Montana

What Montana does

Montana Sport International AG is a Swiss specialty industrial equipment manufacturer founded in 1939 and headquartered in Stans, Switzerland, that builds ski service machinery, ski rental and storage systems, and climbing skins (Steigfelle) for the professional winter sports industry. The company's product portfolio spans three core lines: (1) ski service equipment, including the CRYSTAL series of all-in-one automated service robots (CRYSTAL MAGIC, BLUE PEARL 2.0, CRYSTAL ONYX, CRYSTAL ROCK, CRYSTAL RACE, CRYSTAL ONE 2.0) alongside a broad range of manual machines for edging, waxing, and grinding; (2) ski rental and depot infrastructure, including the SWINGCARVER, EASY HANG, and UNIVERSAL storage racks, boot/helmet drying systems, the SELF TERMINAL self-service kiosk, and the VOLVR modular ski loading system; and (3) climbing skins under the MONTASPRINT, MONTAMIX, MONTANYL, and MONTARACE brands, featuring proprietary FUSIONTEC glue-free adhesion technology.

The business sells primarily B2B through direct sales and regional offices in Switzerland, Germany, Austria/South Tyrol, Italy, and USA/Canada, with an e-commerce storefront at shop.ski-service.com for consumables and accessories. Customer segments include professional ski service shops, ski rental operators, sports retailers, hotels and resorts, and ski equipment OEMs; named reference customers include Swiss-Ski, HEAD Switzerland AG, Stoeckli, and numerous Intersport franchises across the Alpine region. Revenue is generated through capital equipment sales, recurring consumables (skins, wax, accessories), professional services including 3D/AR-based depot planning and installation, and a climbing skin re-coating service. MONTANA maintains no public listing, has no disclosed external funding, and operates as an independent private corporation across approximately 100–250 employees.

Name

Montana

Legal name

Montana Sport International AG

Website

https://montana-international.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

MONTANA Sport International AG is a Swiss manufacturer founded in 1939 that produces ski service machines, rental and storage systems, and climbing skins for professional ski service businesses, sports retailers, hotels, and ski equipment OEMs across Europe and North America.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Ski service machines
• Ski rental systems
• Climbing skins
• Winter sports equipment
• Ski maintenance robots

Headquarters

HQ city

Groveland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ski Service Machines: Sale of automated and manual ski service machines including all-in-one robots (CRYSTAL series) and specialized equipment for edging, waxing, and binding measurement
2. Ski Rental & Storage Systems: Sale and consultation of ski rental equipment, storage systems, and depot solutions including racks, dryers, and cabinet systems
3. Climbing Skins (Steigfelle): Sale of climbing skins including MONTASPRINT (100% Mohair), MONTAMIX (65/35 Mohair/Nylon), MONTANYL, MONTARACE series, with various adhesion technologies
4. Professional Services: Consultation services for planning ski rental and depot systems including 3D and AR visualization, installation, and maintenance services
5. Skin Re-coating Service: Professional re-coating service for climbing skins to restore adhesive properties

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Montana Sport International AG manufactures and sells professional ski service machines (automated all-in-one robots like CRYSTAL MAGIC and manual edge/wax/binding machines), ski rental and storage systems (SWINGCARVER, EASY HANG, dryers, racks), and climbing skins (Steigfelle) including MONTASPRINT and MONTAMIX product lines. The company also provides consultation, installation, and maintenance services for ski rental and depot planning using 3D and AR visualization.

