Robertson Bathware
Robertson Bathware is a New Zealand importer and distributor of premium European bathroom products, operating three showrooms and a nationwide retailer network of 100+ authorized partners, serving homeowners, trade professionals, architects, and commercial clients across 14 product categories.
- Company typePrivate
- Founded1987
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Robertson Bathware does
Robertson Bathware is a New Zealand-based importer and distributor of premium European bathroom products, founded in 1987 and headquartered in Auckland. The company operates three company-owned showrooms (Auckland, Wellington, Christchurch) and distributes a portfolio of approximately 19 international bathroom brands across 14 product categories — including basins, vanities, baths, tapware, toilets, showers, enclosures, accessories, heated towel rails, bidets, kitchen, healthcare/accessible, wastes/traps, and outdoor living — through a nationwide network of over 100 authorized retailers including Carters, Mico, Mitre 10 MEGA, Placemakers, Plumbing World, and Reece.
The business generates revenue primarily through hardware sales across three distinct channels: direct showroom sales to consumers, trade and commercial sales via a dedicated trade portal (robertsontrade.co.nz) with 24-hour emergency parts support, and specification-based sales to architects and designers through a dedicated A&D program. An outlet store on TradeMe provides a secondary channel for discontinued and discounted inventory. Exclusive distribution rights for brands including Elementi, Flaminia, Zucchetti, Victoria + Albert, ArtCeram, Parisi, and Apaiser anchor the premium positioning, supported by proprietary product technologies such as NANO Glass (ClearShield) coatings and QUARRYCAST composite bath material.
Robertson serves four primary customer segments: residential homeowners undertaking renovations or new builds, trade professionals (builders, plumbers, contractors) requiring reliable supply for projects, architects and interior designers specifying products for residential and commercial developments, and healthcare/commercial clients requiring accessible and durable bathroom fixtures. Notable commercial references include Cordis Pinnacle Tower Auckland, Te Arikinui Pullman Auckland Airport, Les Mills Dunedin, and Kanda Homes. Pricing is quote-based rather than publicly disclosed, and the company has recently achieved full compliance with New Zealand's G12/AS1 Amendment 14 lead-free tapware regulations ahead of the 2 May 2026 deadline. Robertson Bathware is privately held with no disclosed funding rounds, acquisitions, or ownership changes since founding.
Robertson Bathware firmographics
Firmographics- Name
- Robertson Bathware
- Legal name
- Robertson Bathware
- Website
- https://robertson.co.nz
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Robertson Bathware is a New Zealand importer and distributor of premium European bathroom products, operating three showrooms and a nationwide retailer network of 100+ authorized partners, serving homeowners, trade professionals, architects, and commercial clients across 14 product categories.
- Ownership category
- akta.pro rank
Robertson Bathware industry classification
Industry- Product category
- Bathroom Fixtures & Fittings
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Robertson Bathware is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Robertson Bathware business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bathroom Product Sales: Robertson Bathware generates revenue through the sale of bathroom products including basins, vanities, baths, tapware, toilets, showers, accessories, and kitchen products. Products are sold through company showrooms, authorized retailer network, and online outlet store. The business operates as an importer and distributor of premium European bathroom brands to the New Zealand market.
- Trade and Commercial Sales: Specialized sales channel for trade professionals (builders, plumbers) and commercial projects (hospitality, healthcare). Dedicated trade website and sales contacts support project specifications and bulk purchasing.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Robertson Bathware product offering
Product offeringCore offering
Robertson Bathware imports and distributes premium European bathroom products across New Zealand through three company-owned showrooms, a nationwide retailer network of over 100 authorized outlets, and dedicated trade and A&D sales channels. The product portfolio spans 14 categories — basins, vanities, baths, tapware, toilets, showers, enclosures, accessories, heated towel rails, bidets, kitchen, healthcare/accessible, wastes/traps, and outdoor living — represented by 19+ exclusive international brands and the company's own Elementi brand.
Product overview
Robertson Bathware is a New Zealand bathroom products distributor offering a comprehensive portfolio of bathroom fixtures and fittings. The company operates as a distributor/retailer of premium international bathroom brands rather than a manufacturer. Their product portfolio spans 14 core categories: Basins, Vanities & Furniture, Baths, Tapware & Mixers, Toilets & Urinals, Showers, Shower Enclosures, Accessories, Heated Towel Rails, Bidets, Kitchen products, Healthcare & Accessible products, Wastes/Traps & Angle Stops, and Outdoor Living. They represent approximately 19 international bathroom brands including Elementi (their own brand with shower enclosures, tapware, toilets, furniture, and accessories), Zucchetti, Flaminia, Victoria + Albert, Parisi, Apaiser, Hansa, Cotto, and others. The company imports European bathroom designs for distribution throughout New Zealand, providing products for residential, commercial, and healthcare applications. Their tapware range is fully compliant with New Zealand's G12/AS1 Amendment 14 lead-free and DZR brass requirements effective 2 May 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Basins Comprehensive range of bathroom hand basins including wall basins, vessel basins, semi recessed basins, inset basins, undermount basins, freestanding basins, vanity basins, kitchen sinks, and pedestals/stands/legs, crafted from vitreous china, natural metals, and concrete finishes. Target customers are homeowners, trade professionals, and architects/designers specifying bathroom fixtures.
