NextMomentum
NextMomentum is a London- and Paris-based performance marketing agency that integrates paid social, paid search, performance creative, and server-side tracking to drive profitable growth for ambitious European e-commerce brands.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NextMomentum does
NextMomentum is a London- and Paris-headquartered performance marketing agency that operates as a growth partner for ambitious e-commerce brands across Europe. The company integrates four disciplines — paid social advertising on Meta, TikTok, and Pinterest; paid search across Google Ads, Performance Max, and Shopping; performance creative production via its embedded NM Studio; and server-side tracking and attribution — into a single four-phase methodology called the Growth Engine (Diagnose, Build, Experiment, Scale). Its client base spans enterprise and mid-market e-commerce verticals including beauty (Krème), consumer goods (Chilly's, Yoto, Minor Figures), fashion (LIVY, Simone à Bordeaux), luxury retail (Sofitel Boutique), hospitality (BrewDog), fitness (Monday Sports Club), and finance (iwoca), with several multi-year engagements documented as anchors of the revenue base.
The firm's technology stack is anchored by a proprietary Claude-based AI assistant for Google Ads trained on €27M+ of proprietary spend data, supported by integrations with Klaviyo, Shopify, Channable, Looker Studio, CreaBoost, Addingwell, Cookiebot, and Funnel. NM Studio is an in-house creative production capability designed to eliminate the creative–media interface friction common in agency engagements, enabling paid-first creative at the cadence modern algorithmic media buying requires. Go-to-market is consultative and sales-led, with free strategy calls as the primary entry point and custom-priced multi-year engagements; pricing is not publicly disclosed.
NextMomentum is a privately held, founder-led company with no disclosed external funding, no parent, and no institutional investors in the available data. Co-founders Julien Callede and Yann Poulain (CEO) lead the firm, which operates from two headquarters at 24-28 Bloomsbury Way, London (WC1A 2SW) and 4 Place de la Bourse, Paris (75002), and serves clients across the UK, France, Spain, Italy, Germany, the Netherlands, and the United States. Scale commentary indicates €27M+ in cumulative Google Ads spend managed and €10M+ in client revenue impact over five years, though the company's own revenue is not disclosed.
NextMomentum firmographics
Firmographics- Name
- NextMomentum
- Legal name
- NextMomentum
- Website
- https://nextmomentum.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NextMomentum is a London- and Paris-based performance marketing agency that integrates paid social, paid search, performance creative, and server-side tracking to drive profitable growth for ambitious European e-commerce brands.
- Ownership category
- akta.pro rank
NextMomentum industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where NextMomentum is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
NextMomentum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Marketing Services: Full-service performance marketing agency providing paid social advertising (Meta, TikTok, Pinterest), paid search (Google Ads, Performance Max, Shopping), performance creative production, and tracking & attribution services. Revenue is generated through service fees for ongoing client engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement based on brand scale and service requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NextMomentum product offering
Product offeringCore offering
NextMomentum is a digital performance marketing agency that delivers paid social, paid search, performance creative, and tracking & attribution services as an integrated offering for ambitious e-commerce brands. Founded around 2020 with offices in London and Paris, the agency operates a proprietary 'Growth Engine' methodology and an in-house creative studio (NM Studio), supplemented by a Claude-powered Google Ads AI assistant. Its client base includes European direct-to-consumer and omnichannel e-commerce brands such as BrewDog, Chilly's, Yoto, Minor Figures, Krème, Simone à Bordeaux, LIVY, iwoca, and Sofitel Boutique.
Product overview
NextMomentum is a growth partner for ambitious e-commerce brands across Europe, operating as a unified platform-plus-services model. The core Growth Engine brings together four integrated disciplines: Paid Social Advertising (Meta, TikTok, Pinterest), Paid Search Advertising (Google Ads, Performance Max, Shopping), Performance Creative (delivered through NM Studio), and Tracking & Attribution. NM Studio is an embedded creative studio that sits within the performance team, eliminating friction between creative and media and enabling faster iteration and data-driven creative decisions. A recent addition, the Claude x Google Ads AI Skill, extends the offering with AI-assisted campaign analysis. The platform is designed for brands seeking compounding, profitable growth across European markets, with offices in London and Paris.
