What Update Affärssystem AB does

Update Affärssystem AB is a privately held, founder-owned Microsoft Dynamics specialist partner headquartered in Askim (Gothenburg), Sweden, serving small and medium-sized businesses across the country. The firm has accumulated over 30 years of experience with the Microsoft ERP stack — Navision, Dynamics NAV, and Dynamics 365 Business Central — and delivers consulting, implementation, customization via AL extensions, upgrades, training, and ongoing support. Its portfolio is anchored on Microsoft Business Central (Cloud and On Premise), supplemented by Microsoft 365, Azure, Dynamics 365 Sales Professional, and Microsoft Copilot reselling, plus a proprietary SweBase localization extension published on Microsoft AppSource.

The company derives revenue from a mix of project-based professional services (ERP implementation, customization, and training), recurring support and helpdesk agreements, managed IT infrastructure services (Solarwinds N-Central monitoring, Sophos firewalls, COVE cloud backup), and resale of third-party software and hardware (Continia, Tasklet Factory, e-commerce platforms, Dell/HP/Lenovo hardware). Go-to-market is sales-led via direct engagement with senior consultants and project managers, supplemented by website-driven demo booking, content marketing through a Swedish-language blog, LinkedIn, YouTube, webinars, and an annual customer golf tournament. E-commerce and specialized integrations are delivered through partnerships with Nordic Web Team (Magento), Wallmander & Co and Tinx-IT (WooCommerce), and direct delivery on Shopify, Sana Commerce, Gung, and Dynamicweb.

The firm operates entirely within Sweden with no disclosed external funding; ownership rests with founder Stefan Åström and co-owner Jonas Hedberg, alongside a small leadership team (CEO Anton Seglem, CFO Therese Åström, and heads of consulting, development, and support). Its competitive position is built on deep Microsoft ERP specialization, end-to-end IT service breadth (reducing vendor complexity for SMB customers), and long-term customer relationships across Swedish manufacturing, wholesale, retail, and electronics segments.

Name

Update Affärssystem AB

Legal name

Update Affärssystem AB

Website

https://update.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Update Affärssystem AB is a Swedish Microsoft Dynamics specialist partner serving Swedish SMBs with Microsoft Business Central/NAV consulting, implementation, IT infrastructure, support, and training, supplemented by e-commerce integrations and proprietary extensions.

Ownership category

akta.pro rank

Product category

ERP Consulting and IT Services

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

Keywords

• ERP implementation services
• Microsoft Business Central consulting
• IT infrastructure management
• E-commerce integration services
• Microsoft Dynamics partner

Headquarters

HQ city

Askim

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Consulting and Implementation Services: Core revenue stream from consulting engagements covering Business Central, Dynamics NAV, and Navision implementation, customization, extensions development, and project management. Services include system analysis, solution design, project delivery, and post-implementation follow-up. Revenue is project-based and quote-driven.
2. IT Infrastructure Services: Revenue from IT consulting, security and monitoring services, backup solutions, database management, and hardware/software sales. Includes managed services using Solarwinds N-Central RMM platform, quarterly server maintenance, firewall setup (Sophos), and network infrastructure.
3. Support and Helpdesk Services: Support provided through comprehensive support agreements or on a per-incident basis for companies using Business Central, NAV, or Navision. Support hours are Monday–Friday 08:00–17:00, with SLA commitments including escalation within 4 hours and escalation to Microsoft within 24 hours.
4. Training and Education Services: Revenue from structured training programs covering Business Central/NAV fundamentals, finance modules, Power BI, and customized training. Training is delivered at company facilities in Askim, Gothenburg, or on-site at customer locations. Pricing is per person or per day for customized sessions.
5. Software Licenses and Extensions: Revenue from reselling and distributing software licenses and extensions including Microsoft 365, Azure, Microsoft Copilot, Shopify, Sana Commerce, SweBase, and Continia products. Licenses are sold on annual subscription or perpetual terms per user or per organization.
6. Hardware Sales: Revenue from sale of computers (Dell, HP, Lenovo), servers (HP Proliant ML series), printers and scanners (HP, Zebra), firewalls (Sophos), and related peripherals. Hardware is sourced from leading manufacturers and sold as part of complete IT infrastructure solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Update Affärssystem AB is a Microsoft Dynamics specialist partner that sells, implements, customizes, and supports Microsoft Dynamics 365 Business Central (Cloud and On Premise) and legacy Microsoft Dynamics NAV/Navision ERP systems for Swedish SMEs. The company also resells and implements Business Central extensions, e-commerce integrations (Shopify, Magento, WooCommerce, Sana Commerce, Gung, Dynamicweb), IT infrastructure services (Microsoft 365, Azure, Sophos firewalls, Solarwinds N-Central monitoring), training, and COVE cloud backup. Its own proprietary SweBase extension provides Swedish localization functionality for Business Central.