- Vanities & Furniture Bathroom vanities and furniture including wall vanities, floor vanities, mirrors & cabinets, vanity basins & tops, vanity packers, and vanity handles, available in hand-finished vitreous china and concrete finishes. Target customers are homeowners, trade professionals, and designers fitting out bathrooms.
- Baths Bathtubs including freestanding baths, drop in baths, back to wall baths, and corner baths, plus accessories to complement bathing installations. Includes premium Victoria + Albert baths using QUARRYCAST composite material. Target customers are homeowners and trade professionals.
- Tapware & Mixers Tapware and mixers including 1/2/3 tap hole basin mixers, extended height basin mixers, wall mounted basin mixers, freestanding basin mixers, shower mixers, diverter mixers, thermostatic mixers, bath spouts, bath columns, bath mixers, bidet mixers, sensor mixers, healthcare/accessible mixers, flow controls, internal components, and tapware & mixer hoses. All products are lead-free and DZR compliant per G12/AS1 Amendment 14. Target customers are homeowners, trade professionals, and commercial/healthcare projects.
- Toilets & Urinals Toilets including rimless toilets, close coupled back to wall toilets, overheight toilets, close coupled toilets, back to wall pans, wall hung pans, urinals, inwall cisterns & brackets, push plates, smart toilets & e-bidets, accessible toilets, toilet seats, toilet buttons, and pan connectors. Target customers are homeowners, trade professionals, and commercial/healthcare facilities.
- Showers Shower products including slide showers, column showers, shower heads, shower arms, shower roses, body jets, hand pieces, shower hoses, wall outlets & brackets, shower kits, soap dishes, and shower rails. Target customers are homeowners and trade professionals.
- Shower Enclosures Shower enclosures including 2 sided and 3 sided acrylic shower enclosures, 2 sided and 3 sided tiled shower enclosures, and shower enclosure components, featuring NANO glass (ClearShield) by Elementi for low maintenance. Target customers are homeowners and trade professionals.
- Accessories Bathroom accessories including robe hooks, toilet roll holders, towel rings, towel rails, heated towel rails, towel racks, grab bars, shelves, toilet brush sets, mirrors & mirror cabinets, baskets, tumblers, soap dishes, liquid/soap dispensers, clothes lines, bath & shower accessories, shower door handles, accessible accessories, and product care items. Target customers are homeowners and trade professionals.
- Heated Towel Rails Vertical heated towel rails available in chrome, brushed nickel, and black finishes, including single bar and ladder designs for various bathroom sizes and styles. Target customers are homeowners and trade professionals.
- Bidets Bidets including back to wall bidets, wall hung bidets, bidet mixers, and premium shower bidets (smart toilets & e-bidets). Target customers are homeowners and trade professionals.
- Kitchen Kitchen products including kitchen mixers (sleek modern faucets and traditional styles, single-lever mixers, and pull-out spray faucets), kitchen sinks (single-bowl and double-bowl options), commercial kitchen mixers under the Central Brass brand, and pot fillers. Target customers are homeowners, hospitality operators, and trade professionals.
- Healthcare & Accessible Accessible bathroom products including sensor mixers, accessible accessories, accessible basins, accessible tapware & mixers, accessible toilets & urinals, and accessible showers designed for healthcare and universal access applications. Target customers are healthcare facilities, aged care, disability access projects, and commercial buildings.
- Wastes, Traps & Angle Stops Drainage products including angle stops (shut-off valves), basin wastes, bath wastes, bottle traps, and connector hoses in various sizes and finishes including matte black and chrome. Target customers are plumbers, trade professionals, and homeowners.
- Outdoor Living Outdoor fixtures including outdoor tapware, outdoor showers, outdoor basins, outdoor baths, and outdoor kitchen products designed for New Zealand climate conditions. Target customers are homeowners and trade professionals.
