Tennis Corporation of America

What Tennis Corporation of America does

Tennis Corporation of America, operating through its parent TCA Holdings, LLC (formed 2006), is a privately held, family-controlled holding company founded in 1969 by Alan G. Schwartz and his father Kevie Schwartz in Chicago. The business is organized into three operating divisions: Midtown Athletic Clubs, which owns and manages 13 upscale sports resorts across the United States and Canada; Midtown Health, which designs and manages corporate fitness centers and employee wellness programs for enterprise clients; and Tennis Corporation of America itself, which develops and licenses proprietary tennis products and teaching programs.

The company's core proprietary technology is Tennis Turf, a cushioning surface developed by co-founder Kevie Schwartz that reduces player impact while preserving a true tennis bounce. It also owns two branded teaching programs — Tennis in No Time (currently licensed to the USTA) and TenniSchools — both of which are registered trademarks. The technology stack is physical-asset and IP-based rather than software-based, with no disclosed digital platform or AI/ML components.

TCA generates revenue through three streams: recurring subscription-style membership fees at its 13 athletic clubs, managed-services contracts for corporate wellness clients (including McDonald's, Kraft Foods, CDW, Henry Ford Health System, and St. Paul Travelers), and licensing royalties from its tennis teaching programs and surface technology. Go-to-market is sales-led and partnership-driven, with separate branded websites (midtown.com, beproactive.com) serving the consumer and B2B segments respectively. Pricing is not publicly disclosed.

Name

Tennis Corporation of America

Legal name

TCA Holdings, LLC

Website

https://tenniscorporationofamerica.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennis Corporation of America is a privately held, family-controlled holding company operating Midtown Athletic Clubs (13 upscale sports resorts across the US and Canada), Midtown Health (corporate wellness for Fortune 500 clients), and a tennis products and teaching-program licensing business.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAFACAJ

Sporting Goods, Outdoor & Fitness DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

Keywords

• Upscale athletic clubs
• Corporate wellness programs
• Tennis instruction licensing
• Sports resort management
• Employee fitness centers

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Health and Fitness Club Memberships: Midtown Athletic Clubs operates 13 upscale sports resorts across the US and Canada, generating revenue through individual and family memberships for fitness and sports facilities.
2. Corporate Fitness Center Management: Midtown Health develops and manages corporate fitness centers and employee wellness programs for enterprise clients including McDonald's, Kraft Foods, CDW, Henry Ford Health System, and St. Paul Travelers.
3. Tennis Product Licensing: Tennis Corporation of America develops and licenses tennis products and teaching programs including Tennis in No Time (licensed to USTA), TenniSchools, and Tennis Turf to club developers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

TCA Holdings is a privately held holding company whose subsidiaries own and manage fitness and athletic facilities in the United States and Canada. Through Midtown Athletic Clubs it operates 13 upscale sports resorts offering tennis, fitness, spa, and personal training; through Midtown Health it develops and manages corporate fitness centers and employee wellness programs for enterprise clients; and through Tennis Corporation of America it consults on club development and licenses proprietary tennis teaching programs (Tennis in No Time, TenniSchools) and the Tennis Turf cushioning surface.

Product overview

Tennis Corporation of America (TCA) operates as a holding company with three main divisions: Midtown Athletic Clubs manages 13 upscale sports and fitness clubs across North America; Midtown Health develops and manages corporate fitness centers and wellness programs; and Tennis Corporation of America consults on club development and licenses proprietary tennis teaching programs including Tennis in No Time®, TenniSchools®, and Tennis Turf®.

Differentiator

Problem solved

Functional benefit

Brands

• Tennis in No Time: Tennis teaching program currently licensed to the United States Tennis Association
• TenniSchools
• Tennis Turf
• Midtown Athletic Club

Products and services

• Midtown Athletic Clubs A network of 13 upscale athletic club and sports resort locations across the United States and Canada offering tennis, fitness, spa, personal training, tennis instruction, and related amenities to individual consumers and families.
• Midtown Health Corporate Wellness B2B service for enterprises that develops and manages on-site corporate fitness centers and provides employee wellness programs (on-site coaching, stress management workshops, fitness breaks, stretching sessions) for clients including McDonald's, Kraft Foods, CDW, Henry Ford Health System, and St. Paul Travelers.
• Tennis in No Time A proprietary tennis teaching program developed by Tennis Corporation of America and licensed to the USTA, providing a validated curriculum for tennis clubs and instructors.
• TenniSchools A proprietary tennis teaching program developed by TCA for players of all skill levels, licensed to club developers and tennis facilities.
• Tennis Turf A proprietary tennis surface technology developed by TCA co-founder Kevie Schwartz that cushions the body while offering a true tennis bounce, used to differentiate TCA's clubs and licensed to club developers.
• Tennis Corporation of America Club Development Consulting Consulting services for club developers seeking TCA's expertise in athletic and tennis facility development, including development and licensing of tennis products and teaching programs.

Quantifiable outcome

• Debra Siena has managed operations of more than 20 clubs ranging from 10,000 to 200,000 sq. ft.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• McDonald'sflagshipStrategic or Co-development Partner · 1 January 1989In 1989, McDonald's enlisted TCA to develop an in-house fitness center for Hamburger University trainees. McDonald's wanted employees to bond and learn company culture through fitness activities, fitting TCA's philosophy of continued growth and personal connection. McDonald's is also a current client of Midtown Health for corporate fitness center management.
• Duke UniversitycoreStrategic or Co-development PartnerTCA Holdings has a partnership with Duke University. Alan Schwartz sits on the Board of the Duke University Fuqua Graduate School of Business. TCA also supports Duke University through charitable donations as part of its 5% profit donation commitment.
• Hyatt Hotels & ResortsminorStrategic or Co-development PartnerSteven Schwartz serves on the Boards of Classic Residence by Hyatt. Steven previously worked as Director of Development for Hyatt Hotels before joining TCA. Partnership appears to involve hospitality industry expertise sharing.
• Henry Ford Health SystemflagshipStrategic or Co-development PartnerTCA partnered with Henry Ford Health System to develop Fitness Works—a fully integrated fitness, rehabilitation and orthopedic clinic. This partnership treats everything from cancer recovery to occupational injuries and provides a teaching center for medical interns. Henry Ford is also a current client for corporate fitness management.
• AthletiCocoreStrategic or Co-development PartnerAthletiCo operates integrated physical therapy centers at TCA club locations. This partnership provides physical therapy services as part of the comprehensive health club experience.
• The Travelers (St. Paul Travelers)coreStrategic or Co-development PartnerSt. Paul Travelers is a corporate wellness client for Midtown Health, receiving corporate fitness center management and employee wellness programs.
• ProMedica Health SystemflagshipStrategic or Co-development PartnerTCA partnered with ProMedica in Toledo to develop the Wildwood Fitness Center, the centerpiece of a medical office building and outpatient surgical center. This represents TCA's medical wellness integration model.
• ViaHealthcoreStrategic or Co-development PartnerViaHealth operates physical therapy centers at TCA club locations, similar to the AthletiCo partnership model.
• Ferris State UniversityminorStrategic or Co-development PartnerPartnership for Professional Tennis Management program at Ferris State University, supporting tennis industry education and professional development.
• Walt Disney World CompanyminorStrategic or Co-development PartnerListed as a partner/client of TCA Holdings through subsidiaries. Nature of partnership not detailed in available source material.
• General MotorsminorStrategic or Co-development PartnerListed as a partner/client of TCA Holdings through subsidiaries. Nature of partnership not detailed in available source material.
• Kraft FoodscoreStrategic or Co-development PartnerKraft Foods is a corporate wellness client for Midtown Health, receiving corporate fitness center management and employee wellness programs.
• CDWcoreStrategic or Co-development PartnerCDW is a corporate wellness client for Midtown Health, receiving corporate fitness center management and employee wellness programs.
• Great Lakes CampsminorStrategic or Co-development PartnerListed as a partner/client of TCA Holdings through subsidiaries.
• Walking on AirminorStrategic or Co-development PartnerListed as a partner/client of TCA Holdings through subsidiaries.
• The Chicago LighthouseminorStrategic or Co-development PartnerListed as a partner/client of TCA Holdings through subsidiaries. The Chicago Lighthouse is a social services organization serving people with visual disabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Equinox Holdings: Operates upscale fitness clubs with adjacent luxury hospitality (SoulCycle, Equinox Hotels). Competes with TCA in the premium segment but with a more urban, fashion-forward positioning and significantly larger scale.
• LA Fitness: Large US fitness chain with full-service clubs including racquet sports. Overlaps with TCA's broader category but at lower price points and without the upscale resort positioning.
• Gold's Gym: Iconic global fitness brand operating company-owned and franchised gyms. Competes broadly in the same industry but at a mass-market price point well below TCA's premium positioning.
• Town Sports International: Operates multi-brand fitness clubs (formerly New York Sports Clubs, Boston Sports Clubs). Competes in the urban/metro fitness segment at a lower price point than TCA's Midtown resorts.
• 24 Hour Fitness: Large US fitness chain operating hundreds of mid-to-premium clubs. Competes with TCA at the broader category level but operates at a lower price point with less tennis specialization.

Regional players

• David Lloyd Leisure: UK and Europe-based operator of premium racquet and fitness clubs with strong tennis programming. Highly comparable to TCA's Midtown clubs in tennis-centric premium positioning, but does not compete in the North American market.

Direct peers

• Bay Club Company: Privately held operator of premium athletic and country clubs on the West Coast with strong tennis programming. Directly comparable to Midtown Athletic Clubs in premium positioning, tennis-centric facilities, and member-based resort model.
• Life Time Fitness (Life Time Group Holdings): Operates ~170 premium multi-sport athletic resorts across the US, including significant tennis, swim, and spa programming. Closest publicly-traded peer to TCA's Midtown Athletic Clubs in terms of upscale positioning, large-format facilities, and bundled service offering.
• Invited (formerly ClubCorp): Largest owner-operator of private golf, country, and athletic clubs in the US. Directly comparable to TCA's premium member-club model, though with greater golf rather than tennis emphasis.

Others

• Ontrak / Wellable (corporate wellness): Corporate wellness platform serving mid-market employers with fitness, nutrition, and coaching benefits. Adjacent competitor in the same Midtown Health enterprise wellness space, though more software/benefits-led versus TCA's on-site facility management model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Corporation of America