Card Issuance and Management

Name

Card Issuance and Management

Legal name

CIMI

Website

https://cimicard.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Card Issuance and Management (CIMI Card) operates a fully managed B2B gift card issuance platform, supporting gift, incentive, loyalty, and promotional programs for corporate enterprises and bulk buyers across 40+ nations.

Ownership category

akta.pro rank

Product category

Gift Card Issuing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

akta.pro secondary industries

Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)

Keywords

• Gift card issuing
• Managed gift card programs
• Card liability management
• Gift card distribution
• Payment processing compliance

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Card Program Management: Fully managed gift card issuing solution providing end-to-end program management including program engineering, transaction processing, card and code inventory management, look and feel customization, customer support, and distribution channel management. Revenue derived from managed service fees for comprehensive program oversight.
2. Card Liability Management: Total card liability management addressing card funds, loads, redemptions, breakage revenue, accounting, and payments. Revenue generated through financial management of card programs.
3. Distribution and Sales Services: First-party online sales, third-party distribution channel management, bulk corporate sales, and marketing initiatives to enhance product awareness, sales and revenue across multiple distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Card Issuance and Management (CIMI Card) provides a fully managed gift card issuing solution for businesses, supporting gift, incentive, loyalty, and promotional programs through physical cards, digital codes, and wallets across 40+ nations on 6 continents. The service encompasses program engineering, transaction processing, card and code inventory management, look-and-feel customization, customer support, multi-channel distribution (first-party online, third-party, bulk corporate), and total card liability management including breakage revenue. Compliance is handled through proprietary Data Now℠, Compliance Now℠, and Terms Now℠ modules covering consumer protection, privacy, AML, e-money, escheat, tax, GAAP, and IFRS requirements.

Product overview

CIMI Card is a single, unified fully managed gift card issuing platform. The core CIMI Card product provides comprehensive gift card program management including physical cards, digital codes, and wallet support. It is augmented by three integrated compliance and data modules: Data Now℠ for processor/data connectivity, Compliance Now℠ for regulatory compliance management, and Terms Now℠ for terms management.

Differentiator

Problem solved

Functional benefit

Products and services

• CIMI Card

Quantifiable outcome

• Global presence in 40+ nations on 6 continents with ongoing expansion

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• TDScoreTechnology or IntegrationTDS (Transaction Data Systems) is a card processor partner integrated through CIMI's Data Now℠ connectivity, enabling transaction processing and data exchange for gift card programs.
• ValuteccoreTechnology or IntegrationValutec is a card processor partner connected through CIMI's Data Now℠ technology for gift card transaction processing and data services.
• VantivcoreTechnology or IntegrationVantiv (now Worldpay) is a payment processing partner integrated for card transaction processing capabilities.
• WorldpaycoreTechnology or IntegrationWorldpay is a major payment processing partner providing global card transaction processing and payment gateway services for CIMI's gift card programs.
• Blackhawk NetworkcoreTechnology or IntegrationBlackhawk Network is a gift card distribution and processing partner enabling broad retail distribution of gift cards.
• Factor4coreTechnology or IntegrationFactor4 is a card processor partner providing gift card transaction processing and loyalty program technology integration.
• FIScoreTechnology or IntegrationFIS (Fidelity National Information Services) is a major financial technology partner providing payment processing and card transaction services.
• GivexcoreTechnology or IntegrationGivex is a gift card and loyalty program processor partner enabling transaction processing and program management.
• IncommcoreTechnology or IntegrationIncomm is a card processing and distribution partner providing gift card program technology and retail distribution network.
• PaytronixcoreTechnology or IntegrationPaytronix is a gift card and loyalty platform partner providing program management and customer engagement technology.
• SVScoreTechnology or IntegrationSVS (Stored Value Solutions) is a gift card processor partner for card program management and transaction processing.
• SynergycoreTechnology or IntegrationSynergy is a payment technology partner integrated with CIMI's Data Now℠ connectivity for gift card processing.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Paytronix: Paytronix is a gift card, loyalty, and customer engagement platform primarily serving restaurants and hospitality. It is a CIMI partner and a direct competitor in managed gift card and loyalty program management.
• Blackhawk Network: Blackhawk Network is one of the largest gift card distribution and processing companies globally, offering branded gift card programs, retail distribution, and program management services. It is also a listed CIMI partner, making it both a direct competitor and a channel partner for CIMI's gift card programs.
• Incomm: Incomm is a leading provider of card processing, prepaid products, and retail distribution technology for gift cards. It is a CIMI partner through Data Now℠ but also competes directly in managed gift card issuance and program management.
• Givex: Givex provides gift card and loyalty program technology, including transaction processing and program management, serving retailers and restaurants globally. It is integrated with CIMI via Data Now℠ and directly competes for the same managed gift card and loyalty program opportunities.
• Stored Value Solutions (SVS): SVS is a gift card and stored value program management company offering end-to-end issuance, processing, and program support to retailers and corporate clients. As a CIMI partner and competitor, it provides comparable managed services for branded and corporate gift card programs.
• Factor4: Factor4 provides gift card processing and loyalty program technology for restaurants, retail, and hotels. It is integrated into CIMI's platform via Data Now℠ while also offering its own branded gift card program management services to the same enterprise clients.
• Valutec: Valutec provides gift card processing and program management solutions, including transaction processing and card production. It is a CIMI Data Now℠ partner and competes for similar managed gift card program mandates.

Emerging players

• Tango Card: Tango Card is a digital rewards and gift card platform that powers incentive, rewards, and recognition programs for businesses. While it overlaps with CIMI on the digital/rewards use cases, it is more software-led and self-serve, contrasting CIMI's fully managed enterprise model.
• Giftbit: Giftbit is a digital gift card delivery platform serving businesses for rewards, incentives, and gifting use cases. It is comparable to CIMI in targeting corporate gifting and incentive programs but competes primarily as a software/API platform rather than a fully managed service.

Broad incumbents

• FIS: FIS (Fidelity National Information Services) is a global financial technology provider offering payment processing, card services, and treasury solutions, and is a CIMI partner. Its breadth of services across issuing, processing, and banking makes it a broad incumbent whose prepaid/gift card capabilities compete with CIMI's managed offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cimi-cards/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Card Issuance and Management