Differentiator
Problem solved
Functional benefit
Brands
- NM Studio: Performance creative studio built for paid ads. Creates paid-first content designed to win attention, communicate value fast, and convert at the speed media needs. Services include repurposing social-first content, UGC video creation, and catalog feed styling.
Products and services
- Paid Social Advertising Management of paid social media campaigns for e-commerce brands across platforms such as Meta and TikTok, designed to drive direct response and profitable customer acquisition.
- Paid Search Advertising Paid search campaign management (e.g., Google Ads) for e-commerce brands, leveraging a proprietary Claude AI-powered Google Ads assistant to accelerate ad creation and optimization.
- Performance Creative (NM Studio) In-house creative production service (NM Studio) that produces ad creative specifically designed to perform against paid media KPIs for e-commerce brands.
- Tracking & Attribution Server-side tracking and attribution services that connect paid media spend to incremental e-commerce revenue and provide measurement of campaign performance.
Quantifiable outcome
- Average 6 months ROAS uplift across client portfolio
- +6 more outcomes
Companies that use NextMomentum
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
NextMomentum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature4 records
NextMomentum partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- GooglecoreGoogle Partner status with certifications across Google Ads, Performance Max, and Shopping. The company's Claude AI assistant for Google Ads represents a proprietary tool built on Google's advertising ecosystem. Partnership enables access to Google's advertising platforms and optimization tools.
- MetacoreMeta Business Partner status for paid social advertising operations. NextMomentum runs full-funnel paid social campaigns on Meta platforms as a core service offering.
- TikTokcoreTikTok Marketing Partner status for TikTok advertising operations. The partnership supports paid social campaigns on TikTok as part of the integrated growth engine.
- ShopifycoreShopify Partner status serving e-commerce clients on the Shopify platform. Partnership enables integration and optimization for Shopify-based e-commerce brands.
- KlaviyosupportingEmail marketing platform partnership used for client email automation and customer retention strategies.
- PinterestcorePinterest Partners relationship for paid social advertising on Pinterest. NextMomentum manages Pinterest campaigns for client brand awareness and acquisition.
- ChannablesupportingFeed management platform used for catalog feed styling and dynamic product advertising. Integrated with creative production for branded catalog systems.
- Looker StudiosupportingData visualization and analytics platform used for turning data into strategic insight and reporting for clients.
- CreaBoostsupportingCreative experimentation platform that extends the growth systems for testing and optimizing ad creatives.
- Claude (Anthropic)coreAI platform powering the proprietary Claude x Google Ads assistant tool. Trained on €27M+ of Google Ads spend data for e-commerce optimization.
- AddingwellsupportingCookie consent and tag management platform used for compliance and tracking infrastructure.
- CookiebotsupportingCookie consent management platform for GDPR compliance and tracking setup.
- FunnelsupportingMarketing data platform for aggregating and normalizing data across multiple advertising channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NextMomentum competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NextMomentum social profiles
Digital presenceNextMomentum financial estimates
Financial estimateRevenue estimate
Valuation estimate
NextMomentum leadership team
Management profileNumber of profiles
Profiles2 records
NextMomentum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NextMomentum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NextMomentum
What does NextMomentum do?
NextMomentum is a digital performance marketing agency that delivers paid social, paid search, performance creative, and tracking & attribution services as an integrated offering for ambitious e-commerce brands. Founded around 2020 with offices in London and Paris, the agency operates a proprietary 'Growth Engine' methodology and an in-house creative studio (NM Studio), supplemented by a Claude-powered Google Ads AI assistant. Its client base includes European direct-to-consumer and omnichannel e-commerce brands such as BrewDog, Chilly's, Yoto, Minor Figures, Krème, Simone à Bordeaux, LIVY, iwoca, and Sofitel Boutique.
Is NextMomentum a public or private company?
NextMomentum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NextMomentum founded?
NextMomentum was founded in 2020. It employs 11 to 50 people.
Where is NextMomentum based?
NextMomentum is headquartered in London, United Kingdom, in the Europe region.
How does NextMomentum make money?
One revenue line is on record: performance Marketing Services.
Does NextMomentum have an API?
No public API is recorded for NextMomentum.
What industry is NextMomentum in?
NextMomentum's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541810 and its SIC code is 7311.