Sling It! Lacrosse

What Sling It! Lacrosse does

Sling It! Lacrosse is a privately held specialty retailer of lacrosse equipment, apparel, and accessories, founded in 2003 and based in San Rafael, California (San Francisco Bay Area). The company operates a Shopify-based direct-to-consumer e-commerce storefront at slingitlacrosse.com, ships from a single Bay Area warehouse, and supports same-day processing for in-stock orders placed before 12 PM Pacific, with free economy shipping on orders over $99 within the continental US. It also maintains physical retail storefronts and a dedicated team sales division that provides custom uniforms, helmets, gloves, equipment bags, spirit wear, and team stores to schools, clubs, and teams, citing 20 years of experience in this channel.

Its product assortment spans men's, women's, and youth lacrosse categories — sticks (heads, shafts, complete sticks, mesh and string), protective gear (helmets, shoulder pads, arm pads, gloves, mouthguards), specialized goalie equipment, field equipment (goals, nets, creases), training equipment (rebounders, targets, defenders, bags), and apparel (socks, cleats, tops). The company is a multi-brand retailer carrying STX, Cascade, Maverik, Nike, Warrior, ECD, StringKing, Under Armour, New Balance, and Gait, and offers a custom Cascade XRS Pro helmet builder for personalized configurations. Featured products range from $0.50 accessories to $449.99 premium helmets, with complete sticks priced $49.99-$299.99 and starter bundles $123.99-$389.95; gift cards are sold in $25-$500 denominations.

Sling It! generates revenue through one-time retail product sales (DTC e-commerce and physical stores) and a sales-led team sales motion for institutional buyers. It is founder-operated (Jordan Ambler, business owner), independently owned with no disclosed parent company, institutional investors, or funding rounds, and has 11-50 employees. International shipping is available by phone inquiry, and the company markets through organic social (Facebook, Instagram, Twitter/X) and email. No revenue figures, patents, certifications, or AI/ML capabilities are disclosed.

Name

Sling It! Lacrosse

Legal name

Sling It! Lacrosse

Website

https://slingitlacrosse.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sling It! Lacrosse is a privately held, founder-operated specialty retailer based in San Rafael, California, selling men's, women's, and youth lacrosse equipment, apparel, protective gear, and custom team uniforms through a Shopify e-commerce storefront, physical stores, and a dedicated team sales division serving schools, clubs, and teams.

Ownership category

akta.pro rank

Product category

Lacrosse Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Lacrosse Equipment Retail (CRAMAEAF)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Lacrosse equipment retail
• Custom team uniforms
• Lacrosse protective gear
• Sporting goods e-commerce
• Lacrosse helmet builder

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer e-commerce sales of lacrosse equipment, apparel, footwear, and accessories. Products include lacrosse sticks, heads, shafts, mesh/string, protective gear, helmets, goalie equipment, training equipment, and branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sling It! Lacrosse is a specialty lacrosse equipment retailer that sells lacrosse sticks, heads, shafts, mesh and string, protective gear, helmets, goalie equipment, training gear, field equipment, apparel, and footwear through an own e-commerce storefront and physical retail locations. The company also offers custom team equipment services (uniforms, helmets, gloves, bags) and a custom Cascade XRS Pro helmet builder, supported by a dedicated team sales division with 20 years of experience serving schools, clubs, and teams.

Product overview

Sling It! Lacrosse is a premier lacrosse equipment retailer offering a comprehensive product portfolio across men's, women's, and youth lacrosse. The offering includes lacrosse sticks (heads, shafts, complete sticks), protective equipment (helmets, shoulder pads, arm pads, gloves, mouthguards), goalie-specific gear, field equipment (goals, nets, creases), training equipment (rebounders, goal targets, defenders), and apparel (socks, cleats, tops). The company also provides custom team equipment services (uniforms, helmets, gloves, bags) and custom fan gear (spirit wear, team stores). Featured brands include Cascade, STX, Maverik, Nike, Under Armour, Warrior, StringKing, ECD Lax, and New Balance. The company operates from the San Francisco Bay Area and offers team sales support with 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Lacrosse Sticks and Components
• Women's Lacrosse Sticks and Components
• Protective Equipment
• Goalie Equipment
• Field Equipment
• Training Equipment
• Apparel and Footwear
• Cascade XRS Pro Custom Helmet Builder
• Custom Team Equipment Service
• Custom Fan Gear and Team Stores
• Sling It! Lacrosse Gift Card

