Hispanic Alliance for Career Enhancement

What Hispanic Alliance for Career Enhancement does

HACE (Hispanic Alliance for Career Enhancement) is a Chicago-based 501(c)(3) nonprofit founded in 1982 that advances professional leadership development for Latino/a/x individuals and those from multicultural communities from high school through executive levels, led by President & CEO Patricia Mota. The organization operates a portfolio of structured programs — El Futuro (high school), the University Leadership Program (ULP), Mujeres de HACE (women's leadership and entrepreneur cohorts), Elevando Latino Leadership Program, and Hombres de HACE — alongside a job board at jobs.haceonline.org, mentor-mentee matching, an annual National Summit (44th edition held in Chicago in 2026 with 500+ attendees), and a content platform (HACE Insights blog and Cafecito con HACE interview series). HACE serves a network of over 105,500 members nationwide.

HACE's business model relies on corporate partnerships and sponsorships from 50+ named employers (including Anheuser-Busch, Bank of America, NBCUniversal, Mastercard, Unilever, CVS, Google Fiber, and Johnson & Johnson), supplemented by individual donations (with employer-matching and donor-advised fund options) and grants. Employers pay for access to the talent pipeline, event participation, and thought leadership. No proprietary technology platform underlies the offering — distribution runs through the website, online membership portal, and in-person/virtual events. Only one funding transaction is quantified in the data: a $75,000 grant from Comcast NBCUniversal and Telemundo Enterprises in 2024 to launch the inaugural Mujeres de HACE Entrepreneurs cohort. Revenue, pricing, and financial performance are not publicly disclosed.

In Spring 2026, HACE released two landmark research papers based on nearly 1,000 respondents, introducing proprietary frameworks — Leadership Transition Architecture and the Cultural Elasticity model — that reframe the Latino leadership gap (20% of workforce vs. ~5% of executive roles) as a conversion problem rather than a pipeline problem. HACE has also co-authored a 2024 white paper with SalesChoice on AI governance for DEI leaders, and holds distribution partnerships with MLB (Somos Béisbol Executive Leadership Tour), NFL (Por La Cultura), and Trellix (cybersecurity workforce development), positioning the organization at the intersection of a growing Latino demographic market (U.S. Latino buying power exceeds $3 trillion, projected to reach $5.1 trillion by 2030) and corporate diversity mandates.

Name

Hispanic Alliance for Career Enhancement

Legal name

Hispanic Alliance for Career Enhancement

Website

https://haceonline.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

HACE is a Chicago-based 501(c)(3) nonprofit founded in 1982 that advances career and leadership development for Latino/a/x professionals from high school through executive levels via structured programs, an annual summit, and a 105,500+ member network supported by 50+ corporate partners.

Ownership category

akta.pro rank

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Employment Placement Agencies and Executive Search Services (56131), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Employment Agencies (7361)

akta.pro primary industry

Inclusive Leadership & Leading Diverse Teams (EDABAAAM)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), High-Potential & Succession Coaching (EDABANAC), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), Leadership, Character Education & Values Development (EDAMAIAG), Interim Executive & Fractional Leadership Placement (BPACAAAJ)

Keywords

• Leadership development programs
• Workforce diversity services
• Career advancement programs
• Professional mentorship services
• Nonprofit talent pipeline

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Partnerships and Sponsorships: HACE generates revenue through corporate partnerships with employers who pay to access the talent network, participate in programs, and receive thought leadership and development solutions. These partnerships support HACE's mission of connecting diverse talent with career opportunities.
2. Individual Donations and Membership: HACE accepts tax-deductible donations from individuals through its donation page, with options for employer matching programs and donor-advised fund contributions to support workplace readiness initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HACE delivers structured leadership development and career advancement programs for Latino/a/x professionals from high school through executive levels, including cohorts such as El Futuro, the University Leadership Program (ULP), Mujeres de HACE, Elevando Latino Leadership, and Hombres de HACE. Complementary offerings include mentorship matching, an annual National Summit, a corporate-talent job board, the Dr. Ervin 'Vinny' Caraballo Scholarship, and research publications examining the Latino leadership gap.

Product overview

HACE operates as a nonprofit organization offering a comprehensive suite of career enhancement and leadership development programs rather than a traditional technology product. The portfolio includes flagship events (National Summit), structured leadership programs spanning high school through executive levels (El Futuro, University Leadership Program, Mujeres de HACE, Elevando Latino Leadership, Hombres de HACE), research publications (HACE Research Papers 2026), scholarship opportunities (Dr. Ervin Caraballo Scholarship), mentorship matching, job board services, and content platforms (HACE Insights blog, Cafecito con HACE interview series). The programs collectively serve over 105,500 members nationwide, with partner employers accessing talent at all levels from entry to senior positions.

