Lake of the Woods & Greenwoods Camps

What Lake of the Woods & Greenwoods Camps does

Lake of the Woods & Greenwoods Camps is a private, family-operated network of brother-sister overnight summer camps founded in 1935 and headquartered seasonally in Decatur, Michigan, with a winter administrative office in Glencoe, Illinois. The organization runs four residential programs — Lake of the Woods for Girls, Greenwoods for Boys (each offering 2, 4, and 8 week sessions), and their respective introductory two-week programs, The Glen and The Grove — serving children ages 6–15. The 80-acre campus includes lake frontage, a climbing tower, music and culinary arts studios, a heated pool, fitness studio, and Twinwoods Ranch equestrian center housing 18 horses and three riding rings, supporting more than 50 land and water activities including waterskiing, sailing, tennis, golf, gymnastics, music recording, creative arts, and outdoor adventure. A specialized Rookie Camp serves boys 6–10, with additional year-round programming through Family Camp and CampOut, an LGBTQ+ inclusive family weekend.

Revenue is generated primarily through per-camper session tuition priced at $4,250 (2-week), $8,100 (4-week) and $15,000 (8-week), supplemented by unit-priced ancillaries (horseback riding $200–$950, private lessons $50, transportation $150–$300), and an off-season facility rental business (Lake of the Woods Retreat and Adventure Center) that hosts weddings, corporate events, school retreats, Bar/Bat Mitzvahs, and family reunions from August through September. Direct-to-consumer enrollment is operated through the third-party CampInTouch platform; go-to-market combines a content-driven website, organic social media (Facebook, Instagram, Vimeo), email newsletters (Twinwoods Press), and a heavily community-led motion built on alumni word-of-mouth, Alumni Day events, prospective-family tours, Discovery Day programs for ages 6–11, and off-season home visits by directors. The organization employs approximately 10 year-round staff (leadership including Director Dana Kite, Directors Keely Finnegan and Noah Friedland, Assistant Director Ben Jerez, Staffing Director Max Harder, and Office Manager/Operations Director Tara Patek) plus 250–300 seasonal summer staff recruited from roughly 18 countries, with a selective hiring acceptance rate of fewer than 10% and a stated staff-to-camper ratio of 1:3. Campers originate from more than 20 U.S. states and over 10 countries, including Mexico and England. The business is ACA-accredited, holds FARE membership and Spokin food-allergy-friendly recognition, and is operationally distinct from prior director Dayna Hardin, now Director Emeritus, who also serves as president of CampGroup LLC. No external investors, funding rounds, mergers, or acquisitions are disclosed.

Name

Lake of the Woods & Greenwoods Camps

Legal name

Lake of the Woods & Greenwoods Camps

Website

https://lwcgwc.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Lake of the Woods & Greenwoods Camps is a privately held, family-operated network of brother-sister overnight summer camps in Decatur, Michigan, serving children ages 6–15 through 2-, 4-, and 8-week residential programs on an 80-acre campus with 50+ activities, supported by a year-round facility-rental business.

Ownership category

akta.pro rank

Product category

Youth Overnight Summer Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Overnight summer camps
• Youth residential programs
• Family camp retreats
• Equestrian camp activities
• Facility rental services

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Camp Tuition: Seasonal overnight camp fees for 2, 4, and 8 week sessions. Tuition varies by program length and session. Additional fees for optional activities (horseback riding, private lessons), transportation, and personal accounts.
2. Facility Rentals: Year-round venue rental of Lake of the Woods Retreat and Adventure Center for groups (weddings, corporate events, school retreats, Bar/Bat Mitzvahs, family reunions). Available mid-August through September.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lake of the Woods & Greenwoods Camps operates brother-sister overnight summer camp programs for children ages 6-15, offering 2-week, 4-week, and 8-week residential sessions at an 80-acre campus in Decatur, Michigan. The organization delivers over 50 land and water activities including waterskiing, sailing, horseback riding, tennis, climbing, arts, music, and sports, supported by a 1:3 staff-to-camper ratio and ACA accreditation. Additional offerings include Family Camp, Rookie Camp for younger boys, an LGBTQ+ family weekend (CampOut), and year-round venue rentals at the Lake of the Woods Retreat and Adventure Center.

Product overview

Lake of the Woods & Greenwoods Camps operates as a brother-sister camp organization offering four distinct residential summer camp programs: Lake of the Woods for Girls and Greenwoods for Boys (both offering 2, 4, and 8 week sessions), and their respective two-week introductory programs The Glen and The Grove. The organization provides over 50 land and water activities including waterskiing, sailing, tennis, golf, gymnastics, music and recording, creative arts, and outdoor adventure. Additional offerings include Family Camp, Rookie Camp for younger boys, CampOut (an LGBTQ+ family weekend), and the Lake of the Woods Retreat and Adventure Center for facility rentals. The camps are ACA-accredited and emphasize character development, independence, and personal growth in a screen-free environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake of the Woods for Girls Overnight summer camp for girls offering 2, 4, and 8 week residential programs with over 50 land and water activities, focusing on character development and personal growth for campers ages 6-15.
• Greenwoods for Boys Overnight summer camp for boys offering 2, 4, and 8 week residential programs with over 50 activities, emphasizing brotherhood, character building, and independence for campers ages 6-15.
• The Glen Two-week introductory camp program for girls ages 6-15, designed as a shorter duration experience to ease campers into the full camp environment.
• The Grove Two-week introductory camp program for boys ages 6-15, providing a condensed camp experience with cabin-based morning activities and personalized afternoon electives.
• Rookie Camp Specialized introductory camp program for boys ages 6-10, offering a five-day/four-night experience with dedicated Camp Moms support and sampling of regular camp activities.
• Family Camp Overnight family camp experience offering cabin accommodations and shared camp activities including horseback riding, windsurfing, swimming, golf, climbing, and arts and crafts for multi-generational family groups.
• CampOut Family Weekend LGBTQ+ inclusive family camp weekend event established in 2016, offering community-building activities and inclusive programming for LGBTQ+ families.
• Lake of the Woods Retreat and Adventure Center Facility rental service available August through September offering recreational facilities for parties, religious retreats, weddings, company picnics, school trips, and family reunions for groups of 25 to 500.

Quantifiable outcome

• Staff-to-camper ratio of 1:3 ensures individual attention
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Medicine Tree PharmacycoreImplementation/ SI/ Consulting PartnerPre-packaging medication service for campers. All prescription and non-prescription medications must be ordered and dispensed through Medicine Tree Pharmacy to comply with Michigan state regulations.
• The CampSpotcoreChannel Partner/ Reseller/ DistributorOfficial camp outfitter providing clothing and gear for campers. Also works as the official outfitter for camps across the country.
• Ship CampsminorChannel Partner/ Reseller/ DistributorLuggage shipping service allowing families to ship bags directly to camp.
• SCOPE MidwestcoreStrategic or Co-development PartnerSummer Camp Opportunities Promote Education - charity providing camperships (scholarships) to underserved children throughout the Midwest at not-for-profit camps. Co-founded by Director Dana Kite.
• CampOut Family CampminorStrategic or Co-development PartnerLGBTQ+ family camp weekend established in 2016, co-founded and directed by Keely Finnegan. Signature program celebrated for inclusivity and community spirit.
• Twinwoods RanchcoreOthersOn-site equestrian center housing 18 horses and three riding rings. Provides English and Western horseback riding instruction for all skill levels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lwcgwc
• YouTubevimeo.com/user108046087
• Facebookfacebook.com/LWCGWC
• Instagraminstagram.com/lakeofthewoodscamp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake of the Woods & Greenwoods Camps