Product overview

Montana is a Swiss manufacturer offering three core product lines for the ski industry: ski service machines (automated robots and manual machines), ski rental and storage systems, and climbing skins (Steigfelle). The ski service division includes All-in-One automated service robots (CRYSTAL MAGIC, BLUE PEARL 2.0, CRYSTAL ONYX, CRYSTAL ROCK, CRYSTAL RACE, CRYSTAL ONE 2.0) alongside manual machines (P-TEX series, MRS 180, MONTY EXTRUDER, CRYSTAL INLINE II series, CRYSTAL CC RACE, MONTY BELT, RACE EDGE, MCS GRIPTECH, MCS 2000, COMPACT EDGE, TUNING MASTER, RACE WAXER, WAXMASTER series, FLUID WAXER 4, MAXIMA), binding measurement devices (JETBOND ST/MT, DMG Plus), and ice skate grinding machines (AS 1001SC, AS 2001SC, Skatepal Pro). The ski rental division provides storage systems (SWINGCARVER, EASY HANG, UNIVERSAL, PRESENTATION RACK, TRANSPORT RACK, SERVICE RACK, BUTLER, BOOT RACK AIR DEPOT, BOOT & HELMET RACK DRYER VARIO, SPEED DRYER, BOOT DRYER), accessories (Skiclicker®, Skidriller®), and SELF TERMINAL. The climbing skins division offers mohair-based skins (MONTASPRINT 100% Mohair, MONTASPRINT ADRENALINE, MONTAMIX 65/35 blend, MONTAMIX ADRENALINE) featuring FUSIONTEC adhesion technology, along with fixings and care accessories. Founded in 1939, the company operates from Stans, Switzerland with subsidiaries in Germany, Austria, USA, and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• CRYSTAL Series All-in-One Ski Service Robots Automated all-in-one ski service robots (including CRYSTAL MAGIC, BLUE PEARL 2.0, CRYSTAL ONYX, CRYSTAL ROCK, CRYSTAL RACE, CRYSTAL ONE 2.0) that automatically prepare skis and snowboards with professional results. Used by professional ski service businesses and sports retailers.
• Manual Ski Service Machines Manual ski service machines for edge tuning, waxing, and base repair used by professional ski service shops and racing teams. Includes P-TEX, CRYSTAL INLINE II, CRYSTAL CC RACE, RACE EDGE, MCS GRIPTECH, WAXMASTER series, FLUID WAXER 4, MAXIMA, MONTY EXTRUDER, and others.
• Binding Measurement Devices Devices (JETBOND ST, JETBOND MT, DMG Plus) for measuring and testing ski binding release forces in ski service and rental operations.
• Ice Skate Grinding Machines Ice skate sharpening machines (AS 1001SC portable, AS 2001SC all-purpose, Skatepal Pro for hockey and figure skates) used by ice rink operators and skate service providers.
• VOLVR Ski Loading System Modular and sustainable ski loading system designed for ski rental depot operations.
• Ski Storage and Rental Systems Ski storage racks and rental depot equipment including SWINGCARVER (swing mechanism), EASY HANG, UNIVERSAL (mobile), PRESENTATION RACK, TRANSPORT RACK, SERVICE RACK, BUTLER, BOOT RACK AIR DEPOT, BOOT & HELMET RACK DRYER VARIO, SPEED DRYER, and BOOT DRYER. Used by ski rental shops and hotels.
• Ski Rental Accessories Branded ski rental accessories including Skiclicker (ski marking and boot identification), Boot Bib (boot/ski assistance device), and Skidriller (ski drill tool for rental equipment management).
• SELF TERMINAL Self-service terminal for ski rental operations that enables guest-driven equipment pickup and return.
• MONTASPRINT Climbing Skins 100% Mohair climbing skins (including MONTASPRINT ADRENALINE with FUSIONTEC adhesion) for ski touring and backcountry skiing, offering exceptional grip and gliding properties in all snow conditions, including extremely low temperatures.
• MONTAMIX Climbing Skins Robust allrounder climbing skins (65% Mohair / 35% Nylon blend, including MONTAMIX ADRENALINE with FUSIONTEC adhesion) with high abrasion resistance and longevity for all snow types.
• Professional Services and Consultation Consultation, 3D/AR visualization planning, installation, maintenance, and climbing skin re-coating services for ski rental operators, hotels, and ski service businesses.

Quantifiable outcome

• Ski service robots can prepare skis automatically without manual intervention
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Swiss-SkicoreStrategic or Co-development PartnerMONTANA has an official partnership with Swiss-Ski, providing grinding and ski service equipment. The partnership has been ongoing with contract renewals and includes Swiss-Ski Werbetage events where MONTANA equipment is used for elite athlete ski preparation.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wintersteiger: Wintersteiger is an Austrian manufacturer of ski and snowboard service machines, including automated service robots and edge/wax tuning equipment, directly competing with MONTANA's CRYSTAL series across professional ski service shops worldwide.
• Reichmann Ski Service Machines: Reichmann is a German manufacturer specializing in ski service machines, edge tuning, and waxing equipment for professional ski workshops — directly overlapping with MONTANA's manual and automated service machine portfolio across DACH ski markets.
• Pomoca: Pomoca is a Swiss climbing skin manufacturer and a direct competitor in ski touring skins, overlapping with MONTANA's MONTASPRINT and MONTAMIX lines and competing on adhesion technology and mohair/nylon constructions.
• Colltex: Colltex is a Swiss climbing skin specialist offering mohair and synthetic skins for ski touring, directly comparable to MONTANA's Steigfelle product line and competing on adhesion systems and material quality.

Broad incumbents

• Toko (Brav Group): Toko is a Swiss ski wax and tuning products manufacturer serving both consumer and professional ski service markets, broadly adjacent to MONTANA's ski service equipment business with overlap in waxing and base preparation categories.
• Swix: Swix is a Norwegian ski wax, ski service tooling, and Nordic ski products brand with a broader consumer and pro portfolio, adjacent to MONTANA's ski service equipment and overlapping with climbing/wax service categories.
• Holmenkol: Holmenkol is a German manufacturer of ski wax, base preparation products, and ski service consumables, comparable to MONTANA's ski service equipment line from a chemistry and consumables perspective in the same ski shop channel.

Others

• Atomic (Amer Sports): Atomic is a major ski equipment manufacturer under Amer Sports and a customer/partner reference for MONTANA service machines; while not a direct equipment competitor, Atomic sits in the same ski industry ecosystem and influences ski shop equipment decisions.
• Fischer Ski: Fischer is a leading Austrian ski manufacturer whose equipment flows through the same ski service shops that are MONTANA's customers, making it an adjacent ski industry peer rather than a direct equipment competitor.

Emerging players

• SkiData: SkiData provides access management and rental management solutions for ski resorts, partially overlapping with MONTANA's ski rental/depot systems and SELF TERMINAL offering from a software and rental flow perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/montanasportinternational
• LinkedInlinkedin.com/company/montanasportinternationalag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana