Sensoray
Sensoray is a veteran-owned US OEM electronics manufacturer, founded 1982 in Tigard, Oregon, designing embeddable DVRs, video capture/encoding boards, and data acquisition I/O modules for OEMs in aerospace, industrial, sub-sea, medical, security, and scientific applications.
- Company typePrivate
- Founded1982
- HeadquartersTigard, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sensoray does
Sensoray is a privately held, veteran-owned US designer and manufacturer of OEM-grade embedded electronics, founded in 1982 and headquartered in Tigard, Oregon. The company targets OEM integrators across three product families: Video (embeddable DVRs such as Models 4011/4013/4023, HD/SD capture boards, H.264 encoders/codecs, IP cameras, and HD-SDI matrix switchers), Data Acquisition (multifunction analog/digital I/O boards, Ethernet-attached I/O modules, smart sensor interfaces for thermocouples/RTDs/strain gauges, and counter/encoder interfaces), and Accessories (cables, termination/breakout boards, relay modules, and approved WiFi adapters). Technology spans USB, Ethernet, PCI Express, PC/104, PCI, Compact PCI, STD, VME, and standalone form factors, with reusable proprietary IP and hardware building blocks that the company leverages for both catalog products and fully custom OEM designs. Target end-use verticals include aerospace and defense (space shuttle recording, UAV video downlink, aircraft simulators), industrial measurement and control (shipping port cranes, factory floor soldering machines, waterjet cutter hydraulics), oil and gas/sub-sea (ROVs, pipeline inspection), healthcare (surgical recording), security and surveillance, scientific research (space experiments, deep-ocean hydrothermal vent temperature), and consumer/child care monitoring.
Sensoray monetizes through unit-based hardware sales (publicly listed prices typically $471-$1,163 per board with quantity discounts at 2+ units), a quote-based custom design and engineering services arm staffed by application engineers, accessory sales (cables, termination boards, relays, WiFi adapters), and SDK licensing including one-time OS porting fees or volume-commitment arrangements. Go-to-market is primarily direct via sensoray.com with a parametric product search and an online order form, supplemented by a distributor program referenced in the Company navigation. The customer base is a long tail of OEMs building long-life products in demanding environments where long-term product availability, rugged reliability, and integration engineering support outweigh price sensitivity. The company remains privately held, has not disclosed outside funding, and shows no public M&A, partnership, or leadership change activity in the source material.
Sensoray firmographics
Firmographics- Name
- Sensoray
- Legal name
- Sensoray
- Website
- https://sensoray.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensoray is a veteran-owned US OEM electronics manufacturer, founded 1982 in Tigard, Oregon, designing embeddable DVRs, video capture/encoding boards, and data acquisition I/O modules for OEMs in aerospace, industrial, sub-sea, medical, security, and scientific applications.
- Ownership category
- akta.pro rank
Sensoray industry classification
Industry- Product category
- Embedded OEM Electronics for Video Imaging, Data Acquisition, and Industrial Control
- NAICS
- Bare Printed Circuit Board Manufacturing (334412), Other Measuring and Controlling Device Manufacturing (334519), Other Electronic Component Manufacturing (334419)
- SIC
- Electronic Components & Accessories (3670), Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)
- akta.pro primary industry
- Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO)
- akta.pro secondary industry
- Industrial PCB & Substrate Components (Bare PCBs, rigid-flex, ceramic substrates, thick-film) (IMAGAJAM)
Keywords
Where Sensoray is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sensoray business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- OEM hardware sales: Primary revenue from one-time sale of OEM electronic boards and modules across video capture/processing (e.g., Models 4011, 2444, 2253, 3364) and data acquisition/industrial control (e.g., Models 826, 626, 7430, 2612). Each product carries a published per-unit price with quantity-based discounts (e.g., Model 2444 at $1,163 Qty 1 / $1,107 Qty 2-9).
- Custom design and engineering services: Revenue from custom, modified, and fully custom electronic designs built on Sensoray's IP and hardware building blocks for USB, Ethernet, PCI-Express, and other platforms; customers contact application engineers to scope projects.
- Accessories and consumables: Sales of accessories including cables (e.g., 4011CSET, 7501C, 7503C), termination boards (7503TDIN, 7505TDIN, 7409TB, 7409TC), USB WiFi adapters (WA0000, WA0001), solid state relays, and power supplies.
