Inova Cartórios

What Inova Cartórios does

Inova Cartórios (legal entity ICESB Tecnologia e Serviços Ltda ME) is a Brazilian legal-tech company founded in 2017 and headquartered in the Tucuruvi neighborhood of São Paulo. The company builds and operates a vertically-specialized software platform for Brazilian cartórios — extrajudicial notary offices including Tabelionatos de Notas, Tabelionatos de Protesto, and Cartórios de Registro. Its core offering is custom website development for cartórios, expanded over time into a modular SaaS stack comprising the Notário Digital platform (online service requests, document exchange, KPI dashboards), a CRM purpose-built for cartórios, InovaChat (official WhatsApp Business API integration with multi-agent support and analytics), InovaPay (integrated payment processing), InovaForms (intelligent forms with real-time validation), Cadastro de SLA (SLA tracking), an AI Assistant (text-based request interpretation and auto-organization), cloud telephony, and Microsoft 365-based corporate email.

The company monetizes through a mix of one-time website development project fees (multi-year contracts), recurring SaaS subscriptions for the modular add-ons, bundled Microsoft 365 licensing, and process-improvement consulting. Its go-to-market is sales-led and direct-to-SMB: WhatsApp-first contact, quote-based pricing, content marketing/SEO, and Instagram presence. Customers are exclusively Brazilian cartórios, and disclosed testimonials/logos include the 2º Tabelião de Notas de Santo André, Cartório Coxipó do Ouro (MT), 2º Tabelião de Notas e Protesto de Olímpia-SP, and Cartório Ceron. Inova Cartórios is privately held, founder-operated, with no disclosed institutional investors, and operates with a headcount disclosed only as 1-10. The legal entity is registered as a Limitada (Microempresa) in São Paulo, Brazil.

Name

Inova Cartórios

Legal name

ICESB Tecnologia e Servicos Ltda Me

Website

https://inovacartorios.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Inova Cartórios is a Brazilian legal-tech SaaS that builds a modular digital platform — websites, CRM, WhatsApp integration (InovaChat), payments (InovaPay), smart forms, and AI assistant — exclusively for Brazilian cartórios (notary offices). It monetizes via project fees, subscriptions, and consulting.

Ownership category

akta.pro rank

Product category

Notary Office Technology (Legal Tech)

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Process, Physical Distribution, and Logistics Consulting Services (541614), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Notary office websites
• Digital notary platform
• Whatsapp business integration
• Notary CRM software
• Process improvement consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Development for Cartórios: Custom website development services for notary offices, including responsive design, SEO optimization, 24/7 availability, content management, online queries integration with legacy systems, and service request functionality. Revenue generated through one-time project fees for website creation and customization.
2. Notário Digital Platform: Online notary platform as an additional service integrated with websites, providing online service requests, document exchange, WhatsApp chat integration, team communication tools, and KPI dashboards. Likely subscription-based as an ongoing service.
3. Cloud Telephony: Cloud-based phone system for cartórios with visual call flow editor, call routing, unlimited extensions, telephone directory with tree structure, video conferencing, and automatic attendant creation.
4. Corporate Email Services: Professional email service bundled with Microsoft 365 Business Basic license including 50GB mailbox storage, 1TB OneDrive storage, and Office Online applications (Word, Excel, PowerPoint).
5. Process Improvement Consulting: Consulting services to reduce service time, optimize resources, eliminate idle time, execute services more effectively, reduce operational errors, lower product acquisition costs, and decrease printing errors.
6. Auxiliary Services: Additional services including professional email, infrastructure management, cloud backup, visual identity development, queue management systems, printer and copier leasing, and server/workstation leasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Inova Cartórios builds and operates a modular digital platform for Brazilian cartórios (notary offices), with custom website development as the core product. Around the website it offers add-on modules — Notário Digital (online service requests and document exchange), CRM para Cartórios, InovaChat (WhatsApp Business API integration), InovaPay (payment processing), Formulários Inteligentes, and Cadastro de SLA — supported by Email Corporativo on Microsoft 365, cloud telephony, and specialized process improvement consulting. The company is exclusively focused on the Brazilian cartório vertical.

Product overview

Inova Cartórios is a specialized technology solutions provider for Brazilian cartórios (registry offices), offering a modular platform architecture centered around its Website for Cartórios (Site para Cartórios) as the core digital presence product. The platform integrates multiple add-on modules including the Notário Digital for online notary services, CRM for customer relationship management, InovaChat for WhatsApp integration, InovaPay for payment processing, Formulários Inteligentes for intelligent form workflows, Cadastro de SLA for service level tracking, and Email Corporativo built on Microsoft 365. Additional services include Telefonia em Nuvem (cloud telephony), Consultoria Especializada (process consulting), and Serviços Auxiliares (auxiliary services including infrastructure, backup, and queue systems). The modular approach allows cartórios to customize their digital transformation based on specific needs.

