VisitIthaca
- Company typePrivate
- Founded-
- HeadquartersIthaca, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VisitIthaca does
VisitIthaca, legally the Ithaca/Tompkins County Convention & Visitors Bureau, is a nonprofit destination marketing organization (DMO) and a division of the Tompkins Chamber. It serves as the official tourism promotion entity for Ithaca and Tompkins County, New York, targeting leisure travelers, meeting planners, group travel organizers, and local tourism partners. The organization operates a multi-channel destination marketing platform anchored by the visitithaca.com website (built on Simpleview CRM technology) and two physical visitor centers — a year-round Downtown Visitor Center on the Ithaca Commons and a seasonal Taughannock Falls Overlook Visitor Center.
The organization operates an integrated technology stack that includes a Simpleview-powered partner extranet for tourism business listings and event submissions, English and Mandarin Chinese multilingual website support, and the Art Seek Pass mobile program guiding visitors to local murals and sculptures. Distribution spans website, Instagram, Facebook, LinkedIn, email newsletters, print/digital visitor guides, and earned media coordination. Strategic partnerships anchor the ecosystem: I LOVE NY (state tourism co-branding), Tompkins Chamber (parent organization), Cornell University, Ithaca College, and the Strategic Tourism Planning Board.
VisitIthaca's revenue model is hybrid and characteristic of U.S. county-level DMOs. Public funding flows from hotel/tourism taxes, supplemented by recurring partner membership fees from accommodations, attractions, restaurants, and event venues. Additional revenue comes from travel guide advertising, co-op marketing programs, event sponsorships (e.g., Ithaca Loves Teachers), and a small merchandise store operated on Square. The Agriculinary Microgrant Program represents a programmatic spend (matching grants up to $2,000) rather than a revenue source. Visitor-facing services are free of charge; the organization reports more than 250,000 annual visitors to Ithaca and Tompkins County.
VisitIthaca firmographics
Firmographics- Name
- VisitIthaca
- Legal name
- Ithaca/Tompkins County Convention & Visitors Bureau
- Website
- https://visitithaca.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VisitIthaca industry classification
Industry- Product category
- Destination Marketing and Convention & Visitors Bureau Services
- NAICS
- Convention and Visitors Bureaus (561591), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
- akta.pro secondary industries
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where VisitIthaca is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VisitIthaca business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Hotel/Tourism Taxes: Public funding from hotel taxes and tourism-related levies supporting CVB operations as the official destination management organization for Tompkins County
- Partner Memberships: Membership fees from tourism partners including accommodations, attractions, restaurants, and event venues listed on the platform
- Advertising and Sponsorships: Travel guide advertising, co-op programs, and event sponsorships such as Ithaca Loves Teachers
- Agriculinary Microgrants: Matching grant program funded by Visit Ithaca to support farm and agriculinary enterprises in starting or expanding visitor-ready tourism opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free visitor services including website access, visitor guides, and visitor center assistance |
| Other | Annual | Travel Guide Advertising 2026 |
| Other | Multi-year contract | Agriculinary Microgrants |
| Other | Annual | Ithaca Loves Teachers Sponsorship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
VisitIthaca product offering
Product offeringCore offering
VisitIthaca is the official destination marketing organization for Ithaca and Tompkins County, New York, operating the visitithaca.com portal and two physical visitor centers to promote leisure travel, meeting/group travel, and outdoor recreation. The organization provides free visitor resources including trip planning tools, event calendars, and travel guides while supporting local tourism businesses through a Simpleview CRM-based partner extranet, an Agriculinary Microgrant Program, travel guide advertising, and partner marketing resources. As a division of the Tompkins Chamber, it functions as the regional Convention & Visitors Bureau funded by hotel/tourism taxes and partner revenues.
Product overview
VisitIthaca (Ithaca/Tompkins County Convention & Visitors Bureau) operates as a destination marketing organization. Its primary digital product is the visitithaca.com website—a content-rich tourism portal covering hotels, restaurants, attractions, events, waterfalls, and trip planning. Related offerings include a Square-powered online merchandise store, a Simpleview CRM-based partner extranet for tourism businesses to manage listings and submit events, an Agriculinary Microgrant Program for farm and food businesses, co-op advertising in the annual travel guide, physical Visitor Center services, free visitor guides/maps, and partner marketing webinars and resources.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitIthaca.com Destination Website Official destination marketing website for Ithaca and Tompkins County, providing visitor-facing information on hotels, restaurants, attractions, events, outdoor recreation, and trip planning tools. Targeted at leisure travelers, families, meeting planners, and tourism partners.
- Visit Ithaca Online Store E-commerce store powered by Square selling branded merchandise and visitor materials related to Ithaca and Tompkins County.
- Partner Extranet (Simpleview CRM) Partner portal for tourism businesses in Tompkins County to manage listings, submit events, respond to media and service leads, update contact information, and handle RFPs for accommodations. Targeted at local tourism partners including hotels, attractions, restaurants, wineries, and event venues.
- Agriculinary Microgrant Program Matching microgrant program offering up to $2,000 for farm and agriculinary businesses to start or expand visitor-ready tourism enterprises in Tompkins County. Targeted at local farm and agriculinary SMBs.
- Travel Guide and Co-op Advertising Annual travel guide advertising opportunities and co-op marketing programs for tourism partners in Tompkins County.
- Visitor Center Services Two physical visitor centers providing in-person travel information: Downtown Visitor Center inside the Tompkins Center for History & Culture (Mon-Sat 10am-5pm) and Taughannock Falls Overlook Visitor Center (daily May-November).
- Free Visitors Guide and Map Print and digital visitor guide and map available free for trip planning to Ithaca and Tompkins County.
