wattn
Wattn is a Norwegian electricity retailer serving residential and business customers nationwide with spot-price contracts, real-time consumption monitoring via the Wattn app and WattMeter hardware, EV charging solutions, and energy advisory services.
- Company typePrivate
- Founded2000
- HeadquartersÅlesund, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What wattn does
Wattn AS is a Norwegian private electricity retailer headquartered in Ålesund, founded in 2000, serving residential and business customers nationwide with spot-price electricity contracts. The company sells two core agreements: a standard Spotpris plan (49 kr/month + 5.5 øre/kWh markup) and an Ung plan for customers under 30 (49 kr/month, zero markup) that auto-transitions to Spotpris at age 30. Wattn generates revenue through a combination of monthly subscription fees, per-kWh markups on the Nord Pool spot price, hardware sales (WattMeter real-time monitoring devices, Zaptec Go/Pro EV chargers), and value-added services such as Gratis fakturakontroll (free invoice audit for businesses) and Bootcamp i bærekraftsrapportering (sustainability reporting workshop). The technology stack centers on the Wattn mobile app (iOS/Android) which delivers real-time consumption tracking, hour-by-hour spot pricing, 7-day price forecasts, smart EV charging automation, and integrated billing for electricity, grid fees (nettleie), and the Norgespris government subsidy scheme. Backed by a hybrid go-to-market combining product-led growth (self-serve sign-up via wattn.no with BankID authentication, full supplier-switch handling) and an enterprise field sales motion for business customers using the Bedriftsportal platform, Wattn ranks #1 in EPSI Rating Norway 2025 for business customer satisfaction and holds the Trygg Strømhandel certification. The company operates from a 51-100 employee base with no disclosed funding rounds or institutional ownership.
wattn firmographics
Firmographics- Name
- wattn
- Legal name
- Wattn AS
- Website
- https://wattn.no
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wattn is a Norwegian electricity retailer serving residential and business customers nationwide with spot-price contracts, real-time consumption monitoring via the Wattn app and WattMeter hardware, EV charging solutions, and energy advisory services.
- Ownership category
- akta.pro rank
wattn industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Distribution (221122)
- SIC
- Electric Services (4911), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)
- akta.pro secondary industries
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Power Quality, Metering & Monitoring (HDACAJAG)
Keywords
Where wattn is headquartered
LocationHeadquarters
- HQ city
- Ålesund
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
wattn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Electricity Supply Subscription: Monthly subscription fees plus markup on spot electricity prices. Customers pay the Nord Pool spot price plus a small markup per kWh. This is the core revenue stream.
- Electricity Markup/Surcharge: Revenue generated from the markup (påslag) added to the spot price. For Spotpris plan: 49 kr/month + 5.5 øre/kWh. For Ung plan: 49 kr/month + 0 øre/kWh markup.
- WattMeter Hardware and Data Services: One-time device cost plus monthly fees for data collection, storage, and processing in cloud solutions for real-time monitoring services.
- EV Charger Sales and Installation: Sales and installation of Zaptec Go EV chargers through partnership with Elfag and Bravida. Includes standard installation packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ung (Young) plan for customers under 30: 49 kr/month, no markup |
| Usage-based | Monthly | Spotpris: Standard spot price plan with 49 kr/month + 5.5 øre/kWh markup |
| Other | Monthly | WattMeter: One-time device cost + monthly data service fee |
| Unit Pricing | Pay-as-you-go | Zaptec Go EV Charger: Base price + optional installation package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
wattn product offering
Product offeringCore offering
Wattn is a Norwegian electricity retailer that supplies spot-price electricity contracts nationwide to both households and businesses, bundled with a mobile app for real-time consumption monitoring, price tracking, and smart EV charging. Revenue is earned through monthly subscription fees, per-kWh markups on the Nord Pool spot price, sales of WattMeter real-time monitoring hardware and Zaptec EV chargers, and value-added services such as energy consulting, market reports, and sustainability reporting workshops. The company differentiates on simplicity, transparency, real-time 10-second consumption data, and bundled all-in-one billing that combines electricity, grid fees, and government subsidies.