Product overview

Update Affärssystem AB is a Microsoft Dynamics specialist partner with over 30 years of experience, offering Microsoft Business Central (Cloud and On Premise) as its core ERP platform alongside legacy Dynamics NAV/Navision support. The portfolio includes Microsoft 365 and Azure cloud services, Dynamics 365 Sales Professional CRM, and Power BI analytics — all tightly integrated with the ERP. E-commerce capabilities span multiple platforms: Shopify, Magento, WooCommerce, Dynamicweb, Sana Commerce, and Gung B2B/PIM, all connected to Business Central or NAV. A range of Extensions/AddOns for Business Central includes SweBase (Swedish localization), Continia Document Capture, Continia Expense Management, and Tasklet Factory WMS. The company also provides comprehensive services including IT infrastructure consulting, COVE cloud backup, TeamViewer remote support, and instructor-led training for NAV/BC users.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Business Central (Cloud and On Premise) Microsoft's modern cloud ERP/business system available as Cloud or On Premise deployment, covering finance, sales, purchasing, inventory, production, and project management. Update Affärssystem is a specialist partner with 30+ years of experience delivering Business Central implementations and migrations from legacy NAV.
• Microsoft Dynamics NAV (Navision) Legacy ERP system from Microsoft, predecessor to Business Central. Update Affärssystem maintains and supports existing NAV customers and offers migration paths to Business Central, drawing on experience with the platform since 1998.
• Microsoft Dynamics 365 Sales Professional Microsoft's CRM system integrated with Business Central Cloud, syncing contacts, customers, notes, quotes, and orders via Outlook or Teams, with a mobile app. Priced at SEK 718.30/user/month, or SEK 221/user/month for users with existing BC licenses.
• Microsoft 365 & Azure Cloud Services Cloud services including Office applications, OneDrive, Exchange, SharePoint, Teams, and Azure infrastructure. Available in Business Basic (SEK 80/user/month), Business Standard (SEK 138.10/user/month), and Business Premium (SEK 292/user/month) tiers.
• Microsoft Copilot AI assistant integrated with Microsoft 365 (Teams, Word, Outlook, PowerPoint, Excel), including automated presentation creation, Excel data analysis, Teams meeting summaries, contract search, and the Sales Order Agent in Business Central 27.0. Priced at SEK 3,617/year per user (SEK 301.40/month).
• Sana Commerce Webshop Fully integrated webshop built specifically for Microsoft Dynamics 365 Business Central and NAV. Synchronizes products, inventory, prices, orders, and customers directly from NAV. One-time price SEK 13,800.
• Gung B2B Webshop & PIM B2B Webshop and Product Information Management (PIM) system integrated with Microsoft Business Central. Includes B2B Webshop for 24/7 customer ordering, B2S Sales Portal for field sales agents, and PIM for centralized product data management.
• Shopify E-commerce Integration Fully integrated e-commerce platform with Business Central. Articles managed in Business Central are published to the Shopify store. Includes unlimited products, 10 warehouse locations, discount codes, gift cards, customer segmentation, and checkout. Starting at USD 29/month (annual subscription).
• Continia Document Capture Document capture and management extension for Microsoft Business Central. One-time price SEK 31,500.
• Continia Expense Management Expense management extension for Microsoft Business Central. One-time price SEK 14,500.
• Tasklet Factory WMS Warehouse Management System extension for Microsoft Business Central covering receiving, picking, and inventory counting. One-time price SEK 50,000.
• SweBase - Swedish Base Functionality Proprietary Swedish localization extension for Microsoft Dynamics 365 Business Central, developed by Update Affärssystem AB. Provides bank payments, approval functions, and essential Swedish market functionality. Listed on Microsoft AppSource at SEK 59/month per user.
• Support & Helpdesk Services Comprehensive support services for Business Central, Dynamics NAV, and Navision customers, available via support agreements or per-incident billing. Support hours weekdays 08:00-17:00 (lunch 12:00-13:00). Target response within 4 hours for standard queries and escalation to Microsoft within 24 hours. Remote support provided via TeamViewer.
• Education & Training Services Training courses on Dynamics NAV and Business Central including Basic Training 1 & 2, Finance Training, Power BI Training, and Customized Training with tailored content and location. Pricing from SEK 4,250 per person (Power BI one-day) up to SEK 25,000 for two-day customized sessions.
• IT Infrastructure & Consulting IT infrastructure services including hardware/software supply (computers, servers, printers, firewalls), cloud services (Azure, Microsoft 365, Business Central), security and monitoring, backup, database management, and IT consulting. Uses Solarwinds N-Central RMM for monitoring and Sophos for firewall security.
• COVE Cloud Backup Cloud-based backup service for servers and workstations via COVE. Plans: daily backup from SEK 330/month, every 4 hours from SEK 655/month, hourly from SEK 985/month. Backups sync to Solarwinds Nord-European servers with 60-90 day restoration windows and up to 10 years monthly archiving.

