Network Automation
Network Automation, founded in 1995 and based in Los Angeles, provides the Intermapper cross-platform network monitoring and mapping platform under Fortra, serving network professionals, IT consultants, and managed service providers through device-based annual subscriptions.
- Company typePrivate
- Founded1995
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Network Automation does
Network Automation is a Los Angeles-headquartered, privately held software firm operating since 1995 with 11-50 employees, best known for its Intermapper network monitoring platform now sold under Fortra's broader security and infrastructure portfolio. The product monitors and maps any device with an IP address, providing real-time visualization, auto-discovery, alerting, NetFlow analysis, and remote monitoring across Windows, Linux, and Mac environments; the platform is extended by three add-on modules, Intermapper Automated Analytics, Intermapper Flows, and Intermapper Remote Access.
The underlying technology is a mature, IP-based device discovery engine with live network maps that refresh in real time without page reloads, configurable alert thresholds, and integrations for Google Earth and office floorplan overlays. Architecturally, the platform is presented as a unified monitoring suite with device-based licensing that simplifies cost forecasting relative to object- or sensor-based competitors, and it is positioned for network administrators, IT consultants, and managed service providers who require SLA compliance reporting and outage prevention.
Commercially, Network Automation runs a hybrid direct-to-consumer and inside sales motion with free trial downloads, demo requests, and quote requests globally, supplemented by Fortra's enterprise distribution and channel partner program. Revenue is generated primarily through annual software subscriptions priced per monitored device, with marketing emphasis on immediate ROI, ease of installation, and a quick learning curve. The public website and product assets are hosted under Fortra's domain and branding, indicating Network Automation now functions as a product line within Fortra's larger cybersecurity platform rather than an independent operating company.
Network Automation firmographics
Firmographics- Name
- Network Automation
- Website
- https://networkautomation.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Network Automation, founded in 1995 and based in Los Angeles, provides the Intermapper cross-platform network monitoring and mapping platform under Fortra, serving network professionals, IT consultants, and managed service providers through device-based annual subscriptions.
- Ownership category
- akta.pro rank
Network Automation industry classification
Industry- Product category
- Network Monitoring and Automation Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Network Automation & Configuration Management Services (BPAEAEAJ)
- akta.pro secondary industries
- IT Workflow Automation & Orchestration Platforms (HDAEALAF), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)
Keywords
Where Network Automation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Network Automation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Software Licenses/Subscriptions: Device-based licensing model for network monitoring software. Organizations pay based on the number of devices they want to monitor, making it simple to predict future costs as networks grow. Pricing is described as simple and predictable, allowing organizations to grow with changing environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Device-based licensing with simple, predictable pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Network Automation product offering
Product offeringCore offering
Network Automation develops and sells software for business process automation and network infrastructure monitoring. Its product line includes AutoMate, a business process automation (BPA) platform that integrates disparate applications driving client businesses, alongside the Intermapper suite of network monitoring and mapping tools for Windows, Linux, and Mac environments. The combined offering enables IT operations teams to automate workflows and gain real-time visibility into IP-addressed devices to prevent outages.
Product overview
Intermapper is a unified network monitoring platform offering core monitoring and mapping capabilities with IP-based device discovery and real-time visibility. The portfolio includes Intermapper as the core platform, supplemented by three add-on modules: Intermapper Automated Analytics for advanced reporting and observability, Intermapper Flows for NetFlow and traffic analysis, and Intermapper Remote Access for distributed environment monitoring. The platform operates across Windows, Linux, and Mac operating systems with simple, device-based pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Intermapper Industry-leading network monitoring software for Windows, Linux, and Mac that monitors and maps everything with an IP address, providing real-time visibility into network infrastructure to help prevent outages. Designed for network professionals and IT operations teams.
- Intermapper Automated Analytics Advanced reporting and observability module that extends Intermapper's core monitoring capabilities with enhanced analytics features for IT operations teams.
- Intermapper Flows NetFlow analyzer and monitoring software that provides network traffic flow analysis and bandwidth monitoring capabilities for IT and network operations professionals.
- Intermapper Remote Access Remote network monitoring software enabling network professionals to monitor and manage distributed network environments from centralized locations.
Quantifiable outcome
- Immediate ROI through reduced manual troubleshooting and staff time recapture for critical projects
- +1 more outcomes
Companies that use Network Automation
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Network Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Network Automation partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Network Automation competitors and assessment
Company assessmentDirect peers
- SolarWinds: SolarWinds is a leading IT infrastructure management vendor offering network monitoring (NPM), NetFlow analysis, and configuration management software directly competitive with Intermapper in the same mid-market and enterprise customer base.
- Progress WhatsUp Gold: WhatsUp Gold is a long-standing network monitoring and mapping product directly comparable to Intermapper, targeting IT operations teams with network discovery, mapping, alerting, and performance monitoring.
- Paessler PRTG: PRTG is a sensor-based network monitoring platform with auto-discovery, mapping, and alerting, closely aligned with Intermapper's core feature set and targeting similar SMB/mid-market network operations buyers.
Broad incumbents
- Datadog: Datadog is a cloud-native observability platform offering network monitoring as part of a broader APM, infrastructure, logs, and security suite, competing with Intermapper for monitoring budget at larger and cloud-forward enterprises.
- ManageEngine (Zoho): ManageEngine provides OpManager and a broader IT management suite (including ITSM and endpoint management) that overlaps with Intermapper's network monitoring and configuration management capabilities for SMB and enterprise customers.
- Dynatrace: Dynatrace offers an enterprise observability and AIOps platform that includes network, infrastructure, and application monitoring, competing for the same IT operations wallet share as Intermapper at larger accounts.
Emerging players
- LogicMonitor: LogicMonitor is a SaaS-based infrastructure monitoring platform with AIOps capabilities targeting the same network and infrastructure observability buyers as Intermapper but with a more cloud-native, enterprise-skewed delivery model.
- Auvik Networks: Auvik is a cloud-based network monitoring and management platform focused on MSPs and mid-market IT teams, directly competing with Intermapper in the MSP-led channel with SaaS delivery and multi-tenant capabilities.
- Nagios Enterprises: Nagios provides open-source and commercial network and infrastructure monitoring tools (Nagios XI, Nagios Log Server) targeting technical network operations teams with similar use cases to Intermapper, particularly in cost-sensitive environments.
- Zabbix: Zabbix is an enterprise-class open-source monitoring solution for networks, servers, and applications that competes with Intermapper on core monitoring, mapping, and alerting use cases for technically sophisticated buyers.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Network Automation social profiles
Digital presenceNetwork Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Network Automation leadership team
Management profileNumber of profiles
Profiles1 record
Network Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Network Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Network Automation
What does Network Automation do?
Network Automation develops and sells software for business process automation and network infrastructure monitoring. Its product line includes AutoMate, a business process automation (BPA) platform that integrates disparate applications driving client businesses, alongside the Intermapper suite of network monitoring and mapping tools for Windows, Linux, and Mac environments. The combined offering enables IT operations teams to automate workflows and gain real-time visibility into IP-addressed devices to prevent outages.
Is Network Automation a public or private company?
Network Automation is a private company. It is classified as corporate owned and is currently operating.
When was Network Automation founded?
Network Automation was founded in 1995. It employs 11 to 50 people.
Where is Network Automation based?
Network Automation is headquartered in Los Angeles, United States, in the North America region.
How does Network Automation make money?
One revenue line is on record: software Licenses/Subscriptions.
Who are Network Automation's main competitors?
Direct peers on record are SolarWinds, Progress WhatsUp Gold and Paessler PRTG. Broad incumbents are Datadog, ManageEngine (Zoho) and Dynatrace. Emerging players are LogicMonitor, Auvik Networks, Nagios Enterprises and Zabbix.
Does Network Automation have an API?
No public API is recorded for Network Automation.
What industry is Network Automation in?
Network Automation's product category is Network Monitoring and Automation Software. Its primary akta.pro industry code is BPAEAEAJ, Network Automation & Configuration Management Services, with a secondary code of HDAEALAF, IT Workflow Automation & Orchestration Platforms. Its NAICS code is 541512 and its SIC code is 7370.