What Onic Pakistan does

Onic Pakistan is a digital-first mobile virtual network operator (MVNO) and a brand of Pak Telecom Mobile Limited (PTML), itself a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) under the Etisalat Group. Launched in 2022, Onic operates on PTML's 4G LTE network infrastructure with coverage spanning more than 10,000 locations across Pakistan and international roaming arrangements with 280+ operators in 130+ countries. The company is structured as Pakistan's first fully digital telco, with no physical retail stores; the entire customer lifecycle — SIM ordering, number selection, plan subscription, activation, and support — is conducted through the Onic mobile app (Android and iOS) and website (onic.pk). The portfolio includes physical SIMs and eSIMs with instant QR-code activation, weekly/monthly/annual prepaid data plans (e.g., Maverick at PKR 500/week for 40GB up to Onic Xclusive at PKR 2,490/month for 250GB), shared Group Plans (2IN1, 3IN1, 5IN1), international roaming bundles, and bundled smartphone sales (iPhone 17, Samsung Galaxy S26/A57/A37, Nothing Phone 4a series).

The business model is primarily subscription-recurring prepaid telecom, supplemented by usage-based add-ons (data and voice top-ups), hardware sales of bundled devices, and international roaming packages. Onic employs 11–50 staff across offices in Islamabad and Karachi and serves a horizontal consumer segment focused on digital-native Pakistani consumers, families, frequent travelers, and remote workers. Distribution is exclusively self-serve via the app and website, with a few SIM pickup points for physical SIM collection. GTM is product-led growth combined with direct-to-consumer digital marketing across Facebook, Instagram, TikTok, LinkedIn, and X, supported by content marketing through the Onic blog and partnerships with foodpanda (PandaPro), tapmad (streaming), and Vouch365 (deals).

A distinguishing feature is the embedded OnicAI assistant, which provides unlimited access to GPT-5.1 (OpenAI), Gemini (Google), and Perplexity for chats, document summarization, image-based insights, and real-time web search at no extra cost to active subscribers. The platform also supports data rollover across cycles, a Golden Number selection service, a Founders' Club early-adopter loyalty program, Freedom Points rewards, and Sim-Now-Pay-Later financing. The company is currently conducting 5G testing in major Pakistani cities in preparation for a commercial rollout, positioning its network upgrade path alongside its digital-only service architecture.

Name

Onic Pakistan

Legal name

Pak Telecom Mobile Limited

Website

https://onic.pk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Onic Pakistan is a digital-first MVNO and brand of PTML/PTCL, offering prepaid 4G eSIM and physical SIM plans, group plans, roaming, and bundled smartphone sales to Pakistani consumers entirely through its mobile app and website.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

akta.pro secondary industries

Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO), SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG), Consumer Electronics & Appliances Online Retailers (CRAFADAD), Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Mobile telecom services
• Prepaid data plans
• ESIM activation
• MVNO operations
• Digital telco services

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Prepaid SIM Plans: Core revenue from prepaid mobile plans sold on weekly, monthly, semi-annual, and annual subscription bases. Revenue is recurring as customers renew plans, with consumption-based add-ons (data, voice, SMS) generating incremental revenue.
2. Add-on Purchases: Additional data (10GB weekly for Rs.240, 1GB daily for Rs.40) and voice (100 mins weekly for Rs.100, 40 mins daily for Rs.50) add-ons purchased on top of base plans. Revenue is usage-based and consumed at point of purchase.
3. Device Sales: Revenue from bundled device sales including iPhone 17 series, Samsung Galaxy S26, Samsung Galaxy A57/A37, and Nothing Phone 4a series. Devices are sold with free annual SIM plans included.
4. International Roaming: Roaming bundles for international travel including Saudia, UAE, UK, Turkey, and global data/voice packages. Purchased as add-ons by travelers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Onic Pakistan sells prepaid mobile telecommunications subscriptions (4G data, voice, SMS) delivered via physical SIM and eSIM through a fully digital, app-based customer journey. Core offerings also include group/family shared plans, international roaming bundles, value-added services such as Onic AI, and bundled smartphone sales (iPhone 17, Samsung Galaxy, Nothing Phone series) tied to annual plans.

Product overview

Onic Pakistan is a digital-first mobile virtual network operator (MVNO) and subsidiary of Pak Telecom Mobile Limited (PTCL), operating as Pakistan's first fully digital telco. The product portfolio centers on eSIM and physical SIM services delivering high-speed 4G connectivity with preparations underway for 5G rollout. Core offerings include flexible prepaid plans across multiple durations (Weekly Maverick and Ultimate, Monthly Epic/Iconic/Limitless/Onic Xclusive, Annual Liberty/Epic/Iconic/Limitless), Group Plans for shared usage among 2-5 members, and International Roaming packages. The Onic App serves as the central platform for SIM management, plan subscription, number selection, and customer support. Value-added services include Onic AI (GPT-5.1 and Gemini-powered chatbot), Data Rollover (automatic unused data carryforward), Loyalty Program with Freedom Points redeemable for partner services (tapmad streaming, pandapro foodpanda subscription, Vouch365 discounts), and device partnerships selling smartphones (iPhone 17, Samsung Galaxy S26/A57/A37, Nothing Phone 4a series) bundled with free annual plans. The company also maintains early adopter programs like Founders' Club (Purple Reign) and offers premium tier through Onic Xclusive with exclusive partner rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Plans (Maverick / Ultimate) Short-duration prepaid mobile plans offering 40GB (Maverick, Rs. 500/week) and 80GB (Ultimate, Rs. 550/week) of high-speed 4G data with unlimited calls and SMS.
• Monthly Plans (Epic / Iconic / Limitless / Onic Xclusive) 30-day prepaid plans ranging from 30GB (Epic, Rs. 1,190) up to 250GB (Onic Xclusive, Rs. 2,490) with unlimited calls and SMS; Onic Xclusive adds 3,000 Freedom Points and exclusive rewards.
• Annual Plans (Liberty / Epic / Iconic / Limitless) Long-term 6-month and 12-month plans offering up to 50% savings versus monthly billing, with monthly data allowances from 15GB (Liberty, Rs. 675/month) to 200GB (Limitless, Rs. 1,568/month) and unlimited calls and SMS.
• Group Plans (2IN1 / 3IN1 / 5IN1) Shared subscription plans that pool data, calls, and SMS across 2, 3, or 5 members with admin-managed allocation through the Onic app. 5IN1 provides 200GB shared for Rs. 4,390/month.
• International Roaming Plans Usage-based roaming bundles for Saudi Arabia and UAE (e.g., Rs. 2,900 for 5GB monthly), UK and Turkey (Rs. 1,000 for 1GB over 7 days), and global destinations (Rs. 5,500 for 100MB), plus voice-only packages.
• Onic Physical SIM Free physical SIM card providing high-speed 4G LTE connectivity on the PTML/PTCL network, ordered online and collected from designated pickup points.
• Onic eSIM Embedded digital SIM that activates within approximately two hours via QR code scan inside the Onic app, supporting dual SIM functionality with a physical SIM on most devices.
• Onic AI Built-in AI assistant powered by OpenAI GPT-5.1, Google Gemini, and Perplexity APIs, providing unlimited AI chats, document summarization (txt/docx/pdf), image-based insights, and real-time web search. Available free on desktop and mobile for all Onic users with active plans.
• iPhone 17 Series with Onic Bundled offering of iPhone 17, 17 Pro, and 17 Pro Max smartphones (distributed via partner GNEXT) with a free Epic Annual Plan (30GB/month), 30W Belkin Power Adapter, Shield+ Protection, and 2-Year Warranty.
• Samsung Galaxy A57 & A37 with Onic Bundled offering of Samsung Galaxy A57 and A37 smartphones with a free Liberty Annual Plan (15GB/month) and an official 1-year warranty.
• Samsung Galaxy S26 with Onic Bundled offering of Samsung Galaxy S26 (Base, Plus, Ultra) with a free Epic Annual Plan (30GB/month), official 1-year warranty, and authenticity guaranteed through Samsung partnership.
• Nothing Phone 4a Series with Onic Bundled offering of Nothing Phone 4a and 4a Pro (distributed via partner Yello Stone) with a free Epic Annual Plan (30GB/month), free CMF Buds, and 2-year official warranty.
• Founders' Club (Purple Reign) Early-adopter loyalty program offering lifetime unlimited all-network minutes (within 5,000-minute fair usage) on 30GB, 100GB, and 200GB plans plus exclusive vouchers, contingent on timely renewals.

Quantifiable outcome

• Save up to 50% with annual plans vs monthly billing
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• OpenAIcoreTechnology or IntegrationPartnership to bring GPT-5.1 directly to Onic users' phones at no extra cost. Integrated into Onic AI feature, providing unlimited AI chats, document summarization, real-time web search, and image-based insights to all Onic customers with active plans.
• Google (Gemini)coreTechnology or IntegrationGemini AI integrated into Onic AI feature alongside GPT-5.1 and Perplexity. Provides multiple AI models for comprehensive artificial intelligence assistance.
• PerplexitycoreTechnology or IntegrationPerplexity API integrated into Onic AI feature for real-time web search capabilities and diverse AI model access.
• GNEXTmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Apple products in Pakistan. Partnership enables Onic to offer iPhone 17 series with 100% authenticity guarantee. Every iPhone sold through Onic comes with official Apple authenticity verification.
• Yello StonemajorChannel Partner/ Reseller/ DistributorDistribution partner for Nothing Phone products in Pakistan. Ensures 100% authenticity and official 2-year warranty for Nothing Phone 4a series sold through Onic.
• tapmadminorGTM or Marketing PartnerStreaming service partnership providing free monthly tapmad subscription to Onic users. Available through Onic app redemption process with provided credentials.
• foodpandaminorGTM or Marketing PartnerPandaPro subscription partnership offering free monthly foodpanda Pro membership to Onic users. Includes unlimited free deliveries and exclusive restaurant deals.
• Vouch365minorGTM or Marketing PartnerVoucher and discount partnership providing free Vouch365 access with Onic. Unlocks Buy-One-Get-One deals and special offers across food, fitness, fashion, travel, and beauty categories.
• Pak Telecom Mobile Limited (PTML)coreOthersParent company of the Onic brand. PTML is a wholly owned subsidiary of PTCL and operates under Etisalat group. Onic uses PTML's network infrastructure and regulatory framework.
• Pakistan Telecommunication Company Limited (PTCL)coreOthersParent company of PTML. Pakistan's largest telecom operator providing network infrastructure, international roaming arrangements (280+ operators in 130+ countries), and operational support for Onic brand.
• Etisalat Group (Emirates Telecommunication Corporation)coreOthersEmirates Telecommunication Corporation Group acquired PTML in 2006. Parent group providing strategic direction and backing for PTML operations including Onic brand.
• SamsungmajorTechnology or IntegrationDevice partnership for Samsung Galaxy S26, A57, and A37 sales through Onic. Devices come with bundled free annual SIM plans and official 1-year warranty.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Airalo: Global eSIM marketplace targeting travelers with country/region data plans. Overlaps Onic's eSIM and international roaming bundles but with a cross-border rather than domestic subscriber focus.

Direct peers

• Mint Mobile: US-based digital-first MVNO on T-Mobile's network, selling prepaid plans via app with flexible durations (3/6/12 months). Closest international analogue to Onic's PLG, app-driven, multi-duration prepaid model.
• Lyca Mobile: Global MVNO with multi-country prepaid SIMs and international roaming focus. Comparable to Onic's roaming bundles (Saudia/UAE/UK/Turkey) and cross-border traveler positioning.
• Google Fi: Digital-first wireless service that resells T-Mobile/Sprint with app-managed plans, eSIM, and international data. Mirrors Onic's app-native eSIM-first architecture and multi-network access philosophy.
• Zong (China Mobile Pakistan): China Mobile's Pakistani subsidiary and a major 4G challenger. Competes head-to-head with Onic on aggressive prepaid data pricing, eSIM rollout, and digital onboarding.
• Telenor Pakistan: One of the top-three Pakistani mobile operators with 4G coverage nationwide and own-spectrum MVNO-like digital plans. Overlaps Onic's target digital-native consumer base with similar data-bundle structures.
• Visible (Verizon): Verizon-owned all-digital MVNO with unlimited plans, party-pay group billing, and app-first onboarding. Closely mirrors Onic's group-plan sharing and fully digital UX philosophy.
• Jazz (Mobilink): Pakistan's largest mobile operator (formerly Mobilink, now merged with Warid). Directly competes with Onic for prepaid 4G subscribers on data-heavy plans, with comparable eSIM support and a much larger retail footprint.

Broad incumbents

• PTCL: Pakistan's incumbent fixed-line and broadband operator and ultimate parent of Onic via PTML. PTCL provides the underlying wired/wireless backhaul and 10,000+ location footprint that enables Onic's MVNO service.
• Ufone (PTML): Sister brand under the same PTML/PTCL parent, sharing PTCL's network. Operates a full-scale traditional telco with broader prepaid/postpaid/mobile-money offerings; Onic is positioned as the digital-first sub-brand targeting Ufone's younger, app-native segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Onic_PK
• Facebookfacebook.com/onicpakistan
• LinkedInlinkedin.com/company/onicpakistan
• Instagraminstagram.com/onic_pakistan
• TikToktiktok.com/@onicpakistan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onic Pakistan