What Jackson Racing does

Jackson Racing is a privately held, founder-owned automotive performance parts manufacturer founded in 1979 by Oscar Jackson and headquartered in Chino, California. The company designs, develops, and sells Rotrex-based supercharger systems and complementary cooling products for sport compact vehicles, primarily targeting owners and racing teams of platforms including the Toyota GR86/Subaru BRZ (FA20 and FA24), Honda Civic Type R FK8, and Toyota GR Corolla G16E-GTS. Its core technology stack centers on Rotrex's patented high-speed planetary traction drive superchargers, which the company has integrated into OEM+ bolt-on systems since 2005, paired with proprietary adapters, thermostatic oil coolers, dual radiator/oil cooler assemblies, and intercoolers co-developed with CSF Radiators.

The company's revenue model is one-time hardware sales of supercharger systems priced at $5,099–$6,499 and cooling products priced at $149–$999, supplemented by accessories such as Rotrex SX150 traction oil, oil filters, and pulleys. Distribution occurs through a direct-to-consumer e-commerce storefront at jacksonracing.com, a nationwide authorized dealer network of 255+ locations actively being expanded via [email protected], and brand-building through racing sponsorships (WTCC, SCCA, factory Honda Talon), trade shows (Sands Sports Super Show), and motorsport event participation. The company claims 45+ years of motorsport heritage, 40+ championship wins, and a SEMA Best Engineered Product award, which it leverages as the primary brand differentiator.

Customer segments are hybrid: performance enthusiasts (primary persona segment), racing teams and competitors (SCCA, WTCC, off-road), and sport compact vehicle owners seeking bolt-on upgrades. The business operates with a 1–10 employee team out of a single Southern California facility, is entirely founder-financed with no institutional investment or disclosed funding rounds, and serves only the U.S. market with no disclosed international distribution. Recent strategic activity has concentrated on expanding cooling-system coverage into the GR Corolla platform through a 2024 co-development partnership with CSF and refreshing the flagship GR86/BRZ supercharger system for 2022+ models.

Name

Jackson Racing

Legal name

Jackson Racing

Website

https://jacksonracing.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Jackson Racing designs and sells Rotrex-based supercharger systems and cooling products for sport compact vehicles including the Toyota GR86, Subaru BRZ, and Honda Civic Type R, serving performance enthusiasts and racing teams via direct e-commerce and a nationwide dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Supercharger Systems Sales: Jackson Racing sells complete supercharger systems for sport compact vehicles including FR-S, BRZ, GR86, and related platforms. Systems range from $5,099 to $6,499 depending on application and configuration.
2. Cooling Products: Sales of oil coolers, radiators, intercoolers, fan shroud kits, and cooling accessories for various vehicle platforms. Products range from $149 to $999.
3. Performance Parts and Accessories: Wide range of performance parts including suspension, wheels, brakes, drivetrain components, fuel injectors, ignition systems, and air filters. Also includes Rotrex supercharger units, accessories, and maintenance items like traction oil and filters.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Jackson Racing designs, engineers, and sells high-performance automotive parts focused on Rotrex-based supercharger systems and cooling solutions (oil coolers, radiators, intercoolers, fan shroud kits) for sport compact vehicles including the Toyota GR86, Subaru BRZ, Scion FR-S/Toyota 86, Honda Civic Type R, and Toyota GR Corolla. Products are sold complete with installation manuals and are validated through motorsport competition including SCCA and WTCC events.

Product overview

Jackson Racing is a performance automotive parts manufacturer specializing in supercharger systems and cooling solutions for sport compact vehicles. The core product line consists of Rotrex supercharger systems (C30, C38, C38R configurations) for Toyota GR86/Subaru BRZ, Scion FR-S/Toyota 86, and Honda Civic Type R platforms, delivering +40% HP and +35% TQ gains. Supporting the supercharger systems is a comprehensive portfolio of cooling products including engine oil coolers, dual radiator/oil coolers, intercoolers, and fan shroud kits developed in partnership with CSF Radiators and featuring Setrab and SPAL components. The product ecosystem also includes suspension components from SPC, Pedders, Swift Springs, and Eibach; braking solutions from Goodridge and GiroDisc; wheels from Enkei, Gram Lights, Advan, APEX, and Volk; fuel injectors from Injector Dynamics; and Rotrex maintenance accessories. Jackson Racing's supercharger systems integrate Rotrex's patented high-speed planetary traction drive technology, which achieves efficiency up to 98% and operates at speeds up to 330,000 rpm.

Differentiator

Problem solved

Functional benefit

Products and services

• FR-S/BRZ C38 Supercharger System Rotrex supercharger system for 2013-2020 Scion FR-S, Toyota 86, and Subaru BRZ with FA20 engine, featuring the C38 supercharger unit for higher boost applications and track-level performance.
• FR-S/BRZ C30 Supercharger System Rotrex supercharger system for 2013-2020 Scion FR-S, Toyota 86, and Subaru BRZ with FA20 engine, featuring the C30 supercharger unit for balanced street/track performance.
• Toyota GR86 / Subaru BRZ FA24 Supercharger System Supercharger system for 2022+ Toyota GR86 and Subaru BRZ with FA24 engine, delivering +40% HP / +35% TQ gains with OEM+ integration for seamless factory-fit installation.
• Rotrex Supercharger Units (C15, C30, C38, C38R) Standalone Rotrex supercharger units in C15, C30, C38, and C38R configurations sold separately for custom builds and various performance levels.
• 13-20 FR-S/86/BRZ Track Engine Oil Cooler Kit Championship-proven track engine oil cooler kit for 2013-2020 FR-S/86/BRZ vehicles with a Setrab 9-Series 15-row core and thermostatic oil adapter, engineered to keep oil below 240°F in extreme track conditions.
• 2022+ GR86/BRZ Track Engine Oil Cooler Kit Track engine oil cooler kit designed for 2022+ GR86 and BRZ with FA24 engine, featuring a Setrab cooler core and proprietary Jackson Racing oil cooler adapter.
• 2013-24 FR-S/GR86/BRZ Dual Radiator/Oil Cooler All-aluminum radiator with integrated liquid-to-oil cooler for 2013-2024 FR-S/GR86/BRZ, co-developed with CSF Radiators and offering 100% more cooling surface area than OEM.
• GR Corolla Engine Oil Cooler Kit Engine oil cooler kit for 2023+ Toyota GR Corolla G16E-GTS, with CSF Race Spec 10-row core and thermostatic adapter, designed to keep oil below 240°F in extreme conditions.
• GR Corolla Intercooler Kit Intercooler kit co-developed with CSF Radiators for the GR Corolla, featuring a stepped tube and fin core design with 2" inlet/outlet end tanks that achieves 90+°F more temperature drop vs OEM.
• 2017-2021 Honda Civic Type R (FK8) Radiator High performance aluminum radiator for 2017-2021 Honda Civic Type R FK8, manufactured in partnership with CSF Radiators.
• 2017-2021 Honda Civic Type R (FK8) Fan Shroud Kit Fan shroud kit for the 2017-2021 Honda Civic Type R FK8, integrating SPAL fan technology for improved engine cooling performance.
• Rotrex Traction Oil (Fluid) Proprietary SX150 traction fluid for Rotrex superchargers whose formula momentarily increases viscosity under high surface pressure to optimize traction drive performance, cool, and protect the system.
• Rotrex Oil Filter Replacement oil filter for Rotrex supercharger units.
• FR-S/BRZ High Boost Pulley High boost pulley upgrade accessory for FR-S/BRZ supercharger systems that increases boost output for higher performance.
• FR-S/BRZ RS Upgrade RS upgrade kit for FR-S/BRZ supercharger systems to enhance supercharger performance.
• FR-S/BRZ C38 Upgrade Kit Upgrade kit that converts existing FR-S/BRZ supercharger systems to C38 configuration for higher boost output.

