Y Story

What Y Story does

Y Story is a Norwegian creative agency founded in 2017 and headquartered in Oslo, specializing in transforming corporate strategy into organizational culture through multimedia storytelling. The firm positions itself as Norway's leading agency for making strategy tangible as culture, serving large Norwegian enterprises with internal communication campaigns, employee engagement programs, film production, training content, and awareness initiatives on sensitive workplace topics such as drinking culture and gaming harassment. Its core technology is creative storytelling and campaign production; the company's only software product is Camp Extra, an interactive training application for Extra grocery employees featuring gamified microlearning and weekly content updates.

Y Story operates on a professional services, project-based revenue model with quote-based B2B pricing. It delivers work through direct client engagement, targeting enterprise and government clients across Norway, with select campaign executions spanning Sweden and the Baltic states. Notable clients include Coop Mega, Extra, Møller Mobility Group, Mercedes-Benz, Akan Kompetansesenter, Apeks GG, and Likestillingssenteret. The agency has demonstrated brand-building capability, winning the Gullblyanten Brings DM-pris in 2024 for the 'Brygget for ettertanke' workplace culture campaign.

The company is a private Norwegian AS (aksjeselskap) with no disclosed external funding, parent company, or M&A activity. It holds Miljøfyrtårn (Environmental Lighthouse) certification. The team comprises 9 employees led by CEO Andreas Kvernflaten, including creative director, art directors, senior concept/text specialists, a project manager, and a designer. Distribution relies on earned media, a case study portfolio on the company website, and repeat engagements with anchor clients.

Name

Y Story

Legal name

Y Story AS

Website

https://ystory.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Y Story is an Oslo-based Norwegian creative agency, founded in 2017, that transforms corporate strategy into organizational culture through storytelling campaigns, film production, and training content for large Norwegian enterprises. Its 9-person team serves clients including Coop Mega, Extra, Møller Mobility Group, and Akan Kompetansesenter.

Ownership category

akta.pro rank

Product category

Creative Communications Agency

NAICS

Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Employee Communications & Employer Brand Reputation (MPAAAOAJ)

akta.pro secondary industries

Corporate Reputation & Thought Leadership (MPAAAOAF), Reputation Management & Online PR (BPAFADAN), Content Strategy & Planning (BPAFAIAG), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Internal communications
• Creative agency services
• Brand storytelling
• Culture campaigns
• Film production

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including campaign development, film production, internal communication strategy, training content development, and brand communication for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Y Story is a Norwegian creative communications agency that helps enterprise clients transform corporate strategy into organizational culture. The agency delivers project-based services spanning culture communication campaigns, cinema and film production, training content and microlearning applications, awareness campaigns (including anti-harassment and workplace drinking-culture initiatives), and brand development. Clients include Coop Mega, Extra, Akan Kompetansesenter, Møller Mobility Group, Mercedes-Benz, and Apeks GG.

Product overview

Y Story is Norway's leading agency for transforming strategy into organizational culture, offering creative communication services that engage employees and create value. The company's primary software product is Camp Extra, an interactive training application for Extra grocery store employees. Beyond Camp Extra, the agency delivers campaign work across culture communication, awareness campaigns, brand development, leadership courses, and strategy implementation films for clients including Akan Kompetansesenter, Coop Mega, Extra, Apeks GG, Møller Mobility Group, and Mercedes-Benz.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Extra Interactive training/microlearning application for Extra retail employees, featuring weekly learning paths with gamification mechanics, storytelling elements, and a knowledge base/reference tool for store operations. Designed to engage a large frontline workforce through mobile learning.
• Culture Communication Campaign Services Project-based creative campaign service that translates corporate strategy into internal culture through storytelling, designed for large enterprises seeking to engage employees from frontline workers to executives.
• Film Production Services Cinema and film production service producing strategy-implementation films and brand films for enterprise clients across Scandinavia and the Baltic states.
• Awareness Campaign Services Awareness campaign services addressing sensitive cultural topics such as workplace drinking culture, harassment in gaming, and equality, designed for public-sector bodies and social-purpose organizations.
• Brand Campaign Services Creative brand campaign services for major consumer-facing brands, applying Y Story's storytelling-led approach to brand positioning and audience engagement.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Apeks GGcoreStrategic or Co-development PartnerE-sport club partnership starting 2018 focused on anti-harassment in gaming. Y Story developed brand identity, strategy, campaigns, website, and educational materials for Break the Mold initiative. Partnership evolved into creating a dedicated foundation for the anti-harassment work.
• F5 Concept StoreminorGTM or Marketing PartnerNorwegian family-owned store collaboration on Break the Mold merchandise collection, allowing people to wear the anti-harassment message.
• LikestillingssenteretminorStrategic or Co-development PartnerPartnership on 'Visdomsord fra bestemor' campaign targeting gaming harassment, combining Y Story's creative production with Likestillingssenteret's expertise.
• Akan KompetansesentercoreStrategic or Co-development PartnerOngoing partnership with Norway's workplace competence center for alcohol and addiction issues. Multiple campaigns including sixpack campaign, leader training, anniversary films. Akan is part of Norway's national alcohol strategy with goal to reduce harmful alcohol consumption by 10% by 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POL: Oslo-based creative agency focused on brand building and campaigns for Norwegian and Scandinavian clients. Comparable in scale and service offering to Y Story's boutique agency model.
• TRY: One of Norway's largest and most established creative agencies, headquartered in Oslo. TRY is a direct peer offering brand and campaign creative services to Norwegian enterprises, competing with Y Story for the same client roster and award recognition.
• Anorak: Oslo-based creative and brand agency with a comparable boutique scale and B2B client base. Anorak operates in the same Norwegian creative market and competes for similar brand and culture communication engagements.
• Anti (Anti Agency): Oslo-based independent creative agency known for culture-driven and socially-engaged campaigns (notably against hate speech). Highly comparable to Y Story in size, philosophy, and client focus on purpose-led communication.
• Kitchen: Norwegian creative agency (part of the NoA network) with a similar profile of services — strategy, creative campaigns, and brand communication for Nordic enterprise clients. Direct competitor in the Oslo creative market.

Regional players

• Forsman & Bodenfors: Leading Swedish creative agency (now part of the Plus Company network). Comparable to Y Story in award-winning creative reputation and Scandinavian enterprise clients, but operating primarily in the Swedish/Nordic market outside Norway.

Broad incumbents

• McCann Oslo: Norwegian office of McCann Worldgroup, a major international advertising network. Broader service portfolio and global resources position it as a larger incumbent competing for the same enterprise brand and campaign work.
• DDB Norway: Norwegian arm of the global DDB creative network. Larger incumbent offering integrated advertising services to enterprise clients; competes with Y Story on larger pitches and brand campaigns, though less specialized in internal/culture communication.
• MediaMonks: Global digital-first creative production company (part of S4 Capital/Monks). Overlaps with Y Story's film production and digital campaign delivery, but at vastly greater scale and with broader capabilities.
• Ogilvy Norway: Norwegian presence of Ogilvy, the global creative and PR network. Offers overlapping brand and corporate communications capabilities at greater scale, competing for enterprise mandates Y Story also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y Story