Differentiator

Problem solved

Functional benefit

Brands

• Notário Digital: Digital notary platform enabling clients to request services online, track request status, send and view documents, and communicate via integrated WhatsApp chat. Includes management tools for notaries to monitor KPIs like average service time, number of open requests, and completion stages.
• Inova Assistente
• InovaChat
• InovaPay
• CRM Inova Cartórios

Products and services

• Site para Cartórios Custom website development for Brazilian cartórios providing 24/7 online presence, responsive design for mobile/tablet/desktop, SEO optimization, content management, online queries integration with legacy systems, and service request functionality without requiring customer travel.
• Notário Digital Digital notary platform enabling clients to request services online, track request status, submit and view documents, and communicate via integrated WhatsApp chat. Includes management dashboard with KPIs such as average service time, number of open requests, and completion stages.
• Email Corporativo Professional email service based on Microsoft 365 Business Basic with 50GB mailbox storage, 1TB OneDrive storage, Office Online apps (Word, Excel, PowerPoint), and collaboration tools for chat, calls, and meetings.
• Telefonia em Nuvem Cloud telephony solution for cartórios with visual call flow editor, call routing, automated attendants, appointment scheduling, unlimited extensions, tree-structured directory, HD video conferencing, and device switching.
• Consultoria Especializada Process improvement consulting for cartórios to reduce service time, optimize resources, eliminate idle time, improve operational efficiency, reduce errors, lower costs, and decrease printing errors.
• Serviços Auxiliares Auxiliary services for cartórios including professional email, infrastructure management, cloud backup, visual identity development, queue management system, printer and copier rental, and server and workstation rental.
• CRM para Cartórios Customer relationship management system for cartórios that organizes service requests, tracks customer history, provides an intuitive dashboard, optimizes workflow, and reduces errors and rework.
• InovaChat WhatsApp Business API integration platform for cartórios providing multi-number management, organized documents per request, quick responses, secure service without blocking, and multiple attendants on a single number with control and conversation history.
• InovaPay Smart payment processing solution enabling customers to finalize service requests and pay in the same flow directly through the website, with clear financial control and comprehensive reports.
• Formulários Inteligentes Smart forms integrated with the CRM that guide users step-by-step through service processes, validate information in real-time, and automatically organize and store documents in appropriate system locations.
• Cadastro de SLA Service level agreement tracking module that allows cartórios to define service time per request type and monitor deadlines in real time, ensuring no customer goes unanswered.
• AI Assistant (Inova Assistente) AI-powered assistant that understands each request, responds quickly and in a personalized manner, increases efficiency, reduces rework, and automatically organizes information for the cartório.

Quantifiable outcome

• Cartório can operate 24/7 with automated services and AI-powered customer service
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationInova Cartórios integrates Microsoft 365 Business Basic into their Corporate Email service offering. This includes 50GB mailbox storage, 1TB OneDrive storage, and Office Online applications (Word, Excel, PowerPoint). The partnership provides cloud infrastructure and productivity tools for their cartório clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JusBrasil: JusBrasil is one of the largest Brazilian legal information and technology platforms, offering legal content, case management, and B2B services to legal professionals. Comparable as a Brazilian legal-tech incumbent that touches the same professional user base (lawyers, notaries, registrars) Inova Cartórios targets, though JusBrasil's focus is broader and information-centric.
• iManage: iManage is a document and email management platform purpose-built for legal professionals, providing knowledge work, document automation, and workflow tools. Comparable to Inova Cartórios on the document management, workflow automation, and knowledge retrieval capabilities, though iManage targets large law firms globally rather than Brazilian notary offices specifically.
• DocuSign: DocuSign is the global leader in electronic signature and digital transaction management, with a Brazilian presence. Comparable to Inova Cartórios on the document workflow, e-signature, and digital process automation dimensions relevant to notary services, though DocuSign is a broad horizontal platform rather than a cartório-specialized solution.
• Thomson Reuters Legal (Thomson Reuters Brasil): Thomson Reuters operates one of the largest legal information and technology businesses globally, with a Brazilian presence serving law firms, courts, and notary offices. Comparable as a broad incumbent in the Brazilian legal information and practice management market that could directly compete with or acquire vertical specialists like Inova Cartórios.

Direct peers

• MyCase: MyCase is a cloud-based legal practice management platform offering case management, CRM, document management, and client communication tools. Comparable to Inova Cartórios as a vertical SaaS for legal professionals with integrated CRM, client portal, and communication features, though MyCase targets law firms in the U.S. market.
• Clio: Clio is a leading cloud-based legal practice management SaaS platform serving law firms and legal professionals globally. Comparable to Inova Cartórios as a vertical SaaS in the legal industry with subscription-based CRM, document management, and workflow automation, though Clio targets law firms rather than notary offices specifically.
• PracticePanther: PracticePanther is a cloud-based legal practice management platform with CRM, billing, document automation, and client portals. Comparable to Inova Cartórios as a vertical SaaS targeting legal professionals with integrated workflow, CRM, and client communication modules — a similar product architecture to Inova's Notário Digital + CRM + InovaChat stack.
• e-Notariado (ANOREG/Instituto Brasileiro de Direito Notarial): e-Notariado is the official electronic notary platform developed for Brazilian cartórios, providing digital authentication, electronic signatures, and remote notarial acts. It is the most direct comparable to Inova Cartórios' Notário Digital, operating in the exact same vertical (Brazilian notary offices) with overlapping digital service offerings.

Emerging players

• Legalbot: Legalbot is a Brazilian legal-tech startup providing automated legal document generation and workflow tools for law firms and corporate legal teams. Comparable as a fellow emerging Brazilian legal-tech player with overlapping digital workflow and automation themes, though focused on document automation rather than the cartório vertical.
• CARTA (legal tech): CARTA is a legal technology company providing workflow and management tools for legal professionals. Comparable to Inova Cartórios as a smaller, emerging vertical SaaS player in the legal sector offering workflow, document, and client management features tailored to a specific legal vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inovacartorios
• LinkedInlinkedin.com/company/22306548

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inova Cartórios