Wallmander & Co
Wallmander & Co is a Swedish e-commerce agency that designs, builds, migrates, and optimizes Shopify, BigCommerce, and WooCommerce stores for D2C and B2B brands, using its proprietary SalesServer middleware to integrate platforms with ERP, CRM, and payment systems.
- Company typePrivate
- Founded2017
- HeadquartersMölndal, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wallmander & Co does
Wallmander & Co AB is a Swedish e-commerce specialist agency headquartered in Mölndal, Sweden, founded in 2017. The company designs, builds, migrates, and optimizes e-commerce sites primarily on three platforms — Shopify (Plus Partner), BigCommerce (Elite Partner, the only one in the Nordic region), and WooCommerce (Platinum Expert) — serving both D2C brands and B2B companies that need customer-specific pricing, multi-market storefronts, and ERP-integrated operations. Its proprietary middleware platform SalesServer (also branded on the website as 'Synkr') connects Shopify, BigCommerce, and WooCommerce to ERP systems (Fortnox, Visma, Specter, Microsoft Business Central), payment providers (Klarna, Stripe, PayPal, Qliro, Dintero), and marketing/loyalty tools (Klaviyo, Voyado, Gorgias, Clerk), acting as a customization layer that differentiates the agency from pure-play platform implementers.
The business is a professional-services agency. Revenue comes from project-based engagements for new builds, migrations, and integrations, with project floors around 150,000 SEK for a standard store and materially higher pricing for complex multi-month integrations. Multi-year optimization retainers and a recently launched 'Microtjänster AI' product line extend engagements beyond initial build into recurring AI-driven automation, predictive analytics, and decision-support micro-services. GTM is enterprise field sales via direct contact, supported by inbound referrals from the three platform partner programs. Notable enterprise clients include Lakrids By Bülow, Swedencare, Pureest, Innesvingen, Airofit, Skills Combined, and PMFlex. Headcount sits in the 11-50 band; no external funding, parent, or subsidiary relationships are disclosed.
Wallmander & Co firmographics
Firmographics- Name
- Wallmander & Co
- Legal name
- Wallmander & Co AB
- Website
- https://wallmanderco.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallmander & Co is a Swedish e-commerce agency that designs, builds, migrates, and optimizes Shopify, BigCommerce, and WooCommerce stores for D2C and B2B brands, using its proprietary SalesServer middleware to integrate platforms with ERP, CRM, and payment systems.
- Ownership category
- akta.pro rank
Wallmander & Co industry classification
Industry- Product category
- E-commerce Agency Services
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Wallmander & Co is headquartered
LocationHeadquarters
- HQ city
- Mölndal
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wallmander & Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Development Services: Design, development, and customization of e-commerce solutions on Shopify, BigCommerce, and WooCommerce platforms. Services include custom design, programming using HTML, CSS, JavaScript, React, and Next.js, as well as integration with payment solutions, shipping, CRM, and ERP systems.
- Platform Migration Services: Migration services helping companies transition from existing e-commerce platforms (WooCommerce, Magento, JetShop/Norce, Shopify Plus) to more suitable platforms. Includes data migration, data flow setup, and SEO preservation.
- Integration Services: Integration services connecting e-commerce platforms with ERP systems (Visma, Business Central, Fortnox, Specter), CRM systems, payment solutions (Klarna, PayPal, Stripe), and logistics partners. Uses proprietary SalesServer platform.
- Growth and Optimization Services: Strategic services focused on increasing sales through personalization and automated flows, working with marketing automation platforms like Klaviyo, Voyado, and Gorgias for customer communication, recommendations, and support.
