Century 21 Indonesia

What Century 21 Indonesia does

Century 21 Indonesia is a Jakarta-based property brokerage operating as the licensed Indonesian franchisee of the global Century 21 real estate brand, founded in 1997 and affiliated with Ciputra Group. The company provides residential and commercial property buying, selling, renting, and consignment services to individual property buyers, sellers, renters, tenants, and property owners across Indonesia. Its core offering is a franchise-based brokerage platform that combines a network of independent franchisee agents operating under the Century 21 brand with an online property listing portal (century21.co.id) for self-serve search and listing submission.

Revenue is generated through brokerage commissions on completed property transactions (transaction-fee model), supplemented by franchise fees paid by independent operators using the Century 21 Indonesia brand, systems, and marketing support. Pricing is negotiated on a per-transaction basis and is not publicly disclosed. The company has built a financing ecosystem of partnerships with nine major Indonesian banks (BCA, BNI, BRI, BSI, Mandiri, Danamon, CIMB, MayBank, and Panin Bank), enabling property buyers to access mortgage products directly through the brokerage channel.

The underlying technology is a franchise-managed property listing platform rather than a proprietary technology product; no AI, automation, or differentiated data capabilities are referenced. The company employs 501–1,000 staff and is headquartered at Ciputra World Jakarta 2, Tokopedia Tower, South Jakarta, with no disclosed funding rounds, acquisitions, or public listing events in the source material.

Name

Century 21 Indonesia

Legal name

CENTURY 21 Indonesia

Website

https://century21.co.id

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Century 21 Indonesia is the licensed Indonesian franchisee of the global Century 21 real estate brand, operating since 1997 under Ciputra Group. It provides residential property buying, selling, renting, and consignment services through a national franchise agent network and an online listing portal, with financing partnerships across nine major Indonesian banks.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: The company generates revenue through brokerage commissions on property transactions (buying, selling, and renting). Franchisees operate under the Century 21 brand and pay franchise fees while earning commissions on completed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Century 21 Indonesia is a property brokerage company that helps clients locate, buy, sell, and rent residential and commercial properties across Indonesia through a network of franchise agents. The company operates an online property listing portal and a franchise program, with bank partnerships to facilitate property financing for buyers.

Product overview

Century 21 Indonesia operates as a single-platform real estate brokerage offering property buying, selling, renting, and consignment services. The company has been operating for 27 years and offers a franchise model for agents and entrepreneurs to join its network. The platform connects property owners with buyers and renters through its agent network, with no separate product modules or tiers indicated.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Buy Service Service enabling customers to purchase residential and commercial properties through the Century 21 Indonesia brokerage platform, with support from franchise agents and bank financing partnerships.
• Property Rent Service Service enabling customers to rent residential and commercial properties through the Century 21 Indonesia platform, connecting tenants with property owners.
• Property Listing Management Platform for listing properties for sale or rent, connecting property owners with potential buyers and renters through the Century 21 Indonesia agent network.
• Property Consignment Service Service where Century 21 Indonesia agents handle the sale or rental of customer properties on their behalf, providing professional marketing, valuation, and transaction support.
• Franchise Program Business opportunity program allowing individuals or entities to operate under the Century 21 Indonesia brand to provide real estate brokerage services, gaining access to brand recognition, training, systems, and marketing support.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Bank BCAcoreGTM or Marketing PartnerBank BCA is featured as a partner on the Century 21 Indonesia website. The partnership enables property buyers to obtain financing through BCA mortgages when purchasing properties listed with Century 21 brokers.
• Bank BNIcoreGTM or Marketing PartnerBank BNI partnership provides property financing options for Century 21 customers, enabling buyers to secure mortgage loans through BNI banking services.
• Bank BRIcoreGTM or Marketing PartnerBank BRI partnership enables Century 21 customers to access BRI mortgage products for property purchases, facilitating transactions through BRI financing.
• Bank BSIcoreGTM or Marketing PartnerBank BSI (Bank Syariah Indonesia) partnership offers Sharia-compliant property financing options for Century 21 customers seeking Islamic banking mortgage solutions.
• Bank MandiricoreGTM or Marketing PartnerBank Mandiri partnership provides Century 21 customers with access to Mandiri mortgage products for property financing, supporting property transaction completions.
• Bank DanamoncoreGTM or Marketing PartnerBank Danamon partnership offers property financing solutions for Century 21 clients, facilitating mortgage approvals through Danamon banking products.
• Bank CIMBcoreGTM or Marketing PartnerBank CIMB partnership provides Century 21 customers with access to CIMB property financing products and mortgage solutions.
• MayBankcoreGTM or Marketing PartnerMayBank partnership enables Century 21 Indonesia customers to obtain property financing through MayBank mortgage products.
• Panin BankcoreGTM or Marketing PartnerPanin Bank partnership offers property financing options for Century 21 customers, supporting mortgage needs through Panin Bank products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ERA Indonesia: ERA is a global real estate franchise network with a major Indonesian presence. It is a direct competitor offering brokerage, franchise, and property management services to similar residential buyers, sellers, and renters in Indonesia.
• Ray White Indonesia: Ray White is an Australasian-origin real estate franchise group with operations in Indonesia. It directly competes with Century 21 Indonesia in residential brokerage using a similar franchise model and customer segments.
• RE/MAX Indonesia: RE/MAX is one of the largest global real estate franchisors and operates in Indonesia. It is a direct competitor to Century 21 Indonesia in residential and commercial property brokerage with a comparable franchise distribution model.
• Coldwell Banker Indonesia: Coldwell Banker is a global real estate brand with a presence in Indonesia. It competes directly with Century 21 Indonesia in the residential brokerage segment, serving similar buyers, sellers, and franchisees.
• Knight Frank Indonesia: Knight Frank is a global real estate consultancy active in Indonesia. It is a direct competitor in property sales, leasing, and brokerage, particularly in the mid-to-upper residential and commercial segments.
• Savills Indonesia: Savills is a global real estate services firm operating in Indonesia. It is comparable to Century 21 Indonesia in providing residential and commercial brokerage services, although with a stronger tilt to premium and commercial segments.
• Sotheby's International Realty Indonesia: Sotheby's International Realty has a presence in Indonesia's premium residential market. It directly competes with Century 21 Indonesia in brokerage, though it skews to high-end property transactions.

Emerging players

• 99.co Indonesia: 99.co is a leading Indonesian property tech portal that aggregates listings and connects buyers, sellers, and agents. It is an emerging player competing with Century 21 Indonesia's traditional brokerage model through digital disintermediation.
• Rumah123: Rumah123 is one of Indonesia's largest online property listing platforms, part of the PropertyGuru group. It is an emerging PropTech player that competes with traditional brokers like Century 21 Indonesia by enabling direct buyer-seller connections.

Others

• Ciputra Group: Ciputra Group is the parent conglomerate of Century 21 Indonesia and a major Indonesian property developer. It is an ecosystem participant providing development pipeline, capital, and brand affiliation rather than directly competing in brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Century21Indo
• Facebookfacebook.com/century21indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Indonesia