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• STXminorChannel Partner/ Reseller/ DistributorSTX is one of the major lacrosse equipment brands carried and sold through Sling It! Lacrosse's retail platform. Products include heads, shafts, gloves, shoulder pads, mesh, and protective equipment.
• CascademinorChannel Partner/ Reseller/ DistributorCascade is a major lacrosse helmet brand sold through Sling It! Lacrosse. The company offers custom XRS Pro helmet builder and sells various Cascade helmet models including CPV-R and CS-R.
• MaverikminorChannel Partner/ Reseller/ DistributorMaverik lacrosse equipment brand carried by Sling It! Lacrosse, including heads, shafts, gloves, arm pads, and complete sticks.
• NikeminorChannel Partner/ Reseller/ DistributorNike lacrosse equipment including heads, shafts, and cleats sold through the platform.
• WarriorminorChannel Partner/ Reseller/ DistributorWarrior lacrosse brand products sold through Sling It! Lacrosse including heads, shafts, and gloves.
• ECD (ECD Lax)minorChannel Partner/ Reseller/ DistributorECD Lax lacrosse equipment brand carried by Sling It! Lacrosse, including heads and mesh products.
• StringKingminorChannel Partner/ Reseller/ DistributorStringKing lacrosse equipment and mesh products sold through the platform.
• Under ArmourminorChannel Partner/ Reseller/ DistributorUnder Armour athletic apparel and lacrosse cleats sold through Sling It! Lacrosse.
• New BalanceminorChannel Partner/ Reseller/ DistributorNew Balance athletic footwear including lacrosse-specific cleats sold through the platform.
• GaitminorChannel Partner/ Reseller/ DistributorGait lacrosse equipment brand carried by Sling It! Lacrosse.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• StringKing: Direct-to-consumer lacrosse equipment brand (mesh, sticks, gloves, apparel) carried by Sling It! and selling through its own storefront. Overlaps in product category and target customer, representing a hybrid brand/retail peer.
• Cascade / Cascade Maverik: Premier lacrosse helmet brand whose XRS Pro and Cascade Z helmets are featured by Sling It!. Comparable on protective gear category with strong overlap in B2B/team-custom helmet programs.
• East Coast Dyes (ECD Lacrosse): Lacrosse equipment brand (heads, mesh, shafts, custom stringing) with growing direct-to-consumer channel. Comparable to Sling It! through overlapping product lines and customer base; diverges as a brand-owned DTC player instead of a multi-brand retailer.

Broad incumbents

• Amazon (Sports & Outdoor): Mass-market e-commerce marketplace carrying lacrosse equipment from many of the same brands Sling It! sells. Sets baseline expectations for shipping speed, price transparency, and assortment breadth that affect Sling It!'s ability to differentiate.
• Hibbett Sports: Multi-brand sporting goods retailer with team-sales capabilities and team-uniform services. Overlaps with Sling It! in B2B team athletic gear sales and brick-and-mortar distribution, though not lacrosse-specialized.
• Play It Again Sports: Franchise-based new and used sporting goods retailer. Competes on price and convenience in select lacrosse categories such as used and entry-level equipment.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer with broad assortment that includes lacrosse equipment. Indirect competitor on price, selection, and shipping; lacks Sling It!'s lacrosse-specialist depth but competes for the same discretionary spend.

Direct peers

• Monkey Sports: East Coast-based lacrosse retailer with e-commerce and physical storefronts offering sticks, protective gear, apparel, and custom team services. Closely comparable category focus, brand mix, and team sales emphasis.
• Lax.com: Online lacrosse specialty retailer offering a broad catalog of lacrosse equipment, apparel, and team gear. Direct competitor to Sling It! Lacrosse in the DTC e-commerce channel, with similar brand portfolio and youth/team focus.
• Lacrosse Unlimited: Multi-store lacrosse specialty retailer carrying the same major brands as Sling It! (STX, Maverik, Cascade, Warrior). Operates physical retail plus e-commerce and serves schools/teams/custom programs in a directly comparable model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slingitlacrosse
• Facebookfacebook.com/slingitlacrosse
• Instagraminstagram.com/slingitlacrosse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sling It! Lacrosse