What RE/MAX Indonesia does

RE/MAX Indonesia is the Indonesian franchise operation of the global RE/MAX real estate brokerage network, founded in 2014 and headquartered in Kebayoran Baru, Jakarta. The company operates as a regional master franchise with a network of independently owned and operated offices (including REMAX EAGLE in Surabaya and REMAX FAST OAK TOWER in Jakarta), each running its own sub-domain website under remax.co.id. Its core product is a web-based property listing platform serving residential buyers, sellers, renters, and commercial clients across Indonesia, with eight property categories: apartments, houses, factories, villas, shophouses, warehouses, hotels, and offices.

The platform is built on a standard web architecture with property listing management, agent profile portals, and AWS S3 media storage. It supports category filtering and multiple sort options (newest, popular, affordable, rental) and integrates with three RE/MAX network channels — Global, Commercial, and Luxury — to extend listings to international, commercial, and high-end buyer audiences. No proprietary AI, mobile app, or public API is documented; technology differentiation comes primarily from the licensed RE/MAX brand and its franchise distribution rather than internal technology innovation.

RE/MAX Indonesia's revenue is generated through commission on property sales and rental transactions facilitated by its agent network. No publicly disclosed commission rates or financial figures are available. The customer base is fragmented across individual residential and small commercial clients, with no named enterprise customers. The go-to-market is sales-led and agent-facilitated, supported by SEO-driven website traffic and individual franchise office websites. Operating geography is Indonesia, with cross-border exposure via the parent RE/MAX Global network.

Name

RE/MAX Indonesia

Legal name

RE/MAX Indonesia

Website

https://remax.co.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Indonesia is a Jakarta-based real estate brokerage franchise operating since 2014 under the global RE/MAX brand, connecting residential and commercial property buyers, sellers, and renters in Indonesia through a web-based listing platform and independently owned franchise offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission (Sales): Commission-based revenue from property sales transactions facilitated by RE/MAX agents. Each office is independently owned and operated, suggesting a franchise model where agents pay for office membership and receive commission from completed transactions.
2. Real Estate Commission (Rentals): Commission-based revenue from property rental transactions. Listings show both 'Dijual' (for sale) and 'Disewakan' (for rent) properties with rental prices listed per month (Rp X Jt/bln) or per year (Rp X Jt/thn).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RE/MAX Indonesia operates a franchise-based real estate brokerage platform connecting property buyers, sellers, and renters with licensed RE/MAX agents across Indonesia. The platform supports eight property categories—apartments (Apartemen), houses (Rumah), factories (Pabrik), villas, shophouses (Ruko), warehouses (Gudang), hotels, and offices (Kantor)—for both sale (Dijual) and rental (Disewakan) transactions. Independent franchise offices (e.g., REMAX EAGLE, REMAX FAST OAK TOWER) deliver localized property services under the global RE/MAX brand.

Product overview

RE/MAX Indonesia operates as a real estate property listing platform and agent network, functioning as a single unified product rather than a modular platform. The core offering consists of the RE/MAX Indonesia Property Listing Platform accessible at remax.co.id, which enables property search across eight categories (Apartemen, Rumah, Pabrik, Villa, Ruko, Gudang, Hotel, Kantor). The platform integrates three specialized channels—Global for international listings, Commercial for commercial real estate, and Luxury for high-end properties. The service connects property seekers with licensed RE/MAX agents through a network spanning 115+ countries globally. Property search capabilities include multiple sort options for both sale and rental listings, organized by price, popularity, and location across major Indonesian cities.

