Domaine Lou Capelan
Domaine Lou Capelan is a family-owned Bandol AOC winery in La Cadière d'Azur, France, producing Mourvèdre-dominant red, rosé, and white wines under the Originel and Séraphin cuvées for direct-to-consumer buyers, oenotourists, and gourmet gift customers via its chai, e-boutique, and Western European shipping.
- Company typePrivate
- Founded1992
- HeadquartersLa Cadiere-d'azur, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Domaine Lou Capelan does
Domaine Lou Capelan is a family-owned viticulteur (wine grower) and producer based in La Cadière d'Azur, in France's Bandol appellation, operating as a sole proprietorship under Maurice SILVESTRI since 1992, with family roots in the region dating to 1934. The estate produces Mourvèdre-dominant Bandol AOC wines (Red, Rosé, Blanc) under two cuvées — Originel and the premium parcel-selected Séraphin — alongside Côtes de Provence AOC and IGP Mont Caume wines, available in 75cl bottles, 1.5L magnums, and 3-5L bag-in-box formats. Winemaking relies on traditional methods: manual harvesting, vendange en vert (green harvesting) limiting yields to under 40 hl/ha, aging in French oak foudres, and reasoned agriculture now in organic conversion (since January 2022) atop its HVE Level 3 certification.
The business operates a pure direct-to-consumer model with no wholesale or B2B accounts of significance. Revenue is generated through four channels: on-site sales at the chai in La Cadière d'Azur (open year-round, with extended summer hours), a WooCommerce e-boutique with 16+ active SKUs and promotional bundles, local delivery across the Marseille region (Cassis, La Ciotat, Aubagne), and carrier shipping to France and seven Western European countries with quote-based availability for the US, UK, and Scandinavia. Oenotourism contributes a second revenue stream through guided cellar visits and tastings (€12 per adult, minimum six wines, French and English) available year-round. Customer segments center on wine enthusiasts and tourists, individual DTC wine buyers, and gourmet gift seekers, supported by a referral network of eight local restaurants and accommodation partners.
Pricing spans €9.50-€60 per unit depending on appellation and format, with free delivery thresholds of €39 locally and €298-€299 for Western European shipping. Recent product activity includes the 2025 vintage releases, summer promotional bundles (10+2 Côtes de Provence Rosé at €139, BBQ Pack CDM at €298), and new gift box formats. Multiple 2025-2026 competition medals — including gold at Concours Général Agricole and Concours des Grands Vins de France Mâcon for Bandol Blanc Originel 2024, and gold at Vinalies France for Bandol Rouge Séraphin 2023 — provide external quality validation. The company has 1-10 employees, no external funding, and has not disclosed financial figures.
Domaine Lou Capelan firmographics
Firmographics- Name
- Domaine Lou Capelan
- Legal name
- Maurice SILVESTRI
- Website
- https://domaineloucapelan.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Domaine Lou Capelan is a family-owned Bandol AOC winery in La Cadière d'Azur, France, producing Mourvèdre-dominant red, rosé, and white wines under the Originel and Séraphin cuvées for direct-to-consumer buyers, oenotourists, and gourmet gift customers via its chai, e-boutique, and Western European shipping.
- Ownership category
- akta.pro rank
Domaine Lou Capelan industry classification
Industry- Product category
- Wines & Spirits
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Domaine Lou Capelan is headquartered
LocationHeadquarters
- HQ city
- La Cadiere-d'azur
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Domaine Lou Capelan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: The primary revenue stream comes from direct sales of wines through the domaine's e-boutique, including Bandol wines (Red, Rosé, Blanc), Côtes de Provence, and IGP Mont Caume wines in various formats (75cl bottles and magnums). The winery also sells gift boxes (coffrets cadeaux) containing wines paired with gourmet products.
