Green Elephant Development
Green Elephant Development is a Tempe, Arizona-based, veteran-owned residential real estate firm offering custom home building, cash home purchases, brokerage, accredited-investor funds, and 20+ luxury vacation rentals across Arizona, Nevada, and Utah.
- Company typePrivate
- Founded2018
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Green Elephant Development does
Green Elephant Development LLC is a privately held, vertically integrated residential real estate development and investment firm headquartered in Tempe, Arizona. Founded in 2018 by Garrett Schmidt and co-led by CEO Bryant Aplass and entrepreneur Cody Sperber (founder of the Clever Investor educational platform), the company operates across Arizona, Nevada, and Utah with a portfolio exceeding 100 units valued at over $30 million. The business is organized around five service pillars: Build (custom home construction and large-scale renovations), Sell (cash home purchases via the Sell Quick For Cash subsidiary), List (brokerage services operated through a partnership with Gentry Real Estate Group), Invest (accredited investor products including the Clever Capital Fund, TurnKey BNB, and BRRRRBNB partnership program), and Vacation (20+ luxury short-term rentals managed through the Lomastay booking platform).
The company's revenue model blends transactional and recurring streams. Custom home building and renovation produce construction margin on one-time projects; cash home purchases generate property appreciation and resale spread; the Clever Capital Fund ($50,000-$500,000 minimum) and TurnKey BNB ($100,000+ minimum) generate fund management and performance fees with monthly income distributions to investors; and the BRRRRBNB partner program ($250,000+ minimum) provides 25% equity and cash-flow participation alongside tax depreciation and mortgage interest benefits. Investment offerings are sold to accredited investors using the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) methodology applied to short-term rental properties, with disclosed case-study cap rates of 14-16% and a stated 18-year track record of zero investor capital lost.
The go-to-market motion is multi-channel and direct-to-consumer-leaning: the main website handles build, sell, list, and vacation inquiries; Lomastay powers self-serve vacation rental bookings; TurnKey BNB handles application-based enrollment for turnkey investments; and a subsidiary network (Sell Quick For Cash, National Property Superstore, Send Us The Deals) plus a VIP Buyers List extends cash acquisition and distribution reach nationally. Marketing relies heavily on case-study-driven credibility, founder brand (Cody Sperber), and credibility signals including BBB A+ accreditation, Arizona ROC# 330885 contractor licensure, and veteran-owned certification. The company is privately financed with no disclosed funding rounds, no AI/ML capabilities, and no patent or proprietary software platform beyond the BRRRRBNB methodology itself.
Green Elephant Development firmographics
Firmographics- Name
- Green Elephant Development
- Legal name
- Green Elephant Development LLC
- Website
- https://greenelephantdevelopment.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Elephant Development is a Tempe, Arizona-based, veteran-owned residential real estate firm offering custom home building, cash home purchases, brokerage, accredited-investor funds, and 20+ luxury vacation rentals across Arizona, Nevada, and Utah.
- Ownership category
- akta.pro rank
Green Elephant Development industry classification
Industry- Product category
- Residential Real Estate Development
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Land Acquisition, Lot Development & Construction Financing (AD&C) (FSALAHAI)
Keywords
Where Green Elephant Development is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Elephant Development business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Home Building: Builds custom homes from ground up and performs large-scale renovations. Revenue generated from construction costs, builder fees, and margin on completed properties.
- Cash Home Purchases: Buys homes directly for cash, renovates, and either resells or converts to rental/vacation properties. Revenue derived from property appreciation and renovation value-add.
- Investment Fund Management: Clever Capital Fund offers accredited investors double-digit returns with minimum $50,000 investment. Revenue from fund management and performance fees.
- Turnkey BNB Service: Flat-fee service acquiring, renovating, designing, furnishing, and marketing short-term rental properties for investors. Minimum $100,000 investment.
- Luxury Vacation Rental Management: Operates 20+ luxury vacation rentals across the southwest. Revenue from rental income, cleaning fees, and property management services.
