Gunther Heating Air

What Gunther Heating Air does

Gunthers Heating, Cooling, and Plumbing is a 114-year-old, family-owned residential and commercial trades services contractor headquartered at 81 South 700 East in American Fork, Utah. Founded in 1910 as Carl Gunther Sheet Metal Works by a German immigrant metalworker, the company has remained under multi-generational family ownership and operates as the oldest active HVAC and plumbing business in Utah County. Its service portfolio spans heating (furnaces, heat pumps, boilers, radiant systems), cooling (central AC, ductless mini-splits), plumbing (water heaters, drain cleaning, leak detection, water softeners, sewer), electrical (EV chargers, panel upgrades, surge protection), indoor air quality (air purifiers, humidifiers, UV, ductwork), custom sheet metal fabrication, and commercial HVAC systems (VRF, HRV, ERV). The company is a certified Lennox Premier Dealer and sells/installs Lennox equipment including iComfort smart thermostats.

The business serves both residential homeowners (primary segment) and commercial properties including schools, retail, warehouses, banks, and government facilities across 25+ Utah County and Wasatch Front cities. Its revenue model mixes one-time service and repair fees, equipment installation revenue (with financing up to $100K), recurring maintenance contracts/service plans, and hardware sales (Lennox equipment, solar attic fans, whole-house fans). Go-to-market is sales-led field service dispatched from a single headquarters with 24/7 emergency phone availability and website-driven scheduling, supplemented by local SEO across service-area pages, utility-company co-marketing partnerships (Dominion Energy, Rocky Mountain Power), seasonal Lennox rebate promotions (up to $1,000), and a public 'NOW HIRING' signal indicating active workforce growth. Operating technology is conventional for the trades: in-house sheet metal fabrication with aluminum, stainless steel, copper, and brass; ServiceTitan field-service software for scheduling/customer portal; and standard HVAC/plumbing diagnostic and installation equipment. No public revenue, funding, or M&A activity is disclosed, and the company has no parent entity or institutional ownership.

Name

Gunther Heating Air

Legal name

Gunthers Heating, Cooling, and Plumbing

Website

https://gunthers.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Gunthers Heating, Cooling, and Plumbing is a 114-year-old, family-owned HVAC, plumbing, electrical, and indoor air quality service contractor based in American Fork, UT, serving residential and commercial customers across 25+ cities in Utah County.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH), Dryer Vent Cleaning & Maintenance (HSAOAIAB)

Keywords

• HVAC services
• Plumbing services
• Heating repair
• Air conditioning
• Indoor air quality

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service and Repair: On-demand repair services for heating, cooling, plumbing, and electrical systems. Revenue generated through service calls, diagnostic fees, and repair labor.
2. Equipment Installation: Installation of new HVAC systems, water heaters, ductwork, air purifiers, humidifiers, solar attic fans, and other equipment. One-time revenue with financing options available.
3. Maintenance Contracts: Preventive maintenance services offered through service agreements and annual tune-up programs for heating, cooling, and plumbing systems.
4. Products and Parts: Sale of Lennox equipment, water softeners, air purifiers, thermostats, and related HVAC/plumbing products with associated installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gunthers Heating, Cooling, and Plumbing is a family-owned service company that delivers residential and commercial heating, cooling, plumbing, electrical, and indoor air quality services across north-central Utah County from its American Fork, UT headquarters. The company performs on-demand repair, new equipment installation, and preventive maintenance, sells and installs Lennox HVAC equipment as a certified Lennox Premier Dealer, and operates an in-house custom sheet metal fabrication shop for ductwork using aluminum, stainless steel, copper, and brass.

Product overview

Gunthers Heating, Cooling, and Plumbing is a service-based company offering a comprehensive portfolio of residential and commercial comfort solutions. The company operates as a unified service provider rather than a platform architecture, delivering HVAC (heating and cooling), plumbing, electrical, and indoor air quality services through its team of technicians. The core offerings include heating services (furnaces, heat pumps, boilers, radiant heating), cooling services (AC systems, ductless mini-splits), plumbing services (water heaters, drain cleaning, leak repair, water softeners), electrical services (EV chargers, panel upgrades), and IAQ solutions (air purifiers, humidifiers, ductwork). As a Lennox Premier Dealer, the company also sells and installs Lennox HVAC equipment including smart thermostats. Additional specialized services include sheet metal fabrication, solar attic fans, whole-house fans, and commercial HVAC systems (VRF, HRV, ERV).

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services

Quantifiable outcome

• Emergency response within 15-20 minutes for urgent calls
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LennoxcoreStrategic or Co-development PartnerLennox Premier Dealer - Gunthers is a certified premier dealer for Lennox HVAC equipment, offering sales, installation, and service of Lennox furnaces, air conditioners, heat pumps, and thermostats. This partnership provides access to Lennox rebates, financing programs, and manufacturer support.
• Rocky Mountain Gas Association (RMGA)coreOthersProfessional industry association membership providing networking, training, and industry standards alignment for gas heating professionals in the Rocky Mountain region.
• Dominion EnergyminorGTM or Marketing PartnerUtility company partnership enabling Gunthers to promote Dominion Energy rebates to customers purchasing high-efficiency heating or cooling systems.
• Rocky Mountain PowerminorGTM or Marketing PartnerUtility company partnership enabling Gunthers to promote Rocky Mountain Power incentives to customers purchasing heat pumps and qualifying HVAC equipment.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Intermountain Heating & Air Conditioning: Long-standing Utah HVAC contractor offering heating, cooling, and indoor air quality services across the Wasatch Front, with a similar legacy brand and residential-first customer base.
• Any Hour Services: Utah-headquartered HVAC, plumbing, and electrical contractor offering 24/7 residential and commercial service across the same Wasatch Front geography, directly overlapping Gunthers' service portfolio.
• Mountain Home Services: Residential HVAC, plumbing, and electrical contractor operating in the Utah County / Salt Lake area, competing for the same homeowner segment with comparable full-service positioning.
• Whipple Service Champions: Utah-based HVAC, plumbing, and electrical service provider serving the Wasatch Front with similar residential/commercial mix and emergency-service positioning, making it a direct regional competitor to Gunthers.
• R & R Heating, Cooling & Plumbing: Regional Utah HVAC and plumbing contractor with a similar Lennox-aligned product offering and residential service-area focus.
• Smedley & Associates Plumbing, Heating & Air: Utah-based full-service plumbing, heating, and air conditioning provider serving residential customers across the Salt Lake Valley with a comparable trade-service business model.

Broad incumbents

• Lennox International: National HVAC equipment manufacturer whose Premier Dealer program underpins Gunthers' equipment positioning; comparable as the dominant upstream partner whose rebate, financing, and product roadmap shape Gunthers' install economics.
• Trane Technologies: Global HVAC manufacturer and service network whose dealer program competes with Lennox for installer mindshare; relevant as the alternative equipment ecosystem that shapes Gunthers' competitive context.
• One Hour Heating & Air Conditioning: National franchised HVAC service brand with significant Utah presence, offering standardized on-time guarantees and marketing scale that competes directly with independent operators like Gunthers.

Others

• ServiceTitan: Trade-software platform used by leading HVAC and plumbing contractors (Gunthers uses ServiceTitan's customer portal); relevant as a peer for operational benchmarking and as the underlying SaaS layer for similar regional contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gunthersutahhvac
• LinkedInlinkedin.com/company/gunthers2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunther Heating Air