Vubiz

What Vubiz does

Vubiz is a North American eLearning company founded in 1995 and headquartered in Santa Monica, California, with a corporate presence in Oakville, Canada. It provides online compliance and employee development training to over 25,000 organizations and 7 million learners across the United States and Canada, reporting a 95% client retention rate. Its customers span banking, construction, energy, healthcare, mining, transportation, retail, and small business segments, with named enterprise clients including Honeywell, UCLA Health, Rogers, Saputo, Miele, and Americold.

The company's product architecture consists of three layers: a proprietary course catalog of 600+ pre-built courses (covering harassment prevention, HR/ethics/compliance, health and safety aligned with OSHA and CCOHS, business skills, cybersecurity, DEI, NASBA CPE-accredited continuing education, and a children's sub-brand called vuKidz); a proprietary Learning Management System (LMS) with training tracking, custom reporting, SSO, and HRIS/payroll integration; and a Custom Elearning development service for branded, organization-specific training content. All courseware is delivered in SCORM-compliant HTML5, enabling deployment through Vubiz's own LMS or any third-party LMS via API integration. ADA-compliant interface design and mobile-responsive cross-device syncing are standard features.

Vubiz monetizes through a hybrid model: per-course individual and bulk licensing (price points $15-$495 USD), recurring LMS subscriptions (annual billing), and multi-year custom development contracts. Distribution combines a self-serve Shopify storefront targeting SMBs and individual learners, a direct enterprise sales team for larger accounts and custom work, SCORM/API integration for white-label LMS deployment, and a reseller partnership with OpenSesame. The company operates without disclosed external funding and has no public listing, appearing to be a privately held, organically grown business.

Name

Vubiz

Legal name

Vubiz

Website

https://vubiz.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Vubiz is a North American eLearning company founded in 1995 that delivers SCORM-compliant compliance, safety, HR, and professional development courseware alongside a proprietary LMS to over 25,000 organizations and 7 million learners across the US and Canada.

Ownership category

akta.pro rank

Product category

Compliance Training Software

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Compliance, Safety & Regulatory eLearning Content (EDAGAEAF)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Cybersecurity Technical Skills (Security Engineering, SOC, Pen Testing) (EDABAFAF)

Keywords

• Compliance training courses
• Elearning content library
• Learning management system
• Safety training software
• Custom elearning development

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Course Sales: One-time purchase of individual courses ranging from $15 to $495 USD. Courses available for immediate access after purchase with one year of access included.
2. LMS Platform Subscription: Managed learning management system platform with training administration, tracking, and reporting capabilities.
3. Custom Elearning Development: Custom course development services for organizations requiring branded, organization-specific training content.
4. Enterprise/Bulk Licensing: Bulk seat purchases for teams (up to 99 learners per transaction) with volume pricing options and custom branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Vubiz sells off-the-shelf online compliance and employee development training courses covering business skills, harassment prevention, HR/ethics, health and safety, cybersecurity, DEI, and professional certifications. It also offers a proprietary Learning Management System (LMS) for training administration, tracking, reporting, and HRIS/payroll integration, plus custom elearning development services for branded, organization-specific training content delivered via SCORM-compatible HTML5.

Product overview

Vubiz is an online compliance and employee development training platform operating as a platform-plus-modules architecture. The core offering consists of three main products: Vubiz Elearning Courses (off-the-shelf pre-built training content), the Vubiz LMS (proprietary learning management system for tracking and reporting), and Custom Elearning (bespoke development services). The course catalog spans 237+ business skills courses, 108+ HR/ethics/compliance courses, 172+ health and safety courses, 26+ harassment prevention courses, 20+ cybersecurity courses, DEI training, NASBA CPE courses, professional certifications, and 175+ vuKidz educational activities for children. Industry-specific training is available for banking, construction, energy, healthcare, mining, and transportation sectors. Content is SCORM-compliant for delivery via any external LMS, or through Vubiz's own platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vubiz Elearning Courses

Quantifiable outcome

• 95% client retention rate
• +3 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• OpenSesameminorChannel Partner/ Reseller/ DistributorOpenSesame, an elearning content marketplace, distributes Vubiz courses as part of their curated content catalog. Vubiz courses are available through OpenSesame's platform for customers seeking content through this reseller channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Skillsoft is a large, established enterprise learning platform offering compliance, leadership, and technology training content plus its own Percipio LMS. It competes head-on with Vubiz in North American compliance/HR training but operates across a much broader content portfolio and global enterprise segment.
• Docebo: Docebo is a cloud LMS platform with an AI-driven content marketplace that distributes third-party elearning content (including compliance modules). It competes with Vubiz both as an LMS alternative and as a content distribution channel, particularly for mid-market and enterprise buyers.
• SAP Litmos: SAP Litmos is an enterprise LMS that bundles its own training content library with the platform and integrates with HRIS systems. It competes with Vubiz LMS for LMS buyers and offers overlapping compliance training content, particularly for SAP/enterprise ecosystems.

Direct peers

• Traliant: Traliant specializes in online compliance training with a particular focus on harassment prevention, DEI, and workplace conduct courses that meet state-specific requirements (CA, NY, IL, etc.). It is one of the closest direct competitors to Vubiz in the North American compliance elearning niche.
• EasyLlama: EasyLlama provides modern, mobile-friendly harassment prevention, DEI, and workplace compliance training targeted at U.S. employers. It directly overlaps Vubiz's harassment-prevention and HR-compliance course lines, often competing for the same mid-market and enterprise buyers.
• TalentLMS: TalentLMS is a cloud LMS targeting SMB and mid-market with built-in compliance and HR course offerings. It is comparable to Vubiz in serving similar buyer segments with a mix of LMS + off-the-shelf course content, and competes on price and ease of use.
• Media Partners (formerly MediaPro): MediaPro is a longstanding compliance and workplace training provider covering privacy, security, HR, and ethics topics. It is a direct competitor to Vubiz's HR/ethics/compliance and cybersecurity training verticals, particularly for enterprise and regulated-industry buyers.

Others

• OpenSesame: OpenSesame is an elearning content marketplace that aggregates 20,000+ courses from hundreds of providers, including Vubiz itself (per Vubiz's partnership data). It is a channel partner and partial competitor because buyers can purchase Vubiz-equivalent compliance content from many other publishers on the same marketplace.

Emerging players

• EdApp by SafetyCulture: EdApp is a mobile-first microlearning LMS with a free editable course library focused on safety, compliance, and frontline worker training. It overlaps with Vubiz's safety and compliance training offering, particularly for distributed workforces and operations teams.
• Thinkific: Thinkific is a course-creation and commerce platform that allows businesses to build, sell, and deliver online training. While not compliance-focused, it competes with Vubiz's custom elearning services and Shopify-driven SMB course sales motion for budget-conscious training buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/vubiz
• YouTubeyoutube.com/user/Vubizelearning
• Facebookfacebook.com/vubiz
• LinkedInlinkedin.com/company/vubiz
• Instagraminstagram.com/vubiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vubiz