Nimbo AG

What Nimbo AG does

Nimbo AG is a Basel-based Swiss company that operates an online business-valuation service targeted at owner-operated SMEs with up to 100 employees. Users complete a ~30-question, no-registration questionnaire localized into ~110 languages, and receive a 13-page valuation report by email within roughly 30 minutes. NIMBO's differentiator is a proprietary dataset of thousands of SME purchase offers that the company surveys monthly across multiple countries, feeding a re-fitted empirical valuation algorithm that maps both financial inputs and qualitative value drivers (dependencies, risks, market position, growth potential) onto observed EBITC/EBIT/EBITDA/revenue multiples for 17+ countries and 6 industries.

The underlying technology is a web-delivered questionnaire flow (no public API, no mobile app) integrated with Calendly for phone bookings, Stripe for payments, Intercom for support and Newsletter2Go for email. The platform supports 11 website languages across ~510 countries and publishes a country/industry/size-segmented multiples database that is also a standalone market-data product.

The business model is a freemium funnel: a free 13-page report upsells into a paid editable Standard report (with up to 30 days of data edits) and a Standard Plus editable PowerPoint, with a 12-month consultant subscription priced at the end of the questionnaire. A secondary revenue stream is a flat referral commission earned when an SME owner is matched to an external M&A advisor in DACH, the UK, Italy, Spain, South Africa and selected South American markets. The company has no disclosed funding, no parent, and is run by a small core team (Jürg Kurmann as Chairman, Marc Uhlmann as CEO, Bettina Pfeiffer as Head of Marketing).

Name

Nimbo AG

Legal name

NIMBO AG

Website

https://nimbo.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nimbo AG is a Basel, Switzerland-based online valuation platform that lets owner-operated SMEs (up to 100 employees) generate a free 13-page business valuation report in ~30 minutes, with paid Standard/Standard Plus reports, a 12-month consultant subscription, and a curated international M&A advisor referral network.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Paid standard valuation reports: Freemium upsell from the free 13-page valuation report to a paid "Standard" version that allows input changes, re-runs and deeper qualitative-factor insights; plus a "Standard Plus" version delivered as an editable PowerPoint.
2. 12-month subscription for advisors: Optional 12-month subscription selected at the end of the questionnaire, marketed primarily to consultants performing recurring valuations.
3. Advisor referral commissions: Vermittlungsprovision (referral commission) earned when NIMBO matches an SME owner with an external M&A advisor in Germany, Austria, Switzerland, UK, Italy, Spain, South Africa and selected South American countries; commission rate is the same across all advisors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NIMBO AG operates an online, self-serve business-valuation platform that produces a 13-page valuation report within approximately 30 minutes for small and medium-sized enterprises (up to 100 employees). The service runs on a proprietary multiples-based algorithm fed by NIMBO's self-collected, monthly-updated dataset of real SME purchase offers across 17+ countries and 6 industries. The free report is delivered without registration, with paid Standard (PDF) and Standard Plus (editable PowerPoint) upgrades and an optional 12-month consultant subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• NIMBO Online Business Valuation Online, questionnaire-driven valuation tool that produces a free 13-page report within ~30 minutes for owner-operated SMEs with up to 100 employees. Available as a free no-registration version, a paid Standard version that allows input changes for up to 30 days and adds in-depth qualitative value-driver analysis (dependencies, risks, market position), and a Standard Plus version delivered as an editable PowerPoint for embedding in client presentations.
• NIMBO 12-Month Consultant Subscription Annual subscription plan selected at the end of the questionnaire, aimed at external M&A advisors and consultants who perform business valuations on a recurring basis. Provides access to NIMBO's valuation tooling and updated multiples dataset for ongoing client work.

Quantifiable outcome

• 766,850 valuations performed since 2018
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PitchBook: Large private capital markets data and valuation platform; serves advisors with valuation data across many private companies and could expand downward into the SME segment that NIMBO targets.
• DealRoom: M&A deal management and diligence platform with embedded valuation tooling and proprietary transaction data; overlaps with NIMBO's advisor-side value proposition at a broader portfolio level.
• S&P Capital IQ Pro: Enterprise financial data, multiples, and valuation platform; broad incumbent that overlaps with NIMBO's multiples-database use case for advisors, albeit at a much larger and more enterprise-focused scale.

Emerging players

• Carta: Cap table and private company valuation platform primarily serving venture-backed startups; an emerging player in automated private company valuations that overlaps with NIMBO at the lower end of the SMB/startup spectrum.
• Flippa: Online marketplace for buying and selling SMBs and digital assets, with valuation tooling for listing and pricing; comparable in addressing SME owners' need for an objective, accessible valuation prior to a sale.
• Acquire.com (formerly MicroAcquire): Marketplace for buying/selling startups and small businesses, with valuation signals built into listings; comparable in serving owner-operators preparing to sell and surfacing market multiples.

Others

• Kruze Consulting: Startup-focused accounting and valuation firm performing 409A and advisory valuations; adjacent services peer that intersects NIMBO's advisor subscription segment by also delivering private company valuations to founders and investors.

Direct peers

• BizEquity: Cloud-based SMB business valuation platform that delivers online valuation reports to business owners; directly comparable in target market (owner-operated SMBs), freemium delivery, and report-driven model.
• Valutico: Online business valuation SaaS serving advisors and SMEs with multiples-based valuations across jurisdictions; closest direct competitor to NIMBO in product, customer, and delivery model.
• Eqvista: Online valuation platform for private companies, focused on 409A and cap-table-driven valuations; overlaps with NIMBO in serving private company owners and advisors with automated valuation reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/nimbo-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nimbo AG