Premier Creative Group

What Premier Creative Group does

Premier Creative Group is a privately held event production company headquartered in Troy, Michigan, with a secondary operations presence inside Huntington Place Detroit where it serves as the preferred on-site AV partner, a status held since 2014. The firm delivers integrated audio, video, lighting, scenic design, and creative services for corporate events, association conventions, trade shows, and live productions across 35+ states, claiming more than 5,000 productions and 30+ years of industry experience. Its core product portfolio bundles five production disciplines (Audio, Video, Lighting, Scenic Design and Fabrication, Creative Services) plus dedicated Convention Services under a single coordinated production plan, supported by a 3D pre-visualization process that allows stakeholders to approve rendered designs before fabrication.

The business model is professional services revenue generated through custom quotes, with a 50% deposit required before event load-in and cancellation/postponement penalties scaling from 25% (30+ days out) to 100% (within 72 hours). Premier operates two distinct go-to-market motions: an enterprise field-sales channel targeting corporations, associations, and agencies (logos include Little Caesars, Rocket Companies, Detroit Auto Show, Jack Morton, Belle Tire, DBT Labs, SAE International, Henry Ford Health, and 313 Presents), and a self-service exhibitor portal at expo.premierav.net for SMB equipment rentals at Huntington Place Detroit. Distribution is anchored by the venue partnership, supplemented by thought-leadership content marketing via the company blog, social media presence, and direct sales outreach.

The technology stack is operational rather than platform-native, emphasizing integration and execution over software products. Key proprietary capabilities include 3D pre-visualization for design validation, an integrated production planning workflow, and on-site AV inventory maintained inside Huntington Place with a nearby warehouse for rapid fulfillment. Workforce scalability is supported through Lasso.io for freelance crew management and ADP WorkMarket for insurance procurement, and payment processing is handled via Authorize.net. The company does not disclose AI/ML capabilities, and its technology differentiation is concentrated in process IP, venue relationships, and labor coordination rather than in proprietary algorithms or data assets.

Name

Premier Creative Group

Legal name

Premier Creative Group

Website

https://premierav.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Creative Group is a Michigan-based event production firm delivering integrated audio, video, lighting, scenic, and creative services for corporate events, association conventions, and trade shows across 35+ states, anchored by a preferred on-site AV partnership at Huntington Place Detroit.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Audio visual production
• Event production services
• Convention AV services
• Live event staging
• Scenic design fabrication

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Premier Creative Group generates revenue through providing integrated event production services including audio, video, lighting, scenic design, and creative services for conventions, corporate events, and trade shows. Services are priced through quotes with 50% deposit required prior to event load-in. Payment terms include ACH, check, or credit card with 2.5% surcharge for credit card payments.
2. Equipment Rental: AV equipment rental and setup for exhibitors at Huntington Place Detroit through an exhibitor support portal. Exhibitors can browse available rental items tailored to their specific convention, place orders, and coordinate delivery directly to their booth.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Premier Creative Group provides integrated event production services combining audio, video, lighting, scenic design, and creative execution for corporate events, conventions, and trade shows. It serves as the preferred on-site AV partner at Huntington Place Detroit, with on-site inventory and a nearby warehouse supporting rapid response. Services are delivered as a single coordinated production plan by one team rather than separate vendor scopes, with 3D pre-visualization used to validate designs before fabrication.

Product overview

Premier Creative Group is a national event production company offering integrated live-event production services as a single unified offering rather than a modular platform. The core product portfolio spans Audio Production, Video Production, Lighting Design, Scenic Design and Fabrication, Creative Services, and Convention Services — all planned and delivered by one integrated team. Supporting these core services are Crewing Services (encompassing Freelance Opportunities and Employment Opportunities), the Exhibitor Support Portal (an online tool for Huntington Place exhibitors to browse and order AV rentals), and an Event Production Blog that publishes educational content on event production topics. The integrated production model means audio, video, lighting, scenic, and creative are designed and executed together under one production plan, rather than as separate vendor scopes.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Production

Quantifiable outcome

• 5,000+ productions delivered
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Huntington Place DetroitflagshipStrategic or Co-development Partner · 1 January 2014Premier Creative Group is the preferred on-site AV partner at Huntington Place Detroit, the city's major convention center. This long-standing partnership since 2014 provides Premier with on-site inventory storage, venue expertise, and exclusive positioning to serve convention clients, exhibitors, and general session productions at the venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing corporate events, trade shows, and immersive experiences. Notably, Jack Morton is both a Premier customer (agency partnership) and a direct competitor for integrated event production scopes at the same enterprise clients.
• George P. Johnson Experience Marketing: Large experience marketing agency producing trade shows, corporate events, and brand activations. GPJ's integrated production model and enterprise customer base make it a comparable peer to Premier for multi-discipline corporate event work.
• LMG: National AV, lighting, and video production company serving corporate events, conventions, and trade shows. LMG's service portfolio and target customer segments closely mirror Premier's integrated production offering.
• Sparks: Experiential marketing agency that designs and produces brand experiences, trade shows, and corporate events. Sparks is a direct peer in the integrated live-event production space and competes for many of the same enterprise customers.
• MKG: Experiential marketing agency producing brand experiences, activations, and corporate events. MKG competes with Premier for enterprise event production scopes requiring creative, scenic, and AV integration.
• On Location: Premium live event production and experiential company serving corporate, association, and entertainment clients. On Location competes directly with Premier for high-end integrated production contracts at major venues.
• Freeman: Leading trade show and event services company providing AV, exhibit design, and event production. Freeman competes head-to-head with Premier for association, trade show, and convention production contracts at large venues.
• Encore Global: Largest event technology and production partner for hotels and convention centers worldwide. Encore is the most direct competitor to Premier's integrated AV, lighting, and scenic model, especially in the venue-preferred-partner space Premier occupies at Huntington Place.
• Production Resource Group (PRG): Global provider of event production services including lighting, video, audio, and scenic solutions for live events. PRG is a direct peer to Premier's integrated production model, serving corporate, trade show, and entertainment clients.

Emerging players

• BeCore: Experiential production agency focused on corporate events, trade shows, and brand activations. BeCore is comparable to Premier's integrated production offering but operates at smaller scale, with partial overlap in target enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/premiercreativegroup
• Xx.com/premiereventav
• Facebookfacebook.com/premiereventtechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Creative Group