- Oenotourism Activities: Revenue from wine tourism activities including guided cellar visits (visite de cave) and wine tasting sessions priced at 12€ per adult. Reservations are required for tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wine Tasting Activity |
| Unit Pricing | Pay-as-you-go | Bandol Rosé Originel 2025 |
| Unit Pricing | Pay-as-you-go | Bandol Blanc Originel 2025 |
| Unit Pricing | Pay-as-you-go | Magnum Bandol Rouge Séraphin 2022 |
| Unit Pricing | Pay-as-you-go | Pack BBQ CDM Côtes Provence |
| Unit Pricing | Pay-as-you-go | Offre Été 10+2 Côtes Provence Rosé |
| Unit Pricing | Pay-as-you-go | Gourmet Gift Boxes |
| Unit Pricing | Pay-as-you-go | Local Delivery - Marseille Area |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Domaine Lou Capelan product offering
Product offeringCore offering
Domaine Lou Capelan is a family-owned Bandol wine estate in La Cadière d'Azur (Var, France) producing AOC Bandol wines (Rouge, Rosé, Blanc), Côtes de Provence wines, and IGP Mont Caume wines in 75cl, magnum, and bag-in-box formats. The estate distributes directly via its own WooCommerce e-boutique, on-site chai sales, local delivery in Marseille, and carrier shipping across France and Western Europe, while also operating oenotourism cellar visits with guided tastings.
Product overview
Domaine Lou Capelan is a family-owned wine estate in the Bandol appellation (La Cadière d'Azur, Var, France) producing a portfolio of AOC Bandol wines (Rouge, Rosé, Blanc), Côtes de Provence wines (Rosé, Rouge), and IGP Mont Caume wines. The product line centers on two Bandol cuvées: the flagship "Séraphin" (parcel-selected, honoring founding family member Séraphin SILVESTRI) and the "Originel" range. Wines are offered in standard 75cl bottles, 1.5L magnum formats, and bag-in-box for local delivery. The estate also offers seasonal promotional bundles (BBQ packs, summer 10+2 offers) and operates oenotourism services including cellar visits with guided tastings (6+ wines in French or English). Additionally, the domain sells customizable gourmet gift boxes pairing wines with regional food products. The estate is certified in Organic Agriculture (AB) and High Environmental Value Level 3, with ongoing conversion to full organic certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Bandol Rouge "Originel" 2023 Bandol AOC red wine from the Originel cuvée, composed of 80% Mourvèdre and 20% Grenache, with a maximum aging potential of 15 years.
- Bandol Rouge "Séraphin" 2023 Premium Bandol AOC red wine honoring Séraphin SILVESTRI, the founding family member, made from a parcel selection with dominant Mourvèdre.
- Bandol Rouge "Séraphin" 2022 Magnum 1.5L magnum format of the premium Séraphin Bandol Rouge, aged 18 months in French oak foudre, with exceptional aging potential up to 20 years.
- Bandol Rosé "Originel" 2025 Bandol AOC rosé made from 45% Mourvèdre, 45% Cinsault, and 10% Grenache, produced from organically grown grapes.
- Bandol Rosé "Originel" 2024 Bandol AOC rosé from Mourvèdre, Cinsault, and Grenache blend with 14° alcohol content.
- Bandol Blanc "Originel" 2025 Bandol AOC white wine composed of 70% Clairette, 25% Ugni Blanc, and 5% Rolle, described as gourmet, aromatic, and complex.
- Bandol Blanc "Originel" 2024 Bandol AOC white wine with 60% Clairette, 30% Ugni Blanc, and 10% Rolle composition, gold medal winner at multiple competitions.
- Côtes de Provence Rouge 2021 Côtes de Provence AOC red wine made from 50% Mourvèdre and 50% Grenache, suitable for red meats, charcuterie, and cheeses.
- Côtes de Provence Rouge 2021 Magnum 1.5L magnum format of Côtes de Provence Rouge, a blend of Mourvèdre and Grenache.
- Côtes de Provence Rosé 2024 Côtes de Provence AOC rosé, silver medal winner at Concours des Grands Vins de France à Mâcon 2026, ideal for barbecues and aperitifs.
- Mont Caume Rosé 2024 (Marie Thérèse) IGP Mont Caume rosé from Cinsault and Grenache, with pale color and notes of yellow fruits and citrus.
