What Assemble does

Assemble (legal name Assemble the Agency) is a privately held public affairs, political consulting, and marketing firm founded in 2018 and headquartered in New York with a second office in Washington, D.C. The firm provides integrated strategy, media, communications, and data services to political campaigns at federal, state, and municipal levels; advocacy and nonprofit organizations; national labor unions; and corporations navigating policy, regulatory, and reputational challenges — particularly emerging-technology companies in healthcare, hardware, defense, and gaming. Its client work spans presidential campaigns down to city council races across all 50 states, and includes cultural partnerships such as an education campaign with the Rolling Stones tour.

The firm operates on an integrated services-plus-technology model. Its core delivery combines political consulting, paid media and creative production, coalition and stakeholder management, digital fundraising, and digital advocacy. Layered on top are four proprietary technology products: Premodel (predictive data modeling that identifies and scores supporters, persuadables, and opponents at scale and tracks real-time movement between segments); Firstsource (a targeted content-delivery platform that places messages directly in front of decision-makers with claimed industry-leading engagement rates); Switch (real-time survey technology used to optimize paid media spend during live campaigns); and Assemble Intelligence (rapid research and analysis on reputation, sentiment, and issue positioning for time-sensitive decisions).

Go-to-market is enterprise and direct: clients engage Assemble through the firm's "Let's Work Together" contact form and through referral/relationship-based outreach, with services delivered by a distributed team across 15 states rather than a centralized production model. Pricing is custom and quote-based with multi-year contract structures typical of professional services; the firm publicly emphasizes pricing transparency but does not disclose rates. Revenue derives from professional-services engagements (strategy, consulting, campaign leadership), media and advertising services (cross-channel buying, creator partnerships, creative production), and data/analytics services (modeling, dashboards, reporting). The firm is independently owned with no disclosed outside capital and reports between 11 and 50 employees, including a full C-suite (CEO, COO, Chief Growth Officer, CFO, Chief of Staff), three Partners, and a deep VP/Associate VP bench across paid media, elections, creative, new media, advocacy technology, corporate, and labor practices.

Name

Assemble

Legal name

Assemble the Agency

Website

https://assembletheagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Assemble is a public affairs and political consulting firm providing integrated strategy, media, communications, and data services to political campaigns, advocacy groups, national labor organizations, and emerging-technology corporates, supported by four proprietary analytics products.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services (Strategy & Consulting): Provides strategic counsel, political consulting, campaign leadership, and advisory services to political campaigns, advocacy groups, labor organizations, and corporations navigating policy and political challenges.
2. Media & Advertising Services: Cross-channel media buying, advertising flights, creator and influencer partnerships, and stakeholder targeting services. Includes creative production services for branding, advertising, video, and digital content.
3. Data & Analytics Services: Provides predictive modeling, digital and media research, ROI reporting, persuasion reporting, and custom dashboard services using proprietary technology tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Assemble is a public affairs marketing, communications, and technology firm that provides customized strategy, media, and data services to political campaigns, advocacy groups, labor organizations, and corporations. The firm sells four proprietary technology products — Premodel (predictive data modeling), Firstsource (targeted content delivery), Switch (real-time survey technology), and Assemble Intelligence (rapid research and analysis) — alongside professional services spanning public affairs strategy, political consulting, paid media, coalition management, creative production, and digital fundraising.

Product overview

Assemble is a public affairs marketing, communications, and technology firm offering an integrated suite of four proprietary technology products designed for political campaigns, labor organizations, advocacy groups, and companies. The core offerings include Premodel (predictive data modeling to identify and score supporters, persuadables, and opponents), Firstsource (targeted content delivery to decision-makers), Switch (real-time survey technology for opinion tracking and media optimization), and Assemble Intelligence (rapid research and analysis for time-sensitive reputational decisions). These products work together to enable clients to influence public opinion, shape policy outcomes, and win elections by combining strategy, media, and data-driven targeting across federal, state, and local levels.

Differentiator

Problem solved

Functional benefit

Brands

• Premodel: Predictive data modeling tool that identifies supporters, persuadables, and opponents at any scale for targeted outreach.
• Firstsource
• Switch
• Assemble Intelligence

Products and services

• Premodel

Quantifiable outcome

• Impacted statewide and municipal elections in all 50 states
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bully Pulpit Interactive: One of the largest independent Democratic-aligned digital political consulting and public affairs agencies in the U.S. Directly comparable to Assemble in offering integrated strategy, data, paid media, and creative for campaigns, advocacy, and corporate public affairs clients.
• Global Strategy Group (GSG): Polling, research, and strategic communications firm serving political, corporate, and advocacy clients. Comparable to Assemble in providing research-driven strategy, message testing, and integrated campaign execution for candidates and causes.
• Targeted Victory (Convergence): Data-driven political digital media and consulting firm focused on Republican campaigns and advocacy. Closely comparable to Assemble's model of combining proprietary audience targeting technology with campaign management and paid media execution.
• SKDK (SKDKnickerbocker): Public affairs and political consulting firm providing strategic communications, advertising, and crisis work to political, corporate, and nonprofit clients. Overlaps with Assemble on integrated strategy-plus-execution model and senior-level government-to-client bench.
• Mercury Public Affairs: Public affairs firm combining government relations, strategic communications, and digital campaigns for corporate, nonprofit, and political clients. Comparable to Assemble's cross-segment serving of corporate policy, advocacy, and electoral work.
• ROKK Solutions: Public affairs and digital public relations firm focused on issue advocacy and corporate campaigns. Comparable to Assemble's integrated data, creative, and paid-media offering for advocacy and corporate public affairs clients.
• FP1 Strategies: Republican political consulting and public affairs firm offering direct mail, paid media, and strategic communications. Comparable to Assemble in providing multi-channel campaign execution and senior-level counsel to campaigns and causes.
• Gutierrez-Sumski Group (GSG/Media): Democratic political media and consulting firm providing paid media strategy, message development, and targeting for candidates and causes. Comparable to Assemble's political-segment paid-media and data-driven targeting work.

Broad incumbents

• Edelman: Global public relations and communications firm with a sizable U.S. public affairs and policy practice. Broader incumbent that overlaps with Assemble on corporate public affairs and reputation work but lacks Assemble's electoral and grassroots-advocacy specialization.
• Hill+Knowlton: Global communications and public affairs consultancy with strong policy and government relations capabilities. Comparable to Assemble on corporate public affairs and stakeholder engagement, though it does not focus on electoral campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/assembletheagcy
• LinkedInlinkedin.com/company/assemble-the-agency
• Instagraminstagram.com/assembletheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assemble