What Lax.com does

Lax.com is a US-based direct-to-consumer e-commerce retailer specializing in lacrosse equipment, apparel, and field supplies. The company operates a Shopify-powered online storefront (shop_id 85111963963) offering a comprehensive catalog across men's, women's, and youth lacrosse, with multi-brand assortments from Warrior, STX, Maverik, Nike, ECD, StringKing, Gait, Brine, and others. Core categories include complete sticks, heads, shafts, protective equipment (helmets, gloves, shoulder/arm/rib pads), goalie equipment, footwear (cleats and turf shoes), bags, balls, goals, nets, and training aids, with unit pricing ranging from $2.99 mouthguards to $409.99 helmets and free shipping on orders over $99 alongside a lowest-price guarantee. The platform also features custom-paint helmets and customizable heads, a LaxPoints loyalty program, and community content including live scores, calendar, statistics, teams, conferences, and highlights. Beyond the DTC website, Lax.com runs a dedicated B2B Team Sales Program for bulk institutional purchases and maintains a physical showroom and store locator. The company is part of the "United As One" collective alongside Universal Lacrosse, Laxsteals, All U Sportswear, and Zima Activewear, and operates an affiliate program at partners.lax.com. Revenue is generated primarily through one-time retail transactions, with the team sales program providing secondary B2B volume.

Name

Lax.com

Legal name

Lax.com

Website

https://lax.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Lax.com is a US-based DTC e-commerce retailer and one of the largest online lacrosse equipment stores, selling men's, women's, and youth gear from multiple brands via Shopify, with a B2B team sales program, physical showroom, and community scores/stats platform.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail (Lacrosse Equipment)

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Lacrosse Equipment Retail (CRAMAEAF)

Keywords

• Lacrosse equipment retail
• Lacrosse gear e-commerce
• Team sports apparel
• Athletic protective gear
• Sports footwear retail

Headquarters

HQ city

Carlstadt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Retail: Lax.com generates revenue through direct-to-consumer sales of lacrosse equipment, including sticks, protective gear, apparel, and accessories. The company operates as an online retailer selling products from multiple brands including Warrior, STX, Maverik, Nike, ECD, StringKing, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lax.com is a direct-to-consumer e-commerce retailer that sells lacrosse equipment, apparel, footwear, and field supplies across multiple brands for men's, women's, and youth players. The company operates a Shopify-powered online store, a physical showroom, and a dedicated Team Sales program for bulk purchases by lacrosse teams and clubs. It also provides a live scores, stats, and highlights content platform for the lacrosse community.