- Real Estate Listing Services: Full-service real estate listing for sellers with team of realtors, designers, marketing, and photography experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Clever Capital Fund - Minimum $50,000 to $500,000 investment for accredited investors with double-digit returns |
| Transaction based/ take rate | Pay-as-you-go | Turnkey BNB - Flat fee property acquisition, renovation, design, furnishing, and marketing service |
| Other | Multi-year contract | Partner Program - $250,000 minimum for luxury million-dollar vacation property co-investment |
| Subscription | Pay-as-you-go | Vacation Rental Damage Waiver - $3,000 coverage included instead of traditional damage deposits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Green Elephant Development product offering
Product offeringCore offering
Green Elephant Development is a vertically integrated residential real estate firm offering custom home construction, large-scale renovations, cash home purchases, real estate listing services, investment products for accredited investors (Clever Capital Fund, TurnKey BNB, BRRRRBNB), and luxury short-term vacation rental management. The company operates its own booking platform and maintains subsidiaries for cash home buying and investment property matching.
Product overview
Green Elephant Development is a full-service residential real estate development firm operating in Arizona and the Southwest. The company offers a vertically integrated suite of services organized around five core pillars: BUILD (custom home building and renovations), SELL (cash home purchases), LIST (property listing for buyers and sellers), INVEST (real estate investment products including Clever Capital Fund, TurnKey BNB, and BRRRRBNB partnerships), and VACATION (luxury short-term rental management with 20+ properties). The investment offerings range from $50,000 accredited investor funds to $250,000+ luxury property partnerships, while the Build division covers custom homes, spec homes, and large-scale renovations. The company operates its own vacation rental booking platform and maintains subsidiaries including Sell Quick For Cash, National Property Superstore, and Send Us The Deals.
Differentiator
Problem solved
Functional benefit
Brands
- BRRRRBNB: Investment strategy combining Buy, Rehab, Rent, Refinance, Repeat with short-term/BnB rentals
- Clever Capital Fund
Products and services
- Custom Home Building Full-service custom home construction from the ground up, featuring sustainable materials, craftsmanship, and luxury finishes. Services include site selection, construction, design, and move-in-ready delivery for Arizona homeowners.
- Home Renovations Large-scale renovation and remodel services including cosmetic remodels, kitchen and bathroom renovations, additions, and full rebuilds, handling projects from design through completion for Arizona homeowners.
- Cash Home Sales Fast, stress-free cash home purchasing service allowing Arizona homeowners to sell without showings, open houses, fees, or repairs, operated through the Sell Quick For Cash subsidiary.
- Property Listing Services Real estate listing services for buyers and sellers with a team of realtors, designers, marketing, and photography experts to maximize property exposure, operated through the Gentry Real Estate Group partnership.
- Clever Capital Fund Cash investment fund offering double-digit interest rates with a minimum investment of $50,000 (up to $500,000). Requires accredited investor status; provides fixed monthly passive income to investors.
- TurnKey BNB Turnkey short-term rental investment service where Green Elephant acquires, renovates, designs, furnishes, and markets properties for investors. Minimum investment of $100,000 with flat fee structure.
- BRRRRBNB Partner Investment Program Partner investment program acquiring and rehabbing luxury million-dollar vacation properties. Minimum $250,000 investment with 25% cash flow and equity sharing; includes tax depreciation benefits and mortgage interest write-offs, enabling investors to recover capital through refinancing.
- Luxury Vacation Rentals Luxury short-term and vacation rental properties across the Southwest, with 20+ properties featuring high-end amenities, unique design, and fully-managed services, with bookings processed via the Lomastay platform.
- Spec Homes Move-in-ready luxury custom homes built by Green Elephant Development, including modern farmhouse and spacious retreat designs in the Arcadia area of Phoenix, available for purchase as completed inventory.
Quantifiable outcome
- 16.09% Cap Rate on Pinetop property investment
- +4 more outcomes
Companies that use Green Elephant Development
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Green Elephant Development technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green Elephant Development partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- TurnkeyBNBcoreJoint brand platform for turnkey short-term rental investments. Green Elephant Development acquires and rehabilitates properties while TurnkeyBNB provides investor platform and application process. 25% investor/75% Green Elephant profit split after capital returned.
- LomastaymajorVacation rental booking platform (greenelephant.lomastay.com) used for managing and processing bookings for luxury short-term rentals. Guest-facing booking system integrated with property management.