- Embedded DVR SDK licensing and OS porting: Sensoray offers Windows and Linux SDKs for its embedded DVR (Model 4011) and data acquisition boards (Model 626), and indicates that SDKs can be ported to other operating systems for a NRE fee or at no additional cost with a volume commitment, implying one-time / volume-license revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Model 2444 HD-SDI 4x4 matrix switcher: $1,163 (Qty 1) / $1,107 (Qty 2-9) |
| Unit Pricing | Pay-as-you-go | Model 4011 Embeddable DVR: $518 (Qty 1) / $471 (Qty 2-9); WA0001 WiFi adapter $31; 4011CSET cable set $86 / $78 |
| Unit Pricing | Pay-as-you-go | Model 626 Multifunction Analog/Digital I/O: $833 (Qty 1) / $772 (Qty 2-9); legacy product, not recommended for new designs |
| Unit Pricing | Pay-as-you-go | Model 720 72-line Digital I/O: Call for pricing (obsolete, no replacement available); relay boards 720RB/720RBDIN also Call |
| Unit Pricing | Pay-as-you-go | Model 7418 8-channel smart sensor interface $814/$739; Model 7419 16-channel $1,025/$933 |
| Unit Pricing | Pay-as-you-go | Model 7430 8-channel smart sensor interface $888/$808 |
| Other | Pay-as-you-go | Custom Design services: Quote-based / Not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sensoray product offering
Product offeringCore offering
Sensoray designs and manufactures OEM-grade embedded electronics for video imaging, data acquisition, and industrial control, offering standard, modified, and fully custom boards and modules across USB, Ethernet, PCI Express, PC/104, PCI, Compact PCI, STD, VME, and standalone form factors. The portfolio includes embeddable DVRs, video capture and frame grabber boards, H.264 encoders, IP video servers, HD-SDI matrix switchers, IP cameras, multifunction analog/digital I/O boards, Ethernet-attached I/O modules, smart sensor interfaces for thermocouples, RTDs and strain gauges, counter/encoder interfaces, and supporting accessories such as cables, termination boards, WiFi adapters, and solid-state relays.
Product overview
Sensoray's offering is a modular OEM electronics portfolio rather than a single unified product, organized into three primary product families — Video, Data Acquisition, and Accessories — that integrate via common bus standards (USB, Ethernet, PCI Express, PCIe/104, Mini PCI-Express, PC/104+, PC/104, PCI, Compact PCI, ISA, STD, VME, and Standalone). The Video family includes embeddable DVRs (Model 4011 with integrated microphone, Model 4013 with dual incremental encoder interfaces, Model 4023 for HD video), HD/SD video capture boards (Model 3364 DVI/SDI, Model 2255/2257 4-channel frame grabber, Model 1012 8-channel Mini PCI-Express frame grabber, Model 810/911/812 PCI Express frame grabbers, Model 512 MPEG2 frame grabber), H.264 video encoders/codecs (Model 2224 USB SDI encoder, Model 2253P with GPS/encoder interfaces, Model 2253S upgrade, Model 2263 HD H.264 encoder, Model 953-ET rugged PCIe/104 codec, Model 2960 audio/video processing engine), IP video products (Model 2453/2454 IP video server, Model 3011 miniature 13 megapixel HD IP camera), and the Model 2444 HD-SDI 4x4 3G-SDI matrix switcher with Ethernet, plus display/capture Model 2246 and Model 2400 WDCS control software. The Data Acquisition family includes multifunction I/O (Model 826 PCI Express, Model 526 PC/104, Model 626 legacy PCI), Ethernet I/O modules (Models 2410, 2426, 2608, 2610, 2612, 2620, 2652/2653), smart sensor interfaces (Models 2218 USB, 518, 618/619, 7430, 7418/7419), and digital I/O cards (Model 621 PCI 72-channel, Model 720 Compact PCI 72-line). The Accessories family includes WiFi adapters (WA0000/WA0001 for Model 4011), termination boards (7409TB, 7409TC/7409TDIN, 7503TDIN, 7505TDIN), solid-state relay boards and modular relays (720RB/720RBDIN and RELAY-xx series). All products share Sensoray's custom design service and are supported by Linux and Windows SDKs plus the Serial DVR Control Protocol API, with custom design assistance available for OEM integration across all platforms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Used in space shuttle flight recording, UAV video downlinks, sub-sea ROV and pipeline inspection video, surgical recording, secure facility monitoring, aircraft simulators, shipping port cranes, factory floor soldering machines, waterjet cutters, and deep ocean hydrothermal vent temperature measurement.
- +3 more outcomes
Companies that use Sensoray
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles5 records
Sensoray technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sensoray partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sensoray competitors and assessment
Company assessmentBroad incumbents
- Blackmagic Design: Broad incumbent in video capture, monitoring, and switching hardware including DeckLink capture cards and Videohub matrix switchers. Comparable to Sensoray's frame grabber, HD-SDI matrix switcher (Model 2444), and H.264 capture portfolio, though Blackmagic targets a much broader prosumer and broadcast base.
- Microchip Technology: Large semiconductor vendor whose portfolio includes microcontrollers, analog, FPGAs, and mixed-signal ICs used in industrial data acquisition and embedded video. Comparable as an enabling silicon supplier to OEMs building boards similar to Sensoray's smart sensor interfaces and multifunction I/O.
- Advantech: Taiwanese global leader in industrial embedded computing, data acquisition, and IoT platforms. Comparable to Sensoray as an OEM supplier of multifunction I/O, industrial Ethernet, and embedded video/measurement boards across many form factors, but at much greater scale and breadth.