Product overview

Lax.com is an e-commerce retailer specializing in lacrosse equipment and apparel. The company operates as a Shopify-based online store offering a comprehensive portfolio of lacrosse products across multiple categories. The product lineup includes men's, women's, and youth lacrosse equipment featuring major brand partners (Warrior, STX, Maverik, Nike, ECD, StringKing, Gait, Brine). Core product categories include complete lacrosse sticks, individual heads and shafts, protective equipment (helmets, gloves, shoulder pads, arm pads, rib pads), footwear (cleats and turf shoes), goalie equipment, and field supplies (goals, nets, balls, training aids). The company also operates a B2B team sales program and provides a lacrosse scores/stats content platform. Lax.com positions itself as a 'one stop shop' for lacrosse with fast and free shipping on orders over $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Lacrosse Heads Lacrosse stick heads available in various styles for attack, midfield, defense, and goalie positions. Brands include Warrior, ECD, Maverik, STX, Nike, and StringKing. Targeted at male lacrosse players purchasing individual stick components.
• Lacrosse Shafts Lacrosse stick shafts in aluminum, composite, and carbon fiber materials, including attack, defense, and goalie-specific shafts. For male lacrosse players assembling or customizing sticks.
• Complete Lacrosse Sticks Pre-assembled lacrosse sticks including head, shaft, and mesh, available for men's, women's, and youth players. Designed for buyers seeking ready-to-play sticks without custom assembly.
• Lacrosse Gloves Protective hand gloves for lacrosse players including field gloves and goalie-specific gloves. Brands include STX RZR2, Maverik Max 2028, and Warrior. For field and goalie players requiring hand protection.
• Lacrosse Helmets Protective headgear for lacrosse players including custom paint options; Cascade Z Custom Helmet featured. For players needing certified head protection.
• Lacrosse Protective Equipment Full range of protective gear including shoulder pads, arm pads, rib pads, and kidney guards. For lacrosse players needing body protection required for field play.
• Lacrosse Cleats and Turf Shoes Athletic footwear designed for lacrosse including cleats and turf shoes. Nike Alpha Huarache 9 Elite and New Balance FreezeLX 5 featured. For players needing sport-specific traction footwear.
• Lacrosse Bags and Equipment Carriers Equipment bags, backpacks, and ball bags for transporting lacrosse gear. Brands include Maverik, Warrior, STX, and Nike. For players needing to carry sticks, pads, and gear to practices and games.
• Goalie Equipment Complete goalie gear including heads, gloves, chest protectors, throat guards, and pants. STX Eclipse series and Maverik goalie products featured. For lacrosse goalies requiring specialized position-specific equipment.
• Lacrosse Balls Official and training lacrosse balls meeting NOCSAE standards. For practices, games, and training.
• Lacrosse Goals and Field Supplies Goals, nets, rebounders, backstops, and coaching equipment for field setup. For teams, schools, and programs needing field infrastructure.
• Women's Lacrosse Sticks and Goggles Complete sticks, heads, and goggles specifically designed for women's lacrosse. Gait, STX Aria, and Maverik brands featured. For female lacrosse players needing regulation women's equipment.
• Mouthguards Protective mouthguards for lacrosse players. Brands include Shock Doctor, SISU, and Mueller. For players needing required oral protection.
• Rebounders and Training Equipment Training aids including rebounders and bouncebacks for lacrosse practice. For individual players and teams seeking solo practice tools.
• Team Sales Program Bulk purchasing program for lacrosse teams with potential volume discounts. For lacrosse teams, clubs, and organizations seeking coordinated outfitting of multiple players.
• Scores, Stats & Highlights Platform Live scores, calendar, statistics, team information, and game highlights platform for lacrosse. For lacrosse fans, players, and families tracking games and performance.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Universal LacrosseminorOthersPart of the United As One collective of lacrosse-focused companies, likely sharing marketing and community initiatives.
• LaxstealsminorOthersPart of the United As One collective, appears to be a deals/clearance focused lacrosse retailer.
• All U SportswearminorOthersPart of the United As One collective of lacrosse companies.
• Zima ActivewearminorOthersPart of the United As One collective, appears to be an activewear brand for lacrosse.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universal Lacrosse: Largest direct competitor in online lacrosse equipment retail, carrying a similar multi-brand catalog of heads, shafts, complete sticks, and protective gear. Lax.com and Universal Lacrosse are co-members of the United As One collective, underscoring their tight strategic overlap.
• Lacrosse Unlimited: Multi-store and online lacrosse specialist offering equipment, apparel, and team sales programs. Closely comparable to Lax.com in vertical (lacrosse-only), target customer (men's, women's, youth, teams), and service model (DTC e-commerce plus physical retail).
• MonkeySports: Specialty retailer focused on lacrosse and hockey equipment with a strong online and physical store footprint. Comparable because it serves similar team- and player-driven purchasing patterns, with bulk/team sales programs analogous to Lax.com's Team Sales offering.
• ComLax.com: Online lacrosse equipment retailer with a multi-brand catalog and team sales emphasis. Direct competitor in the same e-commerce niche that Lax.com operates in, with comparable merchandising and target buyer profile.

Emerging players

• East Coast Dyes (ECD): Lacrosse brand and retailer originally founded as a stringing company, now selling its own heads, shafts, completes, and apparel alongside other brands. Overlaps with Lax.com as both a supplier and a competing lacrosse-specialty storefront.
• Laxsteals: Deals- and clearance-focused lacrosse retailer and fellow United As One collective member. Closely adjacent to Lax.com's clearance/deals merchandising and serves a similar budget-conscious lacrosse buyer.

Broad incumbents

• DICK's Sporting Goods: Largest US sporting goods retailer carrying lacrosse equipment, apparel, and footwear across major brands. Competes with Lax.com on selection of premium brands and price, while also serving as a default offline destination for lacrosse players.
• Modell's Sporting Goods: Northeast US sporting goods chain with a strong lacrosse equipment assortment, particularly at the team/HS level. Overlaps with Lax.com on broad consumer lacrosse equipment, apparel, and cleats.
• Amazon: Mass-market e-commerce platform that carries lacrosse equipment from major brands, often with aggressive pricing. Competes with Lax.com on commodity SKUs (balls, mouthguards, basic sticks) and on shipping convenience via Prime.
• Scheels: Large US sporting goods retailer with deep lacrosse assortments across equipment, apparel, and footwear, plus in-store experiences. Overlaps with Lax.com on multi-brand lacrosse equipment and team-level purchasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laxdotcom
• Facebookfacebook.com/lax
• LinkedInlinkedin.com/company/lax-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lax.com