Differentiator

Problem solved

Functional benefit

Brands

• El Futuro: High school leadership program
• University Leadership Program (ULP)
• Mujeres de HACE
• Elevando Latino Leadership Program
• Hombres de HACE
• Dr. Ervin 'Vinny' Caraballo Scholarship

Quantifiable outcome

• Average promotion rate of approximately 17% within six months for program participants
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Comcast NBCUniversal and Telemundo EnterprisescoreGTM or Marketing Partner · 1 January 2024Comcast NBCUniversal and Telemundo Enterprises partnered with HACE through a $75,000 grant to support the launch of the inaugural Mujeres de HACE Entrepreneurs cohort. This partnership provides resources and support specifically for Latina business owners.
• SalesChoice Inc.coreStrategic or Co-development PartnerHACE partnered with SalesChoice Inc., an AI SaaS company, to co-author a white paper titled 'Why Diversity Equity and Inclusion Leaders Must Lead in AI.' The collaboration addressed AI data bias risks and the role of Chief Diversity Officers in AI governance, combining HACE's expertise in Latino leadership with SalesChoice's AI technology.
• MLB (Major League Baseball)minorGTM or Marketing PartnerHACE partnered with MLB for the Somos Béisbol Executive Leadership Tour, an initiative connecting Latino professionals with baseball industry leadership opportunities and career development.
• NFLminorGTM or Marketing PartnerHACE collaborated with the NFL on the 'Por La Cultura' season-long celebration of the Latino community and culture, participating in events and initiatives that highlight Latino leadership and representation.
• TrellixminorStrategic or Co-development PartnerHACE partnered with Trellix (cybersecurity company) to boost the cybersecurity workforce by connecting diverse talent with career opportunities in the cybersecurity sector through recruitment and development initiatives.
• Corporate Partners (Anheuser-Busch, Bank of America, NBCUniversal, Mastercard, Unilever, CVS, Google Fiber, and 40+ others)coreGTM or Marketing PartnerHACE partners with over 50 corporate employers including Anheuser-Busch, Bank of America, NBCUniversal, Mastercard, Unilever, CVS, Google Fiber, Johnson & Johnson, and many more. Partners gain access to HACE's talent network of over 105,500 members, opportunities to participate in programs and events, and thought leadership on diversity and Latino leadership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALPFA (Association of Latino Professionals For America): ALPFA is one of the largest Latino-focused professional associations in the U.S., offering leadership development, professional networking, and corporate partner access for Latino professionals. It directly overlaps HACE's value proposition across career pipelines, corporate partner programs, and student-to-executive programming.
• Prospanica (formerly National Society of Hispanic MBAs): Prospanica focuses on advancing Hispanic professionals through MBA programming, executive leadership, and corporate partnerships. Its member-driven model and corporate partner structure closely mirror HACE's Elevando and Mujeres programs.
• Hispanic Association on Corporate Responsibility (HACR): HACR is a nonprofit focused on increasing Hispanic representation in corporate America through corporate engagement, leadership development, and advocacy. Its corporate accountability and DEI focus overlaps HACE's research and partnership mission.
• National Hispanic Corporate Council: NHCC is a corporate membership organization dedicated to Hispanic workforce development and supplier diversity. Its corporate-partner-driven model and focus on Hispanic talent pipelines make it a structural peer to HACE.
• Congressional Hispanic Caucus Institute (CHCI): CHCI develops emerging Latino leaders through fellowships, internships, and leadership programs with significant corporate sponsorship. Its leadership pipeline model and corporate partner network parallel HACE's programs from college through professional levels.
• Hispanic Heritage Foundation: Hispanic Heritage Foundation runs leadership awards, mentorship, and workforce development programs for Latino youth and professionals. Its education-to-career pipeline model and corporate partnerships overlap HACE's El Futuro and ULP programs.

Broad incumbents

• UnidosUS (formerly National Council of La Raza): UnidosUS is the largest Latino civil rights and advocacy organization in the U.S., operating education, workforce, and leadership programs at much larger scale. While broader in mission, its workforce development and leadership pipeline work overlaps HACE's career advancement focus.

Emerging players

• Society for Hispanic Professional Engineers (SHPE): SHPE is the nation's largest association supporting Hispanic STEM professionals, offering leadership development, corporate partner programs, and student pipelines. Its career development focus overlaps HACE but is specialized to STEM.

Regional players

• National Hispanic Medical Association: NHMA focuses on Hispanic health professionals and health workforce pipeline development. While narrower in sector, its professional leadership development and pipeline-building work parallels HACE's mission.

Others

• National Association of Latino Arts and Cultures (NALAC): NALAC supports Latino artists and cultural organizations through leadership grants and capacity-building programs. While mission-adjacent rather than directly competitive, it shares the broader Latino leadership development ecosystem in which HACE operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Hace_Online
• Facebookfacebook.com/HispanicAllianceforCareerEnhancement
• LinkedInlinkedin.com/company/hispanic-alliance-for-career-enhancement
• Instagraminstagram.com/haceonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hispanic Alliance for Career Enhancement