What HILS Development does

HILS Development is a Bucharest-based residential real estate developer operating through a group of four Romanian limited liability companies collectively branded as 'Societățile HILS' (Societies of HILS) — EDIFICIA STAR CONSTRUCT SRL, BROOK BUILDING DEVELOPMENT S.R.L., FUTURE BUSINESS IDEAS S.R.L., and VALUE INVESTOR EXPERT S.R.L. The company, founded circa 2004 and led by CEO and founder Ionuţ Negoiță, has developed a portfolio of seven residential complexes concentrated in eastern Bucharest (Sector 3) and the Pipera/Voluntari area, with three projects fully delivered and sold out (HILS Pallady, HILS Brauner, HILS Splai) and four currently under construction or in development (HILS Sunrise, HILS Republica, HILS Titanium, HILS Nord). The pipeline totals 12,000+ apartments and a community of 7,000+ residents, with 42,478 m² of green space delivered.

The company builds energy-efficient apartments to nZEB (Nearly Zero Energy Building) standards, with the HILS Nord project pre-certified under the Green Homes scheme and designed as a 100% electric development. Apartment specifications include heat recovery ventilation (Prana), underfloor heating (Valrom), air conditioning (Hyundai), and premium finishes from Legrand, Hansgrohe, Ariston, Brikston, and Atlas Concorde. Projects are positioned near metro stations under a '15-minute city' design philosophy. HILS sells directly through a network of on-site sales offices (HILS Business Center HQ plus dedicated offices at each project), supplemented by virtual 360-degree tours, a website with brochures, and active social channels.

Revenue is generated primarily through one-time apartment sales at price points ranging from under 80,000 EUR to over 149,000 EUR, with three payment options: full payment (with discount), bank mortgage financing through Romanian bank partners, and an in-house developer installment plan requiring 30% minimum down and offering up to 7-year repayment. VAT-registered business buyers can use reverse VAT taxation. The company has 501–1,000 employees, no disclosed external funding, and operates exclusively in the Romanian market.

Name

HILS Development

Legal name

EDIFICIA STAR CONSTRUCT SRL (primary operator among collective of HILS entities)

Website

https://hils.ro

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HILS Development is a Bucharest-based residential real estate developer operating through four Romanian SPVs, building 7 apartment complexes in eastern Bucharest and Pipera with 12,000+ units planned. It sells energy-efficient nZEB-standard apartments direct to families and investors, with in-house installment financing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential real estate development
• Apartment property sales
• Energy-efficient housing
• Urban property development
• Residential construction projects

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: HILS Development generates revenue primarily from the sale of new residential apartments across 7 residential complexes in Bucharest. Revenue is generated through one-time property sales with multiple payment options including full payment, bank mortgages, and developer installment plans. Projects span different development stages: 3 completed (sold out), 3 under construction, and 1 new project in development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HILS Development is a Romanian real estate developer that builds, sells, and markets new residential apartment complexes in Bucharest, primarily in Sector 3 and the Pipera/Voluntari area. The company develops energy-efficient residential projects meeting nZEB standards, equipped with heat recovery ventilation, underfloor heating, and premium finishes. In addition to apartment sales, the company offers in-house developer installment plans and reverse VAT taxation services to support property acquisition by individual buyers and investors.

Product overview

HILS Development is a Romanian real estate developer offering 7 residential complexes in Bucharest. The portfolio includes completed projects (HILS Pallady, HILS Brauner, HILS Splai - all sold out) and projects under construction (HILS Sunrise, HILS Republica, HILS Titanium, HILS Nord). The company provides modern, energy-efficient apartments with various payment options including in-house installment plans (Plata in Rate la Dezvoltator) and reverse VAT taxation (Taxare Inversa TVA) for business investors. Projects are located in strategic areas of Bucharest, primarily in Sector 3 and Pipera (Voluntari), with proximity to metro stations and urban amenities.