- Mont Caume Rouge 2022 (Marie Thérèse) IGP Mont Caume red wine from a blend of 55% Grenache, 25% Syrah, and 20% Mourvèdre.
- Mont Caume Blanc 2025 (Marie Thérèse) IGP Mont Caume white wine made from 60% Grenache Blanc, 35% Clairette, and 5% Rolle, with fruity and floral notes.
- Pack BBQ CDM Côtes Provence Special World Cup 2026 promotional bundle containing 12 bottles of Côtes de Provence Rouge 2021 and 12 bottles of Côtes de Provence Rosé 2024 at a discounted price.
- Offre Été 10+2 Côtes Provence Rosé 2024 Summer promotional offer: buy 10 bottles of Côtes de Provence Rosé 2024, get 2 bottles free, totaling 12 bottles.
- Offre Été 10+2 Mont Caume Rosé 2024 Summer promotional offer: buy 10 bottles of IGP Mont Caume Marie Thérèse Rosé 2024, get 2 bottles free.
- Visite de Cave & Dégustation (Cellar Visit & Wine Tasting) Guided cellar tour followed by tasting of 6 wines (3 Pays wines and 3 Bandol wines), lasting approximately 1 hour, available in French or English.
- Wine Tour & Tasting (English) English-language wine tour and tasting experience with minimum 6 wines from Vin de Pays du Caume, Côtes de Provence, and Bandol appellations.
- Coffrets Cadeaux Gourmands (Gourmet Gift Boxes) Customizable gourmet gift boxes combining Domaine Lou Capelan wines with gourmet products including terrines, tapenades, foie gras, chocolates, and local specialties.
- Bag-in-Box (BIB) Wines 5L bag-in-box format wines available for local delivery: IGP Mont Caume Rouge, Blanc, and Rosé (AB certified), plus 3L AOP Côtes de Provence Rosé.
Quantifiable outcome
- Multiple gold and silver medals at prestigious competitions (Concours Général Agricole, Vinalies France, Concours des Grands Vins de France Mâcon)
- +1 more outcomes
Companies that use Domaine Lou Capelan
Customer profileSegments3 records
Ideal customer profiles3 records
Domaine Lou Capelan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Domaine Lou Capelan partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Carole (La Voie du Yoga)minorOutdoor yoga instructor offering weekly yoga classes on Wednesday evenings at the domaine from April to October. Monthly aperitif provided by the domaine to participants. Additional meditation workshops organized periodically.
- Rolling FoodminorMediterranean cuisine food truck for 'Gourmets en Plein Air' outdoor dining events at the domaine, held on Sundays from 11h to 15h with views of Le Castellet and La Cadière d'Azur.
- Pierre et le LoupminorRestaurant in Les Sablettes, listed as a nearby dining option for domaine visitors. Part of local hospitality network.
- La Table du CadierominorRestaurant in La Cadière d'Azur, recommended as nearby dining for visitors to the domaine.
- Bastide de l'OlivaieminorSeasonal rental property in Bandol listed as nearby accommodation for oenotourists visiting the domaine.
- Poissonnerie Côté Restaurant by MaximeminorRestaurant in Toulon, part of local restaurant recommendations for domaine visitors.
- Le ZestminorRestaurant in Signes near Circuit du Castellet, recommended for visitors.
- Le SloopminorRestaurant in La Ciotat, listed as nearby dining option.
- Le RepèreminorRestaurant in Bandol, part of local hospitality recommendations.
- Le BaroudeurminorRestaurant in Sanary, recommended for visitors.
- Le RouveauminorRestaurant in Sanary, listed as nearby dining option for oenotourists.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Domaine Lou Capelan competitors and assessment
Company assessmentDirect peers
- Domaine Tempier: Iconic family-owned Bandol producer founded in the 1930s, Mourvèdre-focused, with direct cellar sales and a strong restaurant following. Closest analog to Domaine Lou Capelan in terms of appellation, grape focus, family heritage, and DTC orientation, but at materially larger scale.