Differentiator

Problem solved

Functional benefit

Brands

• REMAX Global: International property search platform connecting agents globally
• REMAX Commercial
• REMAX Luxury

Products and services

• RE/MAX Indonesia Property Listing Platform A web-based real estate property listing platform connecting buyers, sellers, and renters with licensed RE/MAX agents across Indonesia. The platform supports property search across residential, commercial, and industrial property categories with filtering and sorting capabilities.
• Residential Property Sales Brokerage Brokerage service facilitating the purchase and sale of residential properties including apartments, houses, and villas across Indonesia, delivered through licensed RE/MAX agents at independently owned franchise offices.
• Commercial Property Brokerage Brokerage service for commercial real estate transactions including shophouses (ruko), warehouses, factories, hotels, and office spaces, supported by the REMAX Commercial channel for specialized commercial property matching.
• Property Rental Brokerage Brokerage service facilitating rental transactions for residential and commercial properties across Indonesia, with listings showing transparent pricing per month or per year in Indonesian Rupiah.
• REMAX Global Network Access Access to the global RE/MAX network spanning 115+ countries with 9,000+ offices and 145,000+ agents, enabling international property searches and cross-border real estate transactions for Indonesian clients.
• REMAX Luxury Property Channel Specialized luxury property channel serving high-value residential property buyers and sellers with prestige properties within the RE/MAX network.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• REMAX GlobalcoreStrategic or Co-development PartnerRE/MAX Indonesia operates as a franchise under the global RE/MAX network, one of the world's largest real estate franchise organizations with presence in 115+ countries, 9,000+ offices, and 145,000+ agents. The partnership provides brand licensing, technology platform access, and global property listing network integration.
• REMAX CommercialminorChannel Partner/ Reseller/ DistributorREMAX Commercial (remaxcommercial.com) is a specialized commercial real estate channel within the RE/MAX network, providing commercial property transaction capabilities for clients seeking warehouses, factories, hotels, and office spaces.
• REMAX LuxuryminorChannel Partner/ Reseller/ DistributorREMAX Luxury (remax.com/luxury) is the luxury property channel within the RE/MAX network, serving high-value residential property buyers and sellers with prestige properties.
• REMAX Channel (Global Property Portal)minorChannel Partner/ Reseller/ DistributorGlobal REMAX channel (global.remax.com) provides international property search capabilities, enabling cross-border real estate transactions and global property exposure for RE/MAX Indonesia clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ray White Indonesia: Indonesian operation of the Australian-founded Ray White real estate franchise network. Competes directly with RE/MAX Indonesia for premium franchise territory and high-end property transactions in major Indonesian markets.
• Century 21 Indonesia: Direct competitor operating as the Indonesian franchise of Century 21, another global real estate brand. Competes for the same franchisees, agents, and property listings in Indonesia with a comparable franchise-based brokerage model.
• Engel & Völkers Indonesia: German-founded luxury real estate franchise operating in Indonesia with focus on premium residential and commercial properties. Direct competitor in the high-end brokerage segment served by RE/MAX Indonesia.
• ERA Indonesia: Indonesian franchise of ERA Real Estate (part of Realogy), operating a similar agent-based property brokerage franchise model covering residential and commercial properties across major Indonesian cities.
• Keller Williams Indonesia: U.S.-originated real estate franchise expanding into Indonesia. Competes for the same agent-recruitment opportunity and franchise territory in the Indonesian market.
• Sotheby's International Realty Indonesia: Luxury real estate franchise competing in Indonesia's high-end property market. Directly comparable to RE/MAX Indonesia's luxury channel for prestige residential and commercial transactions.

Emerging players

• 99.co: Tech-forward Indonesian property platform focused on verified listings and improved user experience for property search. Represents the proptech competitive threat to traditional brokerage models like RE/MAX Indonesia.
• OLX Indonesia (Properti category): Indonesian classifieds platform with a significant property vertical. Provides self-serve listing alternative to broker-assisted transactions, representing competitive pressure on RE/MAX Indonesia's agent-mediated model.
• Lamudi Indonesia: Indonesia-focused property portal (part of EMPG group) offering property listings across residential and commercial segments. Competes with RE/MAX Indonesia's platform for digital property discovery and lead generation.
• Rumah123: Leading Indonesian property listing platform owned by REA Group (Australia). Competes with remax.co.id on digital property discovery and could disintermediate traditional agents by connecting buyers directly with sellers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/remax-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Indonesia