Differentiator

Problem solved

Functional benefit

Brands

• HILS Pallady: Completed residential complex on Bd. Theodor Pallady, Sector 3, Bucharest - sold out
• HILS Brauner
• HILS Splai
• HILS Sunrise
• HILS Republica
• HILS Titanium
• HILS Nord

Products and services

• HILS Pallady Residential complex on Bd. Theodor Pallady, nr. 66, Sector 3, Bucharest. Completed and sold out, located near Pallady metro station.
• HILS Brauner Residential complex on Str. Victor Brauner, nr. 40, Sector 3, Bucharest. Completed project.
• HILS Splai Residential complex on Str. Cheiul Dambovitei, nr. 22, Sector 3, Bucharest. Completed project along the Dâmbovița riverfront.
• HILS Sunrise Under construction residential complex in Sector 3, Pallady area, with 704 apartments in 4 buildings, near Anghel Saligny metro station, featuring heat recovery ventilators and 3,500+ m² of green spaces.
• HILS Republica Mixed-use residential project of 180,000 sqm in Sector 3, 750m from Republica metro station. Urban regeneration project combining residential, commercial, and amenity spaces.
• HILS Titanium Under construction residential complex with 1,194 apartments in 7 buildings near Nicolae Teclu metro station, Sector 3, Bucharest. Multi-phase development with on-site sales office.
• HILS Nord Under construction residential complex in Pipera (Voluntari) on the shore of Lake Șaulei, with 2,705 apartments. Designed as a 100% electric project with pre-certified Green Homes status, featuring heat recovery ventilation, underfloor heating, and energy-efficient construction.
• Plata in Rate la Dezvoltator (Developer Installment Plan) In-house installment payment system enabling buyers to acquire HILS apartments with a minimum 30% down payment and repayment period of up to 7 years, with no hidden commissions or variable bank interest rates. Example: Studio double 2B at HILS Titanium at 114,500 EUR with installments (30% down = 34,350 EUR, remaining 80,150 EUR at 1,335 EUR/month).
• Taxare Inversa TVA (Reverse VAT Taxation Service) Reverse VAT taxation service for VAT-registered business buyers purchasing HILS apartments, allowing them to avoid upfront VAT payment and subsequent VAT recovery on their property acquisition.

Quantifiable outcome

• 3,500+ m² of green spaces in HILS Sunrise alone
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Medikali Private Healthcare SRLminorGTM or Marketing PartnerHealthcare services partner for joint marketing communications. Edificia Star Construct sends marketing communications about Medikali services to subscribers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One United Properties: Leading Bucharest-focused residential and mixed-use developer listed on the Bucharest Stock Exchange (ticker ONE). Directly comparable to HILS in product type (new-build apartments in Bucharest), buyer segment (mid-to-upper market), and sustainable / premium positioning.
• Impact Developer & Contractor: Romanian residential and commercial developer listed on the Bucharest Stock Exchange, focused on Bucharest-area apartment complexes and mixed-use projects. Closely comparable in scale, product category, and target buyer segment.
• Cordia Romania (Futureal Group): Part of Futureal Group, Cordia develops large-scale residential projects in Bucharest and other CEE capitals with a focus on sustainability and energy efficiency — directly mirroring HILS' nZEB / Green Homes positioning.
• Akcent Development: Established Romanian residential developer with multi-project Bucharest portfolio (e.g., Metropolitan, Aviatia Park). Comparable in product category, mid-market buyer focus, and installment-style payment offerings.
• Equilibrium (by SVN Romania): Bucharest-based residential developer focused on mid-market and premium new-build apartment projects with sustainability features. Closely comparable to HILS in product type, target buyer, and location strategy.
• Redport Capital: Romanian real estate developer focused on residential complexes in Bucharest, including luxury and mid-market segments. Comparable in product category, payment-flexibility approach, and Bucharest-centric footprint.

Broad incumbents

• Bog'Art Construction: One of the largest general contractors and developers in Romania, with deep residential, commercial and mixed-use capabilities. A broader incumbent competing for the same Bucharest land and contractor resources as HILS.

Regional players

• Globalworth: CEE-focused real estate investor and developer (with strong Romanian footprint) primarily in office and light-industrial assets. A regional sector incumbent operating in the same Romanian capital markets but in a different asset class — useful as a comparable for Romanian real-estate valuation benchmarks.
• NEPI Rockcastle: One of the largest real estate investment groups in CEE, with a strong Romanian retail and office portfolio. Comparable as a Romanian-listed real estate vehicle and capital markets benchmark, though its asset focus (retail, office) differs from HILS' residential pipeline.

Emerging players

• AFI Europe Romania: Active Romanian developer and operator with mixed-use and residential projects in Bucharest (e.g., AFI City, AFI Park). Comparable on the residential/mixed-use overlap and on access to large-scale Bucharest development land, though AFI is broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HILSDevelopment
• Facebookfacebook.com/hils.development
• LinkedInlinkedin.com/company/hilsdevelopment
• Instagraminstagram.com/hils.development
• TikToktiktok.com/@hils.development

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HILS Development