batteryPOP

What batteryPOP does

batteryPOP is a privately held US children's video streaming service operating as batteryPOP, LLC from Scarsdale, founded in 2013 by Greg Alkalay. The company curates and distributes kid-focused video content across multiple consumer streaming platforms, including the Roku Channel Store, Apple App Store, Amazon Fire TV, Xumo, and Stremium. Its website frames the service as free streaming, positioning it as a destination for families seeking age-appropriate, curated entertainment for children.

The core product is a single, unified kids' video streaming service distributed as apps and channels across major CTV, mobile, and aggregated streaming marketplaces, with no documented modular product tiers. Technology assets include registered trademarks for 'Kidfluencers' (a kid influencer platform) and 'Reactor Talent' (a talent agency brand), and operational integrations with five app-store/CTV distribution partners. The company does not publicly disclose pricing, subscriptions, or technical architecture.

batteryPOP's business model is not explicitly disclosed, but the 'Download our channel and start watching' framing suggests a free, likely ad-supported or AVOD distribution model, with possible complementary revenue from brand partnerships via its Kidfluencers and Reactor Talent relationships. Customer acquisition is marketplace-driven rather than direct sales, relying on consumer discovery within Roku, Apple, Amazon, Xumo, and Stremium storefronts.

Name

batteryPOP

Legal name

batteryPOP, LLC

Website

https://batterypop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

batteryPOP is a US-based kids' video streaming service that curates and distributes family-friendly entertainment across Roku, Apple App Store, Amazon Fire TV, Xumo, and Stremium, serving families seeking safe, age-appropriate content for children.

Ownership category

akta.pro rank

Headquarters

HQ city

Scarsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Streaming service revenue: batteryPOP operates as a kids' video streaming platform. The specific revenue model (subscription, advertising, or freemium) is not explicitly disclosed in the available source data.

Go-to-market motion1 record

Distribution channels5 records

Core offering

batteryPOP is a children's video streaming platform that delivers curated, family-friendly video content, cartoons, blogs, and games to kids. The service is distributed as a free channel/app across major streaming marketplaces including Roku, Amazon Fire TV, Apple iOS, Xumo, and Stremium, targeting children and families seeking safe, age-appropriate entertainment.

Product overview

batteryPOP is a single unified children's video streaming service that provides free, family-friendly entertainment content. The product is distributed as apps across multiple platforms including Roku, Amazon Fire TV, Apple iOS devices, Xumo, and Stremium. The core offering is the batteryPOP streaming platform itself, with no modular add-ons or separate product tiers mentioned in the available data.

Differentiator

Problem solved

Functional benefit

Products and services

• batteryPOP kids video streaming service A cross-platform children's video streaming service offering curated, family-friendly video content, cartoons, blogs, and games. Distributed as a free channel/app across Roku, Amazon Fire TV, Apple iOS, Xumo, and Stremium, it is designed for kids and families seeking safe, age-appropriate entertainment.
• batteryPOP iOS app The mobile/tablet version of the batteryPOP kids' video streaming service for iPhone and iPad, enabling children and families to access curated kid-friendly content on Apple devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• KidfluencersminorGTM or Marketing PartnerKidfluencers is a platform connecting brands with child influencers. batteryPOP has a 'Kidfluencers' link in their 'Work With Us' section, suggesting a marketing or creator partnership for kid influencer collaborations.
• Reactor TalentminorGTM or Marketing PartnerReactor Talent is a talent agency. batteryPOP has a 'Reactor Talent' link in their 'Work With Us' section, suggesting they may work with talent agencies for creator or talent acquisition.
• RokucoreChannel Partner/ Reseller/ DistributorRoku distributes batteryPOP through its Channel Store on Roku devices and smart TVs, making the kids' streaming service available to Roku's millions of users.
• ApplecoreChannel Partner/ Reseller/ DistributorApple distributes the batteryPOP app through its iOS App Store, enabling iPhone and iPad users to access the kids' streaming platform.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon distributes batteryPOP through the Fire TV app store, making the kids' streaming service available on Amazon Fire TV devices.
• XumocoreChannel Partner/ Reseller/ DistributorXumo hosts batteryPOP as a live streaming channel on its platform, providing another distribution avenue for the kids' content service.
• StremiumminorChannel Partner/ Reseller/ DistributorStremium, an aggregated streaming platform, includes batteryPOP in its channel lineup, expanding reach to cord-cutting consumers.

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• The Roku Channel (Kids & Family): Roku's owned-and-operated FAST channel, including a dedicated kids and family section. Functions as both a peer and a distributor for batteryPOP, and represents a structural competitive threat within the Roku Channel Store itself.
• Netflix (Kids profile): Industry-leading subscription streaming with a large, curated kids' section and original children's programming. Indirect competitor to batteryPOP in household viewing share, though positioned at the premium-subscription tier rather than the free AVOD tier.
• Amazon Kids+: Amazon's subscription kids' content service bundled with Prime and available across Fire TV, Kindle, and Android. Overlaps with batteryPOP in curated kids' video, but Amazon Kids+ is part of a much broader e-commerce and entertainment portfolio.

Direct peers

• Kidoodle.TV: A safe, ad-supported kids' streaming service distributed across Roku, Amazon Fire TV, Apple TV, and mobile. Closely mirrors batteryPOP's niche positioning, curated content library, and FAST-platform distribution strategy.
• YouTube Kids: Google's free, ad-supported kids' video streaming app. Directly comparable to batteryPOP in target audience (children and families), content format (curated short and long-form video), and distribution (mobile and TV apps).
• PBS Kids: PBS's free, ad-free kids' video streaming platform and app available on Roku, Apple TV, Amazon Fire TV, and mobile. Directly comparable in audience (families with young children) and distribution footprint, but backed by a much larger content library and brand.
• Tubi Kids: Free, ad-supported kids' section of Tubi's FAST streaming app, distributed across Roku, Amazon Fire TV, Apple TV, and mobile. Competes directly with batteryPOP on the same AVOD rails and within the same household viewing moments.

Emerging players

• Kabillion: Free, ad-supported kids' video streaming service distributed on Roku, Amazon Fire TV, and Apple TV. Closely mirrors batteryPOP in business model (AVOD), content scope (kids' entertainment), and platform-distribution strategy.
• Sensical: A free, parent-curated kids' streaming service from Common Sense Media, available across major streaming platforms. Comparable niche positioning to batteryPOP but with stronger brand credibility in the parental-safety segment.
• PlayKids: Subscription-based kids' video and educational content platform available on mobile and connected TV. Comparable in target audience and product format, though primarily subscription where batteryPOP's monetization is unclear.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/batterypop
• Facebookfacebook.com/batterypop
• LinkedInlinkedin.com/company/batterypop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about batteryPOP