Silvercut

Name

Silvercut

Legal name

Silvercut International AB

Website

https://silvercut.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom pet memorial jewelry

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Custom pet jewelry
• Photo engraved keepsakes
• Pet memorial jewelry
• Metal collar tags
• Personalized accessories

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Pet Memorial Jewelry Sales: One-time purchase model where customers order personalized pet memorial jewelry (keychains, necklaces, bracelets, collar tags) made from their pet's photo. Each order is custom-made after purchase. Upsell opportunities include material upgrades (Golden Brass), additional items at discounted rates, gift wrapping, and handwritten notes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Silvercut handcrafts and sells custom pet memorial jewelry—including keychains, necklaces, bracelets, and pet collar tags—made from solid stainless steel, brass, and sterling silver. Each piece is precision-cut and laser-engraved with the customer's pet photo in a made-to-order workflow, then shipped directly to consumers worldwide.

Product overview

Silvercut is a handcrafted custom pet memorial jewelry company headquartered in Sweden, founded in 2020. The product portfolio centers on personalized pet keepsakes made from solid metal (stainless steel, brass, and sterling silver) featuring photo engravings of the customer's pet. Each piece is individually produced after order placement: the silhouette is precision-cut from a solid metal sheet, then laser engraved and hand-finished as separate steps. The product lineup consists of four main categories: Pet Collar Tags (including cutout name/phone bone tags, round collar photo tags, life-like bone tags, heart tags, and diamond photo tags); Keychains (including life-like keychains, heart keychains, halo keychains, dogtag keychains, and lunar keychains); Necklaces (including life-like necklaces, halo necklaces, heart necklaces, dogtag necklaces, and name necklaces in various styles); and Bracelets (including life-like bracelets, halo bracelets, and name bracelets in script, floral, and infinity styles). The company ships to over 50 countries and offers a 2-Year Protection Plan. Production takes 3-5 business days with free standard shipping on orders over $100.

Differentiator

Problem solved

Functional benefit

Products and services

• Cutout Name & Phone Bone Tag

Quantifiable outcome

• 4.5/5 rating on Trustpilot

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationPayment processing partner. Stripe handles secure payment processing for all transactions. Payment information is not stored on Silvercut's servers.
• FedExcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for expedited and express delivery options worldwide. Silvercut offers FedEx Expedited and FedEx Express shipping options.
• KlaviyosupportingTechnology or IntegrationEmail marketing platform used for order communications and marketing messages. Processes customer email addresses for promotional campaigns.
• Google AnalyticssupportingTechnology or IntegrationWeb analytics service used to analyze website traffic and understand visitor interactions and sources.
• PostNordChannel Partner/ Reseller/ DistributorScandinavian postal service used for standard shipping delivery, particularly in Sweden and Nordic regions.
• USPSsupportingChannel Partner/ Reseller/ DistributorUnited States Postal Service used for standard shipping delivery to US customers.
• Royal MailsupportingChannel Partner/ Reseller/ DistributorUK postal service used for standard shipping delivery to UK customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Not On The High Street: UK-based curated marketplace of personalized and handmade gifts including jewelry. Competes for the same gifting-and-personalization customer, particularly in Silvercut's home market of Europe (notably the UK).
• Zazzle: Mass customization marketplace where independent creators produce personalized jewelry and pet-themed products. Overlaps with Silvercut's customization offering at a marketplace-level rather than single-brand curated experience.
• Things Remembered: Established personalized gifts retailer offering engraved jewelry, frames, and accessories. Shares the personalization-and-engraving model with Silvercut but operates at much larger scale across the full occasion-gifting spectrum.
• Personalization Mall: Large-scale e-commerce retailer of personalized and engraved jewelry and gifts. While not pet-specific, it competes for the same personalized-jewelry shopper with broader brand recognition and a much wider SKU base.

Direct peers

• Perfect Memorials: Specialty retailer of memorial products including pet urns, keepsake jewelry, and remembrance gifts. Directly competes with Silvercut's pet memorial jewelry niche with a broader memorialization product suite.
• Crown & Paw: DTC brand producing custom pet-themed jewelry and accessories, including personalized name and photo pieces. Operates in the same custom-pet-jewelry niche as Silvercut, targeting pet owners seeking personalized keepsakes via direct e-commerce.

Others

• Etsy: Global handmade-and-vintage marketplace where many independent sellers offer custom pet memorial jewelry and engraved keepsakes. Represents the primary alternative-discovery channel for Silvercut's target customer rather than a direct competitor.

Emerging players

• Paw.com: DTC pet lifestyle brand producing premium pet accessories including collars and tags. Targets the same premium-pet-owner segment with adjacent product categories — particularly relevant given Silvercut's collar-tag line.
• Cat Person: Cat-focused DTC lifestyle brand offering apparel and accessories. Overlaps with Silvercut's cat-owner customer base and willingness-to-pay category, though Cat Person's product mix is broader apparel rather than engraved keepsakes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/silvercutjewelry
• Instagraminstagram.com/silvercutjewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvercut