Frederiksen & Frederiksen

What Frederiksen & Frederiksen does

Frederiksen & Frederiksen is a privately held, family-owned independent insurance agency headquartered at 12900 Preston Road, Suite 500, in Dallas, Texas, serving families, businesses (for-profit and non-profit), and life/health clients across the Dallas-Fort Worth Metroplex. Founded in 1949 by Raymond Frederiksen as Ray Frederiksen Insurance Service and rebranded in 1979, the firm is now in its fourth generation of family ownership and management, with Mark Frederiksen (joined 1996) and fourth-generation members Hayden Frederiksen (joined May 2020) and Lars Frederiksen (joined 2025) actively involved. The agency holds no proprietary technology; its offering is a relationship-driven advisory service, with live-person phone handling, no phone trees, and an annual policy review process.

Name

Frederiksen & Frederiksen

Legal name

Frederiksen & Frederiksen

Website

https://fredandfred.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Frederiksen & Frederiksen is a fourth-generation, family-owned independent insurance agency in Dallas, TX, representing ~20 top-rated carriers to provide personal, commercial, and life/health coverage to families and businesses across the DFW Metroplex.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Frederiksen & Frederiksen earns commissions from multiple insurance carrier partners (The Hartford, MetLife, Travelers, Chubb, Nationwide, and others) when policies are sold and renewed. Revenue is generated through both new policy acquisition and renewal commissions on existing client policies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Frederiksen & Frederiksen is an independent insurance agency that sells personal, commercial, and life and health insurance products from multiple top-rated carriers to families and businesses in the Dallas-Fort Worth area. The agency also provides risk management advisory and claims assistance, shopping and negotiating coverage on behalf of customers and conducting annual policy reviews. Revenue is generated through insurance commissions paid by carrier partners on new and renewal policies.

Product overview

Frederiksen & Frederiksen is an independent insurance agency offering a comprehensive portfolio of insurance products and risk management services through multiple top-rated insurance carriers. The company provides Personal Insurance (Families), Business Insurance, and Life and Health Insurance as core product lines, complemented by Risk Management consulting and Claims Services. They serve both personal and commercial customers, providing quotes and coverage from multiple insurance companies including Nationwide, The Hartford, MetLife, Travelers, Chubb, Progressive, Safeco, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance (Families) Insurance coverage for individuals and families including homeowners, condominiums, renters, rental dwellings, valuable items (jewelry, fine arts), personal automobiles (including collector cars), boats/yachts/jet-skis, personal umbrella, flood insurance, and builders risk coverage for renovations or new builds.
• Business Insurance Commercial insurance coverage for businesses including buildings and business personal property, tools and equipment, general liability, umbrella/excess liability, professional liability/errors and omissions, workers compensation, business automobiles, directors and officers liability, employment-related practices liability, crime/employee dishonesty, and cyber liability and network security.
• Life and Health Insurance Life and health insurance for groups and individuals including major medical coverage, dental, vision, disability, long term care, and life insurance. Group plans offered via traditional PPO, Health Savings Accounts, or self-funded plans with group administration support, available to small groups (as few as two full-time employees in Texas).
• Risk Management Risk management strategy development and consultation services for businesses, helping organizations identify and mitigate risks unique to their operations to stay competitive and profitable.
• Claims Services Claims handling and processing services with direct claim contact numbers provided for multiple insurance carriers (Nationwide, Chubb, The Hartford, Progressive, Travelers, etc.) and emergency repair contacts for water/fire damage restoration and auto or home glass repair.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• The HartfordcoreChannel Partner/ Reseller/ DistributorThe Hartford is one of the insurance carriers represented by Frederiksen & Frederiksen. The agency sells The Hartford insurance products including business and personal lines coverage.
• MetLifecoreChannel Partner/ Reseller/ DistributorMetLife is one of the insurance carriers represented by Frederiksen & Frederiksen for various insurance products.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers is one of the insurance carriers represented by Frederiksen & Frederiksen, providing personal and business insurance options.
• ChubbcoreChannel Partner/ Reseller/ DistributorChubb is one of the insurance carriers represented by Frederiksen & Frederiksen, offering personal and commercial insurance coverage.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide is one of the insurance carriers represented by Frederiksen & Frederiksen, providing personal and commercial insurance products.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive is one of the insurance carriers represented by Frederiksen & Frederiksen for auto and other insurance coverage.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco is one of the insurance carriers represented by Frederiksen & Frederiksen.
• Texas MutualcoreChannel Partner/ Reseller/ DistributorTexas Mutual is one of the insurance carriers represented by Frederiksen & Frederiksen, specializing in workers compensation insurance.
• AetnacoreChannel Partner/ Reseller/ DistributorAetna is one of the insurance carriers represented by Frederiksen & Frederiksen for health insurance products.
• Blue Cross Blue Shield of TexascoreChannel Partner/ Reseller/ DistributorBCBS Texas is one of the insurance carriers represented by Frederiksen & Frederiksen for health insurance coverage.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorUnited Healthcare is one of the insurance carriers represented by Frederiksen & Frederiksen for health insurance products.
• Vault InsurancecoreChannel Partner/ Reseller/ DistributorVault Insurance is one of the insurance carriers represented by Frederiksen & Frederiksen.
• Philadelphia InsurancecoreChannel Partner/ Reseller/ DistributorPhiladelphia Insurance is one of the insurance carriers represented by Frederiksen & Frederiksen, serving business customers.
• Nonprofits Insurance AlliancecoreChannel Partner/ Reseller/ DistributorNonprofits Insurance Alliance is one of the insurance carriers represented by Frederiksen & Frederiksen, specializing in coverage for nonprofit organizations.
• USLIcoreChannel Partner/ Reseller/ DistributorUSLI is one of the insurance carriers represented by Frederiksen & Frederiksen, serving small business and specialty markets.
• ForemostcoreChannel Partner/ Reseller/ DistributorForemost is one of the insurance carriers represented by Frederiksen & Frederiksen, specializing in specialty insurance products.
• Old RepubliccoreChannel Partner/ Reseller/ DistributorOld Republic is one of the insurance carriers represented by Frederiksen & Frederiksen.
• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorHanover Insurance is one of the insurance carriers represented by Frederiksen & Frederiksen for commercial and personal insurance.
• National GeneralcoreChannel Partner/ Reseller/ DistributorNational General is one of the insurance carriers represented by Frederiksen & Frederiksen for auto and other insurance products.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Alliant Insurance Services: Specialty insurance brokerage providing commercial, personal, and benefits products. Comparable in multi-line carrier-representation model and target customer segments, with materially greater scale and geographic footprint.
• HUB International: Global insurance brokerage serving commercial, personal, and benefits clients. Comparable in independent agency model and product breadth but at substantially greater scale across North America.
• Marsh McLennan Agency: Middle-market arm of global insurance broker Marsh McLennan. Comparable in offering personal, commercial, and benefits coverage but operates at significantly greater scale with broader geographic reach and technology resources.
• USI Insurance Services: Large national insurance brokerage serving middle-market businesses and individuals. Comparable in multi-carrier distribution model but at a much larger scale with proprietary risk analytics and broader product set.
• AssuredPartners: National insurance brokerage formed via roll-up of independent agencies. Comparable as a multi-line independent agency model but at vastly greater scale following a private-equity-backed acquisition strategy.

Emerging players

• Burns & Wilcox: Specialty insurance wholesale broker and managing general agent. Comparable as a specialty-distribution partner for hard-to-place personal and commercial risks, intersecting with Frederiksen & Frederiksen's specialty and excess/surplus placements.

Direct peers

• Higginbotham: Large Texas-based independent insurance agency offering personal, commercial, and employee benefits brokerage across multiple offices. Comparable as a Texas-headquartered, multi-line independent agency with similar carrier-representation model and target customer segments.
• Heffernan Insurance Brokers: Independent insurance brokerage providing personal, commercial, and employee benefits coverage. Comparable in operating model (multi-carrier, relationship-driven), product breadth, and target customer mix of individuals and businesses.
• TrueNorth Companies: Mid-market independent insurance and risk management agency serving commercial and personal clients. Comparable as a privately-held, multi-line independent agency with similar carrier partnerships and advisory-led service model.
• Holmes Murphy & Associates: Independent insurance brokerage focused on commercial and personal lines with a strong employee benefits practice. Comparable in multi-line product mix, independent agency structure, and emphasis on risk management consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FredandFredIns
• LinkedInlinkedin.com/company/frederiksen-&-frederiksen

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frederiksen & Frederiksen