Borden Perlman

What Borden Perlman does

Borden Perlman is a privately held U.S. insurance agency headquartered in New Brunswick, New Jersey, founded in 1996. The firm provides insurance brokerage and advisory services with an emphasis on surety bonds, risk management consulting, and a broad range of commercial and personal insurance products. With a workforce of 101-250 employees, the company operates as a mid-sized independent agency serving business and individual clients in need of placement and advisory support across multiple lines of coverage.

The firm functions as a traditional insurance intermediary, working with clients to identify coverage requirements and structure placements across product categories rather than building proprietary technology platforms. Its underlying capability is the bench of licensed insurance professionals and risk advisors, supported by carrier relationships developed over 28+ years of operation. No proprietary software, APIs, AI features, patents, or technology stack components are disclosed in the available source data, and there is no public evidence of a platform-based product architecture.

The business model follows standard U.S. insurance agency economics: commission income on placements, supplemented by fee-based risk management and consulting engagements. Pricing is quote-based rather than published, consistent with bespoke brokerage work. Specific revenue figures, customer segment mix, named accounts, geographic footprint beyond the New Brunswick headquarters, leadership team composition, M&A history, and funding or ownership details are not disclosed in the source material, materially limiting deeper visibility into the financial profile and strategic posture.

Name

Borden Perlman

Website

https://bordenperlman.com

Company type

Private

Founded year

1996

Headcount range

101–250 employees

Short description

Borden Perlman is a private U.S. insurance agency founded in 1996 in New Brunswick, New Jersey, with 101-250 employees. The firm consults on surety bonds, risk management, and a broad range of commercial and personal insurance products for business and individual clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Insurance brokerage
• Surety bonds
• Risk management
• Commercial insurance
• Insurance consulting

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Business Insurance Solutions: Comprehensive property and casualty insurance, executive risk insurance, custom business solutions, and industry-specific coverage for businesses.
2. Individual Insurance: Personal insurance, premier client services for luxury lifestyles, and individual insurance products for high-net-worth clients.
3. Risk Management Services: Risk management advisory, loss control services, claims management, and alternative risk/captives solutions.
4. Specialty Insurance:

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Borden Perlman is an insurance agency that consults on surety bonds, risk management, and a wide range of insurance products for its clients. The firm places coverage with carriers and advises businesses and individuals on appropriate coverage structures. Operations are based out of New Brunswick, NJ with a team of 101-250 employees.

Product overview

CBIZ Insurance is a platform-plus-modules architecture offering four core insurance service lines: Business Insurance Solutions, Risk Management, Specialty Insurance, and Individual Insurance. Business Insurance Solutions provides comprehensive coverage including property and casualty, executive risk, and industry-specific solutions. Risk Management offers advisory services including the risk management process, loss control, claims advocacy, and alternative risk/captives structures. Specialty Insurance covers niche sectors through branded sub-products including Vacation Rental Insurance, Adventure Sport Insurance, Intercollegiate Sport Insurance (McRail), and Innkeeper & Boutique Hotel Insurance. Individual Insurance serves high-net-worth clients through Premier Client Services, Personal Insurance, and custom Individual Insurance Solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Brokerage Services Placement of a wide range of insurance products for clients through carrier relationships, advising on coverage selection and structuring.
• Surety Bond Consulting Consulting and placement services for surety bonds, supporting clients who require bonding for contracts and regulatory obligations.
• Risk Management Consulting Advisory services to identify, evaluate, and mitigate client risk exposures, complementing insurance placement.

Quantifiable outcome

• Ergonomic workspace strategy lowered health costs, cut MSK claimants 34%, helped 87% of employees work more comfortably (from case study)

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Expansion highlights1 record

Direct peers

• Lockton Companies: Lockton is the world's largest independent insurance brokerage, known for specialty expertise and middle-market focus. Comparable to Borden Perlman in emphasizing industry specialization and alternative risk/captive solutions for middle-market clients.
• Hub International: Hub International is a mid-to-large insurance brokerage built largely through roll-up acquisitions of regional brokerages. Comparable to Borden Perlman in its middle-market focus, multi-vertical expertise, and emphasis on risk management advisory alongside brokerage.
• Brown & Brown, Inc. Brown & Brown is a large diversified insurance brokerage serving commercial, personal, and specialty lines. Like Borden Perlman, it operates a sales-led model with vertical specialization and middle-market focus, making it a strong direct comparable in structure and target market.
• USI Insurance Services: USI Insurance Services is a middle-market-focused insurance brokerage and consulting firm with strong vertical specialization (construction, real estate, hospitality, etc.). Directly comparable to Borden Perlman in target customer, service mix, and consultative sales model.
• Conner Strong & Buckelew: Conner Strong & Buckelew is a top-20 U.S. insurance brokerage with strong regional (mid-Atlantic/NJ) presence and middle-market focus. Highly comparable to Borden Perlman in size, geographic overlap (NJ-based), and target customer segments.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a major insurance brokerage and risk management firm with strong middle-market and specialty insurance positioning. Most directly comparable to Borden Perlman across business insurance, risk management, and specialty verticals (construction, real estate, etc.).

Emerging players

• Acrisure: Acrisure is a fast-growing insurance brokerage built via aggressive M&A, combining AI/data capabilities with traditional brokerage. Comparable to Borden Perlman in brokerage/agency model but distinct in scale and technology-led approach.

Broad incumbents

• CBIZ: CBIZ is the parent platform into which Borden Perlman is integrated as a specialty insurance brand (Borden Perlman Sports at bpsports.cbiz.com). It operates the broader insurance brokerage, risk management, and specialty insurance platform that Borden Perlman operates within, providing the most direct operational comparison.
• Marsh McLennan: Marsh McLennan is the world's largest insurance brokerage and risk advisory firm, offering P&C brokerage, risk management, and specialty insurance across multiple verticals. Comparable to Borden Perlman in core service lines (brokerage, risk management, captives) but operates at vastly larger scale with global reach.
• Aon plc: Aon is a global professional services firm offering insurance brokerage, reinsurance, risk management, and HR consulting. Comparable to Borden Perlman in core brokerage and risk advisory offerings but operates at vastly larger scale with global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bordenperlman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borden Perlman