Oneway

What Oneway does

Oneway® is an Italian professional hair styling tools brand operated by TXC S.R.L., a privately held Italian limited company headquartered in San Giovanni Valdarno, Tuscany. The company designs and sells hair dryers (POP Professional with BLDC motor and Auto-Clean technology; 911-C Professional), straighteners (Basic, Session, Slot, Sublime, Sublime Wide, Crimper), a multistyler POD system with interchangeable tips, curling irons (Intelligent Curler BIG, MiniWand), and a growing accessories line including the TikTok-viral Distristatica brush and the WOW Superior Diffuser XXL. Core product technology centers on rapid heating systems (HeatBoost), negative ion generators, brushless BLDC motors, and plates/barrels infused with Argan Oil, Keratin, and Macadamia for hair protection; the POP Professional Hair Dryer carries SGS quality/safety certification.

Oneway runs a hybrid direct-to-consumer and channel-partner go-to-market. The primary channel is its own Shopify-powered e-commerce storefront (onewayhair.com), which ships across Italy in 24–48 hours with free shipping above €50, accepts multiple currencies (EUR, GBP, CHF, USD), and offers installment payments via Scalapay. A parallel B2B program—professional pricing for registered hairstylists plus a Become-a-Reseller structure with minimum-order thresholds (€1,000 for salon training, €10,000 for Open Day events)—serves wholesalers, distributors, and salon owners. Pricing spans €12 accessories to €800+ complete kits, with a 2-year warranty on all products and no subscription or recurring revenue disclosed.

The company monetizes exclusively through one-time hardware sales and training services. Customer segments split between professional hairstylists and salon owners (primary), individual consumers seeking salon-quality home results (primary), and secondary segments of wholesalers/distributors and hairstyling schools. Oneway Formazione, the brand's training academy, delivers paid courses for professionals and wholesalers and functions as both a service-revenue stream and a channel-marketing engine. Geographic footprint is anchored in Italy with active expansion into the broader EU (UK, France, Germany, Spain) and adjacent markets (Albania). The company is privately held with no disclosed external funding rounds, an operating team of ~6 named individuals led by CEO Cristian, and 50+ years of claimed heritage in the hairstyling sector.

Name

Oneway

Legal name

TXC S.R.L.

Website

https://onewayhair.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oneway is an Italian brand of professional hair styling tools (dryers, straighteners, curlers, multistylers, brushes) sold direct-to-consumer across Italy and the EU via a Shopify storefront, with a parallel reseller program and Formazione training academy serving hairstylists, salons, wholesalers, and home users.

Ownership category

akta.pro rank

Product category

Professional Hair Styling Tools

NAICS

Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair Brushes, Combs & Detangling Tools (CRABAKAG), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Professional hair styling tools
• Hair straighteners
• Professional hair dryers
• Hair curling irons
• Salon styling equipment

Headquarters

HQ city

San Giovanni Valdarno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hardware Sales - Hair Styling Tools: One-time purchase model for professional and consumer hair styling equipment including hair dryers, straighteners, curlers, multistylers, and accessories. Products sold directly through e-commerce with various price points ranging from €12 to €800+ for kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Oneway® designs, manufactures and sells professional hair styling tools — including straighteners, professional hair dryers, curling irons, multistylers, brushes and diffusers — together with related accessories and styling products. The company sells these own-brand tools directly to end consumers via its e-commerce site, to salons and hairstylists through a professional channel, and to wholesalers/distributors through a reseller program, while supporting the professional audience with the Oneway® Formazione training program.

Product overview

Oneway® is a brand of professional hair styling equipment manufactured by TXC SRL, Italy. The product portfolio centers on five core categories: straighteners/flat irons (Piastre), multistylers with interchangeable tips (Multistyler POD system), professional hairdryers (POP, 911-C), curling irons (Intelligent Curler BIG, MiniWand), and accessories (diffusers, brushes, texturizers, thermal gloves). Products feature common technologies including Argan Oil/Keratin/Macadamia infusions, rapid heating systems, negative ion technology, and HeatBoost. The company also operates a training academy (Oneway® Formazione) offering professional development courses for hairstylists and wholesalers.

Differentiator

Problem solved

Functional benefit

Brands

• Oneway School of Training: Training academy project dedicated to those who wish to enter the hairstyling world or perfect their skills, through practical courses taught by qualified trainers.

Products and services

• POP Professional Hair Dryer

Quantifiable outcome

• 30% more shine compared to conventional straighteners
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• ScalapaysupportingOthersPayment installment provider enabling customers to split purchases into multiple payments. Allows customers to pay in installments without additional cost, improving purchase accessibility and average order value.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the onewayhair.com online store. Provides the technical infrastructure for product listings, shopping cart, checkout, and order management.
• LaPerseveranzasupportingTechnology or IntegrationWebsite development and hosting partner credited as the company powering the OnewayHair platform. Provides ongoing technical support and website maintenance services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Remington: Mass-market hair tools incumbent with broad dryer, straightener and styler ranges; comparable product categories and D2C/retail distribution but at lower price tiers than Oneway.
• Dyson: Global premium hair-tool incumbent whose Supersonic dryer and Airwrap multistyler define the upper end of the category Oneway competes in; comparable in product (dryers, stylers) and customer (prosumer and professional) but vastly larger scale and brand.
• L'Oréal Professionnel: Global professional haircare conglomerate with salon-channel products and increasingly branded tools; comparable through shared professional channel and salons but vastly larger portfolio and budget.
• Philips: Mass-market consumer electronics incumbent with extensive hair-styling tool lineup sold globally; overlaps with Oneway on dryers/straighteners/curlers and multi-country EU distribution, though at broader and lower-tier positioning.

Direct peers

• Hot Tools: Professional-targeted brand offering curling irons, flat irons and dryers distributed through beauty-supply and salons; closely aligned with Oneway's professional pricing tier and salon reseller program.
• Elchim: Italian-founded professional hair dryer brand with strong salon heritage; directly comparable on Italian/European origin, professional channel focus and dryer-centric lineup.
• GHD (Good Hair Day): Direct competitor in professional/prosumer flat irons, curling wands and hair dryers; strongest like-for-like peer on product mix, price tiers and professional-channel focus.
• Bio Ionic: Professional hair-tool brand focused on salon-grade dryers, flat irons and curling tools with proprietary ionic/mineral technologies; matches Oneway's professional-plus-consumer positioning and salon channel.
• T3 Micro: Premium hair tools brand (straighteners, curling wands, dryers, interchangeable-tip multistylers); directly comparable on premium positioning and modular styling systems versus Oneway's Multistyler POD.
• BaByliss: Long-standing European professional and consumer hair-tool brand with overlapping straightener, curling and dryer ranges sold through salons and mass retail; competes head-to-head in Oneway's EU core markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onewayhair
• Instagraminstagram.com/onewayhair_official
• LinkedInlinkedin.com/company/onewayhair

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oneway