TAGGUN
Taggun is a New Zealand-based, bootstrapped SaaS provider of a specialized receipt and invoice OCR API, combining proprietary AI/ML models with Google Vision and Microsoft Cognitive Services to serve expense management and loyalty/rewards customers across 50+ countries and 205 languages.
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TAGGUN does
Taggun (Taggun Limited, NZ Company #6268047) is a New Zealand-based, bootstrapped SaaS provider of a specialized receipt and invoice OCR API. Founded in 2016 by CK Lee, the company addresses the structural gap between generic OCR tools and the data-automation demands of receipt-heavy workflows by combining top-tier commodity OCR engines (Google Vision, Microsoft Cognitive Services) with proprietary AI/ML models trained specifically on receipt and invoice patterns. The platform supports 205 languages across 50+ countries, runs on multi-region infrastructure (US West, Sydney, France) with 99.9% uptime and sub-4-second response times, and returns structured JSON output with confidence scores for fields including merchant, date, line items, tax, and totals.
The product portfolio spans a core Receipt and Invoice OCR API plus modular capabilities including Fraud Detection Suite (duplicate, tampering, AI-generated fake receipt detection), Receipt Validation for Promotions (SmartValidate), Tax Intelligence, Merchant Intelligence, Line Item Extraction, and Serial/QR Code Extraction. Revenue is generated through a five-tier subscription model (Developer $28/mo through Advanced $799/mo) plus usage-based overage charges, with Enterprise on custom contracts. Go-to-market is dual: a self-serve API-first product-led growth motion targeting developers, plus a sales-assisted enterprise motion, supplemented by a verified Make.com no-code integration.
Taggun serves two primary segments — expense management (Ramp, MobileXpense, Smart Receipts, InLogik) and loyalty/rewards automation (The Arnott's Group, Waivpay, iGoDirect, Cheetah Digital) — with secondary traction in accounting/bookkeeping and consumer insights. The company maintains SOC 2 Type 2, GDPR compliance, and inherits ISO 27001 through its AWS hosting. With 1–10 employees, no external funding, and a founder-led team, Taggun has scaled to processing millions of requests per month while remaining capital-efficient.
TAGGUN firmographics
Firmographics- Name
- TAGGUN
- Legal name
- Taggun Limited
- Website
- https://taggun.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Taggun is a New Zealand-based, bootstrapped SaaS provider of a specialized receipt and invoice OCR API, combining proprietary AI/ML models with Google Vision and Microsoft Cognitive Services to serve expense management and loyalty/rewards customers across 50+ countries and 205 languages.
- Ownership category
- akta.pro rank
Where TAGGUN is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
TAGGUN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Usage Subscription: Monthly subscription plans (Developer, Startup, Business, Advanced, Enterprise) with included monthly scan volumes. Additional scans billed at per-scan rates that decrease at higher tiers. Annual billing available with approximately 10% discount.
- Overage Charges: Usage-based overage charges when monthly included scans are exceeded. Per-scan overage pricing: $0.060 on Developer plan down to $0.040 on Advanced plan, with custom rates on Enterprise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Developer plan - $28/month for 500 scans |
| Subscription | Monthly | Startup plan - $99/month for 1,800 scans |
| Subscription | Monthly | Business plan - $399/month for 8,000 scans |
| Subscription | Monthly | Advanced plan - $799/month for 20,000 scans |
| Subscription | Multi-year contract | Enterprise plan - Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TAGGUN product offering
Product offeringCore offering
TAGGUN provides a RESTful Receipt and Invoice OCR API that extracts structured JSON data (merchant, date, line items, totals, tax, QR codes) from receipt images and PDFs across 205 languages and 50+ countries. The service combines proprietary AI/ML models with Google Vision and Microsoft Cognitive Services and includes add-on capabilities such as fraud detection, receipt validation for promotions, tax intelligence, merchant intelligence, and line item extraction. The platform is sold via tiered subscription plans with usage-based overage and an enterprise contract option, plus a no-code Make.com integration.
Product overview
TAGGUN is a specialist receipt and invoice OCR API provider offering a unified platform built around its core Receipt and Invoice OCR API. The platform provides a portfolio of pricing tiers (Developer, Startup, Business, Advanced, Enterprise) that bundle different feature sets, from basic OCR extraction to advanced fraud detection. Key modules include Tax Intelligence, Purchase Categorisation, Merchant Intelligence, Serial/QR Code Extraction, Line Item Extraction, and Receipt Validation for Promotions. The company also offers a free Receipt Fraud Audit service for prospect engagement. All tiers share the same OCR engine while differentiated by included features and support levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Receipt and Invoice OCR API
Quantifiable outcome
- Saves up to 90% on processing costs compared to manual processes
- +6 more outcomes
Companies that use TAGGUN
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
TAGGUN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
TAGGUN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Make.comcoreVerified Make.com app integration allowing users to build no-code automation workflows with TAGGUN's receipt OCR API. Enables users to connect receipt scanning into broader automation workflows without developer resources.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
TAGGUN competitors and assessment
Company assessmentEmerging players
- Affinda: Affinda offers AI-based data extraction for resumes, invoices, and receipts. It overlaps with Taggun in receipt parsing and represents an emerging alternative in API-first document extraction.
- Ocrolus: Ocrolus specializes in OCR and analytics for financial documents, including bank statements and income/expense verification. It overlaps with Taggun in financial document OCR for lending and fintech use cases.
Direct peers
- Veryfi: Veryfi is a direct competitor offering a receipt and invoice OCR/data extraction API targeting expense management, loyalty, and consumer insights use cases. Both companies are positioned as specialized, receipt-focused alternatives to general-purpose OCR engines.
- Klippa: Klippa provides OCR and document automation APIs for receipts, invoices, and expense management workflows. It is a direct horizontal competitor to Taggun, particularly in the European SMB and mid-market segment.
- Mindee: Mindee provides a developer-first OCR API with strong custom document parsing, including receipts and invoices. It competes head-to-head with Taggun in API-first developer-led OCR for structured data extraction.
- Rossum: Rossum offers an intelligent document processing platform specialized for invoices and financial documents with cognitive data capture. It directly competes in the same receipt/invoice OCR market targeted at finance automation.
Broad incumbents
- Google Cloud Vision AI: Google Cloud Vision is Taggun's underlying OCR engine and a broad incumbent offering general-purpose document OCR at hyperscaler scale. It competes indirectly and could compete directly if it ships domain-specialized receipt extraction.
- ABBYY: ABBYY is an established OCR and intelligent document processing vendor with deep finance and process automation deployments. It competes with Taggun for large enterprise receipts/invoices workloads, though from a more general-purpose position.
- UiPath Document Understanding: UiPath's Document Understanding capability provides OCR and structured extraction as part of its broader RPA platform. It competes with Taggun for enterprise-scale invoice and receipt automation embedded in workflow tooling.
- Microsoft Azure AI Vision: Microsoft Cognitive Services / Azure AI Vision provides the OCR backbone underlying Taggun's engine. As a broad incumbent, it competes indirectly via bundled enterprise agreements and could enter the receipt-specialized niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
TAGGUN social profiles
Digital presenceTAGGUN compliance and trust
Trust signalCompliance3 records
TAGGUN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAGGUN leadership team
Management profileNumber of profiles
Profiles4 records
TAGGUN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAGGUN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAGGUN
What does TAGGUN do?
TAGGUN provides a RESTful Receipt and Invoice OCR API that extracts structured JSON data (merchant, date, line items, totals, tax, QR codes) from receipt images and PDFs across 205 languages and 50+ countries. The service combines proprietary AI/ML models with Google Vision and Microsoft Cognitive Services and includes add-on capabilities such as fraud detection, receipt validation for promotions, tax intelligence, merchant intelligence, and line item extraction. The platform is sold via tiered subscription plans with usage-based overage and an enterprise contract option, plus a no-code Make.com integration.
Is TAGGUN a public or private company?
TAGGUN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAGGUN founded?
TAGGUN was founded in 2016. It employs 1 to 10 people.
Where is TAGGUN based?
TAGGUN is headquartered in Auckland, New Zealand, in the Oceania region.
How does TAGGUN make money?
Two revenue lines are on record. API Usage Subscription is the primary driver. The others are overage Charges.
Who are TAGGUN's main competitors?
Emerging players on record are Affinda and Ocrolus. Direct peers are Veryfi, Klippa, Mindee and Rossum. Broad incumbents are Google Cloud Vision AI, ABBYY, UiPath Document Understanding and Microsoft Azure AI Vision.
Does TAGGUN have an API?
Yes. TAGGUN offers a RESTful Receipt and Invoice OCR API that enables developers to extract structured data from receipts and invoices. The API accepts PDF, JPG, PNG, GIF, and HEIC files up to 20MB. Authentication is via API key. Rate limits are 5 requests/second, 300 requests/minute, and 2000 requests/hour. Supports code examples in Python, JavaScript, PHP, Node.js, Ruby, cURL, and other HTTP-capable languages. Two endpoint variants exist: Upload File (simple) for basic extraction and Upload File (verbose) for detailed data extraction including 100+ fields. Data centers are located in US West (Oregon), Asia Pacific (Sydney), and Europe (France) with latency-based routing. Supports 205 languages globally. Developer documentation is at developers.taggun.io.