- AI Microservices: AI-powered micro-services that help companies automate tasks, gain insights, and make better decisions in real-time using their existing data through a central middleware layer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard e-commerce store (8-12 weeks timeline) |
| One time/ perpetual license | Multi-year contract | Large projects with complex integrations (3-6 months) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wallmander & Co product offering
Product offeringCore offering
Wallmander & Co is a Swedish e-commerce agency that helps companies build, design, develop, migrate, and optimize e-commerce sites on Shopify, BigCommerce, and WooCommerce platforms. They provide custom design and development, platform migration, ERP/CRM integration via their proprietary SalesServer middleware, AI-powered micro-services for automation and insights, and growth services for increasing online sales. Their clients are primarily D2C brands and B2B companies operating in the Nordic region and internationally.
Product overview
Wallmander & Co is an e-commerce agency offering a portfolio of services centered around three main platforms: Shopify, BigCommerce, and WooCommerce. Their core offerings include e-commerce development (design, development, customization), AI-powered micro-services for automation and insights, growth services for increasing sales through personalization and automation, and e-commerce integrations using their proprietary SalesServer platform. They specialize in platform migrations, B2B e-commerce solutions, and integration with ERP systems (Fortnox, Visma, Specter, Business Central), payment providers (Klarna, Stripe, PayPal), and marketing automation tools (Klaviyo, Voyado, Gorgias). The agency operates as a certified partner for Shopify Plus and BigCommerce (Elite Partner in Nordic region), offering both strategic consulting and technical implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- SalesServer Proprietary middleware integration platform that connects e-commerce platforms (Shopify, BigCommerce, WooCommerce) with ERP, CRM, and business systems, enabling customized data flows for product data, order management, and customer information synchronization.
- E-handelsutveckling (E-commerce Development) Custom e-commerce development services including design, development, and customization on Shopify, BigCommerce, and WooCommerce platforms. Offers tailored solutions for D2C and B2B brands.
- Microtjänster AI (AI Micro-services) AI-powered micro-services that build flexible and scalable solutions where each function operates independently. Combines AI with data from business systems for automation, predictive insights, and real-time decision support without requiring large implementations.
- Growth – Öka din försäljning (Growth Services) Strategic services focused on increasing e-commerce sales through personalization, automated flows, and data-driven marketing strategies using marketing automation platforms like Klaviyo, Gorgias, and Voyado.
- Plattforms migrering (Platform Migration) E-commerce platform migration services, including moving to Shopify, BigCommerce, or WooCommerce from platforms like Magento, WooCommerce, JetShop/Norce, or other systems. Includes pre-study, data integration, and SEO preservation.
- B2B E-handel Shopify (B2B E-commerce) B2B e-commerce solutions on Shopify including custom price lists, multi-currency support, ERP/CRM integration, bulk ordering, secure payment alternatives, and tailored customer portals.
Quantifiable outcome
- Customer Innesvingen achieved over 300% e-commerce sales growth after migrating to Shopify
- +2 more outcomes
Companies that use Wallmander & Co
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Wallmander & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability5 records
Feature2 records
Wallmander & Co partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- BigCommercecorePrimary platform partner. Wallmander is the only Elite partner with BigCommerce in the Nordic region and was named BigCommerce EMEA North Partner of the Year 2025. They specialize in BigCommerce development, migration, and optimization for both B2C and B2B e-commerce.
- ShopifycoreCertified Shopify Plus Partner. One of few agencies in Sweden achieving Plus partner status, providing development, migration, and optimization services on the Shopify platform.
- WooCommercecorePlatinum WooExperts partner. Among the highest-ranked WooCommerce partners, providing development, optimization, and customization services for WooCommerce/WordPress e-commerce solutions.
- KlaviyocoreMaster Gold partner with Klaviyo. Provides email marketing and automation services, helping clients implement personalized email campaigns, automated recommendations, and customer engagement solutions.
- VoyadostrategicPartner for customer loyalty and club solutions. Enables clients to build customer loyalty programs and engagement strategies, such as customer clubs integrated with e-commerce platforms.
- PatchworkstrategicStrategic integration partner providing enterprise-level integration solutions for e-commerce. Works with Wallmander to ensure seamless system communication between e-commerce and business systems.