Product overview
Wattn is an electricity retailer operating across Norway serving both residential and business customers. The core offering consists of spot-price electricity agreements (Spotpris for adults, Ung for customers under 30) with mobile app-based management. Key add-on products include WattMeter for real-time consumption monitoring, smart EV charging (Smart lading) with Zaptec Go/Pro hardware, and Wattomat digital display boards. Business services include Bedriftsportal for consumption analytics, Kraftmarkedsrapporter for market intelligence, Bootcamp i bærekraftsrapportering for sustainability reporting education, and Gratis fakturakontroll for invoice verification. The company also offers consolidated billing (Gjennomfakturering) combining electricity, grid fees and support schemes, and Norgespris as a government subsidy scheme addition to any agreement.
Differentiator
Problem solved
Functional benefit
Brands
- Wattn App: Mobile application for tracking electricity consumption, spot prices, and managing electricity contracts.
- WattMeter
- Wattomat
Products and services
- Wattn App Mobile application for iOS and Android that gives Norwegian electricity customers real-time spot pricing, hour-by-hour consumption tracking, invoice access, smart alerts, and 7-day price forecasts to optimize when they use electricity.
- WattMeter Hardware device that connects to the home HAN-port smart meter and streams real-time electricity consumption (every 10 seconds) to the Wattn app via 4G or WiFi, enabling live monitoring of household energy use.
- Bedriftsportal (Business Portal) Web-based business customer portal providing Norwegian companies with consumption reporting, historical analysis, invoice access, and tools to manage electricity contracts across multiple sites.
- Wattomat Digital electricity display board that shows real-time consumption and costs on a visible screen, helping households and businesses shift usage to cheaper hours.
- Zaptec Go EV Charger Home EV charger offered to Norwegian residential and small business customers, sold by Wattn with optional professional installation through Elfag and Bravida (standard 15m cable, 32A 3-phase / 22 kW).
- Zaptec Pro EV Charging Commercial EV charging solution for businesses, housing cooperatives and apartment buildings, with built-in billing integration so charging costs flow directly onto the customer's Wattn electricity invoice.
- Smart lading (Smart Charging) Automated EV charging service in the Wattn app that schedules EV charging for the lowest-price hours on the spot market, integrated with Zaptec Go chargers without user intervention.
- Bootcamp i bærekraftsrapportering (Sustainability Reporting Bootcamp) Two-day intensive sustainability reporting workshop, delivered with partner TILT Lab, that guides Norwegian SMEs through completing their first sustainability report aligned with the NSRS standard.
Quantifiable outcome
- Energy savings of 10% possible through energiledelse (energy management) according to Enova
- +1 more outcomes
Companies that use wattn
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
wattn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
wattn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ElfagcoreCertified installation partner for Zaptec Go EV chargers. Coordinates installation scheduling and performs standard electrical installations including 15m cable, 32A 3-phase setup, and wall mounting.
- BravidacoreCertified installation partner for Zaptec Go EV chargers. Coordinates installation scheduling and performs standard electrical installations including 15m cable, 32A 3-phase setup, and wall mounting.
- ZapteccorePartnership for Zaptec Go (home charger) and Zaptec Pro (commercial/building charger) EV charging solutions. Wattn offers these chargers with optional professional installation.
- Norwegian Grid Companies (Nettselskap)coreGjennomfakturering (consolidated billing) agreements with multiple grid companies allowing combined electricity and grid fee invoices. Enables all-in-one billing for customers.
- TILT LabminorPartner for Bootcamp in bærekraftsrapportering (sustainability reporting workshop), providing training content and methodology for NSRS sustainability reporting standard.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
wattn competitors and assessment
Company assessmentDirect peers
- Tibber: Tibber is a Norwegian/Swedish digital-first electricity retailer with a smart-home app, real-time consumption monitoring via its own Pulse device, and dynamic spot-price contracts — directly mirroring Wattn's PLG electricity-plus-monitoring model in the same Norwegian retail market.