Quantifiable outcome

• Support escalation commitment: response within 4 hours for standard queries, escalation to Microsoft within 24 hours
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability7 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SophoscoreTechnology or Integration · 1 January 2018Sophos has been a partner since 2018, providing next-generation firewalls and security solutions. Update Affärssystem offers Sophos firewall setup, VPN configuration, and ongoing security management as part of their IT infrastructure services. Sophos was selected for its superior security features and ease of management compared to previous vendors.
• Solarwinds (N-Central RMM)coreTechnology or IntegrationUpdate Affärssystem uses Solarwinds N-Central as their Remote Monitoring and Management (RMM) platform for monitoring customer servers and workstations. N-Central enables proactive issue detection, antivirus management, backup oversight, remote access, and automation of IT management functions from a single platform.
• Nordic Web TeamcoreImplementation/ SI/ Consulting PartnerNordic Web Team in Stockholm is a Magento partner for Update Affärssystem. They are one of the most experienced Magento providers in the Nordic region. Update sells the Magento connector and refers Magento implementation projects to Nordic Web Team, while Nordic Web Team refers Business Central integration needs to Update.
• Wallmander & CominorImplementation/ SI/ Consulting PartnerWallmander & Co is a WooCommerce implementation partner for Update Affärssystem. They are recognized as one of Sweden's leading WooCommerce development firms with documented experience. Update sells the WooCommerce connector (Tinx-IT) and refers WooCommerce builds to Wallmander & Co.
• Sana CommercecoreTechnology or IntegrationSana Commerce is a fully integrated webshop built specifically for Microsoft Dynamics 365 Business Central and NAV. Update Affärssystem resells and implements Sana Commerce, offering a solution with no double data entry for products, prices, inventory, orders, and customer data. Pricing at SEK 13,800.
• GungcoreTechnology or IntegrationGung provides B2B webshop and PIM (Product Information Management) solutions integrated with Microsoft Business Central. Update Affärssystem resells and implements Gung's B2B Webshop, B2S (sales rep portal), and PIM modules. The partnership enables 24/7 customer ordering directly from Business Central data.
• DynamicwebcoreTechnology or IntegrationDynamicweb is an All-In-One Business Platform providing CMS, e-commerce, and digital marketing capabilities with standard integration to Microsoft Dynamics NAV (Navision) and Business Central. Update Affärssystem resells and implements Dynamicweb solutions for customers seeking comprehensive web and e-commerce platforms with deep ERP integration.
• ContiniacoreTechnology or IntegrationContinia provides document management and expense management extensions for Microsoft Business Central. Update Affärssystem resells Continia Document Capture (SEK 31,500), Continia Document Output/Export, and Continia Expense Management (SEK 14,500) as part of their extensions portfolio.
• SweBasecoreTechnology or IntegrationSweBase is a Swedish localization extension developed by Update Affärssystem AB for Microsoft Dynamics 365 Business Central. It provides essential Swedish market functionality including bank payments and approval workflows. Listed on Microsoft AppSource at SEK 59/month.
• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorHP is a key hardware partner supplying Proliant ML servers, computers, and printers. HP was selected for its proven reliability and quality. Update also uses HP through Samsung's printer division acquisition for office printers and multifunction devices.
• ZebraminorChannel Partner/ Reseller/ DistributorZebra is recommended for label printers based on their consistent high quality. Update Affärssystem supplies and installs Zebra label printers as part of their hardware offering.
• DellminorChannel Partner/ Reseller/ DistributorDell is one of the computer and workstation suppliers used by Update Affärssystem, alongside HP and Lenovo, selected for high quality and competitive pricing.
• LenovominorChannel Partner/ Reseller/ DistributorLenovo is a computer and laptop supplier for Update Affärssystem, selected alongside HP and Dell for quality and performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Saastopankki / Aalto Dynamics-style regional Dynamics partners: Other small-to-mid Dynamics Business Central/NAV resellers in the Nordics (e.g., Scandinavian Dynamics partners). Comparable in service mix and SMB focus, though none individually scaled to match larger players.
• Hogia AB: Swedish software and IT services group headquartered in Stenungsund with deep roots in business systems, transport, and public sector. Comparable as a domestic Swedish ERP-adjacent provider, though Hogia primarily ships its own products rather than reselling Microsoft.