- National Instruments (NI, now Emerson): Long-established data acquisition and measurement platform vendor with multifunction I/O, smart sensor interfaces, and counter/timer modules. Sensoray competes head-on in the multifunction analog/digital I/O and sensor signal conditioning categories, though NI is vastly larger and software-led.
Direct peers
- Matrox Imaging: Vendor of frame grabbers, video capture cards, and machine vision boards including H.264 encoding. Directly overlaps with Sensoray's Model 2255/2257, Model 1012, Model 3364, Model 2224, and Model 2263 product lines serving industrial imaging OEMs.
- Euresys: Specialty machine vision and video acquisition vendor selling CoaXPress, GigE Vision, and analog frame grabbers. Comparable to Sensoray's frame grabber and video capture lines for OEM machine vision integrators.
- Pleora Technologies: Specialist in video over IP, GigE Vision, and low-latency video networking for industrial, defense, and medical imaging. Directly comparable to Sensoray's IP video server (Model 2453/2454) and 'video over IP' positioning for OEM integrators.
- Measurement Computing (a Digilent/Analog Devices brand): Specialty data acquisition vendor offering USB, Ethernet, and PCI-based multifunction I/O and sensor interfaces. Closely comparable to Sensoray's Model 826, Model 626, and Ethernet I/O family (Models 2410, 2608, 2610, 2612, 2620) on both form factor and OEM go-to-market.
- Adlink Technology: Embedded computing and data acquisition vendor selling frame grabbers, machine vision boards, and industrial I/O across PC/104, PCI Express, and CompactPCI form factors. Directly comparable to Sensoray's video capture and measurement & control product lines for OEM customers.
Emerging players
- Haivision: Video encoding and low-latency streaming specialist serving broadcast, defense, and medical markets. Comparable to Sensoray's H.264 encoders (Model 2224, Model 2263) and embeddable DVR family on the OEM encoding side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensoray social profiles
Digital presenceSensoray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensoray leadership team
Management profileNumber of profiles
Sensoray subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sensoray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensoray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensoray
What does Sensoray do?
Sensoray designs and manufactures OEM-grade embedded electronics for video imaging, data acquisition, and industrial control, offering standard, modified, and fully custom boards and modules across USB, Ethernet, PCI Express, PC/104, PCI, Compact PCI, STD, VME, and standalone form factors. The portfolio includes embeddable DVRs, video capture and frame grabber boards, H.264 encoders, IP video servers, HD-SDI matrix switchers, IP cameras, multifunction analog/digital I/O boards, Ethernet-attached I/O modules, smart sensor interfaces for thermocouples, RTDs and strain gauges, counter/encoder interfaces, and supporting accessories such as cables, termination boards, WiFi adapters, and solid-state relays.
Is Sensoray a public or private company?
Sensoray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensoray founded?
Sensoray was founded in 1982. It employs 11 to 50 people.
Where is Sensoray based?
Sensoray is headquartered in Tigard, United States, in the North America region.
How does Sensoray make money?
Four revenue lines are on record. OEM hardware sales are the primary driver. The others are custom design and engineering services, accessories and consumables and embedded DVR SDK licensing and OS porting.
Who are Sensoray's main competitors?
Broad incumbents on record are Blackmagic Design, Microchip Technology, Advantech and National Instruments (NI, now Emerson). Direct peers are Matrox Imaging, Euresys, Pleora Technologies, Measurement Computing (a Digilent/Analog Devices brand) and Adlink Technology. Haivision is listed as an emerging player.
Does Sensoray have an API?
Yes. Sensoray offers device-level control protocols and Software Development Kits (SDKs) for hardware integration rather than a public REST/web API. Specific interfaces include the Serial DVR Control Protocol (documented at /downloads/api_dvr_1.3.0.pdf) for the Model 4011 DVR, allowing serial-based control of recording and playback. SDKs are available in Linux (e.g., sdk_626_linux_1.0.6.tar.gz) and Windows (e.g., sdk_626_win_1.0.5.zip, sdk_x20_win_2.0.1.zip) variants, plus a Smart A/D SDK (sdk_SmartAD_1.0.2.zip). Sensoray also states that they can port their SDK to other operating systems for an NRE fee or at no additional cost with a volume commitment. The control protocol is documented in PDF, versioned (e.g., Serial DVR Control Protocol v1.3.0, 4000 Series SDK API), and intended for OEM integrators.
What industry is Sensoray in?
Sensoray's product category is Embedded OEM Electronics for Video Imaging, Data Acquisition, and Industrial Control. Its primary akta.pro industry code is HDAHALAO, Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration), with a secondary code of IMAGAJAM, Industrial PCB & Substrate Components (Bare PCBs, rigid-flex, ceramic substrates, thick-film). Its NAICS code is 334412 and its SIC code is 3670.