- Norgesenergi: Norgesenergi is a Norwegian electricity comparison and switching broker that aggregates offers from multiple suppliers and helps consumers change providers — directly competing with Wattn on customer acquisition and the supplier-switching journey.
Broad incumbents
- Fjordkraft: Fjordkraft is one of Norway's largest electricity retailers serving both consumers and businesses nationwide, including spot-price and fixed-price products. It overlaps Wattn across both segments but operates at meaningfully larger scale.
- Fortum: Fortum is a large Nordic energy company that retails electricity in Norway to both private and business customers. It overlaps Wattn on retail electricity supply and increasingly on digital/consumer-facing energy services.
- Lyse Energi: Lyse is one of Norway's biggest energy groups combining electricity retail, grid, telecom and district heating, with nationwide retail supply — a broader incumbent that overlaps Wattn in residential and business electricity supply.
- Statkraft: Statkraft is Norway's state-owned energy company and Europe's largest renewable power producer, with Norwegian retail energy operations through Statkraft Strøm. It competes with Wattn for retail electricity customers at scale.
Regional players
- Agder Energi: Agder Energi is a regional Norwegian utility group that also offers retail electricity supply nationally via Agder Energi Strøm. Comparable to Wattn on electricity retail, with a regional utility ownership model.
- Skagerak Energi: Skagerak Energi is a regional Norwegian utility offering retail electricity supply and energy services to consumers and businesses. It competes with Wattn in the Norwegian retail market, primarily from a regional utility base.
- Istad Kraft: Istad is a Norwegian regional energy group combining grid, retail electricity and district heating — overlapping Wattn on retail supply to households and SMEs, primarily within a regional franchise but with national reach.
Emerging players
- Otovo: Otovo is a Norwegian residential solar and energy services company operating on a digital, subscription-influenced model — adjacent to Wattn as both companies target Norwegian households seeking smarter energy management and renewable supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
wattn social profiles
Digital presencewattn compliance and trust
Trust signalCompliance1 record
wattn financial estimates
Financial estimateRevenue estimate
Valuation estimate
wattn leadership team
Management profileNumber of profiles
Profiles3 records
wattn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wattn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wattn
What does wattn do?
Wattn is a Norwegian electricity retailer that supplies spot-price electricity contracts nationwide to both households and businesses, bundled with a mobile app for real-time consumption monitoring, price tracking, and smart EV charging. Revenue is earned through monthly subscription fees, per-kWh markups on the Nord Pool spot price, sales of WattMeter real-time monitoring hardware and Zaptec EV chargers, and value-added services such as energy consulting, market reports, and sustainability reporting workshops. The company differentiates on simplicity, transparency, real-time 10-second consumption data, and bundled all-in-one billing that combines electricity, grid fees, and government subsidies.
Is wattn a public or private company?
wattn is a private company. It is classified as unknown and is currently operating.
When was wattn founded?
wattn was founded in 2000. It employs 51 to 100 people.
Where is wattn based?
wattn is headquartered in Ålesund, Norway, in the Europe region.
How does wattn make money?
Four revenue lines are on record. Electricity Supply Subscription is the primary driver. The others are electricity Markup/Surcharge, wattMeter Hardware and Data Services and EV Charger Sales and Installation.
Who are wattn's main competitors?
Direct peers on record are Tibber and Norgesenergi. Broad incumbents are Fjordkraft, Fortum, Lyse Energi and Statkraft. Regional players are Agder Energi, Skagerak Energi and Istad Kraft. Otovo is listed as an emerging player.
Does wattn have an API?
No public API is recorded for wattn.
What industry is wattn in?
wattn's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUAGAEAG, Metering Data Acquisition & Customer Enrollment/Onboarding Services, with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 221122 and its SIC code is 4911.