- GorgiasstrategicPartner for customer support solutions. Provides helpdesk and customer service integrations for e-commerce platforms, enabling efficient customer support operations.
- ClerkstrategicPartner for product recommendations and customer analytics. Provides AI-powered product recommendations and customer insights integrated with e-commerce platforms.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Wallmander & Co competitors and assessment
Company assessmentDirect peers
- Vaimo: Stockholm-based e-commerce agency with deep Shopify, BigCommerce, and Adobe Commerce (Magento) expertise operating across the Nordics and globally. Most direct comparable in scale, platform partner mix, and enterprise client focus.
- Made People: Swedish e-commerce agency focused on Shopify and BigCommerce implementations for D2C brands, with comparable Nordic client base and platform partnership model to Wallmander.
- Avensia: Nordic digital commerce specialist headquartered in Lund with strong enterprise client base, offering e-commerce development, PIM, and integration services — overlapping directly with Wallmander's ERP/commerce integration work.
- Humblebee: Swedish digital agency delivering e-commerce, design, and development services with Shopify and BigCommerce expertise. Comparable in size, geography, and platform focus to Wallmander.
- Ninetech: Nordic e-commerce and digital agency with Shopify and BigCommerce expertise serving enterprise clients in Scandinavia — directly competitive in the same platform certifications and regional market.
- Conversionista: Swedish CRO and e-commerce growth agency with adjacent offerings in conversion optimization, personalization, and analytics — competes for the same growth-stage Nordic D2C budget as Wallmander's Growth service line.
Broad incumbents
- Curamando: Stockholm-based digital growth consultancy with broader service portfolio spanning e-commerce, analytics, and marketing — competes for enterprise transformation budgets with a wider but less platform-specialized offering.
- Knowit: Large Nordic digital and IT consultancy with a substantial e-commerce practice. Operates across multiple geographies and verticals; broader portfolio but overlaps meaningfully in Nordic enterprise e-commerce builds.
Regional players
- Iteam: Swedish tech consultancy with e-commerce and digital product development capabilities. Comparable on technology stack and Swedish client base, though smaller in dedicated e-commerce specialization.
- Bouvet: Norwegian-headquartered Nordic consultancy with a digital commerce practice. Comparable regional footprint and enterprise e-commerce implementation work, primarily competing in the Norwegian market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wallmander & Co social profiles
Digital presenceWallmander & Co compliance and trust
Trust signalCompliance8 records
Wallmander & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallmander & Co leadership team
Management profileNumber of profiles
Profiles1 record
Wallmander & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallmander & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallmander & Co
What does Wallmander & Co do?
Wallmander & Co is a Swedish e-commerce agency that helps companies build, design, develop, migrate, and optimize e-commerce sites on Shopify, BigCommerce, and WooCommerce platforms. They provide custom design and development, platform migration, ERP/CRM integration via their proprietary SalesServer middleware, AI-powered micro-services for automation and insights, and growth services for increasing online sales. Their clients are primarily D2C brands and B2B companies operating in the Nordic region and internationally.
Is Wallmander & Co a public or private company?
Wallmander & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wallmander & Co founded?
Wallmander & Co was founded in 2017. It employs 11 to 50 people.
Where is Wallmander & Co based?
Wallmander & Co is headquartered in Mölndal, Sweden, in the Europe region.
How does Wallmander & Co make money?
Five revenue lines are on record. E-commerce Development Services are the primary driver. The others are platform Migration Services, integration Services, growth and Optimization Services and AI Microservices.
Who are Wallmander & Co's main competitors?
Direct peers on record are Vaimo, Made People, Avensia, Humblebee, Ninetech and Conversionista. Broad incumbents are Curamando and Knowit. Regional players are Iteam and Bouvet.
Does Wallmander & Co have an API?
No public API is recorded for Wallmander & Co.
What industry is Wallmander & Co in?
Wallmander & Co's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.