What TLGG Consulting does

TLGG Agency GmbH is a Berlin-headquartered digital-first communications and customer experience agency founded in 2008, positioning itself as the first digital agency in Berlin to capture the scale and scope of the digital revolution. The firm is a privately held subsidiary of Omnicom Holding Germany GmbH, operating within the global Omnicom agency network, and maintains an additional office in New York established in 2016. TLGG serves enterprise clients across insurance, financial services, pharmaceuticals, automotive, telecommunications, transportation, luxury goods, beverages, and the public sector. Notable engagements include work for Deutsche Bahn, Bayer/Leaps by Bayer (winner of a Cannes Lion Silver), BARMER, DEKA, Swisscom, Mercedes-AMG, Montblanc, AOK, fritz-kola, and the German Federal Ministry for Family Affairs (BMFSFJ). The agency holds multiple industry awards, including a Cannes Lion (Silver), the first Bronze Lion in the Social category for Mercedes-AMG, the Midem-Marketing-Award, the Deutscher Preis für Onlinekommunikation, and the Vision.A Award.

The firm employs approximately 200 professionals across strategy, creative, data, growth, PR, and account management disciplines. Its service portfolio spans brand and communication strategies, creative concept development (Craft Ideas), performance media, boutique services, digital brand management, storytelling, digital campaigns, content marketing, and customer experience management. Revenue is generated through professional services engagements priced on a day-rate basis (8 hours = one working day) or fixed project fees, with quote-based engagement terms and no publicly listed pricing. The underlying technology stack is standard—Google Analytics, Typeform, Mailchimp, and CONFDNT (whistleblowing)—with no proprietary platform disclosed. TLGG is co-led by Co-CEOs Annabelle Jenisch and Max Orgeldinger, with co-founder Christoph Bornschein serving as Chairman while concurrently holding the role of President for Digital Strategy, Business Development & Growth at Omnicom. Mike Lukanz joined the leadership team on May 1, 2025 in a newly created Head of Department position. The firm maintains GDPR compliance and is pursuing ISO 14001 and ISO 50001 certifications as part of an integrated management system.

Name

TLGG Consulting

Legal name

TLGG Agency GmbH

Website

https://tlgg.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TLGG Agency GmbH is a Berlin-based digital communications and customer experience agency, subsidiary of Omnicom, serving enterprise and government clients across insurance, finance, pharma, automotive, telecom, transport, and FMCG with brand strategy, creative campaigns, and performance media services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Agency Services: TLGG Agency provides professional consulting and agency services including brand strategy, creative campaigns, performance media, and digital transformation consulting. Services are priced on a day-rate basis (8 hours = one day) or fixed project fees. Additional charges apply for travel expenses, meals, and other costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TLGG is a digital-first communications and customer experience agency that delivers brand strategy, creative campaign development, performance media buying, and customer experience management for enterprise and government clients. The agency operates across the full project lifecycle — from business model and brand strategy consulting through creative concepting, technical implementation, and ongoing market communications — under four core service pillars: Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services.

Product overview

TLGG Agency is a digital-first communications and customer experience agency that operates as an integrated digital business network. The agency offers four core service pillars: Brand & Communication Strategies, Craft Ideas, Performance Media, and Boutique Services. These services are complemented by digital brand management, storytelling, digital campaigns, content marketing, and customer experience management. Founded in Berlin in 2008, the agency serves clients across insurance, finance, FMCG, event, lifestyle, health, and technology sectors, with approximately 200 employees and an additional team in New York since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Communication Strategies Strategic brand development and communication planning services that shape the overarching brand image and messaging framework for organizations across sectors.
• Craft Ideas

Quantifiable outcome

• 5.4 million contacts reached, 3 million video views, 20K reactions for fritz-kola campaign
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Omnicom GroupcoreOthersTLGG Agency is part of the global Omnicom agency network. Christoph Bornschein serves as Chairman of TLGG and as President for Digital Strategy, Business Development & Growth at Omnicom. The Omnicom affiliation provides global reach and resources while TLGG maintains its boutique agency culture.
• GWA (Gesamtverband Kommunikationsagenturen)minorOthersTLGG Agency is a member of the GWA, the German communications agency association, demonstrating commitment to industry standards and professional ethics.
• 365 SherpasminorStrategic or Co-development PartnerCollaborated with political-strategic communications consultancy 365 Sherpas on the 'Pflege kann was' 360-degree campaign for BMFSFJ, combining political communications expertise with creative campaign execution.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Europe's largest independent owner-led agency group; competes head-to-head with TLGG on integrated brand strategy, creative campaigns, and performance media for enterprise German and European clients.
• DDB Germany: German arm of DDB Worldwide, Omnicom sister agency under the same parent holding company; offers directly overlapping creative and digital campaign services to enterprise clients in the same market.
• Kolle Rebbe: Hamburg-based creative and brand agency with similar boutique-to-midmarket positioning; competes for enterprise German brand campaigns with comparable creative and digital capabilities.
• TBWA Germany: German arm of TBWA Worldwide, another Omnicom sister agency — directly comparable creative and digital transformation services often pitched against TLGG within the same Omnicom ecosystem.
• Dept Agency: Amsterdam-headquartered digital-first creative and technology agency competing for the same enterprise digital transformation, CX, and content mandates across EMEA.
• Jung von Matt: Leading Hamburg-based creative agency and one of TLGG's most direct German competitors, with comparable integrated brand strategy, creative, and digital campaign offerings serving similar enterprise clients.
• BBDO Germany: German operations of BBDO Worldwide, an Omnicom sister network agency with nearly identical integrated creative and digital offerings for enterprise clients in Germany and EMEA.
• Scholz & Friends: Hamburg-headquartered creative agency network with comparable integrated creative and digital services; pursues many of the same German enterprise brands as TLGG.
• Huge Inc. Global digital experience agency with directly comparable CX, brand, and digital campaign capabilities serving enterprise clients in overlapping verticals.

Broad incumbents

• Wieden+Kennedy: Independent global creative agency powerhouse; comparable in creative excellence and enterprise brand work but materially larger and more international in scope than TLGG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tlgg_nyc
• Facebookfacebook.com/TLGGConsulting
• LinkedInlinkedin.com/company/tlggconsulting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLGG Consulting