Coldwell Banker Indonesia

What Coldwell Banker Indonesia does

Coldwell Banker Indonesia is a privately held real estate brokerage operating as an independent franchisee of Coldwell Banker Real Estate LLC, the US-based global real estate brand established in 1906. The company is headquartered in Jakarta and serves the Greater Jakarta metropolitan area, with a particular focus on premium sub-markets such as SCBD, Sudirman, Senopati, Thamrin, Setiabudi, Kemang, and Dharmawangsa. Its product surface centers on a web-based property listing platform that supports search across apartments, houses, offices, shophouses, land, warehouses, hotels, and businesses, complemented by dedicated modules for quick sales (Jual Cepat), quick rentals (Sewa Cepat), new developments (Properti Baru), a multi-bank mortgage calculator (Kalkulator KPR), a property consignment service (Titip Jual/Sewa), and a market commentary blog (Market dan Opini).

The underlying technology is a conventional property listing portal with search filters by location, property type, bedrooms, and price, along with a public-facing mortgage calculation tool. There is no disclosed API, no proprietary AI/ML capability, no mobile application, and no enterprise integration layer documented in the source material. The company's go-to-market is sales-led: customers originate primarily through the website and organic discovery, then convert via direct WhatsApp or phone contact with assigned real estate consultants who close transactions.

Revenue is generated on a commission basis from completed property buy, sell, and rental transactions (transaction fee model), with commission rates not publicly disclosed. The company markets to four primary persona segments: property buyers and sellers, property investors, and expatriates seeking premium housing, with a horizontal segmentation approach across Jakarta's premium districts. The franchise relationship provides brand recognition, training, and operational standards, but the Indonesian entity operates with independent ownership and no disclosed parent-company funding or capital structure.

Name

Coldwell Banker Indonesia

Legal name

Coldwell Banker Indonesia

Website

https://coldwellbanker.id

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Indonesia is a privately held real estate brokerage franchise operating in Greater Jakarta, serving property buyers, sellers, renters, investors, and expatriates with a web-based listing platform, dedicated quick-sale and quick-rent modules, and a network of in-market real estate consultants.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property listing services
• Residential property sales
• Property rental services
• Real estate consulting

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Commission-based revenue from facilitating property buy/sell transactions. Real estate consultants earn commissions on completed property sales and rental transactions. The company operates as part of the global Coldwell Banker franchise network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coldwell Banker Indonesia is a real estate brokerage that facilitates the buying, selling, and renting of residential and commercial property (apartments, houses, offices, shophouses, land, warehouses, hotels, and businesses) in Indonesia, primarily across Greater Jakarta. The offering combines an online property listing and search platform with a network of in-house real estate consultants who close transactions and provide related services such as mortgage calculation support.

Product overview

Coldwell Banker Indonesia operates as a comprehensive real estate brokerage platform offering integrated property transaction services. The core offering is the property listing and brokerage service, supplemented by accelerated transaction modules including Jual Cepat (Quick Sale), Sewa Cepat (Quick Rent), and Properti Baru (New Properties). The platform also provides a mortgage calculator (Kalkulator KPR) for loan comparison across banks, a real estate blog (Market dan Opini), and property consignment services (Titip Jual/Sewa). The platform lists residential properties across Jakarta including apartments (Botanica, Fifty Seven Promenade, Sahid Sudirman Residence, District 8 SCBD, St Regis Residence) and various property types across neighborhoods such as Simprug, Thamrin, Sudirman, Senopati, Setiabudi, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listing & Brokerage Services Full-service real estate brokerage for buying, selling, and renting residential and commercial property (apartments, houses, offices, shophouses, land, warehouses, hotels, and businesses) in Indonesia, supported by an online listing portal and assigned real estate consultants.
• Jual Cepat (Quick Sale) Fast-track property selling service offering curated listings with direct owner ("Langsung ke pemilik") transactions to accelerate residential property sales.
• Sewa Cepat (Quick Rent) Expedited property rental service helping tenants find quick apartment and house rentals, with curated listings and direct-to-owner transactions.
• Properti Baru (New Properties) Channel surfacing pre-market and newly launched apartment and house listings domestically and internationally, including featured projects such as Two Sudirman Residences, The Elements, and Savyavasa.
• Titip Jual/Sewa (Property Consignment) Consignment service allowing homeowners to entrust their property for sale or rent through Coldwell Banker Indonesia's agent network and listing platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Coldwell Banker Real Estate LLC (Parent Company)coreStrategic or Co-development PartnerColdwell Banker Indonesia operates as a franchisee of the global Coldwell Banker brand. The company is part of an international real estate network established in 1906, providing access to global real estate standards, training, and brand recognition. Each Coldwell Banker office is independently owned and operated.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Knight Frank Indonesia: Knight Frank is a global real estate consultancy with strong presence in Jakarta luxury residential and commercial property advisory, serving overlapping HNW and expatriate client segments.
• Rumah123: Indonesia's largest property listing portal operated by PropertyGuru Group; covers the same primary market (Jakarta residential) but as a portal/aggregator rather than traditional brokerage.

Direct peers

• ERA Indonesia: ERA is one of the largest global real estate franchise networks in Indonesia, directly competing with Coldwell Banker Indonesia in residential and commercial brokerage across Jakarta and other major cities.
• RE/MAX Indonesia: RE/MAX is another major global real estate franchise operating extensively in Indonesia with similar commission-based brokerage model and premium-market positioning.
• Sotheby's International Realty Indonesia: Sotheby's International Realty's Indonesian affiliate competes in the luxury and expatriate relocation segment of the Jakarta premium property market with similar brand-led differentiation.
• Lighthouse Indonesia (Century 21): Operates as Century 21 franchise in Indonesia; provides same full-service residential brokerage, property listing, and agent network in Jakarta premium markets.
• Ray White Indonesia: Ray White is an Australia-origin global real estate franchise with strong Indonesian operations, offering comparable residential brokerage services in premium Jakarta locations.

Emerging players

• Jendela360: Indonesia-based PropTech that provides developer sales-center and digital marketing services; serves some of the same developers whose projects appear in Coldwell Banker's Properti Baru listings.
• Lamudi Indonesia: Property portal focused on Indonesia with a strong new-launch and secondary-market listing presence; competes with Coldwell Banker Indonesia for premium Jakarta buyer traffic.
• 99.co Indonesia: Tech-forward Indonesian property platform (99.co/id) that aggregates listings and offers agent-matching services, competing for the same property-seeker audience with a digital-native model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coldwellbankerid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Indonesia