Huntington Place
Huntington Place is a 2.4 million sq. ft. convention center in Detroit, Michigan, operated by the DRCFA under a long-term city lease and managed by Legends Global. It hosts trade shows, conventions, corporate events, and galas for event organizers, exhibitors, and attendees, with exclusive in-house catering, electrical, and AV partners.
- Company typePrivate
- Founded1960
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Huntington Place does
Huntington Place is a 2.4 million sq. ft. convention and event facility on Detroit's riverfront, originally opened in 1960 as Cobo Hall and renamed in 2023. It is owned by the City of Detroit and operated by the Detroit Regional Convention Facility Authority (DRCFA), a public body created in 2009 through an intergovernmental agreement among Michigan, the City of Detroit, and Wayne, Oakland, and Macomb counties, with day-to-day management handled by Legends Global. The facility offers 723,000 sq. ft. of exhibit space (623,000 contiguous), 200,000 sq. ft. of meeting space across 98 rooms, a 40,000 sq. ft. Grand Riverview Ballroom, a four-story Riverview Atrium, and outdoor Huntington Square/Terrace space, accommodating more than one million visitors annually. It is the 16th largest convention center in the U.S. and the largest LEED Gold-certified venue in Michigan (recertified three times, most recently March 2025).
Huntington Place firmographics
Firmographics- Name
- Huntington Place
- Legal name
- Huntington Place
- Website
- https://huntingtonplacedetroit.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Huntington Place is a 2.4 million sq. ft. convention center in Detroit, Michigan, operated by the DRCFA under a long-term city lease and managed by Legends Global. It hosts trade shows, conventions, corporate events, and galas for event organizers, exhibitors, and attendees, with exclusive in-house catering, electrical, and AV partners.
- Ownership category
- akta.pro rank
Huntington Place industry classification
Industry- Product category
- Convention and Event Venue Services
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where Huntington Place is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Huntington Place business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Venue Space Rental: Rental of exhibit halls, meeting rooms, ballrooms, and outdoor spaces to event organizers. Includes initial setup of tables, chairs, and lecterns. Pricing varies by space type and configuration.
- Ancillary Services: Exclusive services including cleaning, electrical (Freeman), food and beverage (Sodexo Live!), internet, telephone, plumbing, compressed air, and stagehand labor. Revenue from ordering deadlines (advance/standard/on-site rates with 25% premium for late orders).
- Parking Revenue: Daily parking starting at $25, Group Parking Arrangement (GPA) at $28 single use or $35 with in/out privileges. Monthly parking leases available. Parking generates significant ancillary revenue.
- Advertising and Branding: Digital and print advertising opportunities including hanging banners ($3,200), marquee advertising ($500/15-sec slide per day, $5,000/day exclusive takeover), corner board advertising, atrium monitors, meeting room monitors, and space rental for custom branding.
- Catering and Food Service: Exclusive catering partnership with Sodexo Live! for all food and beverage services. Revenue includes booth catering, banquet services, concessions, and custom menus. Outside food and beverages are not permitted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Parking: Starting at $25 per day |
| Unit Pricing | Pay-as-you-go | Exhibitor Cleaning Services: Carpet vacuuming $0.36-$0.53/sq ft depending on timing |
| Usage-based | Pay-as-you-go | Internet Services: Shared wired internet starting at $800 for 3 Mbps |
| Unit Pricing | One time/ perpetual license | Hanging Banners: $3,200 per banner |
| Unit Pricing | Pay-as-you-go | Digital Marquee Advertising: $500 per 15-second slide per day |
| Unit Pricing | Pay-as-you-go | Room Changeovers: $150-$4,500 depending on space |
| Unit Pricing | Pay-as-you-go | Stagehand Labor: Starting at $92.90 per hour |
| Unit Pricing | Pay-as-you-go | Plumbing and Compressed Air: Cold water supply starting at $350 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Huntington Place product offering
Product offeringCore offering
Huntington Place is a 2.4 million square foot convention and meeting facility located in downtown Detroit, Michigan. The venue offers exhibit halls, meeting rooms, and ballrooms along with ancillary event services such as food and beverage, audio-visual production, internet, and event coordination. It is used to host trade shows, conventions, corporate meetings, consumer events, and large-scale public gatherings.
Product overview
Huntington Place is a premier convention center in Detroit offering a comprehensive portfolio of event venues and services. The core offering consists of 723,000 sq. ft. of exhibit space, 200,000 sq. ft. of meeting space, the 40,000 sq. ft. Grand Riverview Ballroom, a three-story Riverview Atrium, and outdoor Huntington Square/Terrace spaces. The venue operates an integrated service model with exclusive partners: Sodexo Live! for catering, Freeman for electrical services, and Premier Creative Group for AV services. Notable technology offerings include Motor City Mart (checkout-free shopping via Amazon Just Walk Out), over 100 digital advertising monitors, complimentary high-speed Wi-Fi, and extensive digital signage. Additional services include parking (2,596 spaces), plumbing/compressed air, stagehand labor, and the Show Your Badge discount program for attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Rental - Exhibit Halls
Quantifiable outcome
- Achieved LEED Gold recertification (third time) with 62 points under LEED O+M v4.1, scoring 11/33 in energy management, 10/15 in water efficiency, 4/8 in waste diversion, 9/14 in transportation, and 18/20 in Human Experience
- +3 more outcomes
Companies that use Huntington Place
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Huntington Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Huntington Place partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic, core and minor.
- JW Marriott Detroit Water Squarestrategic600-room hotel directly connected to Huntington Place via Skybridge, opening Fall 2027. Will offer seamless access for convention attendees with luxury amenities on Detroit's waterfront. Giffels Webster is the civil engineer for this project.
- Sodexo Live!coreExclusive in-house catering partner providing all food and beverage services at Huntington Place. Led by District Executive Head Chef Stephan Blaze and Executive Head Chef Robert Stretch. Provides elevated, innovative dining experiences showcasing fresh, locally sourced ingredients with modern Detroit cuisine.
- FreemancoreExclusive electrical contractor at Huntington Place. Provides comprehensive electrical services including power distribution, lighting, and electrical infrastructure for events through online ordering portal.
- Premier Creative GroupcorePreferred in-house audio-visual provider delivering full-service AV solutions including production support, scenic design, and hybrid meeting packages. Over 30 years industry experience with on-site account and technical teams.
- Visit DetroitstrategicOfficial tourism partner promoting Detroit as a convention and event destination. Cross-promotes Huntington Place as the premier venue for conventions and events in the Detroit area.
- Detroit Riverfront ConservancystrategicNonprofit partner managing the award-winning Detroit River Walk. Huntington Place sits along the riverfront, providing guests access to scenic waterfront paths and parks.
- Huntington BankminorProvides three ATMs conveniently located throughout the facility for guest access to cash.
- Legends GlobalcoreGlobal venue management company that manages Huntington Place. Provides operational expertise, sustainability initiatives through ACTS Committee, and Global Acts initiative for diversity and community engagement.
- City of DetroitstrategicCity government entity that owns the facility under a long-term lease arrangement managed by the DRCFA. Partners on capital improvement projects and city initiatives.
- Amazon (Just Walk Out Technology)coreProvides the Just Walk Out technology powering Motor City Mart, Huntington Place's checkout-free convenience store. Uses computer vision and machine learning to automatically detect when products are taken from or returned to shelves.
Scale indicators11 records
Recent moves12 records
Expansion highlights4 records
Huntington Place competitors and assessment
Company assessmentDirect peers
- Moscone Center: A major convention center in San Francisco, California. Comparable as a large urban convention venue in a major city hosting tech conferences, trade shows, and corporate events with similar exhibit and meeting room offerings.
- Orange County Convention Center: The second-largest convention center in the United States, located in Orlando, Florida. Comparable as a top-tier convention venue with massive exhibit space, meeting rooms, and integrated event services targeting national trade shows and conventions.
- McCormick Place: The largest convention center in North America, located in Chicago. Directly comparable as a major Midwestern convention venue hosting large-scale trade shows, conventions, and corporate events with similar exhibit hall and meeting room offerings.
- Jacob K. Javits Convention Center: A major convention center in New York City that recently completed a major expansion. Comparable as a large urban convention venue hosting trade shows, conventions, and consumer events with similar event services infrastructure.
- Colorado Convention Center: A major convention center in Denver, Colorado. Comparable as a mid-size to large convention venue hosting trade shows, conventions, and corporate events with similar scale of exhibit and meeting space.
- Georgia World Congress Center: A major convention center in downtown Atlanta, Georgia. Comparable as a large-scale Southeastern convention venue hosting trade shows, conventions, and major events with similar exhibit and meeting space offerings.
- Las Vegas Convention Center: A major convention venue in Las Vegas that recently completed a major expansion. Comparable as a premier destination convention center hosting large trade shows and corporate events with extensive exhibit and meeting facilities.
- Kay Bailey Hutchison Convention Center: A major convention center in Dallas, Texas. Comparable as a large convention venue in a major metropolitan area hosting trade shows, conventions, and corporate events with similar exhibit and meeting space offerings.
- Henry B. González Convention Center: A major convention center in San Antonio, Texas. Comparable as a similarly-sized convention venue hosting trade shows, conventions, and corporate events with similar exhibit and meeting space offerings.
Broad incumbents
- ASM Global: The parent company of Legends Global, which manages Huntington Place. ASM Global is the world's largest venue management company operating hundreds of convention centers, arenas, and stadiums globally, providing operational expertise and best practices that directly benefit Huntington Place.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Huntington Place social profiles
Digital presenceHuntington Place compliance and trust
Trust signalCompliance3 records
Huntington Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huntington Place leadership team
Management profileNumber of profiles
Huntington Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huntington Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huntington Place
What does Huntington Place do?
Huntington Place is a 2.4 million square foot convention and meeting facility located in downtown Detroit, Michigan. The venue offers exhibit halls, meeting rooms, and ballrooms along with ancillary event services such as food and beverage, audio-visual production, internet, and event coordination. It is used to host trade shows, conventions, corporate meetings, consumer events, and large-scale public gatherings.
Is Huntington Place a public or private company?
Huntington Place is a private company. It is classified as unknown and is currently operating.
When was Huntington Place founded?
Huntington Place was founded in 1960. It employs 51 to 100 people.
Where is Huntington Place based?
Huntington Place is headquartered in Washington, United States, in the North America region.
How does Huntington Place make money?
Five revenue lines are on record. Venue Space Rental is the primary driver. The others are ancillary Services, parking Revenue, advertising and Branding and catering and Food Service.
Who are Huntington Place's main competitors?
Direct peers on record are Moscone Center, Orange County Convention Center, McCormick Place, Jacob K. Javits Convention Center, Colorado Convention Center, Georgia World Congress Center, Las Vegas Convention Center, Kay Bailey Hutchison Convention Center and Henry B. González Convention Center. ASM Global is listed as a broad incumbent.
Does Huntington Place have an API?
No public API is recorded for Huntington Place.
What industry is Huntington Place in?
Huntington Place's product category is Convention and Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers).