Hayman's Gin

What Hayman's Gin does

Hayman's Gin is a London-based, independently family-owned gin distillery founded in 1863 and now in its fifth generation of family stewardship, currently led by Christopher, James and Miranda Hayman. The company produces a portfolio of traditional English gins using a two-day distillation process in three named copper pot stills (Marjorie, Karin and Miranda), covering London Dry, Old Tom, Sloe, Navy Strength, Vibrant Citrus, Peach & Rose Cup, low-alcohol London Light (12.5% ABV), and the 2025-launched non-alcoholic London 0%. Operations run on 100% green energy with a closed-loop botanical recycling system that converts spent botanicals into renewable energy and biofertiliser, and the business holds B Corp certification with a score of 89.2 points.

The commercial model spans four revenue streams: direct-to-consumer e-commerce via haymansgin.com with free next-day despatch over £45, UK off-trade retail through Waitrose and Sainsbury's, duty-free at Heathrow Airport, and on-trade/hospitality sales including the Hayman's Gin Bar at Theatre Royal Drury Lane (partnered with LW Theatres), branded venue activations, and experiential revenue from distillery tours and masterclasses. A £22 distillery bottle refill programme with charitable donation rounds out the model. Products are priced between £18 (London 0%) and £38.50 (Navy Strength), and the brand is sold in over 70 countries, supported by partnerships with Singapore Airlines (Connoisseur Dry Gin), Waitrose and Sainsbury's.

The customer base comprises gin enthusiasts and cocktail drinkers (DTC), UK supermarket shoppers (off-trade), and on-trade accounts such as bars, restaurants, hotels and theatres; high-profile collaborations with the Athenaeum Hotel, Gladwin Brothers and LW Theatres indicate a deliberate strategy to embed the brand in London's premium hospitality scene. Marketing is anchored in heritage storytelling, a 160-year-old family narrative, an active editorial and social presence, and an annual cocktail competition run with Difford's Guide that drew 915 entries in 2025, up from 642 in 2024.

Name

Hayman's Gin

Legal name

Hayman's Gin

Website

https://haymansgin.com

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayman's Gin is a London-based, family-owned distillery founded in 1863 that produces traditional English gins using a two-day copper-pot distillation process and sells through DTC e-commerce, UK supermarkets, duty-free and on-trade venues in 70+ countries.

Ownership category

akta.pro rank

Product category

Premium Distilled Spirits (Craft Gin)

NAICS

Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft gin distillation
• London dry gin
• Family gin distillery
• Traditional english gin
• Premium spirits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Hayman's sells gin products directly through its own online shop at haymansgin.com with next-day despatch and free delivery over £45.
2. Retail/Distributor Sales: Products sold through supermarket partners including Waitrose and Sainsbury's, and duty-free at Heathrow Airport. Available in over 70 countries worldwide.
3. On-trade / Hospitality: Sales to bars, restaurants, and theatres including branded Gin Bar at Theatre Royal Drury Lane, masterclasses, and distillery tour experiences.
4. Distillery Bottle Refills: Refill station at the distillery allows customers to refill 70cl London Dry bottles for £22, with £1 donated to Friends of Clapham Common.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hayman's Gin is a family-owned London gin distillery, founded in 1863, that produces and sells a range of traditional English gins using a two-day copper pot distillation process unchanged since its founding. The portfolio includes London Dry, Old Tom, Sloe, Navy Strength, Vibrant Citrus, Peach & Rose Cup, gently rested, low-alcohol (London Light 12.5% ABV) and non-alcoholic (London 0%) variants, distributed via own online shop, UK retailers, duty-free, on-trade venues and the in-distillery shop.

Differentiator

Problem solved

Functional benefit

Brands

• Hayman's London Dry: Flagship gin distilled to 160-year-old family recipe, crisp and complex with juniper, spice and citrus finish
• Hayman's Old Tom
• Hayman's Sloe Gin
• Hayman's London Light
• Hayman's London 0%
• Hayman's Vibrant Citrus
• Hayman's Peach & Rose Cup
• Singapore Airlines ~ Connoisseur Dry Gin
• Hayman's Royal Dock
• Hayman's Rare Cut
• Hayman's Gently Rested
• Hayman's Gin Liqueur
• Hayman's Small Gin
• London Inspired Wrap

Products and services

• Hayman's London Dry Gin Flagship London Dry Gin distilled to the original 1863 family recipe, with juniper, spice and citrus notes. Sold to consumers through the own online shop, UK supermarkets, duty-free and on-trade venues globally.
• Hayman's Old Tom Gin Rich and characterful Old Tom style gin distilled to the original family recipe from the 1860s, used by bartenders as a pre-requisite for classic cocktail menus worldwide (Martinez, Tom Collins). Available in 5cl, 20cl, 70cl and gift-wrapped 70cl formats.
• Hayman's Sloe Gin Traditional English sloe gin made with wild-harvested sloe berries steeped for up to four months; voted World's Best English Sloe Gin. Available in 5cl, 20cl, 70cl and 70cl Gift Wrapped formats at 26.0% ABV.
• Hayman's Royal Dock Navy Strength Gin Navy Strength gin bottled at 57% ABV, originally supplied to the English Admiralty in 1863. Priced at £38.50 per 70cl bottle.
• Hayman's Vibrant Citrus Gin Citrus-forward gin featuring an infusion of sun-dried pomelo, Persian lime, mandarin and kumquat at 41.1% ABV. Priced at £28.50 per 70cl bottle.
• Hayman's Peach & Rose Cup London Dry Gin infused with fresh peach, pear and English rose, designed for summer spritz drinks, at 25% ABV. Priced at £25.50 per 70cl bottle.
• Hayman's London Light (Low Alcohol Gin) Low-alcohol gin at 12.5% ABV offering 70% less alcohol than full-strength gin while retaining botanical flavour. Priced at £21.50 per 70cl bottle.
• Hayman's London 0% (Non-Alcoholic Spirit) Alcohol-free spirit capturing the signature essence of Hayman's Gin with juniper, coriander and citrus notes for non-alcoholic G&Ts. Priced at £18.00 per 70cl bottle.
• Hayman's Rare Cut Gin Limited-edition gin bottled at 50% ABV to celebrate the Master Distiller's 50th year in the trade. Priced at £32.50 per 70cl bottle.
• Hayman's Gently Rested Gin London Dry Gin rested in old Scotch whisky barrels for three weeks to add subtle wood-influenced character.
• Hayman's Gin Liqueur High-bottling-strength gin liqueur with a touch of natural sugar and classically balanced botanicals.
• Hayman's Small Gin (with Thimble Measurer) Full-strength gin at 43% ABV packaged with a 5ml thimble measurer, enabling a single 20cl bottle to make 40 G&Ts with 80% less alcohol and 40 calories per serve when topped with light tonic. Priced at £20.00 per 20cl bottle.
• Singapore Airlines Connoisseur Dry Gin (Co-branded) Co-developed with Singapore Airlines to celebrate the airline's 50th anniversary of the London-Singapore route, fusing Hayman's London Dry with Asian botanicals (kumquat, lemongrass, galangal, Persian lime) at 41.2% ABV. Priced at £35.50 per 70cl bottle.
• London Inspired Wrap (Limited Edition Gift-Wrapped London Dry Gin) Limited-edition gift-wrapped London Dry Gin with hand-wrapped packaging featuring commissioned London landmarks artwork by Rose England, created for the King's Coronation gifting occasion. This is a packaging/labour extension of the London Dry product rather than a new distillate.
• Distillery Tours & Cocktail Masterclasses Paid distillery experiences at the Balham distillery including tours and cocktail masterclasses for gin enthusiasts and tourists, branded events and corporate/private hire. Available via [email protected].
• Distillery Bottle Refill Service (London Dry Gin) Refill of 70cl Hayman's London Dry Gin bottles at the distillery for £22, with £1 of each refill donated to Friends of Clapham Common. Supports sustainability and local community causes.

Quantifiable outcome

• 23% reduction in operational carbon emissions year-on-year
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Heathrow AirportcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Duty-free exclusive bottling launched to celebrate Heathrow's 80th anniversary. Special edition London dry gin in a bottle adorned with the airport's purple livery, designed specifically for duty-free customers with gifting in mind for international travellers.
• Beyond Food FoundationminorOthers · 1 January 2022Charity partnership for Negroni Week 2022, where Hayman's donated £1 per Hayman's Negroni served at participating venues to the Beyond Food Foundation, which provides life-changing hospitality opportunities to individuals whose lives have unravelled.
• LW Theatres / Theatre Royal Drury LanecoreStrategic or Co-development PartnerHayman's partnered with LW Theatres to open the Hayman's Gin Bar at The Lane Terrace at Theatre Royal Drury Lane, Catherine St, London WC2. The bar serves a Spritz Menu including Hayman's London Dry Gin Spritz, aligned around shared British, independent and family business values.
• Singapore AirlinescoreStrategic or Co-development PartnerCollaboration to create Singapore Airlines ~ Connoisseur Dry Gin celebrating the airline's 50th Anniversary of flying between London and Singapore. The gin fuses Hayman's London Dry with Asian flavours of kumquat, lemongrass, galangal and Persian lime, developed in collaboration with Singapore Airlines' in-house bartenders. 70cl at 41.2% ABV.
• Difford's GuidecoreGTM or Marketing PartnerAnnual cocktail competition 'The Original Gin Cocktail Competition' run in partnership with Difford's Guide. Judged by Simon Difford, Giulia Cuccurullo, Sandrae Lawrence and James Hayman. Attracted 915 entries in 2025 and 642 in 2024. Positions Hayman's as the bartender's gin of choice.
• The Back Up TrustminorOthersCharitable partnership with The Back Up Trust who support people with spinal cord injuries. Each Hayman's brand has a different charitable focus, with this partnership aligned to one of their specific brand causes.
• The Drinks TrustminorOthersStrategic charitable partnership with The Drinks Trust which supports the drinks and hospitality industry. Aligned with Hayman's commitment to supporting their community both within and outside of their industry.
• Friends of Clapham CommonminorOthersLocal charity partnership connected to the distillery bottle refill initiative. Hayman's donates £1 of every refill sold to Friends of Clapham Common, supporting local parks and wildlife initiatives.
• BrindisaminorGTM or Marketing PartnerCollaboration with Spanish food brand Brindisa on the Olive Oil Martini cocktail recipe and Perello Gilda garnish, cross-promoting both brands in cocktail content.
• Lockdown Liquor & CominorStrategic or Co-development PartnerPartnership with bottled cocktail brand Lockdown Liquor & Co to create a range of ready-to-serve (RTS) cocktails using Hayman's Distillers' gin as an ingredient.
• WaitrosecoreChannel Partner/ Reseller/ DistributorExclusive UK retail availability of the London Inspired Limited Edition gift-wrapped London Dry Gin at Waitrose stores alongside online, timed to coincide with the King's Coronation.
• Sainsbury'scoreChannel Partner/ Reseller/ DistributorUK retail partner for Hayman's London Dry Gin and promotional competitions including the 'Original Day Out in London' prize draw for purchasers.
• Rose EnglandminorGTM or Marketing PartnerCommissioned up-and-coming London artist Rose England to create limited-edition London-inspired artwork for the gift-wrapped London Dry Gin bottle, featuring iconic London landmarks including Big Ben, black taxi, phone box and cocktail imagery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sipsmith Gin: London-based premium craft gin distiller using traditional copper pot distillation and family-heritage style branding; competes head-to-head with Hayman's in UK on-trade, premium retail, and export markets.
• Edinburgh Gin: Scottish craft distillery with a broad flavored and classic gin range and on-site tasting room; comparable to Hayman's in product breadth, UK retail presence and experiential distillery offering.
• Chase Distillery: UK family-owned craft distillery producing London Dry and flavored gins from estate-grown potatoes; competes with Hayman's in premium UK retail and on-trade with a similar farm-to-bottle story.
• Brockmans Gin: Premium UK craft gin positioned for contemporary cocktails; overlaps with Hayman's in UK supermarket premium listings, travel retail and on-trade accounts.
• Portobello Road Gin: London craft gin distiller focused on classic London Dry and small-batch expressions; competes directly with Hayman's for premium on-trade listings and London-based gin tourism.

Broad incumbents

• Tanqueray: Diageo-owned global London Dry gin brand; competes with Hayman's across international travel retail, on-trade and supermarket channels, with vastly greater marketing budgets.
• Beefeater Gin: Iconic London Dry gin owned by Pernod Ricard; competes with Hayman's on the same London Dry positioning and dominates UK and global retail shelf space at a much larger scale.
• Bombay Sapphire: Premium global gin brand owned by Bacardi, with vapor-infusion distillation and strong on-trade presence; overlaps with Hayman's on classic cocktail serves and premium retail.
• The Botanist Gin: Rémy Cointreau-owned Islay dry gin with strong provenance and cocktail-led marketing; comparable to Hayman's in premium positioning and on-trade cocktail focus.
• Hendrick's Gin: William Grant-owned premium gin with distinctive apothecary-style branding; competes with Hayman's in premium UK and global on-trade, especially for classic and unusual cocktail serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/haymansgin
• Xx.com/haymansgin
• Facebookfacebook.com/haymansgin
• LinkedInlinkedin.com/company/hayman-distillers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayman's Gin