- Elementi Brand Robertson's owned premium bathroom brand offering shower enclosures with NANO glass (ClearShield), shower systems, tapware collections (Due, Lente, Telaio, Ion, Savon, Pettine, Orza, Neo, Uno, Uno Etch, Cura, Sensor), toilets (Cura, Uno, Gira, Garda, Lspec, Assist II), heated towel rails (Calora), furniture (Maglia, Capri, Terina X, Pettine, Telaio, Studio Plus, Novara, Verona), and accessories (Nox, Flama, Quick, Pari, Magra, Project, Eletech, Europa). Target customers are homeowners, trade professionals, and architects/designers.
Quantifiable outcome
- All tapware fully compliant with G12/AS1 Amendment 14 ahead of 2 May 2026 deadline
- +1 more outcomes
Companies that use Robertson Bathware
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Robertson Bathware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Robertson Bathware partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Refresh RenovationscoreRobertson Bathware partnered with Refresh Renovations for their Ultimate Bathroom Makeover program, providing exceptional deals on bathroom products to homeowners who sign up for bathroom renovations through Refresh. This partnership positions Robertson as a preferred bathroom supplier in the Refresh network, driving qualified leads from homeowners undertaking renovation projects.
- TradeMeminorRobertson Bathware operates an outlet store on TradeMe.co.nz, New Zealand's leading online marketplace. This channel provides an additional sales channel for discontinued, overstocked, or outlet products, reaching TradeMe's large consumer audience.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Robertson Bathware competitors and assessment
Company assessmentDirect peers
- Methven: NZ-founded tapware and shower brand sold globally. Competes with Robertson's branded tapware lines through common retail channels in NZ and Australia.
- Plumbing World: NZ-owned cooperative plumbing supplies retailer with national branch coverage. Competes with Robertson for trade specification and residential bathroom package business.
- Plumbing Plus: Trans-Tasman plumbing supplies buying group with NZ members. Comparable trade-channel model competing for plumbers' specification business alongside Robertson.
- Reece Group: ASX-listed largest plumbing and bathroom supplies distributor in Australia and New Zealand. Directly overlaps with Robertson in bath fixtures, tapware, and trade/residential showroom distribution across the same geographies.
- Abey Australia: Australian premium bathroom and kitchenware distributor representing European brands. Closely comparable business model: exclusive distribution of premium imported bathroom brands to the local market.
- Turner Hastings: Australian designer bathroom and kitchenware retailer/distributor. Similar premium positioning, European brand sourcing, and boutique showroom strategy serving both consumers and the trade.
- Mico New Zealand: NZ's largest specialist plumbing and bathroom merchant network. Operates a comparable showroom-plus-trade distribution model and competes head-to-head with Robertson's retailer relationships.
- Carters: NZ building supplies merchant that carries Robertson's bathroom range alongside broader trade products. Represents both an authorized retailer channel and a competitive comparison for trade packages.
Emerging players
- Brodware: Australian premium bathroom brand with its own showroom presence. Comparable positioning in the high-end tapware/accessories segment and partially overlapping trade specification work.
- Felton Industries: Australian designer tapware and bathroom accessories brand. Adjacent premium-positioned competitor that intersects with Robertson's tapware and accessories range.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Robertson Bathware social profiles
Digital presenceRobertson Bathware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robertson Bathware leadership team
Management profileNumber of profiles
Robertson Bathware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robertson Bathware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robertson Bathware
What does Robertson Bathware do?
Robertson Bathware imports and distributes premium European bathroom products across New Zealand through three company-owned showrooms, a nationwide retailer network of over 100 authorized outlets, and dedicated trade and A&D sales channels. The product portfolio spans 14 categories — basins, vanities, baths, tapware, toilets, showers, enclosures, accessories, heated towel rails, bidets, kitchen, healthcare/accessible, wastes/traps, and outdoor living — represented by 19+ exclusive international brands and the company's own Elementi brand.
Is Robertson Bathware a public or private company?
Robertson Bathware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robertson Bathware founded?
Robertson Bathware was founded in 1987. It employs 51 to 100 people.
Where is Robertson Bathware based?
Robertson Bathware is headquartered in Auckland, New Zealand, in the Oceania region.
How does Robertson Bathware make money?
Two revenue lines are on record. Bathroom Product Sales are the primary driver. The others are trade and Commercial Sales.
Who are Robertson Bathware's main competitors?
Direct peers on record are Methven, Plumbing World, Plumbing Plus, Reece Group, Abey Australia, Turner Hastings, Mico New Zealand and Carters. Emerging players are Brodware and Felton Industries.
Does Robertson Bathware have an API?
No public API is recorded for Robertson Bathware.
What industry is Robertson Bathware in?
Robertson Bathware's product category is Bathroom Fixtures & Fittings. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its SIC code is 5700.