Exel del Norte

What Exel del Norte does

Exel del Norte S.A.P.I. de C.V. is a Mexican technology wholesale distributor headquartered in Monterrey, Nuevo León, founded in 1990 and operating for over 35 years. The company distributes more than 17,000 products across 14 categories — computing, printing and multifunctionals, consumables, storage, consumer electronics, telephony, power and cables, office and school supplies, servers, software and warranties, point of sale, document digitization, and audio and entertainment — sourced from 150+ brands including HP, Lenovo, Dell, Acer, ASUS, Samsung, LG, Huawei, Xiaomi, Apple, Canon, Epson, Brother, and Xerox. Exel del Norte serves exclusively as a B2B wholesaler, supplying authorized resellers rather than end-users, with its customer base spanning Cambaceo street vendors, micro businesses, SMBs, large enterprises, computiendas (computer stores), department stores, papelerías (stationery stores), corporate procurement, and government licitations across Mexico.

The company operates a national distribution network of 17 strategically located branches, each with its own warehouse, enabling first-level commercial service and local inventory availability. Its proprietary XL-Store B2B e-commerce portal allows registered distributors to consult product catalogs, confirm availability, place orders, and track shipments. The revenue model combines (a) wholesale product resale on a transaction basis, (b) financial services revenue through its wholly-owned Exel Capital subsidiary (installment sales, pure leasing, business loans), (c) distributor onboarding fees ($500 MXN + IVA one-time registration), and (d) monthly minimum purchase requirements ($580 MXN + IVA). Adjacent wholly-owned subsidiaries — Exel PITSS (technical support with 95% national coverage), Exel Solar (photovoltaic installations, pioneer since 2008), and Asertur (business travel) — round out a diversified service ecosystem. The legal entity structure as S.A.P.I. de C.V. indicates multiple shareholders, though specific ownership is not disclosed.

Name

Exel del Norte

Legal name

EXEL DEL NORTE S.A.P.I. DE C.V.

Website

https://exel.com.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Exel del Norte is a Mexican B2B technology wholesale distributor that supplies 17,000+ products from 150+ brands across 17 branches to authorized resellers, micro businesses, SMBs, corporates, and government buyers throughout Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Technology Wholesale Distribution: Exel del Norte generates revenue primarily through the wholesale distribution of technology products including computers, peripherals, printers, consumables, point of sale equipment, servers, office supplies, and electronics to authorized distributors across Mexico.
2. Exel Capital Financial Services: Subsidiary Exel Capital provides financial solutions including installment sales, pure leasing, and business loans to distributors, generating revenue through interest and financial service fees.
3. Distributor Onboarding Fees: One-time registration fee of $500 MXN + IVA for new distributors, with a minimum monthly purchase requirement of $580 MXN + IVA to maintain active account status.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Exel del Norte is a Mexican B2B technology wholesale distributor that sells computing, printing, point-of-sale, server, data center, computer security, telecommunications, and office/stationery products from more than 150 brands to authorized resellers across Mexico through 17 branches and its XL-Store e-commerce platform. The company complements wholesale distribution with financing (Exel Capital), technical support (Exel PITSS), solar installation (Exel Solar), and corporate travel (Asertur) services for its distributor network.

Product overview

Exel del Norte operates as a technology wholesale distributor with a unified e-commerce platform called XL-Store, complemented by financial services (Exel Capital), technical support (Exel PITSS), solar installations (Exel Solar), and travel services (Asertur). The company offers more than 17,000 products across 14 product categories including Computing, Printing & Multifunctionals, Consumables, Storage, Consumer Electronics, Telephony, Power & Cables, Office & School, Servers, Software & Warranties, Point of Sale, Document Digitization, and Audio & Entertainment. Products span over 150 brands including HP, Lenovo, Dell, Acer, Asus, Samsung, LG, Huawei, Xiaomi, Canon, Epson, Xerox, Lexmark, Brother, and more. The portfolio is organized as a core B2B e-commerce platform with integrated value-added services for distributors.

Differentiator

Problem solved

Functional benefit

Brands

• XL-Store: E-commerce portal for distributor access to product catalog, inventory checking, ordering, and shipment tracking

Products and services

• XL-Store B2B E-commerce Platform B2B online ordering platform that allows registered distributors to consult product catalogs, confirm stock availability, place orders, track shipment status, and access technical advice.
• Exel Capital Financing Services Financial services arm offering installment sales plans, pure leasing, and business loans tailored to authorized distributors to finance inventory and growth.
• Exel PITSS Technical Support Services Pay-per-event professional technical support and customized service plans that resellers can extend to their end customers, with coverage across approximately 95% of Mexico.
• Exel Solar Photovoltaic Installation Services Photovoltaic solar panel design and installation services for commercial and residential customers, with a track record since 2008.
• Asertur Corporate Travel Services Business and leisure travel agency offering corporate travel management and vacation planning services.
• Computing Product Distribution Wholesale supply of laptops, desktops, and All-in-One computers from leading brands including HP, Lenovo, Dell, Acer, and Asus, sold to authorized resellers.
• Printing & Multifunctionals Distribution Wholesale supply of laser, inkjet, and continuous-ink printers and multifunction devices from HP, Brother, Canon, Epson, Xerox, and Lexmark.
• Printing Consumables Distribution Wholesale supply of toner cartridges, ink cartridges, and other printing consumables compatible with major printer brands.
• Server Hardware Distribution Wholesale supply of enterprise server hardware (tower and rack) including HPE ProLiant, Dell PowerEdge, and Lenovo ThinkSystem, plus Windows Server licensing.
• Point-of-Sale Equipment Distribution Wholesale supply of POS hardware such as barcode scanners, thermal receipt printers, cash drawers, and POS terminals from Nextep, HP, and Epson.
• Mobile Telephony Distribution Wholesale supply of mobile phones and accessories from Huawei, Xiaomi, and Samsung (e.g., Redmi and Galaxy A series).
• Office & School Supplies Distribution Wholesale supply of office and school supplies including desks, organizers, calculators, paper products, shredders, and laminators from Nextep, 3M, Fellowes, and Barrilito.

Quantifiable outcome

• 35 years of experience in technology wholesale distribution
• +2 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Exel CapitalcoreStrategic or Co-development PartnerFinancial services subsidiary providing installment sales, pure leasing, and business loans to distributors. Specialized financial solutions to satisfy diverse customer needs with a solid market trajectory.
• Exel SolarminorStrategic or Co-development PartnerCompany experienced in photovoltaic installations, having installed the first photovoltaic panel system in 2008. Pioneer in installation of this type of systems. Backed by the National Solar Energy Association.
• Exel PITSSminorStrategic or Co-development PartnerTechnical support service that allows distributors to offer technical support to their customers without increasing fixed operating costs. Provides professional pay-per-event services, service policies, and coverage in 95% of the country with direct presence.
• ASERTURminorStrategic or Co-development PartnerBusiness and tourist travel services advisors providing professionalism and excellence that ensures pleasurable and worry-free travel experiences.
• Dell TechnologiescoreTechnology or IntegrationExel del Norte participated in Dell Technologies Forum 2025, an event that brought together leaders, experts, and strategic allies in the technology sector to share ideas. Exel showcased servers, storage, and value-added software solutions.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Grupo CVA: Mexican wholesale technology distributor serving a similar reseller base across Mexico with comparable computer, printing, and electronics product lines. Closest direct competitor in the domestic Mexican B2B wholesale channel.
• CT Internacional: Mexican technology wholesale distributor headquartered in Hermosillo with national distribution of computing, printing, networking, and POS products to resellers. Directly comparable business model and customer base.
• Intcomex: Latin America-focused IT products and services distributor serving resellers across the region with computing, printing, networking, and software. Highly comparable in geographic focus, customer segments, and product mix.

Broad incumbents

• Ingram Micro: Global technology distributor with significant Mexico operations covering IT products, peripherals, and software to resellers. Comparable product breadth and channel model but at vastly larger scale.
• TD SYNNEX: Global IT distributor formed from the merger of SYNNEX and Tech Data, with strong Latin America presence. Competes directly in the same B2B technology wholesale channel with broader geographic reach.
• Arrow Electronics: Global broad-line distributor of electronic components and enterprise computing solutions. Operates in Mexico and overlaps with Exel in server, storage, and computing categories, though primarily focused on enterprise.
• Avnet: Global electronic components and embedded solutions distributor with operations in Mexico. Comparable as a broad-line IT distributor though more focused on components and embedded than finished computing goods.
• Anixter (WESCO): Global distributor of network, security, and communications products, part of WESCO International. Overlaps with Exel's telecommunications and networking/security categories for B2B resellers.

Regional players

• ScanSource: Hybrid technology distributor specializing in POS, barcode, communications, and security solutions with growing Latin America presence. Direct overlap in Exel's POS and barcode scanner categories.
• PCH Proveedora y Comercializadora del Hogar: Mexican retail and wholesale channel for technology and consumer electronics. Tangentially comparable as another Mexican-channel technology distributor serving resellers, though more retail-skewed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ExeldeMexico
• YouTubeyoutube.com/user/ExeldelNorte1/videos
• Facebookfacebook.com/exeldelnortemayorista
• LinkedInlinkedin.com/company/exel-del-norte-sa-de-cv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exel del Norte