Direct peers

• Columbus A/S: Danish-headquartered, publicly listed Microsoft Dynamics specialist with large Nordic delivery capability in Business Central, NAV, and D365 Sales. Directly comparable in focus (ERP/CRM implementation on the Microsoft stack), with a much larger geographic and headcount footprint than Update.
• Evidi AS: Norwegian-headquartered Microsoft Dynamics, Business Central, and Azure managed services specialist serving the Nordics. Very similar in service mix — implementation, support, cloud, and security — competing for the same Microsoft-centric mid-market customers.

Others

• Continia Software: Provider of Document Capture and Expense Management extensions for Microsoft Dynamics — Update resells Continia. Similar in being a Microsoft ISV serving Business Central customers, though Continia builds IP while Update sells services.
• Sana Commerce: Update is a Sana reseller/implementation partner and competitor in delivering Dynamics-integrated B2B webshops. Comparable as a complementary vendor in the Dynamics ecosystem rather than a direct competitor for ERP services.

Broad incumbents

• Visma: Nordic business software powerhouse covering accounting, ERP, payroll, and HR. Competes with Update for SME ERP spend in Sweden, but Visma primarily sells its own proprietary suites (Visma Business, e-conomic) rather than implementing Microsoft Dynamics.
• Azets: Pan-Nordic business services and technology group combining ERP/finance outsourcing, managed IT, and Microsoft Dynamics practices. Comparable customer segment (SMEs) and overlapping services, but scaled across multiple countries.
• Advania: Large Nordic IT services and managed services provider operating in Sweden, Norway, Iceland, and the UK. Overlaps with Update on Microsoft 365, Azure, Business Central, and IT infrastructure — but as part of a much broader portfolio of services.
• CGI Group: Global IT consulting firm with substantial Nordic presence and Microsoft Dynamics delivery capability across Sweden and Denmark. Competes on enterprise-tier Dynamics engagements and systems integration, vastly larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCq2dINv70eu-r7e3zYaMSPA
• LinkedInlinkedin.com/company/updateaffsys/?viewAsMember=true

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Update Affärssystem AB