- Château de Pibarnon: Premium Bandol estate in Le Castellet commune, Mourvèdre-led blends, organic conversion, family-run with boutique export reach. Directly comparable in terroir, Mourvèdre emphasis, premium price positioning, and certified-sustainability narrative.
- Château Pradeaux: Historic family-owned Bandol producer since the 18th century, also Mourvèdre-dominant and known for cellar-aged reds. Comparable in appellation, traditional winemaking philosophy, and family-owned estate structure, though at greater scale and brand recognition.
- Domaine de Terrebrune: Boutique Bandol AOC producer in Ollioules, organic and biodynamic practices, Mourvèdre-led reds. Comparable in Bandol appellation, organic positioning, small estate scale, and DTC commercial strategy.
- Domaine du Gros'Noré: Family-owned Bandol estate with Mourvèdre-dominant blends and a reputation for rustic, age-worthy reds. Comparable as a small-family Bandol producer sharing grape philosophy, appellation focus, and traditional winemaking profile.
- Domaine de la Tour du Bon: Small Bandol estate run by women winemakers, Mourvèdre-focused with biodynamic practices. Comparable in Bandol appellation, micro-organic-biodynamic production, and DTC emphasis.
- Domaine de la Bégude: Bandol AOC estate on the slopes of Mont Caume above Toulon, Mourvèdre-led, organic certified. Comparable as a small organic-certified Bandol producer in the same Mont Caume terroir cluster around La Cadière d'Azur.
Broad incumbents
- Domaines Ott: Prestigious Provence producer of rosé and red wines across Côtes de Provence and Bandol appellations, owned by LVMH group. Comparable in Provence rosé and Bandol categories but operates at much larger scale and broader international distribution.
- Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés, with significant international distribution. Overlaps with Domaine Lou Capelan in the Provence rosé category and premium DTC positioning but at vastly larger scale and brand reach.
Emerging players
- Maison Saint Aix: Provence rosé producer that has scaled rapidly through digital-first DTC and broad European shipping, with oenotourism experiences. Comparable in Provence rosé DTC channel strategy and European shipping reach, though not Bandol-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Domaine Lou Capelan social profiles
Digital presenceDomaine Lou Capelan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domaine Lou Capelan leadership team
Management profileNumber of profiles
Profiles2 records
Domaine Lou Capelan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domaine Lou Capelan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domaine Lou Capelan
What does Domaine Lou Capelan do?
Domaine Lou Capelan is a family-owned Bandol wine estate in La Cadière d'Azur (Var, France) producing AOC Bandol wines (Rouge, Rosé, Blanc), Côtes de Provence wines, and IGP Mont Caume wines in 75cl, magnum, and bag-in-box formats. The estate distributes directly via its own WooCommerce e-boutique, on-site chai sales, local delivery in Marseille, and carrier shipping across France and Western Europe, while also operating oenotourism cellar visits with guided tastings.
Is Domaine Lou Capelan a public or private company?
Domaine Lou Capelan is a private company. It is classified as family owned and is currently operating.
When was Domaine Lou Capelan founded?
Domaine Lou Capelan was founded in 1992. It employs 1 to 10 people.
Where is Domaine Lou Capelan based?
Domaine Lou Capelan is headquartered in La Cadiere-d'azur, France, in the Europe region.
How does Domaine Lou Capelan make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are oenotourism Activities.
Who are Domaine Lou Capelan's main competitors?
Direct peers on record are Domaine Tempier, Château de Pibarnon, Château Pradeaux, Domaine de Terrebrune, Domaine du Gros'Noré, Domaine de la Tour du Bon and Domaine de la Bégude. Broad incumbents are Domaines Ott and Château d'Esclans. Maison Saint Aix is listed as an emerging player.
Does Domaine Lou Capelan have an API?
No public API is recorded for Domaine Lou Capelan.
What industry is Domaine Lou Capelan in?
Domaine Lou Capelan's product category is Wines & Spirits. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 424820 and its SIC code is 5180.