Quantifiable outcome

• +40% HP / +35% TQ gains with GR86/BRZ Supercharger System
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CSF (Cooling Systems)coreStrategic or Co-development Partner · 27 March 2024Jackson Racing and CSF partnered to develop GR Corolla cooling components. The first product from this partnership is the JR x CSF GR Corolla Intercooler Kit featuring a unique stepped tube and fin core design. CSF provides manufacturing capabilities while Jackson Racing provides product development and co-design expertise.
• RortexcoreTechnology or IntegrationJackson Racing has been developing supercharger systems using Rotrex superchargers since 2005. Rotrex provides the patented traction drive supercharger technology that forms the core of Jackson Racing's supercharger systems. Rotrex superchargers feature innovative technology, advanced materials, and quality control making them the absolute best on the market according to Jackson Racing.
• BlackboxmotorsportminorChannel Partner/ Reseller/ DistributorCustomer and team partner featured on Jackson Racing's social media showcasing their supercharged Miata/Exocet build.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GrimmSpeed: GrimmSpeed manufactures Subaru-specific performance parts including intakes, intercoolers, up-pipes, and cooling accessories for WRX/STI/BRZ platforms. Direct peer to Jackson Racing in the Subaru/Toyota sport compact aftermarket, with overlapping cooling and induction product categories.
• COBB Tuning: COBB Tuning is a major Subaru/Subaru-adjacent performance brand offering intakes, exhausts, tuning, and cooling upgrades for sport compact vehicles. Direct peer to Jackson Racing for the GR86/BRZ and WRX enthusiast customer base, with overlapping cooling and forced-induction product lines.
• Perrin Performance: Perrin Performance is a Subaru-focused aftermarket parts manufacturer offering intakes, exhausts, cooling components, and chassis upgrades. Comparable to Jackson Racing for shared Subaru/Toyota sport compact customer base and bolt-on performance product positioning.
• Agency Power: Agency Power designs and distributes aftermarket performance parts for sport compact platforms including Subaru, Toyota, Nissan, and Honda. Comparable to Jackson Racing in scope, customer base, and bolt-on performance product lines for the sport compact enthusiast segment.
• Magnuson Superchargers: Magnuson designs and sells aftermarket supercharger kits (Eaton-based) for a wide range of domestic and import performance vehicles, including the Toyota 86/BRZ and Corvette platforms. Directly comparable to Jackson Racing's core Rotrex-based supercharger systems business for sport compact cars.
• APR (Autopulse Racing): APR is a leading performance brand for Volkswagen, Audi, Porsche, and other sport compact platforms, offering ECU tuning, intakes, intercoolers, and supercharger systems. Comparable to Jackson Racing as a performance parts specialist serving enthusiast buyers with bolt-on upgrades and premium pricing.

Broad incumbents

• Edelbrock: Edelbrock is a long-established US performance parts manufacturer offering superchargers, intake manifolds, and cooling components across multiple vehicle platforms. Comparable to Jackson Racing as a fellow American performance parts brand targeting enthusiasts, but with a much broader product portfolio and larger scale.

Emerging players

• AEM Induction: AEM designs and manufactures cold air intakes, intercoolers, and electronic performance products for sport compact vehicles. Comparable to Jackson Racing as a fellow US-based performance parts brand serving the import/sport compact enthusiast market.
• CSF Radiators: CSF is a global manufacturer of high-performance radiators, intercoolers, and oil coolers that is also Jackson Racing's co-development partner on GR Corolla and FK8 Civic Type R cooling products. Comparable as a cooling-focused peer; the relationship is both partnership and partial category overlap.

Others

• Turn 14 Distribution: Turn 14 is a major US wholesale distributor of performance aftermarket parts, including brands competing in the same categories as Jackson Racing. Relevant as a channel peer whose dealer network and pricing decisions influence Jackson Racing's go-to-market access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JacksonRacingTV
• Facebookfacebook.com/jacksonracingusa
• Instagraminstagram.com/jacksonracing
• Xx.com/JacksonRacing
• LinkedInlinkedin.com/company/jackson-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Racing