Quantifiable outcome
- More than 250,000 annual visitors to Ithaca and Tompkins County
Companies that use VisitIthaca
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
VisitIthaca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
VisitIthaca partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- Agriculinary Microgrant Program Recipientsminor2026 recipients include local farm and food businesses: Moore Tree Farm LLC (roadside signage), Hammerstone Orchards (tree planting), Friends of Ithaca Farmers Market (ribbon cutting and website), South Hill Cider (signage and branding), Danby Food and Drink LLC (ice cream equipment), Lev Kitchen (commercial blender), Crow Nest Farm (pressing deck), Honeybee Embassy/Brightraven (website), Taiwan Cakery (logo redesign), and Idiot Brothers Cider (monthly tasting series).
- I LOVE NY (New York State Department of Economic Development)flagshipVisit Ithaca participates in the I LOVE NY state tourism program, using the official New York State tourism branding and trademark with permission. This partnership provides statewide marketing reach and integration with New York's broader tourism promotion efforts.
- Tompkins ChambercoreVisit Ithaca is a division of the Tompkins Chamber, the local chamber of commerce. The Chamber provides administrative support, fiscal sponsorship for initiatives like Ithaca Pride Alliance, and integration with the broader business community.
- Strategic Tourism Planning BoardcoreAn advisory board to the Tompkins County Legislature that works with Visit Ithaca to support the county's strategic tourism plan goals in fostering a healthy economy and vibrant destination.
- Simpleview Inc.coreVisit Ithaca's website and CRM platform is built on Simpleview technology. Simpleview provides the destination marketing platform, partner extranet, event management, and analytics tools used to operate the tourism website and partner network.
- Ithaca Pride AllianceflagshipVisit Ithaca promotes the annual Ithaca Pride Festival and LGBTQ+ events. The Tompkins Chamber serves as fiscal sponsor for Ithaca Pride Alliance, a 100% volunteer-run organization hosting community-building and educational events for the LGBTQIA+ community.
- Cornell UniversityflagshipCornell University is a major anchor institution in Ithaca, with campus attractions open to the public including the Cornell Lab of Ornithology, Botanic Gardens, Johnson Museum of Art, and more. Visit Ithaca promotes these attractions as key destination offerings.
- Ithaca CollegeflagshipIthaca College is a major educational institution and anchor in the South Hill area of Ithaca, offering campus views and cultural attractions. Visit Ithaca promotes the college as part of destination marketing efforts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
VisitIthaca competitors and assessment
Company assessmentDirect peers
- Visit Buffalo Niagara: Another New York State CVB operating with similar mandate: destination marketing, visitor centers, partner network, and meeting/group sales. Functionally identical operating model.
- Visit Rochester: A New York State-based CVB/DMO promoting the Rochester region through similar destination marketing, partner extranet, and visitor services. Most structurally analogous as a same-state peer of comparable scale.
- Visit Syracuse: CNY-based DMO with same destination-marketing mandate, partner network, and visitor services positioning around an Upstate NY anchor city with a major university.
- Discover Albany: The CVB for the Albany capital region — another same-state NY DMO with comparable services including website, visitor center, partner extranet, and meeting planner support.
- Finger Lakes Tourism Alliance: The regional DMO for the broader 14-county Finger Lakes region that encompasses Ithaca and Tompkins County. Overlaps directly with Visit Ithaca's territory and competes for cooperative marketing dollars.
Regional players
- Hudson Valley Tourism: Regional NY DMO with similar mandate to drive visitor demand through partner network and content marketing, operating in a separate geography but competing for the same set of Upstate NY leisure travelers.
- Visit Adirondacks: Another New York regional DMO (Adirondack region) with comparable function — destination promotion, partner listings, visitor information — but a distinctly different geography and natural-feature focus.
Broad incumbents
- I LOVE NY (New York State Division of Tourism): The official New York State tourism program — a flagship partner of Visit Ithaca, but also a broader incumbent that operates statewide marketing that overlaps with and often supersedes regional DMOs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VisitIthaca social profiles
Digital presenceVisitIthaca financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitIthaca leadership team
Management profileNumber of profiles
Profiles14 records
VisitIthaca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitIthaca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitIthaca
What does VisitIthaca do?
VisitIthaca is the official destination marketing organization for Ithaca and Tompkins County, New York, operating the visitithaca.com portal and two physical visitor centers to promote leisure travel, meeting/group travel, and outdoor recreation. The organization provides free visitor resources including trip planning tools, event calendars, and travel guides while supporting local tourism businesses through a Simpleview CRM-based partner extranet, an Agriculinary Microgrant Program, travel guide advertising, and partner marketing resources. As a division of the Tompkins Chamber, it functions as the regional Convention & Visitors Bureau funded by hotel/tourism taxes and partner revenues.
Is VisitIthaca a public or private company?
VisitIthaca is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VisitIthaca founded?
VisitIthaca was founded in -1. It employs 11 to 50 people.
Where is VisitIthaca based?
VisitIthaca is headquartered in Ithaca, United States, in the North America region.
How does VisitIthaca make money?
Four revenue lines are on record. Hotel/Tourism Taxes are the primary driver. The others are partner Memberships, advertising and Sponsorships and agriculinary Microgrants.
Who are VisitIthaca's main competitors?
Direct peers on record are Visit Buffalo Niagara, Visit Rochester, Visit Syracuse, Discover Albany and Finger Lakes Tourism Alliance. Regional players are Hudson Valley Tourism and Visit Adirondacks. I LOVE NY (New York State Division of Tourism) is listed as a broad incumbent.
Does VisitIthaca have an API?
No public API is recorded for VisitIthaca.
What industry is VisitIthaca in?
VisitIthaca's product category is Destination Marketing and Convention & Visitors Bureau Services. Its primary akta.pro industry code is THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes), with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 8600.