Joli Berlin
Joli Berlin is a Berlin-headquartered social media marketing agency operating in six European and US cities, providing bespoke data-driven social media marketing, performance marketing, content production, employer branding, and consulting services to enterprise brands across fashion, beauty, food, finance, and technology sectors.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Joli Berlin does
Joli Berlin (legal entity: Joli Group) is a Berlin-headquartered social media marketing agency founded in 2018. The company operates across six cities — Berlin, Hamburg, London, Paris, Madrid, and Los Angeles — and serves enterprise and mid-market brands in Fashion & Luxury, Food & Beverage, Cosmetics & Beauty, Technology, Finance, Automotive, Dating & Social, Retail, and Health & Wellness verticals. The named client roster includes Dior, LVMH, Tiffany & Co., Givenchy, Farfetch, Estée Lauder, L'Occitane, Shiseido, Beiersdorf, Microsoft, Mastercard, Commerzbank, Red Bull, Kellogg's, HelloFresh, Oatly, MINI, Bumble, and Zalando, among 50+ disclosed accounts.
The service portfolio centers on Data-Driven Social Media Marketing and Performance Marketing (including dedicated TikTok marketing), supported by modular add-on services: Joli Studios (in-house content production), Employer Branding, Joli Consulting (digital brand identity strategy), Artist Management, and Joli Music (music industry marketing). The company's stated technical foundation is a "data-driven social media marketing platform" anchored by a proprietary "Social Media DNA Development" methodology focused on building scalable digital brand identities; however, no underlying algorithms, models, proprietary technology stack, or developer-facing APIs are publicly disclosed. The platform is described as a service-based operating model rather than a licensed software product.
Joli operates on a professional services revenue model, monetizing through agency fees for customized campaigns, content production, performance marketing, employer branding, and consulting engagements. Pricing is not publicly disclosed and the company explicitly avoids standardized packages in favor of bespoke solutions, which points to a consultative, sales-led go-to-market targeting enterprise marketing buyers. The firm reports 140+ in-house experts in social media marketing, and the leadership team consists of co-founder Managing Directors Lina Arnold (CEO) and Jonas Kunow. No external institutional investment, funding rounds, or M&A activity is disclosed in the available data.
Joli Berlin firmographics
Firmographics- Name
- Joli Berlin
- Legal name
- Joli Group
- Website
- https://joliberlin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joli Berlin is a Berlin-headquartered social media marketing agency operating in six European and US cities, providing bespoke data-driven social media marketing, performance marketing, content production, employer branding, and consulting services to enterprise brands across fashion, beauty, food, finance, and technology sectors.
- Ownership category
- akta.pro rank
Joli Berlin industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where Joli Berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Joli Berlin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Social Media Marketing Services: Agency fees for data-driven social media marketing campaigns, performance marketing, content production, employer branding, and consulting services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Joli Berlin product offering
Product offeringCore offering
Joli Berlin is a data-driven social media marketing agency that designs and executes bespoke social media campaigns for enterprise and mid-market brands. Its portfolio spans strategic social media marketing, performance marketing (including TikTok-specific buying), in-house content production, employer branding, digital brand consulting, artist management, and music-industry marketing. Services are delivered via direct client engagements across six European and US offices.
Product overview
Joli Berlin operates as a multi-service digital marketing agency with a core platform of Data-Driven Social Media Marketing and Performance Marketing, supported by complementary modules including Joli Studios (in-house content production), Employer Branding, Joli Consulting, Artist Management, and Joli Music. The offering is structured as a service-based portfolio rather than a software platform, combining strategic social media marketing with in-house content creation capabilities to deliver comprehensive digital brand identity solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Joli Studios: Content Production Agentur - Inhouse content production services
- Joli Consulting
- Joli Music
- Joli Vibes
Products and services
- Data-Driven Social Media Marketing Joli's primary service offering focused on tailored social media marketing campaigns driven by data analytics, designed to engage target audiences and elevate brand presence across social platforms. Aimed at enterprise and mid-market brands seeking measurable, creative campaigns rather than standardized packages.