- Gentry Real Estate GroupmajorLicensed real estate brokerage through which Green Elephant Development agents operate. One or more owners/employees hold Arizona real estate licenses through this partnership.
- Sell Quick For CashcoreSubsidiary company that buys properties nationwide and connects them with Buyer Investors through VIP Buyers List. Green Elephant Development subsidiary for cash home purchases and investment property matching.
- National Property SuperstoreminorSubsidiary mentioned in marketing materials alongside Sell Quick For Cash, Send Us The Deals for connecting buyers with investment properties.
- JAMS (Judicial Arbitration and Mediation Services)minorArbitration services specified in rental agreement for dispute resolution, conducted through Berkeley, Arizona offices.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Green Elephant Development competitors and assessment
Company assessmentDirect peers
- Redfin: Technology-enabled residential real estate brokerage with national reach; comparable to Green Elephant's List service and full-service buyer/seller representation in Arizona.
- Offerpad: iBuying and cash home purchase company operating across the Sunbelt; directly comparable to Green Elephant's Sell (cash home buying) pillar and overlapping Arizona/Phoenix market.
- Pacaso: Co-ownership platform for luxury vacation homes with professional management; comparable to Green Elephant's luxury vacation rental + co-investment partner program, especially in destinations like Sedona and Park City.
- Vacasa: National vacation rental management company; comparable to Green Elephant's luxury short-term rental management operations across the Southwest.
- Arrived Homes: Online real estate investment platform offering fractional ownership of single-family rentals; comparable investor-proposition and minimum-investment structure to Green Elephant's TurnKey BNB and BRRRRBNB programs.
- Roofstock: Marketplace and investment platform for single-family rental properties; comparable to Green Elephant's accredited-investor rental-portfolio offering and turnkey investment service.
- Fundrise: Real estate investment platform offering private funds and eREITs to individual and accredited investors; comparable to Green Elephant's Clever Capital Fund passive-income offering.
Broad incumbents
- Opendoor: Largest US iBuyer, providing instant cash offers and direct home purchases; broad incumbent comparable to Green Elephant's cash-home-buying pillar with national scale.
- D.R. Horton: Largest US homebuilder with significant Arizona/Southwest operations; broad incumbent comparable to Green Elephant's custom home building and spec home business, though operating at vastly larger scale.
Regional players
- Cullum Homes: Luxury custom homebuilder focused on Arizona; directly comparable to Green Elephant's custom home building pillar, though serving the luxury Phoenix market without Green Elephant's investment/STR integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Elephant Development social profiles
Digital presenceGreen Elephant Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Elephant Development leadership team
Management profileNumber of profiles
Profiles3 records
Green Elephant Development subsidiaries and ownership
Company hierarchySubsidiaries5 records
Green Elephant Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Elephant Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Elephant Development
What does Green Elephant Development do?
Green Elephant Development is a vertically integrated residential real estate firm offering custom home construction, large-scale renovations, cash home purchases, real estate listing services, investment products for accredited investors (Clever Capital Fund, TurnKey BNB, BRRRRBNB), and luxury short-term vacation rental management. The company operates its own booking platform and maintains subsidiaries for cash home buying and investment property matching.
Is Green Elephant Development a public or private company?
Green Elephant Development is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Elephant Development founded?
Green Elephant Development was founded in 2018. It employs 11 to 50 people.
Where is Green Elephant Development based?
Green Elephant Development is headquartered in Tempe, United States, in the North America region.
How does Green Elephant Development make money?
Six revenue lines are on record. Custom Home Building is the primary driver. The others are cash Home Purchases, investment Fund Management, turnkey BNB Service, luxury Vacation Rental Management and real Estate Listing Services.
Who are Green Elephant Development's main competitors?
Direct peers on record are Redfin, Offerpad, Pacaso, Vacasa, Arrived Homes, Roofstock and Fundrise. Broad incumbents are Opendoor and D.R. Horton. Cullum Homes is listed as a regional player.
Does Green Elephant Development have an API?
No public API is recorded for Green Elephant Development.
What industry is Green Elephant Development in?
Green Elephant Development's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of FSALAHAI, Land Acquisition, Lot Development & Construction Financing (AD&C). Its SIC code is 6552.