegian producer of thermally modified softwoods (furfurylated) for cladding, decking, and roofing. Closest like-for-like competitor to Abodo's Vulcan range - same modified-softwood, same architectural exterior applications, and global specification focus.
- Accsys Technologies (Accoya): UK-listed producer of acetylated radiata pine (Accoya) for exterior joinery, cladding, and decking. Competes head-to-head with Abodo in modified-softwood performance category and targets the same architectural specification channel globally.
- Thermory: Estonian manufacturer of thermally modified hardwoods and softwoods for cladding, decking, and sauna applications. Direct competitor in thermally modified exterior timber, with overlapping product categories and similar sustainability positioning.
- Lunawood: Finnish producer of thermally modified Nordic pine and spruce for exterior cladding, decking, and architectural applications. Direct competitor in the thermally modified softwood exterior category with global distribution.
- Novawood: Turkish manufacturer of thermally modified timber for exterior architectural use, exporting globally. Competes with Abodo in the modified-softwood cladding and decking category, especially in Europe and Australasia.
Emerging players
- Russwood: UK-based supplier of feature timber for architectural projects with 30+ years of experience. Functions as Abodo's UK specification partner but also distributes competing cladding timbers, making it both collaborator and partial competitor in the UK feature-timber niche.
Regional players
- Innowood: Australian architectural timber products company offering cladding, screening, and decking solutions. Regional peer serving the same Australian specification market where Abodo is expanding via its AU website and trade-show presence.
Broad incumbents
- Carter Holt Harvey: Major NZ-based wood products manufacturer offering a broad range of timber and building materials. Abodo's Area Manager Suzy Brown was previously at Carter Holt Harvey, illustrating the cross-flow of talent and competitive overlap in NZ structural and architectural timber.
- Boral Timber: Large Australian timber manufacturer and distributor with broad product portfolio including cladding, decking, and structural timber. Larger-scale incumbent with deeper Australian distribution that Abodo's premium exterior range must compete against in specification.
Others
- Resene (Coatings): NZ/Australasian coatings manufacturer that partnered with Abodo to formulate the Protector exterior timber finish. Strategic partner but also a potential channel competitor if it chooses to push coatings bundled with competing timber brands directly to builders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Abodo Wood social profiles
Digital presenceAbodo Wood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abodo Wood leadership team
Management profileNumber of profiles
Profiles7 records
Abodo Wood funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abodo Wood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abodo Wood
What does Abodo Wood do?
Abodo Wood designs, manufactures, and sells thermally modified timber products — including cladding, decking, screening, panelling, shingles, joinery, and weatherboards — sourced from FSC-certified New Zealand Radiata Pine and Douglas fir plantations. Products are differentiated by a patented Heat Tempering (thermal modification) process and a patented Vertical Grain Technology that delivers stability, durability, and weathering performance without chemical preservatives, supported by complementary coatings and accessories. Sales occur through merchant resellers, field sales managers, international specification partners (e.g., Russwood in the UK), and direct online/showroom channels across more than 30 countries.
Is Abodo Wood a public or private company?
Abodo Wood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abodo Wood founded?
Abodo Wood was founded in 2004. It employs 11 to 50 people.
Where is Abodo Wood based?
Abodo Wood is headquartered in Mangere, New Zealand, in the Oceania region.
How does Abodo Wood make money?
Three revenue lines are on record. Timber Products Sales are the primary driver. The others are set Length Customization and coatings and Accessories.
Who are Abodo Wood's main competitors?
Direct peers on record are Kebony, Accsys Technologies (Accoya), Thermory, Lunawood and Novawood. Russwood is listed as an emerging player. Innowood is listed as a regional player. Broad incumbents are Carter Holt Harvey and Boral Timber. Resene (Coatings) is listed as an others.
Does Abodo Wood have an API?
No public API is recorded for Abodo Wood.
What industry is Abodo Wood in?
Abodo Wood's product category is Exterior Timber Products. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products, with a secondary code of IMADADAE, Treated Wood & Preserved Timber Products. Its NAICS code is 321215 and its SIC code is 2400.