- Performance Marketing Performance-based marketing services including TikTok marketing, aimed at delivering measurable ROI and optimizing campaign performance for brands.
- Joli Studios In-house content production agency offering professional content creation for social media marketing campaigns, supporting the core social media services. Sold as a standalone production service.
- Employer Branding Social media employer branding services focused on building and promoting employer identity to attract and retain talent, delivered as a dedicated service line.
- Joli Consulting Strategic consulting services for digital brand identity development and social media strategy, sold as a standalone advisory offering.
- Artist Management Management services for artists operating in the social media and digital content space, sold as a dedicated service line.
- Joli Music Specialized social media and digital marketing services for the music industry, sold as a dedicated vertical offering.
Companies that use Joli Berlin
Customer profileNamed customers52 records
Segments1 record
Ideal customer profiles1 record
Joli Berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Joli Berlin partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Joli Berlin competitors and assessment
Company assessmentDirect peers
- Social Chain Group: Social media and influencer marketing agency with comparable target customers (consumer brands) and overlapping services in social strategy, content, and paid amplification.
- Loved GmbH: Munich-based social media creative agency with similar service mix (strategy, content, paid social) targeting German and European consumer brands; comparable in size and business model.
- Hype (Berlin digital agency): Berlin-based digital agency focused on social media, content, and brand experience work; competes for the same German enterprise and mid-market clients.
- We Are Social: Global social media creative agency with deep enterprise brand relationships and offices across multiple continents; operates in the same product category (social-first campaigns, content production, paid social) and serves comparable fashion, beauty, and consumer clients.
- TLGG Agency: Berlin-based digital and social media agency with a comparable mix of enterprise clients and content/strategy offerings; closest German competitor in scale and positioning.
Broad incumbents
- Jung von Matt: One of Germany's largest independent creative agency groups with strong presence in social, digital, and brand storytelling; competes for the same premium brand pitches but offers a broader full-service portfolio.
- Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, with social, content, performance, and consulting capabilities; overlaps with Joli on enterprise digital marketing pitches but operates at materially larger scale.
- Publicis Groupe: Global communications holding company with dedicated social, content, and performance agencies (e.g., Publicis Sapient, Digitas); represents the consolidator threat to mid-size independents like Joli.
- Scholz & Friends: Established Hamburg-based creative agency group with strong digital and social practices; competes for premium German brand accounts with an integrated offering.
- WPP: World's largest advertising holding group, with social media agencies such as VMLY&R and Hogarth; competes on enterprise RFPs and offers integrated global execution that Joli cannot match on scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Joli Berlin social profiles
Digital presenceJoli Berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joli Berlin leadership team
Management profileNumber of profiles
Profiles2 records
Joli Berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joli Berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joli Berlin
What does Joli Berlin do?
Joli Berlin is a data-driven social media marketing agency that designs and executes bespoke social media campaigns for enterprise and mid-market brands. Its portfolio spans strategic social media marketing, performance marketing (including TikTok-specific buying), in-house content production, employer branding, digital brand consulting, artist management, and music-industry marketing. Services are delivered via direct client engagements across six European and US offices.
Is Joli Berlin a public or private company?
Joli Berlin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joli Berlin founded?
Joli Berlin was founded in 2018. It employs 51 to 100 people.
Where is Joli Berlin based?
Joli Berlin is headquartered in Berlin, Germany, in the Europe region.
How does Joli Berlin make money?
One revenue line is on record: social Media Marketing Services.
Who are Joli Berlin's main competitors?
Direct peers on record are Social Chain Group, Loved GmbH, Hype (Berlin digital agency), We Are Social and TLGG Agency. Broad incumbents are Jung von Matt, Serviceplan Group, Publicis Groupe, Scholz & Friends and WPP.
Does Joli Berlin have an API?
No public API is recorded for Joli Berlin.
What industry is Joli Berlin in?
Joli Berlin's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 5418 and its SIC code is 7311.